WorkSpan Playmaker: Partner Revenue Playbook

Be the playmaker. Put the partnership's advantage to work on your deals. Your partners have funding, pricing, and reach set up for companies like yours. The hard part is knowing which plays to make first. Playmaker builds a partner revenue playbook for your company in 3 minutes. Each play is one move that puts your partnership's strength to work for you, such as funding, pricing, marketplace listings, certifications or campaigns. Plays are ranked by revenue potential, and each one comes with a recipe: the steps in order, the words to send and a first step you can take today. Which plays pay off depends on your region, your industry, your customers, the firms you compete with and how you work with AWS. No two playbooks match, so yours starts with your company profile.

What you get Your company profile, built first: your strengths, gaps, target industries and regions, customer segments, and the firms you compete with. Plays across seven areas: Sales: Plays that win your deals with your partner's pricing, campaigns, capabilities and funding. Marketing: Plays that put your partner's funds, campaigns and reach behind your marketing. Incentives and funding: The programs you qualify for, and how to claim them. Certifications and competencies: The ones worth earning with your partner, and the steps to earn them. Marketplace: The marketplace and solution catalog listings that put your offers in front of your partner's customers. Services: Services you can build around your partner's products. Competitors: Plays and battle cards that set you apart from up to 3 competitors selling with the same partner. A recipe for each play you accept: the steps in order, the words to send, and a first step to take today. A tracker that follows every play that needs to be done, and a ranked plan you can share with your CEO. Program data refreshed weekly for 100 of the largest partner programs.

Who it's for Software and AI companies, resellers, service providers, and hardware providers that want to grow with their partners. Playmaker is built for the founder or CEO who wants growth without hiring a large alliance team, and for the head of partnerships who needs a ranked plan to share and a tracker that replaces the spreadsheet. Sales and marketing leads use it to bring partner pricing, funding and campaigns into their own deals and campaigns. Software and AI companies: Turn your partners' campaigns, reach, and funding into pipeline. This includes startups, ISVs, AI-native companies and data providers. Resellers: Find the pricing, rebates and incentives that grow your margin. Service providers: Get your partners to fund the projects you deliver. This includes MSPs, MSSPs, system integrators and consultancies that deliver services on their partners' products. Hardware providers: Keep up with every program change, and claim what you've earned. This includes hardware and technology vendors and OEMs.

Why Playmaker Partner portals show their own programs. A general AI assistant answers the question you ask, with the context you give it. Playmaker works alongside both. It profiles your business, partners and competitors first, plans across every partner you pick, and tracks each play to done. Every play runs on programs AWS and your other partners built for companies like yours: funding, pricing, marketplaces, certifications and campaigns. You lead every play. Pricing Free for 30 days, for up to 3 partners. Then starting at $99 per user per month for up to 3 partners. Extra partners added for an additional monthly fee. What's your next play?