Sold by: Prosper Insights & Analytics
Deployed on AWS
Propensity model that determines the probability that a consumer uses Instagram Regularly.
Overview
This post-pandemic Propensity Model determines the probability that a US adult uses Instagram Regularly. Lift over Random 1.47. This post-pandemic Propensity model is one of a series of consumer classification models based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study. Survey data was collected 9 months after the National Covid-19 Coronavirus Emergency was declared, capturing consumer behavior changes and preferences. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant.
Highlights
- Enhances digital and offline targeting by identifying an individual’s probability to engage in a specific behavior. Model is based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study.
- 100% Privacy Compliant Models. No PII Used.
- Lift over Random 1.47
Details
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Deployed on AWS
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Pricing
Pricing is based on actual usage, with charges varying according to how much you consume. Subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost |
|---|---|---|
ml.m4.xlarge Inference (Batch) Recommended | Model inference on the ml.m4.xlarge instance type, batch mode | $500.00/host/hour |
ml.m4.4xlarge Inference (Batch) | Model inference on the ml.m4.4xlarge instance type, batch mode | $500.00/host/hour |
ml.m5.12xlarge Inference (Batch) | Model inference on the ml.m5.12xlarge instance type, batch mode | $500.00/host/hour |
ml.m5.24xlarge Inference (Batch) | Model inference on the ml.m5.24xlarge instance type, batch mode | $500.00/host/hour |
ml.m4.2xlarge Inference (Batch) | Model inference on the ml.m4.2xlarge instance type, batch mode | $500.00/host/hour |
inference.count.m.i.c Inference Pricing | inference.count.m.i.c Inference Pricing | $0.02/request |
Dimensions summary
You pay based on usage, with no upfront commitment. Five dimensions bill by host hours for running batch inference on different machine learning instance sizes. These range from smaller instances up to larger ones, letting you match compute power to your workload. Larger instance types carry higher hourly rates. A separate dimension bills per inference request, charging by the number of predictions you run rather than by time. You can pick the instance size that fits your batch job, or pay per request through the request-based option.
Top-of-mind questions for buyers
A host hour is one hour that a chosen machine learning instance runs in batch mode. You are billed for the time the instance is active processing your batch job. Each instance size has its own hourly rate, and you select the size that matches your workload.
The five instance dimensions meter running time, charging per host hour while a batch instance processes data. The request-based dimension meters prediction volume, charging per inference request regardless of time. Time-based billing suits sustained batch jobs; request-based billing suits variable prediction counts.
The models generate propensity scores from Prosper's consumer survey data, run through a managed machine learning platform in batch mode. You feed your audience data in, and the model scores the likelihood of future consumer actions. The instance size you pick sets the compute available for each batch.
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Delivery details
Amazon SageMaker model
An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Version release notes
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Additional details
Inputs
- Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
- Input MIME type
- text/csv
1,5,24,0,0,1,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,0,0,0,0,0,0
https://prosper-sample-batch.s3.us-east-2.amazonaws.com/batch_input_basic_geo.csv
Input data descriptions
The following table describes supported input data fields for real-time inference and batch transform.
Field name | Description | Constraints | Required |
|---|---|---|---|
Gender | Integer (0, 1)
0 = Female
1 = Male
| Type: Categorical
Allowed values: 0,1 | Yes |
Age Range | (Integer, 1-6)
1 = 18-24
2 = 25-34
3 = 35-44
4 = 45-54
5 = 55-64
6 = 65+
| Type: Categorical
Allowed values: 1,2,3,4,5,6 | Yes |
Household Income | (Integer, 0-24)
0 = Less than 10,000
1 = 10,000-14,999
2 = 15,000-19,999
3 = 20,000-24,999
4 = 25,000-29,999
5 = 30,000-34,999
6 = 35,000-39,999
7 = 40,000-44,999
8 = 45,000-49,999
9 = 50,000-54,999
10 = 55,000-59,999
11 = 60,000-64,999
12 = 65,000-69,999
13 = 70,000-74,999
14 = 75,000-79,999
15 = 80,000-84,999
16 = 85,000-89,999
17 = 90,000-94,999
18 = 95,000-99,999
19 = 100,000-109,999
20 = 110,000-119,999
21 = 120,000-129,999
22 = 130,000-139,999
23 = 140,000-149,999
24 = 150,000 or more
| Type: Categorical
Allowed values: 0,1,2,3,4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24 | Yes |
Zip Code |
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
| Type: Integer | Yes |
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