Springbig helps merchants who are struggling with text message campaign deliverability due to carrier filtering which blocks their messages. Despite these challenges, text messaging remains a powerful tool for companies that have either struggled with or not yet tried it. One Springbig merchant saw their delivery rates soar from 40 to 50 percent to over 90 percent and their click-through rates increase to about 15 percent after switching to Springbig and our proprietary deliverability technology. Springbig uses an API which simplifies the integration of a company with their Customer Data Platform and our message delivery technology, providing seamless campaign creation and detailed analytics on deliverability and click-through rates.