Sold by: Hightouch
Deployed on AWS
Seamlessly send customer data from your data warehouse to 200+ business tools for activation, including Salesforce, Facebook, Hubspot, and Iterable.
4.6
Overview
Hightouch is the #1 Composable Customer Data Platform. With the power of SQL or Customer Studio (https://hightouch.com/platform/customer-studio ), an entire suite of no-code features, anyone in your organization can explore customer data and sync it into marketing, advertising, sales, and customer success tools, without engineering effort.
Enterprises like Warner Music Group, Petsmart, and Cars.com use Hightouch to accelerate marketing growth, improve ad spend, reduce customer churn, and supercharge operational efficiency.
For custom pricing, EULA, or a private contract, please contact sales@hightouch.com for a private offer
Highlights
- Sync data from your warehouse to all of your downstream tools
- For a detailed rundown of customer stories, visit https://hightouch.com/customers/
- For a detailed rundown of packages, please see https://hightouch.com/pricing/
Details
Sold by
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Starter Package | Includes two standard destinations, two workspaces, five active syncs per destination, five user seats, unlimited 30-day free trials of any additional destinations, 25 free syncs to lite destinations (Slack, Google Sheets, and more), unlimited data fields, sources, and source rows, standard security, basic observability, and basic extensions. | $4,200.00 |
Customer Studio | Hightouch's Customer Studio is a no-code suite of features that enables end users to activate data directly from a cloud data platform. Including but not limited to Visual Audience Builder, Splits (experimentation), Custom Traits and Priority Lists. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $250,000.00 |
Match Booster | Match Booster enables in-flight enrichment of first party data with data from identity providers for the purpose of increasing match rates in Facebook, Google, and 20+ programmatic ad platforms. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $150,000.00 |
Hightouch Syncs | Hightouch Syncs Across any platform or tool. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $1,500.00 |
Personalization API | Hightouch Personalization API is a fully managed service that serves any data model - customers, products, transactions, recommendations, etc. - to any internal app, web experience, or email marketing platform via a low-latency API. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $100,000.00 |
Hightouch Platform | Hightouch's Data Activation platform (also called reverse ETL) enables automated activation of data from warehouses to business systems ("Destination(s)") without the need for technical resources. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $150,000.00 |
Identity Resolution | Hightouch Identity Resolution is a managed product to stitch existing customer data into rich, actionable profiles directly in the data warehouse without writing a single line of code. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team.. | $100,000.00 |
Event Collection | Hightouch Events represents the use of tracking libraries to collect user behavior that is synced into the cloud data warehouse. This includes schema enforcement, data quarantine, and violation alerting to ensure tracking instrumentation is consistent and governed. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $120,000.00 |
Cust. Studio Analytics | Hightouch Analytics is self-service, interactive set of analytics features. By unifying events, relational, and SaaS data, the suite of reporting capabilities provides customer analytics that are natively integrated with the cloud data warehouse. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $100,000.00 |
Dimensions summary
You buy this platform as a contract with several independent components. The Starter Package sets your base, bundling standard destinations, workspaces, syncs, user seats, and trials. Around it, you add modular options priced by unit: Customer Studio, Match Booster, Hightouch Syncs, Personalization API, the core Hightouch Platform (reverse ETL), Identity Resolution, Event Collection, and Customer Studio Analytics. You pick only the pieces you need. Prices shown for the add-on units are estimates. Your final cost varies by company size and business needs, so contact the vendor for a firm quote.
Top-of-mind questions for buyers
The Starter Package sets your base. It includes two standard destinations, two workspaces, five active syncs per destination, and five user seats. You also get 25 free syncs to lite destinations, unlimited data fields, sources, and source rows, plus standard security and basic observability. Additional destinations come as 30-day free trials.
Each add-on bills as an independent unit alongside the Starter Package base. You select only the components you need, such as Customer Studio, Match Booster, Identity Resolution, or Event Collection. Charges for these add-ons stack together on one invoice. Add-on prices are estimates that vary by company size, so request a firm quote.
This component automates moving data from your warehouse to business systems, called destinations, without technical resources. It connects to any warehouse or lake and syncs records to many destinations on a real-time or scheduled basis. Pricing is an estimate that varies by company size and business needs, so contact the vendor for accuracy.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
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Support
Vendor support
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AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
10
In Customer Experience Personalization, Segmentation
Top
50
In ELT/ETL
Top
25
In eCommerce
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Warehouse Integration
Capability to sync customer data from data warehouse systems to downstream business applications
Multi-Destination Connectivity
Support for integrating with 200+ business tools including Salesforce, Facebook, HubSpot, and Iterable
SQL-Based Data Querying
Ability to explore and manipulate customer data using SQL queries for activation purposes
No-Code Data Activation
Customer Studio suite providing no-code features for data exploration and synchronization without requiring engineering resources
Cross-Functional Data Activation
Support for data activation across marketing, advertising, sales, and customer success operational domains
Supported Data Sources
Supports 140+ data sources including Postgres, MySQL, Google Analytics, Shopify, and Salesforce
Cloud Data Destinations
Integrates with cloud destinations including Amazon Redshift, Amazon S3, and Snowflake
Schema Change Adaptation
Automatically adapts to source schema changes without requiring manual pipeline modifications
Field-Level Data Configuration
Enables configuration of data syncs at the field level to capture only required data
Change Data Capture
Captures incremental changes to ensure analytics systems work with the latest data
Unified Customer Profile Creation
Comprehensive customer profiles built from all first-party data sources including historic, real-time, and predicted data collected from every user interaction across anonymous and identifiable users.
Real-time Profile Updates
Dynamic profile updates that occur continuously with every customer interaction across multiple devices and touchpoints.
Cross-Device User Unification
Capability to unify known and anonymous users across multiple devices into single customer identities.
AI-Powered Personalization Engine
Automated marketing personalization and targeting powered by artificial intelligence for message crafting and campaign optimization.
High-Volume Message Processing
Infrastructure capable of processing billions of emails and millions of personalized messages per hour at scale.
Standard contract
No
No
Customer reviews
Haywood B.
Empowers Marketers with Agile Audience Segmentation
Reviewed on Sep 30, 2026
Review provided by G2
What do you like best about the product?
I really appreciate Hightouch for its self-service audience builder combined with Lifecycle Studio's content generation tools, which has been incredibly impactful for me.
What do you dislike about the product?
The primary area for improvement is shortening the initial time to value during onboarding.
What problems is the product solving and how is that benefiting you?
Hightouch eliminates operational friction and headcount dependency, allowing marketers to independently generate audiences, analyze performance, and launch campaigns.
Casandra C.
Streamlined Marketing with Intuitive User Interface
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
I really like Hightouch's clean, user-friendly interface, which makes moving from raw data to active campaign execution so fast.
What do you dislike about the product?
The main hurdle is that you still need a decent baseline understanding of your company's underlying structure and table relationships to set things up properly.
What problems is the product solving and how is that benefiting you?
Hightouch solves the delay in building targeted marketing audiences, speeding up campaign execution with a user-friendly interface and visual audience builder.
Curt S.
Empowers Marketers with Fast, Intuitive Campaign Setup
Reviewed on Sep 28, 2026
Review provided by G2
What do you like best about the product?
I find Hightouch's visual segment builder incredibly valuable along with its intuitive interface, which is designed for non-technical users.
What do you dislike about the product?
Troubleshooting data sync failures can be frustrating at times, especially when pushing events into Braze.
What problems is the product solving and how is that benefiting you?
Hightouch eliminates delays in launching CRM campaigns by reducing dependency on data engineers, offers a visual segment builder intuitive for nontechnical users.
Luann Q.
User-Friendly with Seamless Integration
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
I really like how Hightouch automates the entire synchronization process, making it more secure and less risky to manage sensitive product information.
What do you dislike about the product?
Nothing yet.
What problems is the product solving and how is that benefiting you?
I use Hightouch to manage sensitive product information securely, automating synchronization to ensure up-to-date data access for my sales team.
Elisa G.
Streamlined Data Activation with Intuitive UI
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
I really like Hightouch's visual, user-friendly data activation workflow. The user interface is clean, logical, and easy to navigate, allowing me to map warehouse columns to destination fields without getting entangled in technical complexities.
What do you dislike about the product?
What can be challenging is that the platform's more advanced features, like setting up real-time streaming, custom identity resolution.
What problems is the product solving and how is that benefiting you?
Hightouch solves the massive drain on engineering bandwidth caused by manual list exports and custom data pipeline requests.