Sold by: Hightouch
Deployed on AWS
Seamlessly send customer data from your data warehouse to 200+ business tools for activation, including Salesforce, Facebook, Hubspot, and Iterable.
4.6
Overview
Hightouch is the #1 Composable Customer Data Platform. With the power of SQL or Customer Studio (https://hightouch.com/platform/customer-studio ), an entire suite of no-code features, anyone in your organization can explore customer data and sync it into marketing, advertising, sales, and customer success tools, without engineering effort.
Enterprises like Warner Music Group, Petsmart, and Cars.com use Hightouch to accelerate marketing growth, improve ad spend, reduce customer churn, and supercharge operational efficiency.
For custom pricing, EULA, or a private contract, please contact sales@hightouch.com for a private offer
Highlights
- Sync data from your warehouse to all of your downstream tools
- For a detailed rundown of customer stories, visit https://hightouch.com/customers/
- For a detailed rundown of packages, please see https://hightouch.com/pricing/
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Starter Package | Includes two standard destinations, two workspaces, five active syncs per destination, five user seats, unlimited 30-day free trials of any additional destinations, 25 free syncs to lite destinations (Slack, Google Sheets, and more), unlimited data fields, sources, and source rows, standard security, basic observability, and basic extensions. | $4,200.00 |
Customer Studio | Hightouch's Customer Studio is a no-code suite of features that enables end users to activate data directly from a cloud data platform. Including but not limited to Visual Audience Builder, Splits (experimentation), Custom Traits and Priority Lists. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $250,000.00 |
Match Booster | Match Booster enables in-flight enrichment of first party data with data from identity providers for the purpose of increasing match rates in Facebook, Google, and 20+ programmatic ad platforms. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $150,000.00 |
Hightouch Syncs | Hightouch Syncs Across any platform or tool. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $1,500.00 |
Personalization API | Hightouch Personalization API is a fully managed service that serves any data model - customers, products, transactions, recommendations, etc. - to any internal app, web experience, or email marketing platform via a low-latency API. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $100,000.00 |
Hightouch Platform | Hightouch's Data Activation platform (also called reverse ETL) enables automated activation of data from warehouses to business systems ("Destination(s)") without the need for technical resources. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $150,000.00 |
Identity Resolution | Hightouch Identity Resolution is a managed product to stitch existing customer data into rich, actionable profiles directly in the data warehouse without writing a single line of code. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team.. | $100,000.00 |
Event Collection | Hightouch Events represents the use of tracking libraries to collect user behavior that is synced into the cloud data warehouse. This includes schema enforcement, data quarantine, and violation alerting to ensure tracking instrumentation is consistent and governed. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $120,000.00 |
Cust. Studio Analytics | Hightouch Analytics is self-service, interactive set of analytics features. By unifying events, relational, and SaaS data, the suite of reporting capabilities provides customer analytics that are natively integrated with the cloud data warehouse. Please note that the price listed is an approximate estimate and varies based on company size and specific business needs. For a more accurate quote, please contact our sales team. | $100,000.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
10
In Customer Experience Personalization, Segmentation
Top
50
In ELT/ETL
Top
25
In eCommerce
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Warehouse Integration
Capability to sync customer data from data warehouse systems to downstream business applications
Multi-Destination Connectivity
Support for integrating with 200+ business tools including Salesforce, Facebook, HubSpot, and Iterable
SQL-Based Data Querying
Ability to explore and manipulate customer data using SQL queries for activation purposes
No-Code Data Activation
Customer Studio suite providing no-code features for data exploration and synchronization without requiring engineering resources
Cross-Functional Data Activation
Support for data activation across marketing, advertising, sales, and customer success operational domains
Supported Data Sources
Supports 140+ data sources including Postgres, MySQL, Google Analytics, Shopify, and Salesforce
Cloud Data Destinations
Integrates with cloud destinations including Amazon Redshift, Amazon S3, and Snowflake
Schema Change Adaptation
Automatically adapts to source schema changes without requiring manual pipeline modifications
Field-Level Data Configuration
Enables configuration of data syncs at the field level to capture only required data
Change Data Capture
Captures incremental data changes to ensure analytics systems work with the latest data
Unified Customer Profile Creation
Comprehensive customer profiles built from all first-party data sources including historic, real-time, and predicted data collected from every user interaction across anonymous and identifiable users.
Real-time Profile Updates
Dynamic profile updates that occur continuously with every customer interaction across multiple devices and touchpoints.
Cross-Device User Unification
Capability to unify known and anonymous users across multiple devices into single customer identities.
AI-Powered Personalization Engine
Automated marketing personalization and targeting powered by artificial intelligence to optimize message delivery and campaign performance.
High-Volume Message Processing
Infrastructure capable of processing billions of emails and millions of personalized messages per hour at scale.
Standard contract
No
No
Customer reviews
Ayur M.
Developer-friendly onboarding with clear modules, SDK guidance, and sample code
Reviewed on Jan 22, 2026
Review provided by G2
What do you like best about the product?
What I like best about Hightouch is that..
- The tool is actually easy to understand and work with, even if you are new to this kind of setup.
- The overall flow feels simple and not overcomplicated.
- Each integration is clearly separated into modules, and every module explains step by step what needs to be done in a seperate "Setup" field.
- This makes the onboarding much smoother compared to some other tools.
- Another good thing is that Hightouch clearly mentions which SDK needs to be used, it's link and how exactly it should be integrated into the code.
- The presence of sample code really helps, especially when you want to quickly test or validate the integration.
- You don’t need to guess much or search outside for examples.
- Also, showing the writer key and API key directly in the UI is very helpful, since these are the main things needed while integrating.
Overall, it feels developer friendly and straightforward.
- The tool is actually easy to understand and work with, even if you are new to this kind of setup.
- The overall flow feels simple and not overcomplicated.
- Each integration is clearly separated into modules, and every module explains step by step what needs to be done in a seperate "Setup" field.
- This makes the onboarding much smoother compared to some other tools.
- Another good thing is that Hightouch clearly mentions which SDK needs to be used, it's link and how exactly it should be integrated into the code.
- The presence of sample code really helps, especially when you want to quickly test or validate the integration.
- You don’t need to guess much or search outside for examples.
- Also, showing the writer key and API key directly in the UI is very helpful, since these are the main things needed while integrating.
Overall, it feels developer friendly and straightforward.
What do you dislike about the product?
One thing I don’t really like about Hightouch is..
- The limitation on event visibility.
- Only the latest 100 events are shown for each event source, which can be restrictive in many cases.
- Most of the time, when debugging or analyzing data issues, we want to look at older or historical events to understand patterns or failures.
- Because of this restriction, it becomes difficult to trace issues that happened earlier.
- If the event you’re looking for is not part of the last 100, then you don’t really have visibility inside the tool itself.
This makes troubleshooting a bit harder and sometimes forces you to rely on other systems or logs.
- The limitation on event visibility.
- Only the latest 100 events are shown for each event source, which can be restrictive in many cases.
- Most of the time, when debugging or analyzing data issues, we want to look at older or historical events to understand patterns or failures.
- Because of this restriction, it becomes difficult to trace issues that happened earlier.
- If the event you’re looking for is not part of the last 100, then you don’t really have visibility inside the tool itself.
This makes troubleshooting a bit harder and sometimes forces you to rely on other systems or logs.
What problems is the product solving and how is that benefiting you?
- Hightouch mainly solves the problem of complexity and usability that exists in many similar tools.
- Compared to other platforms I’ve used, Hightouch feels much easier to learn and operate.
- You don’t need to spend a lot of time just understanding the basics before getting real work done.
- This benefits me by saving time during setup and integration.
- Since the steps are clearly mentioned and sample code is available, integrations can be completed faster with fewer mistakes.
Overall, it reduces the learning curve and makes data-related workflows easier to manage.
- Compared to other platforms I’ve used, Hightouch feels much easier to learn and operate.
- You don’t need to spend a lot of time just understanding the basics before getting real work done.
- This benefits me by saving time during setup and integration.
- Since the steps are clearly mentioned and sample code is available, integrations can be completed faster with fewer mistakes.
Overall, it reduces the learning curve and makes data-related workflows easier to manage.
Mael T.
Beware: Abrupt Policy Changes and No Data Access after changes
Reviewed on Nov 21, 2025
Review provided by G2
What do you like best about the product?
It was an easy to use and simple tool for making our datalake accessible to business teams.
What do you dislike about the product?
After having used Hightouch for more than 2 years, they decided to completely change the conditions of us making it unaffordable, all within 2 months. And they did not communicate properly about the changes making our account completely unaccessible, and leaving us with no way to migrate our data. I would not trust them again with any of my data or any business sensitive process.
What problems is the product solving and how is that benefiting you?
Data connector
Rafael B.
Powerful reverse ETL for marketing and customer data activation
Reviewed on Sep 18, 2025
Review provided by G2
What do you like best about the product?
Hightouch makes it easy to activate data directly from Snowflake into tools like Braze, Iterable, and HubSpot without custom pipelines. I can build audiences and sync attributes in a no-code way, while still having the flexibility to use SQL for complex models. It’s reliable, transparent, and helps us move faster by bridging data warehouse and marketing tools without requiring heavy engineering support.
What do you dislike about the product?
Some sync jobs can take longer than expected depending on volume, and scheduling options aren’t always as granular as I’d like. While the integrations are strong, advanced transformations sometimes still require workarounds. Pricing can also be steep for organizations with large contact volumes, so cost management needs to be considered early.
What problems is the product solving and how is that benefiting you?
Hightouch solves the challenge of activating warehouse data into marketing and sales tools without building custom pipelines. It allows us to sync customer attributes and audiences from Snowflake directly into Braze, Iterable, and HubSpot, ensuring teams work with consistent and up-to-date data. This reduces manual CSV uploads, saves engineering resources, and enables faster campaign execution. By bridging analytics and engagement platforms, it helps us deliver more personalized, timely messaging and ultimately drive better results for our clients.
Accounting
Overall recommend
Reviewed on Jul 25, 2025
Review provided by G2
What do you like best about the product?
Hightouch makes it incredibly easy to activate data from our warehouse and sync it to downstream tools like Salesforce, HubSpot, and Facebook Ads without needing to build custom pipelines. The UI is intuitive, and the integration setup is fast — we were able to get value within hours. The support team is also very responsive and knowledgeable, and features like audience segmentation and sync scheduling are robust and reliable. It really empowers our marketing and sales teams to act on real-time data without engineering bottlenecks.
What do you dislike about the product?
While Hightouch covers most of our needs, the pricing can scale quickly as data volume and destinations increase, which might be a concern for smaller teams. Additionally, although the UI is user-friendly, some advanced logic or transformations still require SQL knowledge — which can be a barrier for non-technical users unless they're trained. More built-in templates or drag-and-drop tools for transformations would be a nice improvement.
What problems is the product solving and how is that benefiting you?
described previously
Abey T.
HightTouch really came through for us. It was a breeze to set up and the support team was fantastic.
Reviewed on Jul 24, 2025
Review provided by G2
What do you like best about the product?
I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers.
What do you dislike about the product?
We initially used HT to automate invoice generation with Quickbooks, but stopped due to lack of safeguards to reduce user errors. This isn’t an issue with HT, but with Quickbooks. When we integrated it with our platforms’ database, errors appeared, and these errors stemmed from the MySQL database, not HT.I’m not sure how HT can enhance safeguards in this scenario, but I thought I’d mention it.
What problems is the product solving and how is that benefiting you?
We’re syncing our legacy library with our new platforms library since all new content is currently generated in the legacy library.