Sold by: TransUnion
Deployed on AWS
TruAudience ElementOne is TransUnion's proprietary segmentation schema which analyzes authoritative data on customer demographics, attitudes and lifestyles, preferences and buying patterns, and interests and media patterns from millions of US residents and groups homogeneous clusters of US households into highly predictive and actionable customer segments.
Overview
TruAudience ElementOne is TransUnion's proprietary segmentation schema which analyzes authoritative data on customer demographics, attitudes and lifestyles, preferences and buying patterns, and interests and media patterns from millions of US residents and groups homogeneous clusters of US households into highly predictive and actionable customer segments. Our methodology uses age, income, urbanicity, cost of living, home ownership, presence of children, and thousands of offline household behaviors as indicators for robust consumer insights. These 172 like-minded audiences are now available within the TruAudience AdAdvisor taxonomy for activation in digital media.
Regulatory and Compliance Info
As a credit bureau, TransUnion is held to the highest levels of compliance as required by law. As such, we hold our organization and our partners to high standards of compliance in terms of data collection, audience creation, and distribution. As legal requirements may change or be added, such as those provided in health laws, state comprehensive privacy laws, AI laws, marketing laws, and more, we may make ongoing changes to our solutions, audiences, and attributes to help comply with our legal obligations.
TransUnion's identity graph maintained for TruAudience marketing solutions houses data permissioned for marketing use cases and is separate from TransUnion's credit data. TruAudience AdAdvisor audiences are sourced from a combination of public and private sources, self-reported data, and modeled data.
About AdAdvisor
Using the most authoritative consumer data available, TruAudience AdAdvisor enables you to reach 220 million US adults in more than 120 million households - over 98% of all households in the US. Built from TransUnion's identity assets, TruAudience AdAdvisor helps publishers and platforms serve audiences most predisposed to a brand, products, or service. With over 5,600 AdAdvisor audiences across 8 data categories, you can increase your yield and monetization rates with audience insights for the consumers connected to your properties. TruAudience AdAdvisor can help propel your audience definition beyond ZIP code, age, and gender - giving you information on consumer brand preferences, product affinities, and behavioral variables. And since we also work with many of the largest brands and agencies, you can transact on the same audience currency as your advertisers.
About TransUnion
TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® - and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
For more information on pricing and audience availability, please reach out to AudienceHelp@TransUnion.com .
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Deployed on AWS
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
TransUnion - Estimated Household Income (Trial) | All historical revisions | All future revisions | Not included | Not included |
Similar products
AdAdvisor by TransUnion's Customizable Data Set lets you select the attributes or audiences more relevant to your business and receive it at the precision level and cadence of your choosing. Robust data categories include Automotive, Business, Consumer Finance, Demographics, ElementOne Segments, Geographic, Home Ownership & Property, and Propensity & Interests.
AdAdvisor by TransUnion's advantage in demographic data centers on our ability to resolve a persistent view of individuals over time, and we endeavor for our age and gender data to be comprehensive and stable. TruAudience AdAdvisor Demographics are divided into Household and Individual level audiences. Individual audience groups include Age, Education, Gender, Marital Status, and Military Status. Household audience groups include Employment Status, Household Composition, and Household Income.
AdAdvisor by TransUnion's Business data enables audience building around firm characteristics and financial activity, individuals who own the businesses, and individuals who are employed by the businesses. Audience groups include Employee Titles, Seniority, Annual Company Revenue, Financials, Firmographic (Location & Industry), Number of Employees, Small Business, Occupation, and Professional Groups.
TransUnion's Automotive Audiences can help you find current automotive owners and lessees and households likely to be in the market for a new vehicle. Audience groups include Auto & Vehicle Financing, Auto & Vehicle Ownership, Auto Insurance, Auto Parts & Auto Repair, Gas Brands, Memberships, Next Vehicle Purchase, and Predicted Owner.
Built with our privacy-first approach in mind, AdAdvisor by TransUnion's Consumer Finance audiences are aggregated and depersonalized for marketing use, so you can message your defined audience without extending a firm offer of credit. Audience groups include Aggregated Credit Tiers, Buying Power Scores, Credit Card, Financial Institutions, In-Market, Insurance, Investment/Wealth, Loans, Mortgage, Net Assets, Banking/Investments, Charitable Contributions, and Tax Preparation.