GAfix: Automated GA4 & GTM Audit and Optimization Tool

GAfix is an automated audit and optimization solution for Google Analytics 4 (GA4) and Google Tag Manager (GTM). Designed for precision and speed, it eliminates tracking inconsistencies, misconfigurations, and missing event data that distort business insights. In minutes, GAfix audits your GA4 and GTM setup, detects configuration issues, and provides expert, step-by-step fixes - ensuring every data point you rely on is accurate, compliant, and ready for confident decision-making.

Start with a free trial on AWS Marketplace to run your first automated audit and see results in minutes.

GAfix is built for marketing teams, analytics professionals, and digital operations leaders who manage GA4 properties and GTM containers at scale. Whether you are an e-commerce team tracking hundreds of purchase events across multiple domains, a SaaS marketing organization monitoring dozens of conversion goals, or an agency managing analytics for multiple client properties - GAfix ensures your tracking infrastructure stays accurate without manual effort.

Example Use Case: An e-commerce team managing 50+ event tags across three domains uses GAfix to continuously monitor purchase-event tracking and cross-domain attribution. Before a major product launch, GAfix detects a broken transaction tag and surfaces a step-by-step fix - preventing weeks of lost revenue data that would have gone unnoticed until the next manual review.

• Automated GA4 and GTM Audits: Access multiple GA4 and GTM checkpoints covering event tagging, conversion tracking, cross-domain attribution, and tag configuration.
• Personalized Recommendations: Receive actionable, step-by-step fix instructions tailored to your specific configuration issues.
• Continuous Health Monitoring: Schedule recurring audits powered by AWS Lambda to catch tracking drift before it impacts reporting.
• Audit Limit Options: Choose plans based on the number of audits and checkpoints your team needs.
• Excel Export Support: Download audit results for offline review, stakeholder reporting, or integration with existing workflows.
• Access to GA Specialists: Get expert guidance from certified data and cloud professionals for complex configurations.

1. Subscribe to GAfix on AWS Marketplace and start your free trial.
2. Connect your GA4 property by granting GAfix strict, read-only access via Google OAuth. No write permissions are required - your analytics data remains untouched.
3. Run your first audit and receive a detailed report with identified issues and prioritized fix recommendations within minutes.

No AWS Lambda or Amazon S3 configuration is required from the buyer - GAfix handles infrastructure automatically on the backend.

Security is at the core of GAfix. The platform connects with strict, read-only permissions, guaranteeing your analytics data remains private and protected. Fully hosted on AWS and compliant with ISO 27001:2022 and SOC 2 standards, GAfix integrates seamlessly into your existing AWS data stack - ensuring scalability, reliability, and trust at every step.

Audit logs and health reports can be integrated with Amazon S3 for centralized governance and long-term storage.

• An active Google Analytics 4 property with admin or read-level access for OAuth connection.
• GTM audits require access to the relevant GTM container.
• Audit frequency and checkpoint depth depend on your selected plan tier.
• GAfix operates in read-only mode and does not modify your GA4 or GTM configuration.

• Consolidated billing through your existing AWS account.
• Free trial available - run your first audit with no commitment.
• Hosted entirely on AWS infrastructure for low-latency, high-availability performance.
• Seamless integration with AWS services including Lambda and S3.

Optimize smarter, audit faster, and make GA4 work exactly as it should with GAfix.