Sold by: Adstra Marketing Data
Deployed on AWS
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.
Overview
Household Informed Audience - US
Household Informed Audience Provides Marketers with Consumers That Value Comparison Shopping
Overview
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Household Informed Audience consumers rely on input from their family when making product decisions or selecting service companies. They seek American-made products when available, don’t mind generic or store brands and always** comparison shop for value**. They rely heavily on their mobile device to stay connected and as an access source for the internet but worry about the expense of add-on features. They enjoy quality television programming and radio personalities for pure entertainment. They are **“headline only” **readers of sports and classifieds in the daily newspaper – whether in print or online. Active with their career, they are also involved with their children’s activities, pets, and their church. They work most weekends and long for anything that provides more free time.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Household Informed Audience against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Trial Version
- Cannot be used in production
- Cannot be shared with third parties
- Cannot be reverse engineered
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Vendor refund policy
No refunds. Trial Version.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment F (TEST) | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
U.S. residential property data including ownership, property values, sale date, active listings and more.
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.
Master Digital Consumers change brands for variety, love the latest in product advances and tend to prefer brands that support social causes. These heavy online shoppers price compare online to satisfy their desire for quality products at the best value. Master Digital Consumers are heavy online shoppers for everything in their household, including baby items, games/toys, and sporting goods.
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in cleaning products in the last 30 days. Reach and target household shoppers currently showing intent to purchase based on their online behavior and activities.
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in frozen food products in the last 30 days. Reach and target household shoppers currently showing intent to purchase based on their online behavior and activities.
This product contains a historical time-series data of the Real Median Household Income in the United States (MEHOINUSA672N) retrieved from the Federal Reserve Bank of St. Louis Economic Data (FRED) at https://fred.stlouisfed.org/series/MEHOINUSA672N. Data coverage starts from 1984-01-01. The unit of data column is 2019 CPI-U-RS Adjusted Dollars and the values are not seasonally adjusted. The update frequency is anually.
Companies use Household Spending Patterns to estimate their market share, potential and perform competitive analysis. For example, knowing that a household spends $6,500 annually on food in their trade area of 8,000 households, a supermarket can compare with their sales and estimate their gaps and potential as well as the competitive environment.
This is a sample dataset containing products listed on the Amazon.com portal in the Health and Household category. The full version of this dataset with 380K+ products is available upon request.