Sold by: Adstra Marketing Data
Deployed on AWS
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.
Overview
Household Informed Audience - US
Household Informed Audience Provides Marketers with Consumers That Value Comparison Shopping
Overview
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Household Informed Audience consumers rely on input from their family when making product decisions or selecting service companies. They seek American-made products when available, don’t mind generic or store brands and always** comparison shop for value**. They rely heavily on their mobile device to stay connected and as an access source for the internet but worry about the expense of add-on features. They enjoy quality television programming and radio personalities for pure entertainment. They are **“headline only” **readers of sports and classifieds in the daily newspaper – whether in print or online. Active with their career, they are also involved with their children’s activities, pets, and their church. They work most weekends and long for anything that provides more free time.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Household Informed Audience against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Trial Version
- Cannot be used in production
- Cannot be shared with third parties
- Cannot be reverse engineered
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
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Dimensions summary
This is a free trial listing with a single pricing dimension. Product Access (Units) grants you access to the product as a subscriber. There are no tiers, usage add-ons, or instance sizes to choose from. You subscribe under one flat access option at no charge. The trial gives you access to household-level audience data covering U.S. individuals, so you can evaluate targeting and audience segments before committing.
Top-of-mind questions for buyers
One unit of Product Access grants you subscriber access to the product at no charge. It is not metered by seats, records, or usage volume. You subscribe under a single flat access option. This unit gives you entry to evaluate the household-level audience data before any commitment.
You get access to household-level audience data covering U.S. individuals. This includes demographics, interest and lifestyle signals, purchase history, and household-level attributes. You can review targeting and audience segments to see how they fit your campaigns before deciding to commit.
No. This is a free trial with one flat access dimension. There are no usage tiers, overage charges, or thresholds that trigger a cost change. Your access stays at no charge regardless of how many segments you review or how much data you evaluate.
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Vendor refund policy
No refunds. Trial Version.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment F (TEST) | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.
Made In America consumers seek out products made in the U.S. and are comfortable with generic or store-brands. They value long-held traditions, both in their shopping habits and their lifestyle. Skeptical of advertisements, they value knowledgeable salespeople and like to feel respected when shopping.
Connected Impulse Shoppers make purchases without much forethought or research. These consumers will change brands just for variety. They are often the first of their friends and family to try new things, and they value the convenience of buying frequently used items online to save time and money.