
Household Informed Audience - US only - Full Version
Provided By: Adstra Marketing Data

Household Informed Audience - US only - Full Version
Provided By: Adstra Marketing Data
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers
Product offers
The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that your request is approved by the provider. Additional taxes or fees might apply.
Public offer
Payment schedule: Upfront payment | Offer auto-renewal: Supported
$25,000 for 1 month$250,000 for 12 months
Overview
Household Informed Audience - US
Household Informed Audience Provides Marketers with Consumers That Value Comparison Shopping
Overview
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Household Informed Audience consumers rely on input from their family when making product decisions or selecting service companies. They seek American-made products when available, don’t mind generic or store brands and always comparison shop for value. They rely heavily on their mobile device to stay connected and as an access source for the internet but worry about the expense of add-on features. They enjoy quality television programming and radio personalities for pure entertainment. They are “headline only” readers of sports and classifieds in the daily newspaper – whether in print or online. Active with their career, they are also involved with their children’s activities, pets, and their church. They work most weekends and long for anything that provides more free time.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Household Informed Audience against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com.
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution
- Each license is valid only for a single end user client.
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Provided By
Fulfillment Method
AWS Data Exchange
Data sets (3)
You will receive access to the following data sets
Revision access rules
All historical revisions | All future revisions
Name | Type | Data dictionary | AWS Region |
---|---|---|---|
Orbits Data Collateral | Not included | US East (N. Virginia) | |
Data Dictionary - Personas | Not included | US East (N. Virginia) | |
ALC Segment F | Not included | US East (N. Virginia) |
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement or other agreement with AWS governing your use of such services.
Support information
Support contact email address
Support contact URL
Refund policy
No refunds. Please use trial version when evaluating.
General AWS Data Exchange support