Household Informed Audience - US

Household Informed Audience Provides Marketers with Consumers That Value Comparison Shopping

Overview

Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers. All data is de-identified and cannot be used to identify individual consumers.

Product Pricing

The licensing of this product allows each subscribing company to have unlimited employee users.

Trial Data

Obtain a free 30-day trial of this data product here .

Formats

This product is delivered in the following format: Pipe Delimited File

Additional Product Information

Household Informed Audience consumers rely on input from their family when making product decisions or selecting service companies. They seek American-made products when available, don’t mind generic or store brands and always comparison shop for value. They rely heavily on their mobile device to stay connected and as an access source for the internet but worry about the expense of add-on features. They enjoy quality television programming and radio personalities for pure entertainment. They are “headline only” readers of sports and classifieds in the daily newspaper – whether in print or online. Active with their career, they are also involved with their children’s activities, pets, and their church. They work most weekends and long for anything that provides more free time.

Key Features

• Curated from multiple, unique first-party data sources.
• ALC has carefully modeled Household Informed Audience against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com.
• High-quality, individual level data.
• Includes a persistent synthetic ID which supports full data portability.
• Can be combined with other attribute data sets, including ALC Data Essentials.
• Includes United States consumers.

Benefits

• Customized data applications for marketing
• Omni-channel usage
• Updated frequently to ensure the most current consumer data
• Consistent format for easy integration

Permitted Uses

• Analytics and Modeling audiences
• Targeting and activation
• Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
• Measurement and attribution
• Each license is valid only for a single end user client.

Additional Information & Support

• For online information, please visit: https://www.alc.com 
• For questions or support, email AmazonSupport@alc.com