Sold by: Adstra Marketing Data
Deployed on AWS
Informed Online Shoppers are social influencers, but they also like to be influenced. They value an impressive lifestyle, love brand names and rely heavily on reviews from friends and others. These Shoppers seek online advertisements that focus on product features and reviews by other consumers.
Informed Online Shoppers are for U.S. brands looking to reach this highly influential audience.
Overview
Informed Online Shoppers - US
Informed Online Shoppers Rely Heavily on Social Influence and Brand Names
Overview
Informed Online Shoppers are** social influencers, but they also like to be influenced**. They value an impressive lifestyle, love brand names and rely heavily on reviews from friends and others. These Shoppers seek online advertisements that focus on product features and reviews by other consumers. Informed Online Shoppers are for U.S. brands looking to reach this highly influential audience. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Informed Online Shoppers are often motivated to purchase brand names, primarily because of perceived quality (and because mom used them). They are active social sharers. They rely heavily on their mobile device to stay current with news, their peer groups, favorite brands and social events. They read lifestyle magazines to stay on-trend.
Informed Online Shoppers work hard and reward themselves by practicing self-care. They enjoy the arts, honoring their cultural heritage and seek a variety of new activities to enjoy.
Key Features
- Curated from multiple, unique first-party data sources.
- Not over-modeled. ALC does not model Informed Online Shoppers against the entire United States. Should you desire a custom model indexed against the U.S. population, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution version available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $25,000.00 |
Dimensions summary
This listing uses a single contract-based dimension: Product Access measured in Units. You buy access to the product through a set number of units under a fixed contract term. Pricing scales with the quantity of units you purchase, rather than through separate tiers or plans. The product gives you access to audience data on U.S. individuals who are actively shopping online. There is one purchasing path here, so your cost depends on how many access units your subscription requires.
Top-of-mind questions for buyers
A unit grants access to the audience data product for a subscriber. It does not represent a single person record or download. Instead, it acts as the access grant that lets you query and activate segments covering U.S. individuals actively shopping online. The data covers demographics, interest, and purchase history segments.
You get audience data on U.S. individuals actively shopping online, updated daily for in-market shopping interest. The data combines behavioral signals with deterministic demographic attributes. This lets you build targetable segments across purchase interest and lifestyle categories for advertising campaigns.
Cost scales with the number of Product Access units you buy under your contract. There are no separate tiers or plans. To cover more subscribers or wider use, you increase the unit quantity. Contact the vendor to confirm how added units apply to your specific access needs.
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Vendor refund policy
No refunds. Please use trial version for evaluation.
Legal
Vendor terms and conditions
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment A | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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