Sold by: Adstra Marketing Data
Deployed on AWS
Informed Online Shoppers are social influencers, but they also like to be influenced. They value an impressive lifestyle, love brand names and rely heavily on reviews from friends and others. These Shoppers seek online advertisements that focus on product features and reviews by other consumers.
Informed Online Shoppers are for U.S. brands looking to reach this highly influential audience.
Overview
Informed Online Shoppers - US
Informed Online Shoppers Rely Heavily on Social Influence and Brand Names
Overview
Informed Online Shoppers are** social influencers, but they also like to be influenced**. They value an impressive lifestyle, love brand names and rely heavily on reviews from friends and others. These Shoppers seek online advertisements that focus on product features and reviews by other consumers. Informed Online Shoppers are for U.S. brands looking to reach this highly influential audience. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Informed Online Shoppers are often motivated to purchase brand names, primarily because of perceived quality (and because mom used them). They are active social sharers. They rely heavily on their mobile device to stay current with news, their peer groups, favorite brands and social events. They read lifestyle magazines to stay on-trend.
Informed Online Shoppers work hard and reward themselves by practicing self-care. They enjoy the arts, honoring their cultural heritage and seek a variety of new activities to enjoy.
Key Features
- Curated from multiple, unique first-party data sources.
- Not over-modeled. ALC does not model Informed Online Shoppers against the entire United States. Should you desire a custom model indexed against the U.S. population, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution version available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $25,000.00 |
Vendor refund policy
No refunds. Please use trial version for evaluation.
Legal
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment A | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
Quality First Shoppers value quality brands and will not compromise on their standards. They know the price for every product or service and always shop around. Their online shopping crosses all categories. They prefer samples over coupons.
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.
Master Digital Consumers change brands for variety, love the latest in product advances and tend to prefer brands that support social causes. These heavy online shoppers price compare online to satisfy their desire for quality products at the best value. Master Digital Consumers are heavy online shoppers for everything in their household, including baby items, games/toys, and sporting goods.
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.