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    The Alation Data Intelligence Platform

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    Sold by: Alation 
    Deployed on AWS
    Data Intelligence Platform for data search & discovery, data & AI governance, data products, data stewardship, analytics, cloud migrations, and modernization.

    Overview

    At Alation, we are passionate about helping enterprises realize value from their data & AI initiatives. The Alation Data Intelligence Platform centralizes metadata from disparate sources, delivering a unified and automated platform for organizations to discover, describe, govern, and manage their data assets, including data, BI reports, and AI models so that individuals can easily find, understand, trust, and use them to accelerate the delivery and business value realization of data initiatives while scalably fostering and strengthening a data culture.

    The Alation Data Intelligence Platform supports organizations with self-service analytics, data & AI governance, data product marketplaces, cloud migrations, and data modernization.

    Alation is proven and trusted by nearly 600 organizations across industries - from the worlds largest banks to retailers and government agencies - to provide search, governance, and analytics across tens of millions of data assets.

    Thanks to our open and extensible architecture, powerful Behavioral Analysis Engine, intuitive and seamless user experience, collaboration capabilities, and rigorous security and performance standards, Alation not only delivers on business outcomes but also builds lasting partnerships focused on client success.

    Alation gives customers a choice. Manage the Alation Data Intelligence Platform on your own, anywhere. Or have it done for you, in the cloud. Alation Cloud Service is available on AWS.

    For custom pricing, EULA, or a private contract, please contact Marketplace@alation.com .

    Highlights

    • Data Culture. Data-driven decision making. Alation is built for every user to be able to find, understand, trust, and use data.
    • AI Governance. Trusted AI starts with trusted data. Alation's AI governance framework ensures data quality, transparency, and compliance. Document insights, track lineage, and collaborate across teams for ethical, compliant AI.
    • Data Modernization. Make your cloud transition seamless. With Alation, craft a winning data modernization plan that breaks down legacy silos. Prioritize what matters and migrate with confidence, while safeguarding quality and governance.

    Details

    Delivery method

    Deployed on AWS

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    Pricing

    The Alation Data Intelligence Platform

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Alation Data Catalog
    Subscription to Alation Data Catalog starting at
    $60,000.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Support

    Vendor support

    Email support provided. Guaranteed 24-hour response time for tickets filed. Email: support@alation.com  Phone: +1.650.779.4440

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In Data Catalogs, Data Governance, Master Data Management
    Top
    10
    In Data Catalogs, Data Governance
    Top
    10
    In Master Data Management, Healthcare & Life Sciences, Financial Services

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    7 reviews
    Insufficient data
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Metadata Management
    Centralized metadata aggregation from multiple disparate data sources with unified platform capabilities
    Behavioral Analysis
    Advanced engine for analyzing data usage patterns, interactions, and metadata insights
    AI Governance Framework
    Comprehensive system for tracking data lineage, ensuring data quality, transparency, and compliance for AI models
    Search and Discovery
    Automated platform enabling comprehensive search, description, and understanding of data assets including reports and models
    Architectural Extensibility
    Open and flexible architecture supporting integration across different data environments and platforms
    AI Governance
    Provides active metadata-driven governance framework for AI strategies with rules, processes, and responsibilities to mitigate risks and ensure ethical AI practices
    Data Catalog Management
    Enables comprehensive discovery and understanding of data assets across hybrid and multi-cloud environments with full business context and metadata insights
    Automated Data Lineage
    Offers end-to-end lineage tracking with complete transparency into data transformation and flow across systems, including summary-level and technical lineage details
    Privacy Workflow Automation
    Centralizes and automates privacy workflows to address global regulatory requirements and encourage collaborative data protection
    Data Quality Management
    Replaces manual processes with automated data monitoring and rule management to scale data quality across enterprise environments
    Entity Resolution
    Patent-pending Flexible Entity Resolution Networks (FERN) using LLM-powered pre-trained ML models for rule-free matching with high accuracy across industries
    Artificial Intelligence Interface
    Reltio Intelligent Assistant (RIA) with generative AI and natural language technology for searching complex digital content through chat-based interface
    Data Quality Management
    ML-powered automation for continuous data anomaly detection and inspection, enabling immediate flagging of unusual data patterns
    Cloud Architecture
    Cloud-native, microservices-based platform supporting real-time bidirectional data exchange with operational systems at scale
    Data Unification
    Comprehensive data transformation platform that standardizes, enriches, and unifies data from multiple disparate sources into secure and interoperable format

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.1
    5 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    0%
    80%
    20%
    0%
    0%
    5 AWS reviews
    |
    84 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    reviewer2777262

    Collaboration across teams has improved and finding data owners has simplified analytics work

    Reviewed on Nov 17, 2025
    Review from a verified AWS customer

    What is our primary use case?

    As one of the data champions, I have been curating the data that I work with closely, and I also use Alation Data Catalog  to look up data tables and fields that I are unfamiliar with but have been asked to provide analytics for.

    For example, I was asked to provide an analysis of the NAICS codes and how they're being used, what loans are what NAICS codes at our bank, so I had to go and figure out what NAICS codes were and where what table it would be in because I didn't know. Instead of going to another analyst, I was able to look for myself and save some time.

    We also use Alation Data Catalog  to curate information about the Power BI dashboards that we have, so that way analysts know what's already available and they don't have to recreate the wheel. This has saved me a couple of times from having to create an all-new dashboard for a quick request that my manager asked for, allowing me to see what the other analysts have been working on, which has helped us be a lot less siloed in our bank.

    What is most valuable?

    The best feature of Alation Data Catalog is probably being able to search and see who owns what data, including who's the person that's curated it and who's the data champion for it because I often have questions that go along with it, so it's really helpful to know who owns what data.

    Being able to look up a data field in a data table and know who owned that data has helped me a lot in my day-to-day work, as I've been able to ask them questions about their dashboard. I've had somebody add one thing to their dashboard that helped my team before. I also needed to ask data questions so that I can finish any metrics that I'm working on or creating, so that's been really helpful.

    Alation Data Catalog has positively impacted my organization as collaboration has definitely improved at my company. We've been able to reach out and know who owns data, especially because sometimes there's turnover or new faces, and we're constantly building out the analytics side of our bank. It's been really great to meet other analysts and get our jobs done effectively, especially since I'm in second line and it's hard to have more than surface-level knowledge of the data. It's been great to reach out to those subject matter experts and other analysts.

    What needs improvement?

    Sometimes the search function in Alation Data Catalog isn't as effective as it could be. I've had times where I wish that the search engine or the search bar would find something even when I know that it is a field that's available, but it won't. I still have to go and ask someone where it is, so I think the search function could use some improvement.

    The biggest improvement I could think of for Alation would be to enhance the efficiency or effectiveness of the search engine, or have it perform better at searching for keywords that are within the data field name or the table, particularly what fields are in the table.

    I chose an 8 out of 10 mainly because of that search function. The auto-naming function doesn't seem to learn as quickly, and that's another improvement. Sometimes it doesn't train past a certain point when it comes to tables that I am the champion of with similar names, and I wish it would pick up on the context of the table name and the data field name.

    For how long have I used the solution?

    I've been using Alation Data Catalog for two to two and a half years now, and I'm one of the data champions at my bank.

    What do I think about the stability of the solution?

    Alation Data Catalog has been stable for me, as I haven't seen much downtime. We may have had a little bit of downtime once, but I haven't been in it as much this year, having done a lot of my creation last year. We're currently in a transition stage where I think data governance is returning to their framework.

    What do I think about the scalability of the solution?

    Alation Data Catalog has kept up well as our organization has grown, since we've been growing pretty quickly and we do keep adding more tables to our data warehouse, indicating that it's kept up well.

    How are customer service and support?

    I have not personally interacted with customer support at Alation, nor have I really had any conversations with data governance about it.

    How would you rate customer service and support?

    Negative

    Which solution did I use previously and why did I switch?

    Before Alation Data Catalog, I don't think we actually had an official solution in place, as our data governance department was only established a couple of years ago. Being a mid-sized bank, that was a big point of maturity, where we built out data governance, made a plan, decided on which tool to use, chose Alation, implemented it, and then started curating the data.

    What was our ROI?

    I think we've seen a return on investment, particularly in terms of the energy from the analysts, as people really have energy around curating their contributions and using the tool. I'm pretty confident of that, but I just couldn't say if it was a measurable return on investment.

    What's my experience with pricing, setup cost, and licensing?

    I haven't had any experience with pricing, setup costs, or licensing, as I have been strictly an end user and haven't had any administrative or management responsibilities.

    Which other solutions did I evaluate?

    I actually don't know if our organization evaluated other options before choosing Alation. I wasn't a part of the conversation for selecting, as that was more related to data governance, and I was strictly an end user after the fact.

    What other advice do I have?

    I actually don't know which cloud provider we use for our private cloud deployment.

    Alation Data Catalog is a great tool, though I don't have any specific advice. I think it's a solid tool for what our organization needed as far as data governance. I gave this product a rating of 8 out of 10.

    ManojBehera

    Establishes strong data governance and improves privacy through clear lineage and policy controls

    Reviewed on Nov 17, 2025
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for Alation Data Catalog  is that we have been working on a cyber data lake program that deals with a lot of data governance and cataloging, which includes cybersecurity data, patient scan data, PDX data, as well as lots of data from the regulatory board.

    Regarding how I am leveraging Alation Data Catalog , there are many scopes that we are now exploring where the catalog can be expanded with other use cases, which deal with the financial aspects of healthcare that can be implemented in customer engagements as well as vendor engagements that we have on a day-to-day basis. By utilizing AI in this robust space, cataloging all this information in this AI era helps a lot because the data is enormous, and as a medtech company, we need to ensure that none of the data we maintain is brought outside of the catalog and is maintained robustly.

    What is most valuable?

    A specific example of how Alation Data Catalog helps with cybersecurity or patient scan data is that we have been able to establish a lot of data lineages, including how the data gets changed over the period of time. When it comes to regulatory compliance, it helps a lot in terms of the cataloging, balancing this data such as PII and HIPAA compliance-related information, and it is not just about the catalog; it is about how we maintain the data from an accessibility point of view, who is responsible for managing this kind of data, and it prevents data loss. From a cybersecurity perspective, using the catalog, we have been able to implement rule-based DLPs and DLP  policies.

    The best features Alation Data Catalog offers include how it provides labels, understands which data catalog or areas we have dealt with related to lineage, finding relations, and discovering usable data. It ensures that the data catalog is primarily built on core principles such as stewardship, quality, and master data management. I really appreciate the way Alation provides support in maintaining our features.

    The stewardship and master data management features specifically help my team by linking KPIs to business outcomes and continuously tracking performance. We are able to set up a business glossary with business names, definitions, descriptions, ownerships, and related undocumented insights of contextual knowledge. This includes medical transcription points of view and customer test analysis, allowing us to automate repetitive workflows and identify manual workflows to automate using the data catalog. From an audit perspective, we also do business adoptions, maturity and culture assessments using surveys and collaborative techniques.

    We are able to build controls by designing procedures and policies that define how people and systems will use the data, especially for data moving internally and externally. One crucial element from a data management point of view is controlling vendor access, given that we engage many vendors. Using principles of least privilege for vendor access should be our first case. Once these controls are established, we create systems that audit and test their effectiveness. We are also using five components of the data governance model, providing clear notices regarding data governance policies, forming a data governance panel, establishing controls, and setting up a data inventory for performance and due diligence.

    Alation Data Catalog has positively impacted my organization by helping us establish data governance and privacy. For functional strategies, we identify data systems and individuals that need to be included in our security strategy using the catalog. It improves the protection of systems that hold our data, detecting attacks at earlier stages in the life cycle and responding to those attacks in ways that support both data security and governance systems. We have improved data quality and accuracy, made informed decisions faster while reducing risks, and ensured compliance by enabling security and efficient access. Importantly, we establish a single source of truth, centralizing metadata and standardizing definitions, which minimizes confusion and helps with consistent data use across the organization.

    We have seen a lot of ROIs in areas such as improved data access features enabled through the catalog, ensuring that the data end users and downstream applications access does not have breaches. Now that we have established clear governance policies, assigning the right access to the right users helps teams work independently while reducing reliance on subject matter experts. From a risk and compliance perspective, adhering to HIPAA, PCI, and PCI DSS standards helps protect sensitive data from misuse or breaches.

    What needs improvement?

    Alation Data Catalog can be improved by treating areas that could incorporate best practices or improvements, such as identifying data domains, which refer to logical data groups customers, vendors, and other entities. Another area for improvement is determining the most important elements of data and deciding between adopting a centralized or decentralized operating model. These decisions could come in advisory forms sent by the system, helping establish metrics for measuring our success. Additionally, bringing in AI capabilities to automate tracking and labeling can optimize how we handle data information levels.

    Regarding improvements, establishing success metrics such as concrete numerical benchmarks for our data governance policy would be helpful goals. For example, measuring the average time it takes someone to access the data needed for their job would be an important feature to improve.

    For how long have I used the solution?

    I have been using Alation Data Catalog for more than six years.

    What do I think about the stability of the solution?

    Alation Data Catalog is absolutely stable.

    What do I think about the scalability of the solution?

    The scalability of Alation Data Catalog is remarkable; as data sizes grow, we can also scale categorizations, calibrations, and the types of data we ingest and catalog through this tool, which has been a strong asset for us.

    How are customer service and support?

    Customer support for Alation Data Catalog has been great; we have defined several SLAs that have resolved critical issues and incidents with excellent support.

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    Before using Alation Data Catalog, we had several on-premise legacy systems, which we phased out over the last four to five years in favor of Alation Data Catalog.

    What was our ROI?

    We have seen a return on investment, having saved close to 10.5% of our costs, with expected ROI growing yearly by about 17%. We saved over 1,000 man-hours in a single year, which was crucial.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing for Alation Data Catalog is positive; discussions with the vendor partners provided a detailed breakdown of costs and how they can be reduced over time, which was a great experience.

    Which other solutions did I evaluate?

    Before choosing Alation Data Catalog, we evaluated numerous options that went through a rigorous selection process.

    What other advice do I have?

    My advice for others looking into using Alation Data Catalog is to start using this tool if you want to manage cataloging, data governance, compliance, and risk-based metrics. It has been an amazing asset for us in managing complex use cases related to data management. I believe we had a good discussion, and I have provided a lot of information. I would say keep updating features, continuously adding more AI, and help us on that journey. I would rate this product and experience a nine out of ten.

    Which deployment model are you using for this solution?

    Hybrid Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    swathi j.

    Unmatched Data Lineage Visualization for Seamless Insights

    Reviewed on Nov 14, 2025
    Review provided by G2
    What do you like best about the product?
    Alation's strongest feature is its ability to automatically map and visualize the full journey of data from source to report, including transformations at the column level, often via Query Log Ingestion. I like this the most.
    What do you dislike about the product?
    Complexity and Investment Required: The platform's powerful features come with a high degree of initial configuration and ongoing administrative overhead.
    What problems is the product solving and how is that benefiting you?
    Reduced Development & Debugging Time: When a source system changes, Alation's column-level lineage shows exactly which downstream reports, dashboards, or other data pipelines will be impacted. This eliminates the need for manual, time-consuming, or waiting for a downstream user to complain before realizing something broke.
    Yukti S.

    Reliable for day to day data work

    Reviewed on Nov 14, 2025
    Review provided by G2
    What do you like best about the product?
    What I like most about Alation is that it reduces the amount of time I spend searching for data. Before using it, I often had to rely on multiple people or old documentation to figure out where something lived. Now I can usually find the table, definition or owner through a quick search.
    What do you dislike about the product?
    The main issue I run into with Alation is that some parts of the interface can feel slow especially when navigating between sections or loading larger assets. It’s not unusable but there are moments where it takes longer than I’d expect for a tool that’s meant to speed up data work.
    What problems is the product solving and how is that benefiting you?
    Alation has helped reduce the amount of time I spend trying to figure out where data comes from and who is responsible for it. Before using it a lot of my work involved asking around or checking multiple systems just to confirm simple details. Now most of that information is in one place.
    reviewer2776527

    Increases data discoverability and boosts self-service analytics through enriched metadata and intuitive search

    Reviewed on Nov 13, 2025
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for Alation Data Catalog  is data discoverability and metadata management.

    In my day-to-day work, I use Alation Data Catalog  for data discoverability and metadata management by ingesting metadata from a number of different data platforms, including Snowflake  and Power BI. We use the lineage features to keep track of where the data is moving within our environment. We also maintain certain items related to our data assets, including sensitivity tags and data descriptions, which makes it easier for our self-service analytics users to find the data they need.

    What is most valuable?

    The best features that Alation Data Catalog offers are its search capabilities and the fact that it works with many different data platforms; it is essentially platform agnostic. The other piece that I really think is important is how easy it is to use as well as to manage.

    What makes the search capabilities of Alation Data Catalog stand out for me is the fact that every item within the catalog is indexed and searchable, as well as the filtering features that allow you to narrow down to just the types of assets that you need. Wildcard searches are also very helpful. It is a very intuitive tool, as long as you are using the filters.

    Alation Data Catalog has positively impacted my organization by allowing users to answer questions that they had without trying to track down an expert. This has saved them quite a bit of time and frustration. It has allowed them to solve problems they probably would not have been able to solve had they not had the catalog.

    We have been measuring the curation of content within the catalog that has gone up over time, and we have also seen the number of users in the catalog increase, as well as the amount of activity within the catalog increase. We were seeing about an average of about 20% increase month over month for the last few months.

    What needs improvement?

    Alation Data Catalog can be improved by enhancing their lineage capabilities to make it easier for us as users to search the lineage without having to use the Alation Data Catalog user interface. If they could put it in a relational format, then we could join that information with other metadata from other platforms. We could join it in reporting. Lineage improvement would be the biggest thing.

    For how long have I used the solution?

    I have been using Alation Data Catalog for eight years.

    How was the initial setup?

    I choose a nine for my rating because it has been extremely easy to use and extremely easy to set up. It allows us to automate our curation. It allows us to integrate with metadata from other platforms, such as Power BI and Snowflake . It gives us a much better overall view of our data environment. The search capabilities are extremely useful. It is easy for a user to come in and find what they need without having to learn a very complicated tool.

    What other advice do I have?

    My advice to others looking into using Alation Data Catalog is to give a very close look at the capabilities and make sure that they suit what your organization needs. If you are looking for better data discoverability, Alation Data Catalog is basically your best choice. Consider which connectors that you want to purchase, since those are licensed separately. Make  sure that you purchase only what you need as far as that goes. Consider trying to integrate Alation Data Catalog information with other platforms as well to allow you to improve upon reporting. That worked successfully for us. I give Alation Data Catalog a rating of nine.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

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