Sold by: DoubleVerify
Deployed on AWS
A Solution that is designed to enable the Partner to avoid serving advertisements to the following types of Sophisticated Invalid Traffic (SIVT) as defined by the Internet Advertising Bureau (IAB) that have been pre-identified by DV
Overview
A Solution that is designed to enable the Partner to avoid serving advertisements to the following types of Sophisticated Invalid Traffic (SIVT) as defined by the Internet Advertising Bureau (IAB) that have been pre-identified by DV as: Bot Fraud Site Fraud App Fraud Non-Human Data Center Traffic Hijacked Devices Emulator General Invalid Traffic (GIVT)
Highlights
- A Solution that is designed to enable the Partner to avoid serving advertisements to the following types of Sophisticated Invalid Traffic (SIVT) as defined by the Internet Advertising Bureau (IAB) that have been pre-identified by DV as: Bot Fraud Site Fraud App Fraud Non-Human Data Center Traffic Hijacked Devices Emulator General Invalid Traffic (GIVT)
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Dimension | Description | Cost/12 months |
|---|---|---|
DV Fraud and IVT | DV Fraud and IVT services | $10,000,000.00 |
Dimensions summary
This listing offers a single pricing dimension billed under a contract. You pay based on requests processed by the DV Fraud and IVT services. Requests are the unit of measurement, so your cost scales with the volume of ad impressions checked for fraud and invalid traffic. There are no separate tiers or add-ons to choose from. The service covers fraud detection and invalid traffic protection across web, mobile app, and streaming environments. Because pricing follows usage, your total depends on how many requests you send during the contract term. Contact the vendor for volume terms.
Top-of-mind questions for buyers
A request maps to an ad impression checked for fraud and invalid traffic. Each impression the service evaluates counts as one billable request. The service analyzes display and video impressions across web, mobile app, and streaming or CTV environments, so any checked impression in these formats adds to your request count.
Cost scales with request volume, since you pay per request processed. More impressions checked means more requests billed. There are no fixed tiers to cross, so charges rise in step with the number of impressions the service evaluates during your contract term. Contact the vendor for volume terms.
The service covers fraud protection throughout the media transaction, from pre-bid avoidance to post-bid monitoring and blocking. It detects general invalid traffic, sophisticated invalid traffic, app and bot fraud, hijacked devices, and injected ads. This protection is part of the single request-based dimension; there are no separate add-ons to buy.
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Updated weekly
By DoubleVerify
By Namogoo
By CHEQ
Top
25
In Media & Entertainment
Top
100
In Analytic Platforms, eCommerce
Top
100
In Data Governance
Sentiment is AI generated from actual customer reviews on AWS and G2
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AI generated from product descriptions
Bot Fraud Detection
Identifies and blocks bot-generated traffic attempting to access advertisements
Site Fraud Prevention
Detects and prevents fraudulent activity originating from compromised or malicious websites
App Fraud Blocking
Identifies and blocks invalid traffic generated through fraudulent mobile or web applications
Non-Human Data Center Traffic Filtering
Filters out traffic originating from data centers that does not represent legitimate user activity
Hijacked Device and Emulator Detection
Detects traffic from compromised devices and emulated environments to prevent invalid ad serving
Unauthorized Ad Detection
Detects unauthorized product and promotional ads injected into visitor sessions
Ad Injection Blocking
Blocks unauthorized ads from being displayed to customers during their sessions
Session Protection
Protects visitor sessions from malicious ad injection attempts
Competitor Diversion Prevention
Prevents customers from being redirected to competitor websites through injected content
eCommerce Security
Provides security measures specifically designed for eCommerce environments to protect customer interactions
Bot and Invalid Traffic Detection
Sophisticated bot detection and invalid traffic identification across paid campaigns, remarketing efforts, and digital initiatives using behavioral analysis methods.
User Validation and Behavioral Analysis
User validation mechanisms coupled with behavioral analysis to distinguish between legitimate users and automated or human-driven threats.
Form and Funnel Protection
Dedicated protection against fake leads and bot attacks targeting web forms and conversion funnels.
Privacy Compliance Enforcement
User preference enforcement capabilities to ensure privacy compliance across go-to-market operations.
Modular and Customizable Architecture
Modular suite of solutions that can be deployed individually or in combination, with customizable configurations tailored to specific organizational risks and existing system environments.
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