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    DV Fraud & Invalid Traffic Avoidance

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    Deployed on AWS
    A Solution that is designed to enable the Partner to avoid serving advertisements to the following types of Sophisticated Invalid Traffic (SIVT) as defined by the Internet Advertising Bureau (IAB) that have been pre-identified by DV

    Overview

    A Solution that is designed to enable the Partner to avoid serving advertisements to the following types of Sophisticated Invalid Traffic (SIVT) as defined by the Internet Advertising Bureau (IAB) that have been pre-identified by DV as: Bot Fraud Site Fraud App Fraud Non-Human Data Center Traffic Hijacked Devices Emulator General Invalid Traffic (GIVT)

    Highlights

    • A Solution that is designed to enable the Partner to avoid serving advertisements to the following types of Sophisticated Invalid Traffic (SIVT) as defined by the Internet Advertising Bureau (IAB) that have been pre-identified by DV as: Bot Fraud Site Fraud App Fraud Non-Human Data Center Traffic Hijacked Devices Emulator General Invalid Traffic (GIVT)

    Details

    Delivery method

    Deployed on AWS
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    Pricing

    DV Fraud & Invalid Traffic Avoidance

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    DV Fraud and IVT
    DV Fraud and IVT services
    $10,000,000.00

    Vendor refund policy

    No refunds.

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    AWS infrastructure support

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    Product comparison

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    Accolades

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    Top
    25
    In Media & Entertainment
    Top
    100
    In Analytic Platforms, eCommerce
    Top
    100
    In Data Governance

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    Overview

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    AI generated from product descriptions
    Bot Fraud Detection
    Identifies and blocks bot-generated traffic attempting to access advertisements
    Site Fraud Prevention
    Detects and prevents fraudulent activity originating from compromised or malicious websites
    App Fraud Blocking
    Identifies and blocks invalid traffic generated through fraudulent mobile or web applications
    Non-Human Data Center Traffic Filtering
    Filters out traffic originating from data centers that does not represent legitimate user activity
    Hijacked Device and Emulator Detection
    Detects traffic from compromised devices and emulated environments to prevent invalid ad serving
    Unauthorized Ad Detection
    Detects unauthorized product and promotional ads injected into visitor sessions
    Ad Injection Blocking
    Blocks unauthorized ads from being displayed to customers during their sessions
    Session Protection
    Protects visitor sessions from malicious ad injection attempts
    Competitor Diversion Prevention
    Prevents customers from being redirected to competitor websites through injected content
    eCommerce Security
    Provides security measures specifically designed for eCommerce environments to protect customer interactions
    Bot and Invalid Traffic Detection
    Sophisticated bot detection and invalid traffic identification across paid campaigns, remarketing efforts, and digital initiatives using behavioral analysis methods.
    User Validation and Behavioral Analysis
    User validation mechanisms coupled with behavioral analysis to distinguish between legitimate users and automated or human-driven threats.
    Form and Funnel Protection
    Dedicated protection against fake leads and bot attacks targeting web forms and conversion funnels.
    Privacy Compliance Enforcement
    User preference enforcement capabilities to ensure privacy compliance across go-to-market operations.
    Modular and Customizable Architecture
    Modular suite of solutions that can be deployed individually or in combination, with customizable configurations tailored to specific organizational risks and existing system environments.

    Contract

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    Standard contract
    No
    No

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