Informed Online Shoppers - US only - Analytics Version
Provided By: Adstra Marketing Data
Informed Online Shoppers - US only - Analytics Version
Provided By: Adstra Marketing Data
Informed Online Shoppers are social influencers, but they also like to be influenced. They value an impressive lifestyle, love brand names and rely heavily on reviews from friends and others. These Shoppers seek online advertisements that focus on product features and reviews by other consumers. Informed Online Shoppers are for U.S. brands looking to reach this highly influential audience.
Product offers
The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that your request is approved by the provider. Additional taxes or fees might apply.
Public offer
Payment schedule: Upfront payment | Offer auto-renewal: Supported
$1,000 for 1 month$5,000 for 12 months
Overview
Informed Online Shoppers - US
Informed Online Shoppers Rely Heavily on Social Influence and Brand Names
Overview
Informed Online Shoppers are social influencers, but they also like to be influenced. They value an impressive lifestyle, love brand names and rely heavily on reviews from friends and others. These Shoppers seek online advertisements that focus on product features and reviews by other consumers. Informed Online Shoppers are for U.S. brands looking to reach this highly influential audience. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Informed Online Shoppers are often motivated to purchase brand names, primarily because of perceived quality (and because mom used them). They are active social sharers. They rely heavily on their mobile device to stay current with news, their peer groups, favorite brands and social events. They read lifestyle magazines to stay on-trend.\ Informed Online Shoppers work hard and reward themselves by practicing self-care. They enjoy the arts, honoring their cultural heritage and seek a variety of new activities to enjoy.
Key Features
- Curated from multiple, unique first-party data sources.
- Not over-modeled. ALC does not model Informed Online Shoppers against the entire United States. Should you desire a custom model indexed against the U.S. population, please contact AmazonSupport@alc.com.
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution version available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Provided By
Fulfillment Method
AWS Data Exchange
Data sets (2)
You will receive access to the following data sets
Revision access rules
All historical revisions | All future revisions
Name | Type | Data dictionary | AWS Region |
|---|---|---|---|
Orbits Data Collateral | Not included | US East (N. Virginia) | |
ALC Segment A | Not included | US East (N. Virginia) |
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement or other agreement with AWS governing your use of such services.
Support information
Support contact email address
Support contact URL
Refund policy
No refunds. Please use trial version for evaluation.
General AWS Data Exchange support