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1,719 reviews
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    Breana S.

User-Friendly but Needs More Flexible Permissions

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I like that Canto is user-friendly and allows for an easy system flow and organization of assets. It enables us to have multiple folders and subfolders, along with naming, tagging, and keywords, so that photos and videos are searchable and easy to find for everyone on our large team.
What do you dislike about the product?
I don't like that there's limited user powers for anyone other than power users, which makes it time-consuming for just our 3 power users to go back and add tags or keywords to uploaded assets. It would be great if all users could do this.
What problems is the product solving and how is that benefiting you?
Canto allows for easy-to-find assets like videos and photos. The platform is user-friendly and offers seamless system flow, enabling easy organization with multiple folders, naming, tagging, and keywords for searchable content. It's beneficial for managing digital assets in our nonprofit.


    Joe F.

AI-Powered Photo Search, Needs Speed Tweaks

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I really appreciate Canto's AI Search feature that allows me to quickly find photos. I can type in descriptions like 'smiling people,' and it efficiently pulls up relevant images. Setting up Canto was also easy.
What do you dislike about the product?
Sometimes Canto runs slow or gets bogged down in the browser. While still helpful, it can take a while to load after putting in a search term.
What problems is the product solving and how is that benefiting you?
Canto helps me find relevant photos quickly. I like the AI Search because I can type in terms like 'smiling people' and get precise results.


    Kelly D.

Canto Streamlines Asset Sharing Despite Integration Hurdles

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I use Canto as a digital asset tool for my organization, and it really helps us by allowing our entire organization to see images, graphics, and access marketing materials that were previously siloed to just the marketing team. Now, we can share it with everyone. The portals are a very cool way to share assets with both external people and internally with the team. Sharing brand materials with other organizations and images internally with teams has become easier. The initial setup of Canto was easy too.
What do you dislike about the product?
I don't like the workspaces and integrations. They don't work for us. I also don't like how unless you purchase more user seats consumers can't access workspaces or out of the infinite number of consumers we CAN have we CAN'T reduce that number to allow for more power seat users to use those features without paying more. It kind of sucks that in order to let users have access to features they need to be a power seat user and pay more.
What problems is the product solving and how is that benefiting you?
Canto allows our entire organization to access images and marketing materials, breaking down silos. The portals are a cool way to share assets internally and with external parties, making sharing brand materials effortless.


    Marketing and Advertising

Custom Curated Links and Helpful Portals for Sharing Product Info

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
For me, it is the ability to custom curated links of materials. Also, the portals have been really helpful in spoon feeding our dealers information on certain products.
What do you dislike about the product?
I'm a visual person, so not having images on the folders is a bummer. Also, when in a portal, you have to link to files and those don't automatically get a thumbnail image. I have to go searching for the assets.
What problems is the product solving and how is that benefiting you?
I'm just barely into Canto for a year so not much has changed since I've started using it. Looking forward to the new library experience when that goes live though.


    cadi t.

Efficient DAM Tool with Room for Improvement

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I use Canto for our DAM work and find it incredibly useful for both internal and external links and libraries. I like the easy access to images and sharing them, making it easier for us to send images to our customers and link our products to external vendors or customers. The portals are a great feature, allowing our customers to self-register and select the appropriate images, which frees up our resources to do more work. I also enjoy using Canto for external sharing and creating links, which is vital for our B2B site and internal usage image catalog. It makes our links for B2B customers in other segments look very professional. The initial setup was pretty easy, even for the non-digital folks.
What do you dislike about the product?
There are only a few pain points. Entering the data of each image is clunky, and I have a tech support ticket out because it drops the leading zeros (input and export) that we need for our style/color codes. Also, when entering info, it duplicates if you are editing, again just clunky.
What problems is the product solving and how is that benefiting you?
I use Canto for sending images to customers, linking our products, and organizing our image catalog. It offers easy access and sharing of images. The portals allow customer self-registration, saving time and making us look professional.


    Non-Profit Organization Management

Effortless Cross-Functional Sharing for Photos, Videos, and Files

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
The ability to organize/share photos, videos, and files cross-functionally across our organization.
What do you dislike about the product?
The Portals are not very intuitive, and often, it is where I have the most frustration. The building of the "Landing Page" can be confusing, and I end up spending more time figuring it out than I feel is necessary. I wish there was a way to add the docs and pics I need that felt more user-friendly.
What problems is the product solving and how is that benefiting you?
As an organization, we need to share pics and files both internally among departments and externally with potential partners, customers and for outreach opportunities. This has enabled us to accomplish this.


    D S.

Easy Asset Navigation with Great Canto Support

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
It's easy to navigate through the assets, AI integration and support from the Canto team.
What do you dislike about the product?
I can't think of anything at the moment, it's pretty solid.
What problems is the product solving and how is that benefiting you?
It's making it efficient to get creative assets started by making it easy to retrieve photos and videos. It easily organises items on the platform and has AI integration to help with searching and identifying required assets.


    Graphic Design

Streamlining Internal Processes

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I really like the Approval hub and the portals so far. My clients like it and it gives me a polished and profession platform to send projects (that's not Google Drive or Dropbox). The visual interface makes it easy to find assets.
What do you dislike about the product?
Working through the best way to organize for clients vs. for my contractors and it's taking a bit longer than I was hoping to get my team onboarded fully and find best practices for managing files for my team.
What problems is the product solving and how is that benefiting you?
Starting to help streamline our processes for approval and file delivery.


    Sports

Easy Multi-Profile Management with Powerful Analytics and Scheduling

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
It easily manages and organizes a massive amount of digital assets, making both retrieval and distribution to our athletes very straightforward for our department.
What do you dislike about the product?
When I import a hard drive full of information, the organizational tools can feel a bit clunky. Moving folders around is sometimes time-consuming, and it takes more effort than I’d expect to keep everything organized.
What problems is the product solving and how is that benefiting you?
It streamlines the organization, retrieval, and distribution of B-CU Athletics digital assets, saving us tons of time and making it easy for athletes to access and retrieve their content.


    Consulting

Streamlines Multiple Tasks in One High-Quality System

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
Streamlining different tasks in one quality system.
What do you dislike about the product?
Training my staff on using Canto. It’s not as mainstream as one would think.
What problems is the product solving and how is that benefiting you?
Automating tasks