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ZEPIC - Unified Customer Engagement Platform
ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.
Reviews (3)
Mahesh R.
Seamless WhatsApp Coexistence, Smart Segmentation, and Exceptional Support
Reviewed on Jul 30, 2026
Review provided by G2
What do you like best about the product?
What I find most helpful about ZEPIC is its seamless WhatsApp Coexistence feature, along with its smart segmentation and list management. It lets us reach a large target audience effortlessly without disrupting our existing setup. Features like smart retries also make a real difference by improving our message delivery success rates.
The platform is very user-friendly and easy to navigate. On top of that, the customer support team is exceptional—always responsive, helpful, and ready to assist whenever we need guidance.
The platform is very user-friendly and easy to navigate. On top of that, the customer support team is exceptional—always responsive, helpful, and ready to assist whenever we need guidance.
What do you dislike about the product?
I don't have any major complaints or dislikes about ZEPIC. Everything has been working smoothly for us so far.
What problems is the product solving and how is that benefiting you?
We are in the real estate business and have a large database of prospects. Previously, we primarily used WhatsApp Broadcasts to send promotional messages, but there was no efficient way to identify and engage interested prospects automatically.
With ZEPIC, our WhatsApp broadcasts become two-way conversations instead of one-way campaigns. When a prospect responds to a campaign or shows interest, ZEPIC can automatically add them to a dedicated list, trigger personalized follow-up conversations, qualify the lead through automated workflows, and hand over only sales-ready leads to our sales team. This has significantly reduced manual effort and improved our lead response time.
Another major advantage is website tracking and behavioral segmentation. ZEPIC identifies prospects who click on our WhatsApp campaign and visit our website, tracks their engagement, and automatically segments them as highly engaged prospects. Based on their browsing behaviour, we can trigger personalized follow-ups instead of sending generic broadcasts to everyone.
ZEPIC also provides a unified customer view by combining WhatsApp interactions with website activity and other customer data. This enables us to build highly targeted audiences, personalize communication, and nurture prospects based on their interests rather than relying on mass messaging. As a result, we achieve better engagement, faster lead qualification, higher conversion rates, and allow our sales team to focus on prospects who are genuinely interested in buying a property
With ZEPIC, our WhatsApp broadcasts become two-way conversations instead of one-way campaigns. When a prospect responds to a campaign or shows interest, ZEPIC can automatically add them to a dedicated list, trigger personalized follow-up conversations, qualify the lead through automated workflows, and hand over only sales-ready leads to our sales team. This has significantly reduced manual effort and improved our lead response time.
Another major advantage is website tracking and behavioral segmentation. ZEPIC identifies prospects who click on our WhatsApp campaign and visit our website, tracks their engagement, and automatically segments them as highly engaged prospects. Based on their browsing behaviour, we can trigger personalized follow-ups instead of sending generic broadcasts to everyone.
ZEPIC also provides a unified customer view by combining WhatsApp interactions with website activity and other customer data. This enables us to build highly targeted audiences, personalize communication, and nurture prospects based on their interests rather than relying on mass messaging. As a result, we achieve better engagement, faster lead qualification, higher conversion rates, and allow our sales team to focus on prospects who are genuinely interested in buying a property
Shradha S.
Personalized Marketing in 1 Word - Zepic !
Reviewed on Mar 05, 2025
Review provided by G2
What do you like best about the product?
What I love most about ZEPIC is how it transforms the way we connect and engage with our brand. It makes digital interactions smoother, smarter, and more seamless, helping us deliver the best experiences to our customers.
What do you dislike about the product?
As a newbie the learning curve that comes with adapting to new digital solutions was an interesting challenge, however, Zepic ensured my team, and I got the right support.
What problems is the product solving and how is that benefiting you?
it helped solved the blind spots we had as an organization with respect to the customer journey and helped us understand the 360 view of the customer and as a result helped us curate better campaigns to ensure the ideal marketing to customers
Pavithran R.
Zepic - A Valuable Tool
Reviewed on Dec 11, 2024
Review provided by G2
What do you like best about the product?
I've been utilizing Zepic with Shopify to sync and segment a large customer database, identify anonymous visitors, and take advantage of custom objects. The combination of Zepic and Zenie's features really distinguishes this product in the market. I've successfully integrated Zepic into two of my e-commerce brands, and the experience has been outstanding. It has significantly improved our brand performance and customer support. The tool is simple to integrate and set up.
What do you dislike about the product?
Zepic is still an evolving tool and hasn't fully matured yet. However, it's already highly effective for 360-degree marketing, and we can definitely leverage its capabilities at this stage.
What problems is the product solving and how is that benefiting you?
As an e-commerce brand, we need to keep customers informed about their orders at every stage, from confirmation to delivery and feedback. With Zepic, this automation has solved that pain point. Additionally, it has anonymously boosted our brand rating in ads.
Getting WhatsApp template approval is now much easier, and tracking visitors has become seamless.
Getting WhatsApp template approval is now much easier, and tracking visitors has become seamless.