MoEngage (IN)

What do you like best about the product?

The AI Decision feature delivers insights within seconds.

What do you dislike about the product?

None for now. Would like to explore more to see.

What problems is the product solving and how is that benefiting you?

That it would take my team minutes to do campaign, instead of days.

What do you like best about the product?

A lot of features really useful for the business team

What do you dislike about the product?

Data ingestion capabilities are very limited

What problems is the product solving and how is that benefiting you?

MoEngage is used as the CDEP for our company, and it’s quite good

What do you like best about the product?

The people inside & They bring solutions

What do you dislike about the product?

They keep offering something new hahahaha

What problems is the product solving and how is that benefiting you?

Unifying customer

What do you like best about the product?

I like how easy it is to navigate inside the platform and using all features esp the EDM/PN

What do you dislike about the product?

No account manager to inform us of new features

What problems is the product solving and how is that benefiting you?

Sending out EDMs/PNs and touching our base without having to send manually

What do you like best about the product?

Ease of use and the integration of AI on the platform

What do you dislike about the product?

We don’t know who we should talk to when we have concerns as we aren’t sure who our account manager is already

What problems is the product solving and how is that benefiting you?

Flow journey helps us a lot with our campaign management

What do you like best about the product?

Ease of use and is able to track the events that we need

What do you dislike about the product?

Bugs which are common to all softwares and solutions

What problems is the product solving and how is that benefiting you?

Campaigns for our consumers and customers

What do you like best about the product?

Everything is easy to navigate and clear

What do you dislike about the product?

The data migration could be a little faster but nothing critical

What problems is the product solving and how is that benefiting you?

Moengage helps us create our customer engagement campaigns and reach out to customers

What do you like best about the product?

I like the versatility of the platform the best.

What do you dislike about the product?

The platform can be a bit hard to navigate.

What problems is the product solving and how is that benefiting you?

It allows us to access our customer database and easily send communications to them.

What do you like best about the product?

I like that MoEngage uses AI-powered personalization to predict customer behavior and tailor campaigns in real time. Its cross-channel orchestration ensures consistent messaging across email, SMS, WhatsApp, push, and in-app. Most of all, the no-code automation makes it easy for marketers to design complex journeys without needing developers.

What do you dislike about the product?

I dislike that MoEngage can be complex to integrate, has pricing concerns for smaller businesses, and requires careful handling of data privacy compliance.

What problems is the product solving and how is that benefiting you?

MoEngage solves the problem of fragmented customer engagement by unifying data and automating personalized interactions across multiple channels to improve retention and loyalty.

What do you like best about the product?

What I like best is having all CRM channels WhatsApp, Email, Push, RCS-SMS in one place. Building lifecycle flows is straightforward, the segmentation is powerful, and I can go from setting up a campaign to seeing performance data without jumping between tools. It genuinely saves my team a lot of time.

What do you dislike about the product?

The biggest pain point is the analytics side. Pulling detailed funnel or cohort data often means exporting to Excel and building the analysis myself, since the in-platform reporting doesn't go deep enough. The dashboards can also be slow to load with larger datasets. A few UI flows feel clunky too - setting up complex segments or flows takes more clicks than it should. Better native analytics and a snappier interface would make a big difference day-to-day.

What problems is the product solving and how is that benefiting you?

MoEngage is our core CRM and retention platform. Earlier our channels were siloed and campaigns were manual, so scaling was hard.
Now we run our entire lifecycle program across WhatsApp, Email, Push and RCS-SMS from one place. Cohort segmentation (O1, O2, O3+) drives our cross-sell and retention.
The impact is clear: flow-led revenue has grown strongly year-on-year, and users who interact with our flows convert at a much higher rate. Automation has cut manual effort massively for a small team.
It integrates cleanly with our Shopify stack, so audience sync and catalog cross-sell just work. Onboarding and support got us to this scale. The AI send-time and segment nudges add extra lift.
Net-net, it's improved our ROMS and made retention predictable, not ad-hoc.