MoEngage (IN)

In my current organization, we are using MoEngage to engage with our customers, improve our funnel metrics, and onboard new users from our unpaid to paid category of business.

MoEngage is currently live on our MathUp app, which is a math gaming app for kids. There are users who come into our funnel from different sources, and we use MoEngage to increase the DAU and MAU and ultimately reach out to them through in-app popups and push notifications to pitch them our math and English program, which is a paid program. This is how we use MoEngage; it is one of the revenue-generating channels for us.

There are a couple more ways that we use MoEngage. For example, we recently came across a lower rating on our application, and we are using MoEngage to run a campaign on the active user base who are on the application to take them to the Play Store and App Store to get their reviews. Since we do not have the bandwidth of our current product managers to enable a feature on the app, we are using MoEngage push notifications as well as in-app popups as a way to redirect the user to the Play Store and App Store for the ratings.

I think the best features MoEngage offers, in my experience, are send time optimization and the recent AI insights that are very helpful.

Send time optimization is beneficial since Bhanzu is serviceable across the globe, and there are different behavior patterns from users in different geographies. By using send time optimization, it helps us capture more eyes and increase our user interaction across different geographies. Additionally, AI insights help us optimize the campaign; we also get suggestions in terms of the creatives and the content. MoEngage has been a good platform so far, and I think it is very useful for keeping our users engaged on the application, which ultimately turns into a revenue channel. The more users engage with my platform, the more they will end up buying my product, which is the actual math course. MoEngage helps me reach out to these users very actively based on their activity, and hyper-personalization combined with reaching the audience at the right time helps me improve the end-to-end funnel and create more revenue opportunities.

Our MAU has increased from 10,000 users to 35,000 users in India, and we were also able to run a championship through our MathUp application, wherein we generated almost one crore of revenue across different verticals in the last year through various campaigns and championships that we run on the MathUp application.

I think MoEngage's AI capabilities comply with all the security norms.

Regarding the accuracy and reliability of MoEngage's AI capabilities, I think it takes a lot of time to learn and can be optimized. There is definitely scope for improvement, and the better data you feed into it, the better it gets. However, it can learn more, and the speed can be improved.

I think there are more tools available in the market that are very competitive and similar to MoEngage. MoEngage is a bit on the expensive side considering the features available, especially since similar features are available in the market. If there is something that can be worked around to bring down the cost, it will definitely increase the ROI for the users of MoEngage.

I have been working in my current field for 11 years.

I would suggest considering the different use cases for MoEngage. It definitely enables use cases that are not practically possible in-house, in terms of hyper-personalization, real-time notification, event-based cards, and other capabilities. MoEngage also has a feature called LPs, landing pages, where you can create your own landing pages, customize them, and make modifications to go live. You can explore multiple use cases with MoEngage and should discuss your business objectives with the MoEngage SPOC for different alternatives and available use cases that you might not have thought of. I give this review an overall rating of 7.

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The marketing team with help of an chatbot is offering dollars worth of reward for the reviews and once the reviews are posted, the bot just wont respond..

MoEngage found a fraud way to get reviews..

My main use case for MoEngage is using reports for media performance in CRM.

A specific example of how I used the reports for media performance in CRM is by observing the results of the campaigns through the trackings and using the funnel report dashboards, retention report, and prediction reports with MoEngage.

In my opinion, the best feature that MoEngage offers is a well-designed funnel report with a timeline.

Regarding the funnel report, I would highlight that it is a report that has several possible perspectives regarding CRM attributions and it helps significantly in decision-making for upcoming communications and day-to-day strategies.

I believe MoEngage can be improved by enhancing the implementation documentation, because it is initially confusing, and good implementation ensures that the platform works at its best.

I have been using MoEngage for one year.

In my experience, MoEngage appears to be a stable tool; I have never experienced problems.

According to what I have seen with my clients, MoEngage's customer support was satisfactory because I only had one experience where they provided a professional to follow the implementation.

MoEngage is not implemented in our organization, as we are an agency that helps other brands that use the platform, so each client has their own setup.

I have not obtained any return on investment or noticed clear benefits, such as saving time or resources, when working with MoEngage for my clients.

I do not have experience with MoEngage's pricing, setup costs, and licensing because the client is the one who contracts it, and I am not involved in that commercial part.

Clients usually evaluate other CRM tools in the market, including Oracle, Responsys, Salesforce, Braze, Insider, and Emarsys, before choosing MoEngage.

My advice for other people who are thinking about using MoEngage is to study the documentation thoroughly so that the implementation is done in the best possible way, and the use of the tool itself is explored in all its features included in the contract. Different solutions can vary from client to client. I would rate this review nine out of ten.

MoEngage is primarily used for campaigning through push notifications and in-app notifications. Additionally, I heavily utilize the flows project that MoEngage launched in 2024 as part of orchestrated campaigning.

A specific example of how MoEngage is used for campaigning involves seller onboarding in IndiaMART. When a seller registers in the IndiaMART app, they complete an onboarding journey consisting of three different steps. If a seller completes only two steps and does not complete the third step, which is the most important step to complete their registration, MoEngage is used to inform the user after a certain time that they have completed two steps and only one step remains to complete the registration. A push notification is sent to the user informing them about the drop-off and encouraging them to complete the registration process as soon as possible in order to use IndiaMART and its features to grow their business.

In addition to push notifications, in-app notifications are used heavily in MoEngage by the marketing team. For instance, if there is a New Year offer on buy leads, which is very important for the subscription model purchased by paid sellers, multiple offers and promotions are shared while the user is using the app. This is an excellent use case for in-app notifications, and good conversions are achieved using MoEngage.

MoEngage's best feature is that it itself functions as an analytics engine. It is not just a notification service provider; it provides features to push notifications, show in-apps, and create flows. Having access to analytics helps in conducting valuable case studies. For example, I can analyze all users who came to the app, viewed the buy lead screen, but did not purchase the buy lead. Having this data allows for analysis of the problems that may have prevented the user from making a purchase. MoEngage's analytics engine is an important feature, along with the flows that allow creation of a complete web based on user journeys.

MoEngage has positively impacted the organization in three ways. First, there has been an increase in notification delivery rate by five to eight percent on Chinese OEMs, which typically have battery-aggressive operating systems. MoEngage has partnerships with these Chinese OEMs, enhancing the delivery of push notifications, leading to better user engagement.

One area where MoEngage could improve is by providing a feature that allows the app to maintain a persistent connection with internal organization servers. MoEngage claims partnerships with OEMs to ensure their processes are not killed when the app is in the background. If this feature were implemented, it could help run background services, engage users who have not been active on the app for days, and collect valuable information.

I have been using MoEngage for about five years.

MoEngage is quite stable overall. Some issues were encountered during the last quarter of 2023 due to GDPR changes implemented by Google, which required MoEngage to alter its architecture. This resulted in a slight dip in delivery rates, but it did not affect any key performance indicators significantly. Overall, MoEngage's performance remains smooth, and their status is consistently 200 OK.

MoEngage's scalability is impressive, as it can easily handle growing workloads and user numbers. With 2.2 million users per month served, this figure is not even close to the peak capacity MoEngage can manage. It can handle millions of users and hundreds of millions of events per month, making it a robust product utilized by many top companies in the market.

I have had positive experiences with MoEngage's customer support. There is a direct way to reach them, and about a year and a half ago, they established a ticketing system for help and support, which I find to be a significant improvement. Tickets can now be raised in MoEngage's help and support section, and communications are reflected in email automatically, making the entire support experience much more streamlined.

My advice to others looking into using MoEngage is to consider whether you are using it on the app side or API side. If using it on the app side, ensure that the unique MoEngage profile is created using the user account rather than the Google Advertiser ID. Using the user account helps in identifying users and reduces the number of profiles created, leading to lower costs. This is a crucial metric that can greatly benefit organizations in their monthly invoices and allow them to achieve more events and reach more users.

Having used MoEngage for five years, I have many thoughts about it. I have observed its ups and downs and the innovations it has undertaken over time. MoEngage's scope as an analytics engine is significant. I am confident that it will provide insights to product managers to improve their products, and I encourage everyone to try it.

Regarding MoEngage's governance and security related to its AI capabilities, I find that MoEngage takes care of every compliance and privacy law, including GDPR compliance.

MoEngage's accuracy and reliability of AI output have met my expectations. For example, when creating campaigns through push notifications or in-app notifications, content is crucial. MoEngage utilizes its Merlin AI to generate campaigns that yield maximum conversions. If data fed into the system contains PII, MoEngage flags it and ensures data privacy. High-performing campaigns have been successfully created using their AI, and there has been a conversion increase of ten to twelve percent compared to previous click rates.

I provide this review a rating of nine out of ten.

My main use case for MoEngage is building journeys in the Automation Studio and conducting segmentation work for different types of audiences.

I have used MoEngage for different types of audiences, especially for B2B and B2C, where I segmented audiences based on different sectors such as retail, healthcare, and educational sectors. I had a particular campaign that was supposed to be deployed to all sectors available in the market, using different types of creative content for the same campaign, and I used MoEngage for segmenting the audiences.

MoEngage is an excellent tool for A/B testing of the subject line and A/B testing of campaigns, and I especially use it for audience segmentation. It is a great tool for segmentation and testing, including A/B testing of content, pre-header, subject line, and everything related to campaigns.

In my opinion, the best features MoEngage offers are segmentation and the user-friendly terminologies used for the user experience, which are really great and not confusing like other tools used for campaigns. The terminologies used for the user side are simple to understand, and it is a self-explanatory tool to deploy campaigns, segment campaigns, and handle everything else.

Regarding the segmentation feature, I appreciate that MoEngage is very effective in segmenting a large number of audiences, and it has an automatic filter that recognizes the retail sector. When I use it for campaigns, I use the email IDs of particular individuals, and the individual email IDs are associated with the particular organization or association they work for. MoEngage automatically drags the particular sector email IDs, so if you specify a healthcare sector email ID, it will completely drag the email ID to the healthcare sector, and in a similar way for the educational sector. Millions of emails are segregated automatically based on the sector and are attached to the campaign, which is deployed in seconds.

MoEngage has positively impacted my organization because the delivery rate from MoEngage is really high, and I receive a very low amount of bounce-back rates and undeliverable email IDs because it has an automatic feature of segregating nullable and invalid email IDs. I notice a very minimal bounce-back rate and high deliverability, resulting in a high open rate, as it completely targets the open rate in the inbox.

I recall a specific campaign that was only selected for the healthcare sector, where I achieved a 92% open rate, a 50 to 60% click rate on average, and a bounce rate of just one percent, with undeliverable rates at 0.09%. That was a very significant achievement in my entire career using MoEngage.

MoEngage can be improved because although the platform is really user-friendly, it sometimes becomes slow when I click and enter. In a single dashboard, you can find all the features, and while it is user-friendly, segregating the interface would be really helpful. For example, if I need to go to a journey, I could click on the journey and then place it in the Automation Center or segmentation center. Having this segregation would make the experience better.

I have been using MoEngage for more than two years.

MoEngage is a stable platform for me as it runs smoothly, and I appreciate the customer contact because whenever any bugs are escalated, we receive immediate support.

MoEngage can handle growing amounts of data and users easily, and its scalability is impressive.

I rate the customer support 9 out of 10 because they provide great email support, and if the bug is critical and needs priority attention, we have contact numbers to get in touch with the team.

I have previously used different types of ESPs such as Mailmodo and Mailchimp before switching to MoEngage.

I do not have a specific example of return on investment, but as a Senior Campaign Analyst, I see that whenever reports are circulated across the team after campaigns are deployed, the analysis shows a 30% reduction in OPEX costs. My role is limited to campaign analytics, while the return on investment is handled by a different team.

My experience with pricing, setup cost, and licensing is limited because this is handled by a different department in my organization, specifically the accounts section and sales. They handle different pricing aspects and deals, while I focus on the user experience.

Our sales team is responsible for evaluating options before onboarding an ESP, and I only provide my user experience reporting and pricing details. Factors such as pricing comparison and ROI are handled by a different team, which decides on onboarding the ESP for the organization.

MoEngage is deployed in my organization on a private cloud, and we use Oracle as our cloud provider.

Regarding MoEngage's AI capabilities, I think it is pretty good for creating content for campaign subject lines, and the security is safe. I do not see any drawbacks using AI integrated with MoEngage.

Regarding MoEngage's AI capabilities, I sometimes feel that the answers I get from the AI are completely automated, as I have to provide keywords and frame questions to receive accurate answers. More analysis for specific questions would be really helpful for getting the exact answers I need.

I can definitely say that if you are considering using MoEngage for segmentation and A/B testing of the subject line, pre-header, and campaign body, it is a very nice tool. You do not need to do anything manually. You just have to set up a journey by providing the subject line and pre-header, and then the campaign gets automatically segregated. You just have to set up the journey and click to deploy, and it will be completed.

I think MoEngage is a very smooth platform that really matches the quality of the campaign market nowadays and fits well in the media and market environment. I give this review an overall rating of 8 out of 10.

My main use case for MoEngage is creating communications content and sending communications to users to provide information about monthly promotions.

Mostly what stands out in my campaigns is the promo information and data security information that I have sent out using MoEngage.

MoEngage is helpful because our data can be connected from our API, and we can connect WhatsApp platforms to send our communications via MoEngage.

MoEngage offers a proper monitoring system, which I find most valuable in my daily work, as we can directly see the communication marketing funnel, know the CTA, how many users received our communications, and how many users have read our communications.

We can know if the campaign performed well because in MoEngage, we can set up our goal, and in our cases, we can know how many users are making transactions by clicking our communications based on our campaign that was sent to users.

We can reduce our manual process when we select the target user because MoEngage is already connected to our system using API, which is very helpful for us to select the user data; for example, filtering only active users can be achieved with that feature.

The one thing that needs to be improved is the customer service itself. We experienced trouble when we wanted to send the campaign via WhatsApp; MoEngage is connected with our another platform for WhatsApp communications, but suddenly our template that was created on our another platform could not be synced with MoEngage, which is a case not solved until now as I have complained to their customer service since three months ago.

I have been working in my current field for almost two years.

MoEngage is stable as I have experienced no downtime or issues with reliability.

MoEngage can handle the increasing number of our users easily because our campaign adoption is aligned with our communications.

I have one case that we cannot solve with customer service.

I never used a different solution before. I have used SendGrid, but that was only for email communications before choosing MoEngage.

The saving is on money, as we can save a number of people who maintain target user, and with MoEngage, we can simplify by clicking the attribute user or the segment or behavior user, which I believe can save our money.

My advice for others looking into using MoEngage is that it allows people to have one platform with multiple channel communications, which will be helpful.

I was a developer in a company, and our company wanted MoEngage for user analytics, so the developer team integrated MoEngage user analytics system on our website.

Our developer team wanted user analytics from MoEngage to track how users interact with our website for page views, button clicks, signups, purchases, and how much time the user spent, where they clicked, and what intrigued the customer.

I tracked key performance metrics with MoEngage such as user clicks and how much time the user spent on particular sections.

I think we were using MoEngage's user segmentation to create the audience and understand how the audience behaves, separate the audiences, and what they like and what they do not like.

We segmented users with MoEngage who were more interested in our loan section, as our website was more of a lending website, and we analyzed how long users spent on the website and how much time it took for them to sign up for the loan process.

I think we used the user analytics area of MoEngage, which was very good, and there were also some other features such as push notifications, email, SMS, and WhatsApp services, but we did not use those. I think those services were also great in my opinion.

I would appreciate if the analytics of MoEngage could be improved in the next releases.

We were able to assess with MoEngage what areas we were lacking and that could be improved, and we knew which sections users liked the most and where they had their focus.

I think the analytics part of MoEngage is pretty good in my opinion, as it provides pretty accurate details, and I think there could be some more features that could be added to make it more efficient.

I have used MoEngage for around two to three months.

MoEngage was stable and reliable in my opinion.

I measured the reliability of MoEngage by testing our tracker events during our development process, and we could see how it was performing, and I think it was performing very well.

I think our requirements were pretty straightforward with MoEngage, and we wanted to understand how users react and interact with our website, so I do not think I will be able to answer how scalable it is. I would say that I do not think we had that much scope.

I communicated with the technical support of MoEngage, though I think our seniors had more communication with them, mostly for pricing and getting the keys and login. Apart from that, I do not think we had that much communication with them.

I would rate the technical support from MoEngage around nine out of ten.

I did not use something else for the same use cases before MoEngage. I think MoEngage was our first choice for user analytics.

I participated in the initial setup and deployment of MoEngage.

For the initial setup of MoEngage, you can install it by using the SDK or you can use npm, and you have to go through the documentation for the first time, but I think it is still pretty easy and straightforward to integrate.

The developer team integrated MoEngage user analytics system on our website.

Our senior purchased the MoEngage pricing, so I actually do not know the pricing, but I think it was pretty affordable in my opinion.

It was only MoEngage that we evaluated, as our team wanted, and actually, our seniors wanted that we use MoEngage.

I used it around six or seven months ago.

I think we did not use MoEngage's A/B testing feature.

I do not think there was an AI integration with MoEngage, so we integrated everything by ourselves, and I think we had a pretty decent experience and pretty much okay customer engagement with that.

Overall, I would rate MoEngage around eight based on the aspects I worked with, though I think it could be improved a little bit more.