MoEngage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Highlights
Unified Platform for User Insights and Campaign Action
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing has one pricing dimension: a base contract value for the MoEngage platform. You buy a single committed contract rather than picking from tiers or usage packages. Pricing is set by your negotiated contract value, sold in units. The contract runs on a minimum one-year term. MoEngage counts usage by Monthly Tracked Users (MTUs), each unique end user who performs a session or defined event in a calendar month. Users count once per month regardless of activity. You can add or drop features through a custom quote arranged with the vendor.
Top-of-mind questions for buyers
What counts as one Monthly Tracked User (MTU) for billing?
An MTU is each unique end-user profile that performs at least one session or a defined event in a calendar month. You count a user once per month, even with multiple events. Events MoEngage generates itself, such as campaign interactions, notifications sent, uninstalls, and attribute updates, do not count.
Are there extra charges if I upload or update large volumes of customer data?
No. You are not charged extra for adding or updating customer attributes. Data uploads do not create separate fees. Your cost is set by your negotiated base contract value, tied to Monthly Tracked User volume, not by the amount of customer data you send to the platform.
Do I need a separate email infrastructure license, or is delivery included?
You do not need to buy an email infrastructure provider license separately. MoEngage offers a full-stack service through a deeper integration with an email delivery provider. This is part of the platform contract, so email sending capability is included in your base contract value rather than billed as an add-on.
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Easy Omnichannel Analytics, but Limited Templates and Extra Costs
Reviewed on Oct 31, 2026
Review provided by G2
What do you like best about the product?
It supports an omnichannel journey, is easy to analyze, and is easy to use. Support is a little limited.
What do you dislike about the product?
There are fewer templates available than I expected, and for many useful features I have to pay extra money. Also, its events are not tracked on time.
What problems is the product solving and how is that benefiting you?
Currently, its main focus is on AI and custom Agents, which help users with tracking, creating, and much more.
Maria Lourdes M.
AI Decision Delivers Instant Insights in Seconds
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
The AI Decision feature delivers insights within seconds.
What do you dislike about the product?
None for now. Would like to explore more to see.
What problems is the product solving and how is that benefiting you?
That it would take my team minutes to do campaign, instead of days.
Selina M.
MoEngage Makes Personalization and User Insights Easy
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
I like how MoEngage makes it easier to understand users and engage with them in a more personalized way. Its analytics and engagement tools are helpful for making better decisions based on user behavior.
What do you dislike about the product?
The platform has many features, so it can feel a bit overwhelming and take some time to learn at first.
What problems is the product solving and how is that benefiting you?
It helps us understand users better and keep them engaged with relevant messages.
John Louie S.
Agentic Capabilities with Strong Data Privacy
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
Its agentic capability and its data privacy
What do you dislike about the product?
None so far all are good and best to be use for data
What problems is the product solving and how is that benefiting you?
Data management and customer relationship
Carlo V.
Feature-Rich for Business Teams, but Limited Data Ingestion
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
A lot of features really useful for the business team
What do you dislike about the product?
Data ingestion capabilities are very limited
What problems is the product solving and how is that benefiting you?
MoEngage is used as the CDEP for our company, and it’s quite good