Sold by
Braze, Inc.
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News & World Report Best Companies to Work For, 2024 Best Small & Medium Workplaces in Europe by Great Place to Work, 2024 Fortune Best Workplaces for Women by Great Place to Work and was named a Leader by Gartner in the 2024 Magic Quadrant for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices.
Reviews (1957)
Ollie N.
Powerful Real-Time Journeys, but Clunky Email Editing
Reviewed on Oct 24, 2026
Review provided by G2
What do you like best about the product?
I use Braze as our central engine for orchestrating real-time, cross-channel customer journeys. It solves the issue of generic static broadcast messaging that fails to capture user attention.
What do you dislike about the product?
I find the email template editor notoriously clunky compared to the formatting for mobile push and in-app messages.
What problems is the product solving and how is that benefiting you?
I use Braze to solve the problem of generic static broadcast messaging that fails to capture user attention.
Sung N.
Relevant Cross-Channel Campaigns, Despite Setup Hurdles
Reviewed on Oct 24, 2026
Review provided by G2
What do you like best about the product?
I find the audience segmentation engine and dynamic content capabilities the most impactful. I can build granular audience filters based on real-time user activity and pair them with dynamic, personalized messaging to keep our cross-channel engagement relevant and responsive to user behavior.
What do you dislike about the product?
I find Braze’s integration APIs and granular team roles and access permissions limited. Connecting API endpoints and setting up team workspace permission roles required unexpected workarounds.
What problems is the product solving and how is that benefiting you?
I use Braze to solve the issue of generic fashion blast messaging that fails to resonate with specific user groups.
Ramona C.
Unified Cross-Channel Campaigns with Powerful Audience Segmentation
Reviewed on Oct 23, 2026
Review provided by G2
What do you like best about the product?
I rely on Braze as our central campaign hub to coordinate communication across multiple channels. I like its audience segmentation framework for multi-channel orchestration; it’s easily one of its strongest features.
What do you dislike about the product?
Nothing till now, it works smoothly.
What problems is the product solving and how is that benefiting you?
I use Braze to solve the operational challenges of fragmented single-channel campaigns. Before adopting it, managing cross-channel customer communication required coordinating separate tools to make synchronized outputs.
Janice P.
Flexible Newsletter Builder, Despite Occasional Editor Glitches
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
I use Braze as an intuitive content builder for client newsletters. I like the drag-and-drop builder and flexible button configuration.
What do you dislike about the product?
I occasionally experience lag and focus-jumping bugs in Braze’s in-browser visual editor while editing content.
What problems is the product solving and how is that benefiting you?
Braze solves my problem of clunky technical content creation for routine client communications.
Consuelo O.
Powerful Personalization and Testing, with Gaps in Web Lead Capture
Reviewed on Oct 20, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s email personalization framework, built-in A/B testing tools, and straightforward UI. I can build personalized email dynamic blocks and run split tests effortlessly.
What do you dislike about the product?
I find Braze less useful for web landing pages, native search tracking, and built-in customizable web forms, so I rely on external tools for lead capture.
What problems is the product solving and how is that benefiting you?
Braze solves generic, non-personalized customer communications and disconnected channel outreach for me.
Darrick P.
Real-Time Cross-Channel Campaigns, with Uninstall Tracking Gaps
Reviewed on Oct 20, 2026
Review provided by G2
What do you like best about the product?
I find the activity dashboard and native engagement tracking tools the most practical. I get immediate visual feedback on real-time campaign dispatches, open rates, click-through metrics, and general user activity.
What do you dislike about the product?
I find uninstall tracking a weak link in Braze’s reporting suite. Precise, real-time feedback on app uninstalls feels inaccurate and delayed.
What problems is the product solving and how is that benefiting you?
I use Braze to solve disconnected cross-channel campaign dispatching and blind spots in tracking across customer touchpoints.
Trinh V.
Good segmentation and customization, but AI is blocked and email rendering can look odd
Reviewed on Oct 19, 2026
Review provided by G2
What do you like best about the product?
I like the audience segmentation and customization.
What do you dislike about the product?
My org has very specific requests on blocking AI for one instance/workspace, and our privacy team is blocking us because they don't want AI access to our data. Also, for mobile responsive, the different providers (e.g., Outlook) often look odd.
What problems is the product solving and how is that benefiting you?
userfriendly user interface
Clark G.
Robust APIs Scale Global Engagement—AI Needs More Control
Reviewed on Oct 19, 2026
Review provided by G2
What do you like best about the product?
I like Braze’s robust integration APIs. They let us seamlessly reach live customers through our internal systems, trading apps, and analytics tools, and power real-time triggers.
What do you dislike about the product?
My primary challenge with Braze is AI transparency, predictability, and control. Enterprise onboarding took approximately 6 to 8 weeks.
What problems is the product solving and how is that benefiting you?
I use Braze to solve the complexity of scaling personalized customer life cycle outreach across multi-brand, highly regulated global operations.
Kruthika M.
Strong cross-channel coordination and personalization, with some SMS and tracking friction
Reviewed on Oct 17, 2026
Review provided by G2
What do you like best about the product?
Braze coordinates customer engagement across channels very well, and the real-time personalization has felt consistently timely and relevant. Automated Scheduling is indispensable for getting campaigns out at the right time, and Template Management helps maintain consistency and speeds up campaign creation. Survey/Poll Management is also valuable for collecting customer feedback, understanding preferences, and improving engagement strategies. Braze AI has been helpful for identifying customer segments for targeted campaigns by analyzing engagement patterns and suggesting relevant audiences, and it has significantly improved which message or experience customers receive.
What do you dislike about the product?
Mass Texting can be challenging due to message limits and delivery issues. Interaction Tracking can make it difficult to analyze customer engagement across channels. Consent Management also requires careful handling of opt-ins and opt-outs to ensure compliance and prevent unwanted messages. With AI recommendations, I still have to validate them against our suppression rules and eligibility criteria to make sure the campaign reaches only the intended customers.
What problems is the product solving and how is that benefiting you?
I’m able to coordinate engagement across channels very well and deliver personalization that feels consistently timely and relevant. Automated Scheduling and templates help me move faster while keeping campaigns consistent, and surveys/polls help me collect feedback and refine engagement strategies. The AI has helped me identify customer segments for targeted campaigns and has significantly improved which message or experience customers receive.
UMA T.
Strong cross-channel engagement and personalization, but segmentation and analytics feel limiting
Reviewed on Oct 17, 2026
Review provided by G2
What do you like best about the product?
I like that SMS Marketing enables timely, personalized messages and drives customer engagement through direct communication. Website Visitor Tracking and Web Analytics help me understand user behavior, measure campaign performance, and optimize customer journeys for better conversions. Braze also coordinated customer engagement across channels very well, and the personalization has felt timely and relevant consistently. Braze AI helped generate personalized message content using customer attributes and Liquid, which saved time during campaign setup.
What do you dislike about the product?
Campaign Segmentation can be complex to manage, Multi-Campaign coordination can be time-consuming, and Visual Analytics may lack the flexibility needed for deeper insights. The AI output sometimes requires manual review to make sure the personalization logic and message content are accurate before launch.
What problems is the product solving and how is that benefiting you?
I’ve been able to deliver timely, personalized messages, better understand user behavior, measure campaign performance, and optimize customer journeys for better conversions. The AI has saved me time during campaign setup, and there’s been some improvement in which message or experience customers receive.