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Intuitive with Strong Marketing Capabilities
What do you like best about the product?
I find SAS Customer Intelligence 360 easy to use. It's absolutely simple to share client data, allowing clients to do their own personalization with emails and mobile notifications. The market can flow smoothly with this. It's easy to get new clients and work with them, as it feels friendly and positive. Overall, it's a good software.
What do you dislike about the product?
So far no issue
What problems is the product solving and how is that benefiting you?
I use SAS Customer Intelligence 360 to collect data on customer behavior, manage campaigns, and personalize client experiences, improving our marketing efficiency with AI analytics.
Versatile and Autonomous, But Non-Intuitive Setup
What do you like best about the product?
I like the versatility and autonomy that SAS Customer Intelligence 360 offers in managing and tracking campaign processes. I especially value its ability to cover different needs, which led us to switch from Teradata to SAS Customer Intelligence 360.
What do you dislike about the product?
Possibly its construction at the time of assembling more complex campaigns for functional users. Additionally, the configuration and migration were not so intuitive.
What problems is the product solving and how is that benefiting you?
I use SAS Customer Intelligence 360 to manage and track CRM campaigns, which facilitates the control of our business initiatives.
Great Multi-Channel Features, But Needs Better Front-End Error Logs
What do you like best about the product?
I like the fact that marketeers can easily create a multi-channel customer journey using the journey feature of the user interface. As a developer, I also like the fact that SAS CI 360 is easy to integrate to different database systems and thir-party technologies in the back-end.
What do you dislike about the product?
I dislike the fact that front-end users have very little information about the log of a task or segment after they run. It makes sense that the front-end user gets almost only resumed information, but the amount of information is too short. Most error messages that appear at the front-end are very unspecific. As a developer who was also responsible for deploying and migrating SAS CI 360 at different companies, I can say that having access to a more detailed log of a task or segment at the front-end would have been very helpful for me and for the customers to troubleshoot task design problems more quickly and without having to rely on colleagues who work at the back-end.
What problems is the product solving and how is that benefiting you?
As an external SAS consultant who has been helping to deploy and migrate SAS CI 360 at the Telecommunications branch in Europe, I can say that SAS CI 360 has been helping my customers to create more meaningful marketing campaigns for the challenges that the market of customer acquisition and customer care have brought with the increase of e-commerce and improved expectations of customers with their experience online.
Powerful Journey Orchestration with a Learning Curve
What do you like best about the product?
I find the real-time journey orchestration in SAS Customer Intelligence 360 incredibly beneficial. It lets us transform fragmented passenger data into proactive, location-based services, like instant 'Fast Track' offers through the iGA mobile app. I also appreciate its capability as a CDP, where it merges offline flight and retail data with online app behavior into one profile, solving the data fragmentation problem for us.
What do you dislike about the product?
The platform is incredibly dense and often requires significant training or specialized SAS knowledge to move beyond basic campaigns and truly master advanced journey orchestration. The initial setup was quite intensive, requiring significant coordination between marketing and IT teams to integrate deep offline data like flight schedules and beacon sensors.
What problems is the product solving and how is that benefiting you?
I use SAS Customer Intelligence 360 to solve data fragmentation by merging offline flight/retail data with online app behavior, creating unified profiles. It enables real-time journey orchestration, transforming passenger data into proactive services like instant offers through the iGA mobile app.
Great Product, But License Fee Is a Drawback
What do you like best about the product?
Flexibility of the tool, ease of use and intuitive usage of the tool.
What do you dislike about the product?
license fee and the cost of it. Other vise it is a great tool.
What problems is the product solving and how is that benefiting you?
Decision making and flow creation.
Good Cross-Channel Support, But Feature Rollout can be optimized
What do you like best about the product?
cross-channel support and ID stitching that enables user identification. Strong Support and Consulting (also locally).
What do you dislike about the product?
Limited availability of new channels in all features (journeys), reaction and development of standard features in other SW - A/B Testing in Email, STOs, Journeys, etc.
What problems is the product solving and how is that benefiting you?
Marketing Automation in own and external channels - one app for all but with a lot of customization needed.
SAS CI360 User Friendly
What do you like best about the product?
SAS CI360 has been helpful with our team to create segment maps for our emails. The UX is fantastic.
What do you dislike about the product?
The only thing I don't like is that it doesn't have the same reputation as what a Salesforce Marketing Cloud has.
What problems is the product solving and how is that benefiting you?
SAS CI360 helped get us started with our first marketing automated campaign/journey.
Easily manage customer retention and drive programs with SAS Customer Intelligence 360!
What do you like best about the product?
I have been working in a outsourcing company that sells services and products to insurance customers. As part of my job, I encounter different hardships in my past workflows especially in the part of managing cuatomer retention and driving an advocacy programs for them to come back to ghe company I work for. This software has been a reliable friend whenever I need to make recommendations and implement actions.
What do you dislike about the product?
There are times that labels graphic outputs tend overlap with each other. When that happens, it gets stressful to work with.
What problems is the product solving and how is that benefiting you?
Speed rate of analysis that is a major edge of this product. High customizability and powerful features also.
Headship Role in CI360
What do you like best about the product?
AI-Driven Customer Journey Optimization
CI360 allows marketers to design and optimize complex, multichannel customer journeys using real-time data and predictive analytics. Its ability to make intelligent decisions at each touchpoint is a game-changer.
CI360 allows marketers to design and optimize complex, multichannel customer journeys using real-time data and predictive analytics. Its ability to make intelligent decisions at each touchpoint is a game-changer.
What do you dislike about the product?
Steep Learning Curve
Despite offering no-code/low-code features, CI360 can be complex for new users—especially those without a background in analytics or data-driven marketing. Training is often required to get the most out of it.
Despite offering no-code/low-code features, CI360 can be complex for new users—especially those without a background in analytics or data-driven marketing. Training is often required to get the most out of it.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 (CI360) solves several key problems that marketers and customer experience teams commonly face, particularly around fragmented data, inconsistent customer engagement, and limited personalization.
Easy to use, everything in one environment
What do you like best about the product?
Really easy to use for both data specialists and marketeers. Also great that you can orchestrate all different channels from 1 environment.
What do you dislike about the product?
For smaller companies it is sometimes too much. Also the help with integrations with external data environments are difficult to set up.
What problems is the product solving and how is that benefiting you?
Orchestrating all from one environment
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