Sold by: SAS
Deployed on AWS
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
4.4
Overview
SAS Customer Intelligence 360 enables marketers to create seamless, personalized customer experiences by leveraging advanced capabilities across audience targeting, omnichannel engagement, real-time decisioning, and data activation. Our hybrid architecture provides unparalleled flexibility, allowing marketers to access and utilize data from cloud databases like Snowflake or existing on-premises sources without requiring large-scale migrations. Embedded AI and machine learning continuously refine customer insights, enabling the creation of precise, high-value audiences. With SAS Customer Intelligence 360 you can design and manage omnichannel customer journeys with ease, unifying online and offline data to deliver personalized, contextual engagement across touchpoints. SAS makes it simple to deploy tailored messages through web, mobile, email, social, and third-party channels. The platform's intuitive interface, powerful decisioning engine, and real-time analytics ensure marketers can evaluate customer intent and deliver the next best actions instantly. With a range of out-of-the-box connectors, SAS integrates seamlessly into your existing MarTech ecosystem, simplifying operations while driving meaningful customer engagement.
Highlights
- Best-in-Class Customer Integrated Platform: Our technology is built from the ground up, not cobbled together through mergers and acquisitions. The result is a streamlined design and process - from customer segmentation and audience creation to journey design to channel activation. Embedded AI and machine learning refine your audience insights and engagement strategies over time.
- Analytics That Make Sense for MarTech: Analytics decisions can be made from within customer journeys. This allows brands to craft exceptional customer experiences and moments that really matter for consumers without going out to a siloed analytical solution. And whether you're a drag-and-drop business user or a sophisticated data science power user, we offer both do-it-for-me (DIFM) and do-it-for-you (DIFY) capabilities, giving you the flexibility to work the way that best suits you.
- Hybrid Data Architecture: Unlike other marketing data clouds, SAS lets marketers keep data where they want it, pulling only the data they want to activate against into SAS Customer Intelligence 360 - and only when they want to activate it. This industry-leading approach reduces duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can also detect events as they happen and incorporate them into relevant, analytics-ready customer profiles.
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Deployed on AWS
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Dimension | Description | Cost/month |
|---|---|---|
SAS 360 Foundation | SAS 360 Foundation provides the base platform for SAS Customer Intelligence 360 allowing users to perform marketing planning and related activities. Further purchases may be required to execute marketing activities. | $40,000.00 |
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Vendor support
support.sas.com or 800-727-0025 SAS Technical Support https://www.sas.com/en_us/contact/technical-support/email.html SAS 360 Foundation cannot be licensed by itself. Customers who license SAS 360 Foundation must license SAS 360 Cloud Data Storage and SAS 360 Event API; and at least one of the following SAS 360 Offerings: SAS 360 Discover; SAS 360 Direct; SAS 360 Optimize; SAS 360 Audiences; SAS 360 Destinations; SAS 360 Destinations SMS. There are contractual limits on the usage scope of SAS 360 Foundation Customers must agree to not use SAS 360 Foundation to directly deliver content to their production websites, mobile websites, mobile applications, or other high volume digital media. SAS reserves the right to negotiate additional charges if it is found that the customer has excessive downloading of content.
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Similar products
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
SAS Customer Intelligence 360 Direct Clients
TO Services - SAS Solutions & Managed Services helps organizations modernize their SAS environments and accelerate analytical performance across hybrid and cloud infrastructures. Our managed services include design, deployment, and optimization of SAS Viya, ALM, Credit and Liquidity Risk, Fraud Detection, and Customer Intelligence 360 solutions. Backed by certified SAS and cloud experts, TO Services ensures regulatory compliance (IFRS 9, IFRS 17, Solvency II), governance, and high availability for mission-critical analytics workloads.
TO Services - SAS Solutions & Managed Services helps organizations modernize their SAS environments and accelerate analytical performance across hybrid and cloud infrastructures. Our managed services include design, deployment, and optimization of SAS Viya, ALM, Credit and Liquidity Risk, Fraud Detection, and Customer Intelligence 360 solutions. Backed by certified SAS and cloud experts, TO Services ensures regulatory compliance (IFRS 9, IFRS 17, Solvency II), governance, and high availability for mission-critical analytics workloads.
Customer reviews
Lessie N.
Advanced Analytics and Real-Time Insights That Elevate Our Campaigns
Reviewed on May 04, 2026
Review provided by G2
What do you like best about the product?
What really sets it apart for me is the combination of advanced analytics and real-time insights. I’ve found the customer journey mapping to be extremely effective for our campaigns, and even with how deep the data goes, the interface is still fairly manageable once you get the hang of it—which isn’t always true with enterprise software.
What do you dislike about the product?
It definitely has a steep learning curve, and that can feel pretty overwhelming when you first dive in. On top of that, the pricing model is quite high, which makes it a difficult pill to swallow for smaller departments or businesses that don’t have a massive enterprise budget to put toward their marketing tech stack.
What problems is the product solving and how is that benefiting you?
It’s giving us a much-needed 360-degree view of our customers—something we were missing before. With the machine learning features, we’re able to make smarter decisions much faster and engage people in real time across multiple channels. Overall, it has boosted our marketing effectiveness and helped us demonstrate a much better ROI to our stakeholders.
Kerry B.
Flexible Marketing Automation with Fast A/B Testing Insights
Reviewed on May 02, 2026
Review provided by G2
What do you like best about the product?
The flexibility to build truly tailored marketing strategies is a huge plus. I really like the built-in automation, because it eliminates so many repetitive manual tasks that used to eat up our time. Being able to run A/B tests across different campaign versions and see the results right away also makes it much easier to pinpoint what actually resonates with our audience.
What do you dislike about the product?
My main issue is that campaign management can feel a bit too rigid at times. It’s great for planning and setting things up, but making changes mid-stream when market conditions shift is surprisingly difficult. A few workflows also take far too many clicks and unnecessary steps, which really slows us down when we’re trying to stay agile and make quick adjustments.
What problems is the product solving and how is that benefiting you?
It has essentially solved our issue with inconsistent engagement. Before using it, we struggled to maintain a personal touch across all our platforms at the same time. Now we can trigger messages in real time based on specific customer actions, which has noticeably improved our overall engagement and made our campaign results far more predictable.
Jaime M.
Flexible Customization That Keeps Campaigns Running Smoothly
Reviewed on May 01, 2026
Review provided by G2
What do you like best about the product?
I really appreciate how flexible the platform is. We often need to work with marketing channels that aren’t natively supported, and being able to customize the setup to bridge those gaps has been a lifesaver. It lets us keep our campaigns running smoothly, even when there isn’t an out-of-the-box integration available.
What do you dislike about the product?
The UI is honestly all over the place and feels unpolished. One window follows one design style, the next uses another, and even basic things like button shapes or selection behavior seem to change at random. On top of that, the language settings just don’t stick. Losing the export preview feature has also been a huge step backward, and it’s hurt our daily reporting efficiency.
What problems is the product solving and how is that benefiting you?
We were struggling to build cohesive, automated journeys across all of our touchpoints. This tool has finally given us the framework we needed to truly automate those campaigns and manage customer data flow, instead of handling everything manually through spreadsheets or disconnected email tools. As a result, it has significantly reduced our planning time.
Cora E.
AI-Driven Decisioning and Omnichannel Offers in One Smooth Dashboard
Reviewed on Apr 30, 2026
Review provided by G2
What do you like best about the product?
The way it combines AI-driven decisioning with campaign execution is genuinely solid. I especially appreciate being able to build, test, and launch offers across mobile, email, and web from a single dashboard, rather than juggling five different tools. That consolidation has noticeably sped up our campaign cycles and made the overall workflow feel much smoother.
What do you dislike about the product?
The learning curve is steep—putting it mildly. If you don’t have a team that’s already comfortable with data analytics and complex automation, getting started can be a rough experience. The documentation is often vague, and we’ve had to work out some of the more advanced configuration features largely on our own.
What problems is the product solving and how is that benefiting you?
It tackles our data fragmentation issues head-on. We used to have customer data scattered across separate silos, and that made our marketing feel inconsistent from one touchpoint to the next. With SAS, we’ve been able to consolidate everything into a near real-time stream, which finally allows us to automate personalized messaging at scale—without the constant manual intervention we were dealing with before.
Consulting
All-in-One Customer Data, Analytics, and Campaigns for Better Personalization
Reviewed on Apr 29, 2026
Review provided by G2
What do you like best about the product?
What I like best about SAS Customer Intelligence 360 is how it brings customer data, analytics, and campaign management together in one place. It makes it much easier to understand customer behavior across channels and create more relevant, personalized communications.
I also like the automation features and reporting tools. They help save time, track campaign performance clearly, and make quicker adjustments when needed. Overall, it’s a solid platform for improving customer engagement in a structured way.
I also like the automation features and reporting tools. They help save time, track campaign performance clearly, and make quicker adjustments when needed. Overall, it’s a solid platform for improving customer engagement in a structured way.
What do you dislike about the product?
What I dislike most about SAS Customer Intelligence 360 is that some features can take time to learn, especially for new users who are not familiar with more advanced marketing or analytics tools. The interface in certain areas could also be more intuitive, making navigation and setup faster.
In addition, some customizations may require extra time or technical support, depending on the complexity of the project.
In addition, some customizations may require extra time or technical support, depending on the complexity of the project.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 helps solve one of the biggest challenges in marketing: having customer information spread across different tools. It brings data, campaign activity, and reporting into one place, which makes communication much more organized.
For example, in one campaign we noticed email engagement was dropping, and the platform helped us quickly identify which audience segment was reacting less. We adjusted the messaging and timing, and results improved.
The main benefit for me is being able to make faster decisions, personalize campaigns more effectively, and avoid wasting time moving between multiple systems.
For example, in one campaign we noticed email engagement was dropping, and the platform helped us quickly identify which audience segment was reacting less. We adjusted the messaging and timing, and results improved.
The main benefit for me is being able to make faster decisions, personalize campaigns more effectively, and avoid wasting time moving between multiple systems.