Sold by: SAS
Deployed on AWS
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
4.4
Overview
SAS Customer Intelligence 360 enables marketers to create seamless, personalized customer experiences by leveraging advanced capabilities across audience targeting, omnichannel engagement, real-time decisioning, and data activation. Our hybrid architecture provides unparalleled flexibility, allowing marketers to access and utilize data from cloud databases like Snowflake or existing on-premises sources without requiring large-scale migrations. Embedded AI and machine learning continuously refine customer insights, enabling the creation of precise, high-value audiences. With SAS Customer Intelligence 360 you can design and manage omnichannel customer journeys with ease, unifying online and offline data to deliver personalized, contextual engagement across touchpoints. SAS makes it simple to deploy tailored messages through web, mobile, email, social, and third-party channels. The platform's intuitive interface, powerful decisioning engine, and real-time analytics ensure marketers can evaluate customer intent and deliver the next best actions instantly. With a range of out-of-the-box connectors, SAS integrates seamlessly into your existing MarTech ecosystem, simplifying operations while driving meaningful customer engagement.
Highlights
- Best-in-Class Customer Integrated Platform: Our technology is built from the ground up, not cobbled together through mergers and acquisitions. The result is a streamlined design and process - from customer segmentation and audience creation to journey design to channel activation. Embedded AI and machine learning refine your audience insights and engagement strategies over time.
- Analytics That Make Sense for MarTech: Analytics decisions can be made from within customer journeys. This allows brands to craft exceptional customer experiences and moments that really matter for consumers without going out to a siloed analytical solution. And whether you're a drag-and-drop business user or a sophisticated data science power user, we offer both do-it-for-me (DIFM) and do-it-for-you (DIFY) capabilities, giving you the flexibility to work the way that best suits you.
- Hybrid Data Architecture: Unlike other marketing data clouds, SAS lets marketers keep data where they want it, pulling only the data they want to activate against into SAS Customer Intelligence 360 - and only when they want to activate it. This industry-leading approach reduces duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can also detect events as they happen and incorporate them into relevant, analytics-ready customer profiles.
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Dimension | Description | Cost/month |
|---|---|---|
SAS 360 Foundation | SAS 360 Foundation provides the base platform for SAS Customer Intelligence 360 allowing users to perform marketing planning and related activities. Further purchases may be required to execute marketing activities. | $40,000.00 |
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support.sas.com or 800-727-0025 SAS Technical Support https://www.sas.com/en_us/contact/technical-support/email.html SAS 360 Foundation cannot be licensed by itself. Customers who license SAS 360 Foundation must license SAS 360 Cloud Data Storage and SAS 360 Event API; and at least one of the following SAS 360 Offerings: SAS 360 Discover; SAS 360 Direct; SAS 360 Optimize; SAS 360 Audiences; SAS 360 Destinations; SAS 360 Destinations SMS. There are contractual limits on the usage scope of SAS 360 Foundation Customers must agree to not use SAS 360 Foundation to directly deliver content to their production websites, mobile websites, mobile applications, or other high volume digital media. SAS reserves the right to negotiate additional charges if it is found that the customer has excessive downloading of content.
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TO Services - SAS Solutions & Managed Services helps organizations modernize their SAS environments and accelerate analytical performance across hybrid and cloud infrastructures. Our managed services include design, deployment, and optimization of SAS Viya, ALM, Credit and Liquidity Risk, Fraud Detection, and Customer Intelligence 360 solutions. Backed by certified SAS and cloud experts, TO Services ensures regulatory compliance (IFRS 9, IFRS 17, Solvency II), governance, and high availability for mission-critical analytics workloads.
TO Services - SAS Solutions & Managed Services helps organizations modernize their SAS environments and accelerate analytical performance across hybrid and cloud infrastructures. Our managed services include design, deployment, and optimization of SAS Viya, ALM, Credit and Liquidity Risk, Fraud Detection, and Customer Intelligence 360 solutions. Backed by certified SAS and cloud experts, TO Services ensures regulatory compliance (IFRS 9, IFRS 17, Solvency II), governance, and high availability for mission-critical analytics workloads.
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According to Custom Market Insights (CMI), The Global Master Data Management Market size was estimated at USD 5.55 Billion in 2021 and is expected to reach USD 7.55 billion in 2022 and is expected to hit around USD 23.8 billion by 2030, poised to grow at a compound annual growth rate (CAGR) of 18.2% from 2022 to 2030.
Customer reviews
Stephen Kagwanja
Platform has transformed personalized client engagement and now faces complex setup and data demands
Reviewed on Jul 28, 2026
Review provided by PeerSpot
What is our primary use case?
SAS Customer Intelligence 360 is our main platform for perfecting the way we engage with our clients and revolutionizing the entire customer engagement journey to ensure it runs perfectly and becomes a success. The platform has helped us move from being just a communication platform and enabled us to dive into analytics, customer segmentation, and ensure that we engage and cooperate on a mutual basis to maximize the efficiency and efficacy of our customer process journey.
I can provide an example of a project where we are testing a new product into the market using SAS Customer Intelligence 360 . We are a farming and horticulture company, and we test new varieties of products that are either produced by ourselves or bought from clients and later sold directly to other clients. In this case, we had a niche target customer for our products, and we needed to approach the customer in real-time and ensure that we offer personalized engagement that would attract the client to what we were selling. By applying SAS Customer Intelligence 360, we were able to personalize the entire campaign and ensure that we secured contracts for selling our products to these clients for a number of years. The engagement was mutually beneficial and mutually productive.
Additionally, we use SAS Customer Intelligence 360 for customer follow-up. When a client starts with us and sometimes drifts away along the way without a platform to help monitor our progress in following up, we tend to lose track and the client moves away. With SAS Customer Intelligence 360, we are able to engage in real-time follow-up and correct errors on our side, allowing us to have the customer onboarded and fully immersed in a mutually beneficial way where we work together to deliver and provide what we have agreed to work on.
What is most valuable?
SAS Customer Intelligence 360 is an efficient platform that is easy to integrate and comes with strong integration features. We are able to integrate it with CRM platforms and even other third-party platforms that liaise directly with the sales process. This ensures that we receive data and input from all the sources where customer engagement may happen, and we can bring together all those sources and platforms to offer a perfect engagement procedure.
The platform offers a number of engagement channels. We are able to apply social media, email, mobile devices, and websites. It gathers information and ensures that engagement happens over broad engagement platforms. We are not confined to one area, and this ensures success because if we are stuck in one channel, we can switch to another one and keep customer engagement and communication flowing efficiently.
The ability to integrate with other platforms and use different channels has helped our teams because SAS Customer Intelligence 360 is AI-powered in its analytics and insights, running on information and customer behavior. When it is able to integrate with other platforms where our customers interact with our company, it can analyze the behaviors of our clients and offer us trends and analytics that help us come up with better strategies to engage with them. Similarly, across different channels, it offers us a wide view whereby we have a number of options to reach our clients, and we are able to choose the best channel where our client feels comfortable and where we feel confident that we will be able to deliver accurate results and engage with clients in a responsive manner.
Another valuable feature is customer retention. SAS Customer Intelligence 360 offers a high-quality, high rate of customer retention. When we lock in a client because of that extensive engagement and proper interaction, we are able to retain clients at a higher rate because they feel perfectly secured and the entire process is open and without any hidden agenda. This helps us retain our clients at a higher rate and boost our customer numbers efficiently.
SAS Customer Intelligence 360 is an AI-powered platform, and artificial intelligence is the heartbeat of the platform. I find it accurate and reliable, delivering perfectly when provided with the right information. It delivers accurate analysis and offers proper analytics that inform the customer engagement journey.
What needs improvement?
There are a number of areas where SAS Customer Intelligence 360 can be improved. One of them is the initial setup process. The platform is data-intensive and requires quite an investment in terms of infrastructure to support it, and that process is not easy. It is a complex one, and users who have not invested well or do not have a strong standing in the market may opt to use traditional methods instead of acquiring the platform.
Additionally, the platform requires quality customer data in order for it to work properly. This forms a disadvantage to small organizations and businesses who do not have other quality data sources and have limited customer data and limited market intelligence. They will not be able to derive the required results that come with having SAS Customer Intelligence 360 in their organization.
I can add concerns about usability, especially the steep learning curve and the time taken to adjust and become adept in using SAS Customer Intelligence 360. Some users find the entire application of data and usage of the platform in engaging with clients to be complex and time-consuming. They prefer to use traditional channels, just using a phone call and relying on word of mouth for convincing clients to accept their business. This learning curve may put off some users and employees who feel that it becomes too tech-savvy to apply the platform and may resort to using the traditional way of engaging with clients.
For how long have I used the solution?
I have been using SAS Customer Intelligence 360 for four years.
How are customer service and support?
Customer support for SAS Customer Intelligence 360 is easy to reach and resolves all customer problems. They are reachable through a number of methods, and sometimes the urgency determines which way to reach them. We have reached out to them several times, more so through email, and the responses we have received were productive and exhaustive, helping us solve all the problems we had with the solution.
Which solution did I use previously and why did I switch?
We did not have a previous solution before SAS Customer Intelligence 360. This is our first solution, and we arrived at it based on the needs that we needed to meet. It ticked all the boxes and we found it quite productive to have.
How was the initial setup?
There are a number of areas where SAS Customer Intelligence 360 can be improved, and one of them is the initial setup process. The platform is data-intensive and requires quite an investment in terms of infrastructure to support it, and that process is not easy. It is a complex one, and users who have not invested well or do not have a strong standing in the market may opt to use traditional methods instead of acquiring the platform.
Which other solutions did I evaluate?
We did not evaluate another solution before choosing SAS Customer Intelligence 360.
What other advice do I have?
The reason for choosing a rating of seven out of ten is due to the ability of the platform to transform the entire customer engagement journey. It brings in artificial intelligence and encompasses data and information whereby it looks at past trends and behaviors of clients to inform how we will engage with them. This informs the personalized approach or the broader approach of engaging whereby if it was an existing client who stopped doing business with us, we are able to pinpoint the accurate reason why they moved away, and we are able to rectify and bring in those new and existing clients together for a perfect way of doing business and executing our work.
SAS Customer Intelligence 360 is easy to govern, and with the right infrastructure and the right controls, it is a platform that we feel secure with and one that will deliver on the required reasons and do so in the perfect time. I find it secure and highly governable and one that can be relied upon.
SAS Customer Intelligence 360 is an affordable platform and one that we can easily scale up. It will redefine the customer engagement journey and process, make it efficient, and ensure that we embrace modern technology in engaging with clients. Therefore, when we are doing so, we are doing it from an informed point of engagement, and we have all the tools and tips needed to simplify the entire sales and marketing process. I give this solution a rating of seven out of ten.
Raismar A.
Effective Segmentation and Campaign Sending, but Complex Platform
Reviewed on Jul 22, 2026
Review provided by G2
What do you like best about the product?
I like how effective SAS Customer Intelligence 360 is at sending out communications. I also enjoy the segmentations that can be created, as you can take segmentations from the orchestrator and improve them according to the profile needed for each customer. Additionally, I appreciate that campaigns can be scheduled to reach each one, including effective segmentations with exclusions.
What do you dislike about the product?
The platform is cumbersome when you want to perform quick actions. Sometimes it's difficult to understand if the setup has already been completed or not, especially when you have to perform a task, then do segmentation, and other things. I would like there to be different colors to differentiate when a campaign is being sent, like a "Send, send". The initial setup was also a bit difficult, like intermediate.
What problems is the product solving and how is that benefiting you?
I use SAS Customer Intelligence 360 for marketing campaigns and customer segmentation. Solve problems in the programming and sending of campaigns. I like how effective it is in the deliveries and the segmentations I can create. However, the platform is cumbersome for quick actions.
Internet
Unified Customer Data and Real-Time Insights Power Personalized Marketing
Reviewed on Jul 22, 2026
Review provided by G2
What do you like best about the product?
It stands out for its ability to unify customer data and deliver personalized, data-driven marketing across multiple channels. The platform offers powerful analytics, real-time customer insights, and journey orchestration, which makes it easier to create targeted campaigns and improve customer engagement.
What do you dislike about the product?
It offers extensive capabilities, but there’s a learning curve for new users due to its wide range of features. Some reporting and campaign setup workflows could be more intuitive, and certain advanced customizations require technical expertise.
What problems is the product solving and how is that benefiting you?
It helps us centralize customer data, automate personalized marketing campaigns, and gain deeper insights into customer behavior. As a result, our campaign targeting has improved, engagement has increased, and we can make faster, data-driven decisions.
Michal K.
Powerful Platform for Real-Time Customer Engagement
Reviewed on Jul 16, 2026
Review provided by G2
What do you like best about the product?
I like how it combines advanced analytics with omnichannel marketing, allowing businesses to deliver personalized customer experiences using real-time insights.
What do you dislike about the product?
While the platform is powerful, it can be complicated to learn, and some workflows take more clicks than I would expect. Better usability would make it even stronger overall. The user experience also feels inconsistent across modules: similar features often behave differently depending on where you are in the platform. That inconsistency makes it less intuitive to use and adds to the learning curve.
What problems is the product solving and how is that benefiting you?
We use SAS Customer Intelligence 360 to build real-time customer journeys and manage banners in our mobile banking app. It helps us deliver more personalized customer experiences while keeping journey orchestration and content management in one platform, making campaigns easier to manage and maintain.
Ian M.
Flexible integrations and support always available
Reviewed on Jul 14, 2026
Review provided by G2
What do you like best about the product?
More flexible and customized integrations. Simple and user-friendly interface for the end user. Good performance with the platform. Support always responds and feels available.
What do you dislike about the product?
It can have quite a technical learning curve for a non-technical user. For the segments, it is not possible to visualize in real-time how the audience is moving from node to node. The task reporting is quite simple in terms of information. There are no native connectors with external providers. The implementations with AI fall short or are not very useful.
What problems is the product solving and how is that benefiting you?
The need to have highly customized integrations for business cases. SAS CI360 provides me with the flexibility to manage large-scale communications with a high technical level of APIs. At the same time, connect the DB with the direct agent and manage the data optimally.