Sold by: SAS
Deployed on AWS
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
Overview
SAS Customer Intelligence 360 enables marketers to create seamless, personalized customer experiences by leveraging advanced capabilities across audience targeting, omnichannel engagement, real-time decisioning, and data activation. Our hybrid architecture provides unparalleled flexibility, allowing marketers to access and utilize data from cloud databases like Snowflake or existing on-premises sources without requiring large-scale migrations. Embedded AI and machine learning continuously refine customer insights, enabling the creation of precise, high-value audiences. With SAS Customer Intelligence 360 you can design and manage omnichannel customer journeys with ease, unifying online and offline data to deliver personalized, contextual engagement across touchpoints. SAS makes it simple to deploy tailored messages through web, mobile, email, social, and third-party channels. The platform's intuitive interface, powerful decisioning engine, and real-time analytics ensure marketers can evaluate customer intent and deliver the next best actions instantly. With a range of out-of-the-box connectors, SAS integrates seamlessly into your existing MarTech ecosystem, simplifying operations while driving meaningful customer engagement.
Highlights
- Best-in-Class Customer Integrated Platform: Our technology is built from the ground up, not cobbled together through mergers and acquisitions. The result is a streamlined design and process - from customer segmentation and audience creation to journey design to channel activation. Embedded AI and machine learning refine your audience insights and engagement strategies over time.
- Analytics That Make Sense for MarTech: Analytics decisions can be made from within customer journeys. This allows brands to craft exceptional customer experiences and moments that really matter for consumers without going out to a siloed analytical solution. And whether you're a drag-and-drop business user or a sophisticated data science power user, we offer both do-it-for-me (DIFM) and do-it-for-you (DIFY) capabilities, giving you the flexibility to work the way that best suits you.
- Hybrid Data Architecture: Unlike other marketing data clouds, SAS lets marketers keep data where they want it, pulling only the data they want to activate against into SAS Customer Intelligence 360 - and only when they want to activate it. This industry-leading approach reduces duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can also detect events as they happen and incorporate them into relevant, analytics-ready customer profiles.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/month |
|---|---|---|
SAS 360 Foundation | SAS 360 Foundation provides the base platform for SAS Customer Intelligence 360 allowing users to perform marketing planning and related activities. Further purchases may be required to execute marketing activities. | $40,000.00 |
Vendor refund policy
No refunds available
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Request a private offer to receive a custom quote.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
support.sas.com or 800-727-0025 SAS Technical Support https://www.sas.com/en_us/contact/technical-support/email.html SAS 360 Foundation cannot be licensed by itself. Customers who license SAS 360 Foundation must license SAS 360 Cloud Data Storage and SAS 360 Event API; and at least one of the following SAS 360 Offerings: SAS 360 Discover; SAS 360 Direct; SAS 360 Optimize; SAS 360 Audiences; SAS 360 Destinations; SAS 360 Destinations SMS. There are contractual limits on the usage scope of SAS 360 Foundation Customers must agree to not use SAS 360 Foundation to directly deliver content to their production websites, mobile websites, mobile applications, or other high volume digital media. SAS reserves the right to negotiate additional charges if it is found that the customer has excessive downloading of content.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Business Supplies and Equipment
SAS CI360 User Friendly
Reviewed on Aug 12, 2025
Review provided by G2
What do you like best about the product?
SAS CI360 has been helpful with our team to create segment maps for our emails. The UX is fantastic.
What do you dislike about the product?
The only thing I don't like is that it doesn't have the same reputation as what a Salesforce Marketing Cloud has.
What problems is the product solving and how is that benefiting you?
SAS CI360 helped get us started with our first marketing automated campaign/journey.
Market Research
Easily manage customer retention and drive programs with SAS Customer Intelligence 360!
Reviewed on Jun 14, 2025
Review provided by G2
What do you like best about the product?
I have been working in a outsourcing company that sells services and products to insurance customers. As part of my job, I encounter different hardships in my past workflows especially in the part of managing cuatomer retention and driving an advocacy programs for them to come back to ghe company I work for. This software has been a reliable friend whenever I need to make recommendations and implement actions.
What do you dislike about the product?
There are times that labels graphic outputs tend overlap with each other. When that happens, it gets stressful to work with.
What problems is the product solving and how is that benefiting you?
Speed rate of analysis that is a major edge of this product. High customizability and powerful features also.
Carlos R. B.
Headship Role in CI360
Reviewed on May 07, 2025
Review provided by G2
What do you like best about the product?
AI-Driven Customer Journey Optimization
CI360 allows marketers to design and optimize complex, multichannel customer journeys using real-time data and predictive analytics. Its ability to make intelligent decisions at each touchpoint is a game-changer.
CI360 allows marketers to design and optimize complex, multichannel customer journeys using real-time data and predictive analytics. Its ability to make intelligent decisions at each touchpoint is a game-changer.
What do you dislike about the product?
Steep Learning Curve
Despite offering no-code/low-code features, CI360 can be complex for new users—especially those without a background in analytics or data-driven marketing. Training is often required to get the most out of it.
Despite offering no-code/low-code features, CI360 can be complex for new users—especially those without a background in analytics or data-driven marketing. Training is often required to get the most out of it.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 (CI360) solves several key problems that marketers and customer experience teams commonly face, particularly around fragmented data, inconsistent customer engagement, and limited personalization.
Sports
Easy to use, everything in one environment
Reviewed on May 07, 2025
Review provided by G2
What do you like best about the product?
Really easy to use for both data specialists and marketeers. Also great that you can orchestrate all different channels from 1 environment.
What do you dislike about the product?
For smaller companies it is sometimes too much. Also the help with integrations with external data environments are difficult to set up.
What problems is the product solving and how is that benefiting you?
Orchestrating all from one environment
David W.
Provides really helpful insights into customer behaviour
Reviewed on May 07, 2025
Review provided by G2
What do you like best about the product?
We found SAS Customer Intelligence helped us take all kinds of disparate customer interactions across a broad range of media / data sets and give us a single view of our customer which we simply did not have before.
What do you dislike about the product?
No burning problems but maybe could be more integrated into other SAS products.
What problems is the product solving and how is that benefiting you?
It helps us make personalised messaging to customers, helps us identify and be on top of potential customer concerns, and lets us understand how our customers interact with us across a whole spread of different touch points.