Sold by: SAS
Deployed on AWS
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
4.4
Overview
SAS Customer Intelligence 360 enables marketers to create seamless, personalized customer experiences by leveraging advanced capabilities across audience targeting, omnichannel engagement, real-time decisioning, and data activation. Our hybrid architecture provides unparalleled flexibility, allowing marketers to access and utilize data from cloud databases like Snowflake or existing on-premises sources without requiring large-scale migrations. Embedded AI and machine learning continuously refine customer insights, enabling the creation of precise, high-value audiences. With SAS Customer Intelligence 360 you can design and manage omnichannel customer journeys with ease, unifying online and offline data to deliver personalized, contextual engagement across touchpoints. SAS makes it simple to deploy tailored messages through web, mobile, email, social, and third-party channels. The platform's intuitive interface, powerful decisioning engine, and real-time analytics ensure marketers can evaluate customer intent and deliver the next best actions instantly. With a range of out-of-the-box connectors, SAS integrates seamlessly into your existing MarTech ecosystem, simplifying operations while driving meaningful customer engagement.
Highlights
- Best-in-Class Customer Integrated Platform: Our technology is built from the ground up, not cobbled together through mergers and acquisitions. The result is a streamlined design and process - from customer segmentation and audience creation to journey design to channel activation. Embedded AI and machine learning refine your audience insights and engagement strategies over time.
- Analytics That Make Sense for MarTech: Analytics decisions can be made from within customer journeys. This allows brands to craft exceptional customer experiences and moments that really matter for consumers without going out to a siloed analytical solution. And whether you're a drag-and-drop business user or a sophisticated data science power user, we offer both do-it-for-me (DIFM) and do-it-for-you (DIFY) capabilities, giving you the flexibility to work the way that best suits you.
- Hybrid Data Architecture: Unlike other marketing data clouds, SAS lets marketers keep data where they want it, pulling only the data they want to activate against into SAS Customer Intelligence 360 - and only when they want to activate it. This industry-leading approach reduces duplication and synchronization costs, controls privacy, increases data quality and speeds time to value. You can also detect events as they happen and incorporate them into relevant, analytics-ready customer profiles.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
SAS 360 Foundation | SAS 360 Foundation provides the base platform for SAS Customer Intelligence 360 allowing users to perform marketing planning and related activities. Further purchases may be required to execute marketing activities. | $40,000.00 |
Dimensions summary
This listing offers one pricing dimension: SAS 360 Foundation, billed per user under a contract term. It provides the base platform for marketing planning and related activities. Pricing scales with the number of users you license. This foundation is a starting point, not a full package. To run marketing activities like audience targeting, journey orchestration, or message activation, you may need to buy additional capabilities separately. Your cost depends on how many users need access to the base platform.
Top-of-mind questions for buyers
Billing is based on the number of users you license for access to the base platform. Each individual who needs to perform marketing planning and related activities on the platform counts as one user. Your total cost scales directly with how many users you provision.
SAS 360 Foundation provides the base platform for marketing planning and related activities. To execute marketing activities like audience targeting, journey orchestration, or message activation across channels, you may need to purchase additional capabilities separately. The Foundation is a starting point, not a full package.
Because billing scales per user, adding users increases your cost proportionally to the number of new users licensed. Removing user access reduces the count going forward. The Foundation charge applies to the total users provisioned for the base platform under your contract term.
www.sas.com
Helpful?
Vendor refund policy
No refunds available
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
support.sas.com or 800-727-0025 SAS Technical Support https://www.sas.com/en_us/contact/technical-support/email.html SAS 360 Foundation cannot be licensed by itself. Customers who license SAS 360 Foundation must license SAS 360 Cloud Data Storage and SAS 360 Event API; and at least one of the following SAS 360 Offerings: SAS 360 Discover; SAS 360 Direct; SAS 360 Optimize; SAS 360 Audiences; SAS 360 Destinations; SAS 360 Destinations SMS. There are contractual limits on the usage scope of SAS 360 Foundation Customers must agree to not use SAS 360 Foundation to directly deliver content to their production websites, mobile websites, mobile applications, or other high volume digital media. SAS reserves the right to negotiate additional charges if it is found that the customer has excessive downloading of content.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
AI and analytics has never been easier. Bring data, analytics, and MLOps teams together on one governed platform within AWS GovCloud (US) environments.
AI and analytics for DoD agencies. Bring data, analytics, and MLOps teams together on one governed platform.
AI and analytics has never been easier. Bring data, analytics, and MLOps teams together on one governed platform.
Why SAS Global Consulting Services? Organizations that prioritize data and analytics are transforming their competitive edge and the way they serve customers. Getting to this state is not without challenges, as industry analysts often highlight. SAS Professional Service teams apply their unique expertise and skills to ensure customers get the most value out of their SAS solutions.
Customer reviews
Priyanka-D P.
SAS CI 360 Streamlines Real-Time Campaign Planning with Smooth RTDM Integration
Reviewed on Oct 28, 2026
Review provided by G2
What do you like best about the product?
I have used SAS Customer Intelligence as part of my project, where we work with real-time data coming in for campaigns at a telecom service provider. SAS CI 360 helps us stay structured and makes it easier for both developers and business users to plan, schedule, and work on campaign fulfilment or batch activities in a more organized and adaptive way. Also the integration of SAS CI 360 with RTDM is very transparent and smooth so to say. Performance wise SASCI 360 provides much better way of doing things than legacy way.
What do you dislike about the product?
I wouldn’t say this is a dislike, but pricing-wise it can feel a bit on the expensive side for some organizations. That said, keeping in mind the benefits in the longer run and the potential to reach a wider audience, it’s still a good option.
What problems is the product solving and how is that benefiting you?
Sometimes, the services associated with SASCI 360 get restarted, which causes delays in campaign processing for the BU. After troubleshooting, we then have to take downtime to restart the services again and perform performance and cache log cleanup.
Banking
Flexible On-Prem Data Support with a Highly Adaptable Data Model
Reviewed on Oct 27, 2026
Review provided by G2
What do you like best about the product?
Support for onprem data and flexibility of datamodel and integrations
What do you dislike about the product?
Technically complex, cloud have more out of the box integrations.
What problems is the product solving and how is that benefiting you?
Communicating with customers based on what we know about them. Automates a lot of our communication and enables the targeting to be more personal and precise.
Nkosinathi S.
Customer Insights and Analytics
Reviewed on Oct 26, 2026
Review provided by G2
What do you like best about the product?
I like how SAS Customer Intelligence 360 combines customer insights, analytics, and marketing capabilities in one platform. It makes it easier to understand customer behaviour, improve targeting, and make more data-driven decisions.
What do you dislike about the product?
The platform offers many useful capabilities, but the range of features can initially feel complex. Improved simplicity and clearer navigation in some areas would make it easier for new users to become productive quickly.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 helps address the challenge of turning customer data into meaningful insights. It supports better understanding of customer behaviour and enables more informed, data-driven marketing decisions, helping improve targeting and customer engagement.
Non-Profit Organization Management
Great UI and Integrations Make Donor Insights Easy with SAS Customer Intelligence
Reviewed on Oct 21, 2026
Review provided by G2
What do you like best about the product?
SAS Customer Intelligence provides a great way to dissect our donor base and understand where to direct our efforts through a great UI and integrations among various other software that we used. The AI aspect of 360 also makes it easier to do our work.
What do you dislike about the product?
Sometimes it can be glitchy and support isn't always the most helpful.
What problems is the product solving and how is that benefiting you?
360 is helping us find donors that are hidden and provide a good ROI on our efforts for fundraising.
Thomas v.
Innovative Omnichannel Solution, A Visual Delight
Reviewed on Sep 05, 2026
Review provided by G2
What do you like best about the product?
I like SAS Customer Intelligence 360 because it focuses primarily on customer centricity and marketing, rather than more technical tools like SAS Data Integration Studio. The workflow management feature is great for visually tracking how different distribution channels combine and progress, which is straightforward and doesn't require you to be a data scientist. It's also excellent for creating a unified view of customer profiles across channels. Additionally, the graphical insight into distribution channels prevents loss of information and wrong conclusions. I find the visual appearance and style user-friendly, even for power users and business analysts, without needing extensive knowledge of SAS. It's also innovative compared to other tools, which is why I give it a high recommendation score.
What do you dislike about the product?
I feel like the integration with the rest of the ecosystem was not very seamless. Back in the day, it was kind of challenging to incorporate SAS Customer Intelligence 360 with tools like Data Integration Studio, as the components weren't bidirectional. I really thought that if it was possible to use the data source created by SAS Customer Intelligence 360 in both directions across streams, it could have been more effective. So, there's this lack of integration that was a bit of a hurdle.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 helps create an omnichannel structure, provides a unified customer profile view, and offers intuitive workflow management, which doesn’t require deep technical expertise.