SAS Customer Intelligence 360

My main use case for SAS Customer Intelligence 360 is to create one-stop solutions for all customers' data together, which means that a customer may take multiple products and interact with multiple channels. To get all this master data information together, I create a 360-degree view of customer interactions for any organization and I am proficient in it.

I have implemented my main use case for SAS Customer Intelligence 360 in a very effective way to achieve big performance gains. The performance is the key, and the major focus has been on the data model. I have verified with the business what key columns they are using and I have compiled all key columns into a tabular collection, ensuring that there are no joins involved even if they come from different areas or tables. At the end of the day, when they are consumed, they are presented as a single character. This approach avoids joins, enhances performance, and that is the beauty behind the tremendous performance we achieved. Additionally, I employed indexing, inverted index fundamentals, and various methodologies to enable faster retrieval.

Another aspect is that not all columns need to be placed into the central tables. When collaborating with the business, I included only those columns that are retrieved by 90 percent of users, placing the remaining columns into another table. If secondary details, such as a second address or secondary phone number, are needed, a join in the secondary tables is required to get a response back.

SAS Customer Intelligence 360 offers multiple features that are very beneficial. The features I appreciate the most include the 360-degree customer profile, AI customer insight, lead and opportunity tracking, customer segmentation, personalized offerings, automated campaigns, customer engagement score, churn prediction, next best action, dashboards, AI reports and summaries, and the AI agenda system. It encompasses all kinds of functionalities that are necessary.

Out of all these features, I find myself using AI Customer Insights and the 360-degree customer profile very frequently. The reason is that AI Customer Insights provides insights into behavior, preferences, and trends, presenting patterns from which machine learning models can be trained to yield predictions that make human decisions easier. Based on these predictions, businesses can advance and make informed choices. Additionally, regarding the 360-degree customer profile, as I have explained, it provides a comprehensive view of how customers are interlinked from an organizational perspective, creating a single version of the customer profile in one place, which makes a significant difference. It helps in avoiding duplicate data and allows for the rapid creation of customer data, making the data model incredibly efficient.

SAS Customer Intelligence 360 impacts my organization positively by delivering a much better 360-degree view of customers, enabling more personalized marketing, improving customer engagement, and helping us make faster data-driven decisions. It also assists in automating campaigns, identifying customer trends, opportunities, and enhancing the overall effectiveness of our marketing activities.

SAS Customer Intelligence 360 is already a very effective model, so I am not certain what improvements it requires. However, if enhancements are considered, making the platform easier to use, simplifying integration with other data sources, providing intuitive AI-driven insights, and introducing advanced features such as real-time architecture, stronger automations, dashboard customization, and clearer application views could improve user experience and business value.

I have been using SAS Customer Intelligence 360 for the last eight to ten years on various SAS products, including SAS Management Console, SAS Visual Analytics, SAS Integration Studio, and Platform Process Manager, where I created different data integration jobs, scheduled those jobs in the management console, and monitored those jobs in the platform process manager. On the reporting side, I have used it extensively in SAS Visual Analytics, which has a laser server, and I consider myself an expert on it.

After implementing crucial features, particularly for customer and AI insights, the organization where I worked previously experienced a rise in the customer base from eighteen million to twenty million. Customers appreciated the innovative approach I took, showcasing strong outcomes and metrics indicating this positive impact.

The accuracy and reliability of the AI capabilities within SAS Customer Intelligence 360 are very commendable. I predominantly use them in a deterministic manner, allowing for excellent outputs based on good quality data. However, it is important to note that accuracy may vary depending on the data quality, configuration, and specific use case, so human review and validation are crucial for critical business decisions.

My advice for anyone looking into using SAS Customer Intelligence 360 is to begin with a clear business objective, ensuring that customer data is accurate, complete, and well-governed prior to implementation. Focus on a few high-value use cases, such as customer segmentation, personalized marketing, and campaign optimizations, to demonstrate quick wins.

SAS Customer Intelligence 360 stands out as a robust platform for organizations aiming to enhance customer engagement and make more informed data-driven decisions. I gave this product a rating of ten out of ten.

The mechanism of creating different pathways and multi-touchpoint interactions from digital to physical locations, combined with the ability to create decisions and workflows, significantly improved our campaigns overall. Creating automated workflows with SAS Customer Intelligence 360 helped us identify where user drop-offs and bottlenecks occur throughout the customer journey, assigning attribution values to each touchpoint for better financial impact assessment of delivered digital campaigns.

Although stable and efficient, the complexity of deployment and governance configuration posed challenges, suggesting a need for more support and simpler deployment processes. SAS Customer Intelligence 360's pricing is higher due to the enterprise scheme offered, but the approval process was straightforward with helpful account manager support.

My main use case for SAS Customer Intelligence 360 is customer profiling and conducting customer due diligence in accordance with regulatory bodies. SAS provides us with confirmation of whether customers are on watchlists with specific organizations.

A specific example of how I have used SAS Customer Intelligence 360 for customer profiling and due diligence occurred when we were onboarding a customer. We had to profile the customer by placing their name on the global sanction list through SAS. We entered their first name and second name, and we searched using the available organizations to determine if the customer had been watchlisted previously. The result came back clean, which helped us understand our customer through customer KYC and due diligence.

SAS Customer Intelligence 360 offers the best features, including a very broad database that serves to determine if customers are watchlisted. It provides the platform and room necessary for these purposes. It helps to know your customer and determine whether they have been watchlisted by other countries. It also provides more profiling information about whether this customer has been indicted by other organizations before.

Regarding the broad database and customer profiling capabilities, SAS Customer Intelligence 360 is user-friendly. Once you log on with your username and ID, you can navigate to the options you want. There are many options available, including the watchlist option and audit features. You simply click on what you want and select the organizations you want to check to determine if this customer has been watchlisted.

SAS Customer Intelligence 360 has positively impacted my organization by making our work process seamless, effective, and timely. It has helped us avoid and mitigate risk involving customer onboarding. Since using SAS Customer Intelligence 360, we have not had to assume any details during the onboarding process. You simply put the customer's name in the system, search it, and the system provides the search results immediately.

Regarding SAS Customer Intelligence 360's AI capabilities, the governance and security of the platform is very enhanced, which is why most organizations use it to search customer details. The security details and everything about it are highly enhanced and private. The accuracy and reliability of output from SAS Customer Intelligence 360 is approximately ninety percent. While it is not without error, the search results are adequate and responsive.

SAS Customer Intelligence 360 could be improved by adding other organizations to the watchlist. Currently, they have OFAC and others, but I think they can add more organizations. They could also make the portal more robust.

I have been using SAS Customer Intelligence 360 for six years.

SAS Customer Intelligence 360 is very stable.

SAS Customer Intelligence 360's scalability is efficient and scalable up to now.

The customer support for SAS Customer Intelligence 360 is encouraging. I would rate the customer support for SAS Customer Intelligence 360 a nine out of ten.

I have not previously used a different solution before SAS Customer Intelligence 360. However, we did previously use global sanction, which is the CRC. With the enhancement of what SAS does with its 360 overview, it provided a more comprehensive perspective, so we switched to SAS Customer Intelligence 360.

My experience with pricing, setup cost, and licensing for SAS Customer Intelligence 360 is that it was cost-effective for us. The cost was not significant, and the licensing was very easy for us to obtain approval for.

I have seen a return on investment with SAS Customer Intelligence 360 as it helps in reducing costs. Additionally, it helps save money and prevent fraud by mitigating fraudulent activities. With the enhancement of SAS Customer Intelligence 360, you will definitely be able to determine if a customer has been watchlisted. It helps to mitigate fraud, is cost-effective, reduces costs, and also reduces the time required for customer onboarding.

Before choosing SAS Customer Intelligence 360, we evaluated it as the one majorly acceptable in place of control. We did not evaluate other options; we focused on SAS Customer Intelligence 360.

SAS Customer Intelligence 360 fits into my daily workflow because it is part of our regulatory requirements. The regulatory body here mandates that customers must be searched to confirm they are not on a watchlist before you can onboard them. It is a veritable tool we use in profiling and onboarding customers.

For customers or organizations wanting to make their process seamless and onboard customers effectively, I would highly recommend SAS Customer Intelligence 360 because of its broad and multifunctional capabilities. I give this product an overall rating of eight out of ten.

My main use case for SAS Customer Intelligence 360 is orchestrating our customer data and personalization, as we are an agency.

A specific example of how I use it for orchestrating customer data and personalization is that we have clients from different tiers that we divide them, which helps us manage the relationship with our customers and track and review the end-to-end customer journeys.

Regarding my main use cases, I also use it to unify client data, build customer profiles, and create segments in terms of high-value clients, new clients, and lower-paying clients, so that feature is helping us to be organized internally.

The best features SAS Customer Intelligence 360 offers are its enterprise-grade capabilities, which is why I recently started to use it in the last year, as it is truly enterprise-grade and we wanted to use it after we really grew, and it is also good for analytics. The AI features are working well.

The analytics features and the AI features have helped my team and clients by allowing us to see everything on one dashboard, and the AI features are helping us save time and making us time-efficient.

SAS Customer Intelligence 360 has positively impacted my organization by improving time efficiency and also helping me, as a founder, to track what is going on with the clients, which I think was something important.

I have definitely seen improvements in time efficiency since using the platform, and as it is enterprise-grade, it is good for the stage we are currently at, which is helping our needs.

SAS Customer Intelligence 360 could be improved by enhancing the integration with other MarTech platforms, as the integration is somewhat difficult and may require significant IT knowledge and data engineering support, which I would consider drawbacks.

I have been using SAS Customer Intelligence 360 for more than a year.

SAS Customer Intelligence 360 is stable.

I think SAS Customer Intelligence 360's scalability is excellent, as it is built for enterprise and is an enterprise-grade platform, which is why I see it as scalable, especially since we started to use it when we were really experiencing growth.

I have never needed to use customer support for SAS Customer Intelligence 360.

I did not previously use a different solution.

There is definitely a return on investment, as I have seen time saved because it is not a cheap product, so it has helped with time.

Before choosing SAS Customer Intelligence 360, I did not evaluate other options.

I rate SAS Customer Intelligence 360 an eight out of ten.

I chose eight out of ten because the positive parts are much more important than the negative ones in this platform, as it is helping with key areas that we need as a company growing.

Regarding SAS Customer Intelligence 360's AI capabilities, I think its governance and security should be strong. I am not very aware of the details, but how the AI is working, it is working well.

The accuracy and reliability of SAS Customer Intelligence 360's output are good, as I think it is an enterprise-grade platform and, therefore, it is reliable.

My advice to others looking into using SAS Customer Intelligence 360 is that if they are growing at the moment and are looking for an enterprise-grade platform, I would definitely suggest this platform. My overall rating for SAS Customer Intelligence 360 is eight out of ten.