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SAS Customer Intelligence 360
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology allows marketers to replace or complement outdated MarTech and create tailored interactions that meet real-time customer needs. By dynamically consolidating online and offline interactions, the platform builds detailed customer profiles and connects known and unknown digital activities for a comprehensive 360-degree view of customer behavior. SAS Customer Intelligence 360 seamlessly integrates with data wherever it resides - cloud, on-premises, or other MarTech tools - eliminating costly and often risky migrations. It can capture detailed demographic and behavioral data to deliver personalized, targeted communications across all channels. Advanced decision-making methods, from business rules to AI models, ensure every interaction is relevant and impactful.
Reviews (144)
reviewer2845779
Automated insights have increased personal loan conversions and improved customer follow-up
Reviewed on May 24, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for SAS Customer Intelligence 360 in my organization is visualizing customers' intentions to apply for personal loans.
With SAS Customer Intelligence 360, we can see how many times a customer visits the loans section on the website and whether they are viewing emails related to that section. Based on that data, patterns are created and an intention score is assigned.
After all of that analysis, a task is generated for a sales executive to contact the customer.
What is most valuable?
The best features offered by SAS Customer Intelligence 360 are the automatic actions that are generated in real time without manual intervention.
Since there is no need to intervene manually with SAS Customer Intelligence 360, those actions are generated automatically, which increases the number of actions in a day and the acquisition of customers.
SAS Customer Intelligence 360 has positively impacted my organization very well, as times have been reduced and the number of acquired customers who want personal loans has increased.
The specific data about the reduction in times and the increase in customer acquisition since I implemented SAS Customer Intelligence 360 shows that the time savings have been 40% and customer acquisition increased by 70%.
What needs improvement?
I think SAS Customer Intelligence 360 could be improved because the interface can feel a bit heavy and not very intuitive for new users. Some configurations require quite a lot of technical knowledge and very advanced automated marketing concepts.
You need to have good training on SAS Customer Intelligence 360 in order to get all the benefit from it.
For how long have I used the solution?
I have been using SAS Customer Intelligence 360 for more than 2 years.
What do I think about the stability of the solution?
I consider SAS Customer Intelligence 360 to be a stable platform in my daily operation.
What do I think about the scalability of the solution?
SAS Customer Intelligence 360 is scalable and allows me to grow and adapt easily to new needs in my organization.
How are customer service and support?
My experience with SAS Customer Intelligence 360 customer support has been good, as they have responded to all our needs.
Which solution did I use previously and why did I switch?
We were using an in-house CRM before implementing SAS Customer Intelligence 360 and we decided to switch to a more robust tool.
How was the initial setup?
SAS Customer Intelligence 360 is deployed in my organization on own servers and has been implemented.
What about the implementation team?
For updates of SAS Customer Intelligence 360, you need to have a very robust development team in order to handle any customization that has been made. I do not handle that information regarding the implementation costs, licensing, and pricing of SAS Customer Intelligence 360, since that is managed at the management level.
What was our ROI?
I have seen a return on investment since I started using SAS Customer Intelligence 360.
There has been a return on investment with SAS Customer Intelligence 360 due to the time savings and the increase in customers taking out personal loans.
Which other solutions did I evaluate?
Before choosing SAS Customer Intelligence 360, I considered Adobe Experience Cloud and Salesforce Marketing Cloud.
What other advice do I have?
I would rate SAS Customer Intelligence 360 a nine on a scale from one to ten.
I give it a nine and not a ten because of the complexity of performing tasks and the fact that the interface is not intuitive.
My advice to other companies that are considering implementing SAS Customer Intelligence 360 is to take into account that the learning curve is high. I would rate this product a 9 out of 10.
Mary H.
Powerful Data Integration and Deep Consumer Journey Insights
Reviewed on May 09, 2026
Review provided by G2
What do you like best about the product?
The platform’s biggest strength is how well it pulls in data from our main traffic sources, like Google and Meta. I especially appreciate that it lets us drill down into specific consumer behaviors across the entire sales journey.
What do you dislike about the product?
It’s definitely not an “easy” tool to pick up quickly. To really make the price tag feel worth it, you need to commit to a fairly intense setup process and be prepared for a long learning curve.
What problems is the product solving and how is that benefiting you?
It has completely changed the way I manage our online advertising budget. Having a single, unified view of all our metrics and customer actions helps me avoid wasting money on broad efforts and instead focus on the targets that actually drive results.
Glen W.
Intuitive, Feature-Rich Toolkit for Creating Truly Personalized Customer Experiences
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
When I first log in, the interface feels a bit overwhelming, but it doesn’t take long to see that it’s genuinely intuitive—it just includes a lot of features. My favorite part is the creative development and management toolkit. It lets us build truly unique, tailored experiences for each customer, and they come across as personal rather than automated.
What do you dislike about the product?
The biggest drawback is that the more you want to customize, the more you end up relying on developers. While there are plenty of out-of-the-box integrations available, getting them implemented quickly almost always takes a solid amount of technical support and programming know-how. That dependency can slow down the creative process and make it harder to move fast when you’re trying to iterate.
What problems is the product solving and how is that benefiting you?
It’s been great for collecting high-quality data on website visits while staying strictly compliant with GDPR and CCPA. It gives me a true 360-degree view of what people are actually searching for across different channels. That level of detail is what finally lets us build personalized journeys for every single visit.
Lessie N.
Advanced Analytics and Real-Time Insights That Elevate Our Campaigns
Reviewed on May 04, 2026
Review provided by G2
What do you like best about the product?
What really sets it apart for me is the combination of advanced analytics and real-time insights. I’ve found the customer journey mapping to be extremely effective for our campaigns, and even with how deep the data goes, the interface is still fairly manageable once you get the hang of it—which isn’t always true with enterprise software.
What do you dislike about the product?
It definitely has a steep learning curve, and that can feel pretty overwhelming when you first dive in. On top of that, the pricing model is quite high, which makes it a difficult pill to swallow for smaller departments or businesses that don’t have a massive enterprise budget to put toward their marketing tech stack.
What problems is the product solving and how is that benefiting you?
It’s giving us a much-needed 360-degree view of our customers—something we were missing before. With the machine learning features, we’re able to make smarter decisions much faster and engage people in real time across multiple channels. Overall, it has boosted our marketing effectiveness and helped us demonstrate a much better ROI to our stakeholders.
Kerry B.
Flexible Marketing Automation with Fast A/B Testing Insights
Reviewed on May 02, 2026
Review provided by G2
What do you like best about the product?
The flexibility to build truly tailored marketing strategies is a huge plus. I really like the built-in automation, because it eliminates so many repetitive manual tasks that used to eat up our time. Being able to run A/B tests across different campaign versions and see the results right away also makes it much easier to pinpoint what actually resonates with our audience.
What do you dislike about the product?
My main issue is that campaign management can feel a bit too rigid at times. It’s great for planning and setting things up, but making changes mid-stream when market conditions shift is surprisingly difficult. A few workflows also take far too many clicks and unnecessary steps, which really slows us down when we’re trying to stay agile and make quick adjustments.
What problems is the product solving and how is that benefiting you?
It has essentially solved our issue with inconsistent engagement. Before using it, we struggled to maintain a personal touch across all our platforms at the same time. Now we can trigger messages in real time based on specific customer actions, which has noticeably improved our overall engagement and made our campaign results far more predictable.
Jaime M.
Flexible Customization That Keeps Campaigns Running Smoothly
Reviewed on May 01, 2026
Review provided by G2
What do you like best about the product?
I really appreciate how flexible the platform is. We often need to work with marketing channels that aren’t natively supported, and being able to customize the setup to bridge those gaps has been a lifesaver. It lets us keep our campaigns running smoothly, even when there isn’t an out-of-the-box integration available.
What do you dislike about the product?
The UI is honestly all over the place and feels unpolished. One window follows one design style, the next uses another, and even basic things like button shapes or selection behavior seem to change at random. On top of that, the language settings just don’t stick. Losing the export preview feature has also been a huge step backward, and it’s hurt our daily reporting efficiency.
What problems is the product solving and how is that benefiting you?
We were struggling to build cohesive, automated journeys across all of our touchpoints. This tool has finally given us the framework we needed to truly automate those campaigns and manage customer data flow, instead of handling everything manually through spreadsheets or disconnected email tools. As a result, it has significantly reduced our planning time.
Cora E.
AI-Driven Decisioning and Omnichannel Offers in One Smooth Dashboard
Reviewed on Apr 30, 2026
Review provided by G2
What do you like best about the product?
The way it combines AI-driven decisioning with campaign execution is genuinely solid. I especially appreciate being able to build, test, and launch offers across mobile, email, and web from a single dashboard, rather than juggling five different tools. That consolidation has noticeably sped up our campaign cycles and made the overall workflow feel much smoother.
What do you dislike about the product?
The learning curve is steep—putting it mildly. If you don’t have a team that’s already comfortable with data analytics and complex automation, getting started can be a rough experience. The documentation is often vague, and we’ve had to work out some of the more advanced configuration features largely on our own.
What problems is the product solving and how is that benefiting you?
It tackles our data fragmentation issues head-on. We used to have customer data scattered across separate silos, and that made our marketing feel inconsistent from one touchpoint to the next. With SAS, we’ve been able to consolidate everything into a near real-time stream, which finally allows us to automate personalized messaging at scale—without the constant manual intervention we were dealing with before.
Consulting
All-in-One Customer Data, Analytics, and Campaigns for Better Personalization
Reviewed on Apr 29, 2026
Review provided by G2
What do you like best about the product?
What I like best about SAS Customer Intelligence 360 is how it brings customer data, analytics, and campaign management together in one place. It makes it much easier to understand customer behavior across channels and create more relevant, personalized communications.
I also like the automation features and reporting tools. They help save time, track campaign performance clearly, and make quicker adjustments when needed. Overall, it’s a solid platform for improving customer engagement in a structured way.
I also like the automation features and reporting tools. They help save time, track campaign performance clearly, and make quicker adjustments when needed. Overall, it’s a solid platform for improving customer engagement in a structured way.
What do you dislike about the product?
What I dislike most about SAS Customer Intelligence 360 is that some features can take time to learn, especially for new users who are not familiar with more advanced marketing or analytics tools. The interface in certain areas could also be more intuitive, making navigation and setup faster.
In addition, some customizations may require extra time or technical support, depending on the complexity of the project.
In addition, some customizations may require extra time or technical support, depending on the complexity of the project.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 helps solve one of the biggest challenges in marketing: having customer information spread across different tools. It brings data, campaign activity, and reporting into one place, which makes communication much more organized.
For example, in one campaign we noticed email engagement was dropping, and the platform helped us quickly identify which audience segment was reacting less. We adjusted the messaging and timing, and results improved.
The main benefit for me is being able to make faster decisions, personalize campaigns more effectively, and avoid wasting time moving between multiple systems.
For example, in one campaign we noticed email engagement was dropping, and the platform helped us quickly identify which audience segment was reacting less. We adjusted the messaging and timing, and results improved.
The main benefit for me is being able to make faster decisions, personalize campaigns more effectively, and avoid wasting time moving between multiple systems.
Banking
Build Customer Journeys Without Moving Data to SAS
Reviewed on Apr 27, 2026
Review provided by G2
What do you like best about the product?
Build customer journeys without moving data to SAS
What do you dislike about the product?
Getting things to market is a little slow
What problems is the product solving and how is that benefiting you?
Building jouneys quickly
Martijn D.
A Versatile and Efficient Marketing Automation Tool
Reviewed on Apr 16, 2026
Review provided by G2
What do you like best about the product?
I use SAS Customer Intelligence 360 for client marketing automation activation. It offers flexibility and a quick go live for cross-channel campaign management. I really like the user interface and the easy connection to external data sources, along with the helpful services. It's very accessible for marketers to get started without much dependence on IT and other departments. We switched from Mailchimp to SAS Customer Intelligence 360 because it offers more channels, more solutions, and more service. The initial setup was very easy, and we were able to go live within 8 weeks.
What do you dislike about the product?
I don't like that SAS Customer Intelligence 360 lacks full integration with Stripo for email templates and doesn't integrate campaigns with external paid advertisement platforms like Google and Meta.
What problems is the product solving and how is that benefiting you?
SAS Customer Intelligence 360 offers flexibility and quick activation for cross-channel campaigns, and its user interface helps marketers start easily without heavy IT reliance.