Clazar Platform (PAYG)

What do you like best about the product?

Clazar has been a crucial piece of setting up and executing our AWS Marketplace and co-sell strategy. We were in a zero to one motion: everything was manual and nothing was tracked. Clazar gave us the structure to actually stand up the process from scratch, turning what would have been a spreadsheet-heavy scramble into something we could manage and scale from day one.

What do you dislike about the product?

There is still a lot of human interaction needed to make changes and updates to listings. It would be great to see more of that process automated or streamlined over time.

What problems is the product solving and how is that benefiting you?

Before Clazar, we had no real system for running AWS Marketplace or co-sell activity. Private offers, deal registrations, and co-sell opportunities were tracked manually (if they were tracked at all), which made it hard to know what stage anything was in, who owned it, or whether we were leaving money on the table with AWS. Clazar gave us a central place to manage that whole motion, from listing and offer creation through co-sell tracking, so we finally have visibility into our marketplace pipeline instead of piecing it together after the fact. That's translated into faster turnaround on private offers, fewer things falling through the cracks, and a much clearer picture of how our AWS partnership is actually contributing to revenue.

What do you like best about the product?

Clazar's platform has helped Canto get up and running and closing deals on the AWS Marketplace very quickly. Their implementation and support team has also been instrumental in demystifying all of the requirements to get set up on AWS.

What do you dislike about the product?

There are a few sections of the private offer setup that I found to be a bit confusing at first. But once the Clazar team walked me through it, I was able to get private offers set up and sent.

What problems is the product solving and how is that benefiting you?

Clazar has helped Canto to get set up on the AWS Marketplace and helped us identify potential accounts that could purchase us through the marketplace to help drive pipeline. They have also helped us with the technical set up of our AWS Marketplace listing.

What do you like best about the product?

The UX is a lot more straightforward than navigating all the various cloud marketplace consoles separately. The customer support has been excellent, they are always responsive and helpful in addressing concerns. We have not had any direct performance issues, never any outages. The webhook and API automation capabilities make integrations easy. It's been a good solid tool in our tool stack.

What do you dislike about the product?

There could be some deeper mechanisms in capturing data from Partner portals and feeding back into Hubspot.

What problems is the product solving and how is that benefiting you?

Our primary use case with Clazar is making it easier for our Account Executives to navigate the co-sell motion with cloud providers. With Hubspot integrations and a solid UX design, Clazar works well for us.

What do you like best about the product?

The Clazar team is extremely helpful - they were able to abstract away the listing complexities. Shoutout to Sahil for helping us!

What do you dislike about the product?

Nothing in particular -- not applicable.

What problems is the product solving and how is that benefiting you?

It's helping us fit into the AWS ecosystem - through the listing and potential partnerships that come along with it.

What do you like best about the product?

The people are the best. Deepshikha and Vidhan were always swift and worked their hardest for us to help get our product deployed on the marketplaces. They're wonderful people.

What do you dislike about the product?

Sometimes there were issues with the UI and connectivity transparency especially to someone technical and you would need to dive in to fully understand but that's the nature of these things to begin with

What problems is the product solving and how is that benefiting you?

Getting product solutions on marketplaces

What do you like best about the product?

It makes the process of creating and managing your AWS listing so much easier. The integration is great and feels seamless.
The setup inside Salesforce also makes the process of creating and managing your private offer so much simpler, but the best part of the entire process was the level of service we received from Ankita, our account manager. She is available on Slack, responds very quickly and jumped on calls anytime we needed her support.

What do you dislike about the product?

I honestly have not found anything that I can mention here.

What problems is the product solving and how is that benefiting you?

This is my team's first time working with the AWS marketplace. Using Clazar meant we had support from a team of experts; the tool helped us create the listing and then manage everything. I have not got experience in working directly on the ACE platform, but my understanding is that using Clazar makes it so much easier.

What do you like best about the product?

I like the integration with major cloud providers such as AWS, Azure, and GCP, and the way opportunities flow directly to partners.

What do you dislike about the product?

Sometimes the deal status doesn’t flow through to the partner portal, and I also believe some of the reporting is out of sync.

What problems is the product solving and how is that benefiting you?

Manual Operaton of Sales to double key oppty to the partner portal

What do you like best about the product?

They provided clear documentation for setting up our cloud accounts, along with a detailed, step-by-step outline of both Clazar’s responsibilities and our own as an ISV. That level of clarity took the guesswork out of what could have been a complex process. Support throughout the entire listing process was also great, and it made the overall experience much smoother.

What do you dislike about the product?

Honestly, there’s very little to dislike about it.

What problems is the product solving and how is that benefiting you?

The most immediate problem Clazar solved for us was the complexity of getting onto cloud marketplaces. They completely removed that initial barrier. As we roll out to multiple marketplaces, being able to view all our aggregated data in one place should save our team countless hours that would otherwise go into manual reporting.

What do you like best about the product?

As a team entirely new to cloud marketplace listings, Clazar's onboarding was a lifesaver. They provided clear documentation for setting up our cloud accounts, alongside a detailed, step-by-step breakdown of both Clazar's responsibilities and our own as an ISV. This level of clarity completely removed the guesswork from a complex process.

Following onboarding, setting up the CRM integration was remarkably simple, and the performance has actually exceeded our expectations. Across the board, the user interface has proven to be highly intuitive. While we initially chose Clazar because of their highly competitive price point, the sheer quality and ease of use have made it a massive value win for us.

What do you dislike about the product?

Honestly, there is very little to dislike. If I had to give one piece of feedback, it would be around the UI defaults. Currently, we only have one marketplace integration active, though we plan on adding more. Right now, the platform doesn't automatically stick to our active marketplace, meaning I have to manually switch to it quite often. It would be a great quality-of-life update if the UI had the intelligence to remember our default marketplace or auto-select the active one.

What problems is the product solving and how is that benefiting you?

The immediate problem Clazar solved for us was the complexity of getting onto cloud marketplaces as a beginner. They removed that initial barrier entirely. The long-term benefit we're most excited about is their unified analytics. Once we roll out to multiple marketplaces, being able to see all of our aggregated data in one place will save our team countless hours of manual reporting.

What do you like best about the product?

We are early, roughly 90 days in to Clazar. The tool is easy to use. The support/engineering team has been great our team led by Ankit.

What do you dislike about the product?

We have not experienced any issues that we have not been able to overcome yet.

What problems is the product solving and how is that benefiting you?

The intention was to make it much easier for our field reflect their co-sell activities with our partners. Feedback from our field has been very good thus far. Our co-sell pipeline is better represented, and its less painful for our sales people to submit. We are starting to use Clazar for Private Offers and some Business Intelligence.