Clazar is a unified platform that simplifies how software is sold, bought, and managed across cloud marketplaces and beyond. It enables software vendors to scale efficiently by automating listings, offers, billing, and co-sell workflows, while also equipping software buyers with tools to manage their SaaS environments more intelligently.
By removing integration overhead and streamlining procurement workflows, Clazar supports faster go-to-market for sellers and better visibility and decision-making for buyers, all through a single, cloud-native platform.
Highlights
Streamline your cloud marketplace strategy
Gain full visibility and control over your SaaS and cloud spend
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
This listing uses a single pricing dimension: the Clazar Billing Unit, charged as a Platform Fee. You pay based on usage measured in units, with no revenue share tied to your marketplace sales. There are no separate tiers or instance sizes to select on Marketplace. The platform supports cloud marketplace listing, offer management, co-sell automation, and metering across supported cloud providers. Pricing scales with your measured usage of the platform rather than a percentage of the deals you close.
Top-of-mind questions for buyers
What does the Clazar Billing Unit measure, and how is it counted?
The Clazar Billing Unit is billed as a Platform Fee measured in usage units. It reflects your use of the platform's cloud marketplace and co-sell tools. It does not take a percentage of the revenue you close. The vendor confirms there is no revenue share in the pricing model.
Does my bill change based on how many private offers I create?
Private offers are counted only after a buyer accepts them. If a buyer does not accept a private offer, it does not count toward your quota. Rejected or pending offers do not add to your usage-based charges under this platform.
Does using more than one cloud marketplace increase my cost?
The platform supports listing and co-sell across multiple supported cloud marketplaces from one dashboard. Coverage depends on your plan, which can include one or all supported marketplaces. Managing several marketplaces uses the same processes and workflows without separate per-marketplace platform charges beyond your measured usage.
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Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Request a private offer to receive a custom quote.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Clazar provides support services for Clazar customers in two tiers: Basic Support: Automatically included with all subscriptions, providing essential assistance for your cloud marketplace operations.
Enterprise Support: Designed for enterprise customers, offering 24x7 coverage and priority response to ensure your marketplace operations run smoothly.
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Fast-track your upgrade to the new AWS Partner Central with hands-on migration expertise, including account linking, IAM setup, API enablement, and team training.
An AI-powered platform for revenue operations, sales engagement, and conversational intelligence. Please reach out to sales@clari.com for assistance with a private offer.
Clazar Made Our AWS Marketplace Co-Sell Process Scalable from Day One
Reviewed on Sep 01, 2026
Review provided by G2
What do you like best about the product?
Clazar has been a crucial piece of setting up and executing our AWS Marketplace and co-sell strategy. We were in a zero to one motion: everything was manual and nothing was tracked. Clazar gave us the structure to actually stand up the process from scratch, turning what would have been a spreadsheet-heavy scramble into something we could manage and scale from day one.
What do you dislike about the product?
There is still a lot of human interaction needed to make changes and updates to listings. It would be great to see more of that process automated or streamlined over time.
What problems is the product solving and how is that benefiting you?
Before Clazar, we had no real system for running AWS Marketplace or co-sell activity. Private offers, deal registrations, and co-sell opportunities were tracked manually (if they were tracked at all), which made it hard to know what stage anything was in, who owned it, or whether we were leaving money on the table with AWS. Clazar gave us a central place to manage that whole motion, from listing and offer creation through co-sell tracking, so we finally have visibility into our marketplace pipeline instead of piecing it together after the fact. That's translated into faster turnaround on private offers, fewer things falling through the cracks, and a much clearer picture of how our AWS partnership is actually contributing to revenue.
Paige F.
AWS Marketplace Deal Closing with Clazar’s Expert Implementation and Support
Reviewed on Aug 27, 2026
Review provided by G2
What do you like best about the product?
Clazar's platform has helped Canto get up and running and closing deals on the AWS Marketplace very quickly. Their implementation and support team has also been instrumental in demystifying all of the requirements to get set up on AWS.
What do you dislike about the product?
There are a few sections of the private offer setup that I found to be a bit confusing at first. But once the Clazar team walked me through it, I was able to get private offers set up and sent.
What problems is the product solving and how is that benefiting you?
Clazar has helped Canto to get set up on the AWS Marketplace and helped us identify potential accounts that could purchase us through the marketplace to help drive pipeline. They have also helped us with the technical set up of our AWS Marketplace listing.
Information Technology and Services
Straightforward UX, Excellent Support, and Reliable
Reviewed on Aug 19, 2026
Review provided by G2
What do you like best about the product?
The UX is a lot more straightforward than navigating all the various cloud marketplace consoles separately. The customer support has been excellent, they are always responsive and helpful in addressing concerns. We have not had any direct performance issues, never any outages. The webhook and API automation capabilities make integrations easy. It's been a good solid tool in our tool stack.
What do you dislike about the product?
There could be some deeper mechanisms in capturing data from Partner portals and feeding back into Hubspot.
What problems is the product solving and how is that benefiting you?
Our primary use case with Clazar is making it easier for our Account Executives to navigate the co-sell motion with cloud providers. With Hubspot integrations and a solid UX design, Clazar works well for us.
Information Technology and Services
Extremely Helpful Team That Abstracts Away Listing Complexities
Reviewed on Aug 18, 2026
Review provided by G2
What do you like best about the product?
The Clazar team is extremely helpful - they were able to abstract away the listing complexities. Shoutout to Sahil for helping us!
What do you dislike about the product?
Nothing in particular -- not applicable.
What problems is the product solving and how is that benefiting you?
It's helping us fit into the AWS ecosystem - through the listing and potential partnerships that come along with it.
Oil & Energy
Swift, Dedicated Support That Made Marketplace Deployment Smooth
Reviewed on Aug 17, 2026
Review provided by G2
What do you like best about the product?
The people are the best. Deepshikha and Vidhan were always swift and worked their hardest for us to help get our product deployed on the marketplaces. They're wonderful people.
What do you dislike about the product?
Sometimes there were issues with the UI and connectivity transparency especially to someone technical and you would need to dive in to fully understand but that's the nature of these things to begin with
What problems is the product solving and how is that benefiting you?