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Generative AI partner solutions
Accelerate innovation with generative artificial intelligence (AI) Foundation Models (FMs), applications, and data that are secure, efficient, and scalable across industries.
Why generative AI and AWS Marketplace?
AI solutions: From selection to implementation
Benefits of using generative AI
Deliver new experiences
Create new innovative experiences and engaging ways of interacting with customers and employees.
Increase productivity
Radically improve productivity and efficiency across all lines of business.
Insights to maximize business operations
Extract insights and clear answers from vast corporate knowledge, enabling faster and better decisions.
Challenges in deploying generative AI models
Simplicity
Finding the right FMs and tools for your specific generative AI use case can be tricky.
Security and privacy
To be effective, models require integrity, accuracy, and security.
Scalability and efficiency
Ensuring generative AI solutions are deployed effectively and efficiently is top of mind for IT teams.
Realizing the Generative AI Opportunity
Read the latest whitepaper, "Realizing the Generative AI Opportunity: Embracing Change to Create Business Value", produced by Harvard Business Review Analytic Services.
AWS Marketplace generative AI solutions
AWS Marketplace helps organizations discover, procure, experiment with, provision, and govern third-party software, data, and services. From FMs to tooling, applications to consultants and third-party data, find a generative AI solution provider to kick-start your transformation journey. AWS generative AI Competency Partners have shown technical proficiency and a track record of continuing success with customers while implementing generative AI technology powered by AWS.
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Generative AI Events & Resources
Check out our live and on-demand events and resources built to solve your generative AI challenges, covering key topics such as Model Evaluation, Proof of Concept to Production, Prompt Engineering Best Practices, and more!

Notion uses Pinecone to help power Notion AI Q&A feature for millions of users
Challenge
Notion is a productivity and note-taking web application serving hundreds of millions of customers. The company wanted to improve the user experience of its AI assistant, Notion AI, by developing a foundational infrastructure for its generative query and answer (Q&A) feature.
Solution
Notion procured Pinecone’s serverless vector database in AWS Marketplace to optimize costs and streamline procurement. The company uses Pinecone as a Knowledge Base for its retrieval augmented generation (RAG) workflow from ingestion to retrieval and prompt augmentation. This provides relevant, accurate, and quicker responses from search to end-users.
Outcome
Streamlined procurement with AWS Marketplace Private Offers, trusted and vetted ISVs, pre-negotiated Master Services Agreement, consolidated billing.
Enabled relevant information retrieval in a natural, more human way across docs, projects, meeting notes, etc.
Launched first-to-market productivity AI assistant at scale, generating a new revenue stream of tens of millions of dollars
Fundamental generative AI resources
Want to unlock the potential of generative AI with AWS at your organization? Get started by attending one of our upcoming Dev Days, follow along with new AWS blog updates, or watch a video featuring AWS leaders reviewing generative AI and how you can get started.
For decision makers
Understand how to drive business value with generative AI.