Customer Stories / Media & Entertainment

Amar Ujala

Amar Ujala Uses Amazon CloudFront to Reliably Deliver News to Over 100 Million People

Amar Ujala migrated its news website to Amazon CloudFront to boost scalability, ensure high availability, and improve application performance for users.

100 million

daily users served across India 


application performance increase


uptime since migrating to Amazon CloudFront


Amar Ujala is an Indian daily newspaper, with a circulation of around two million copies. To increase scalability and ensure high availability, the company migrated the content delivery network (CDN) for its website to Amazon CloudFront.

By using Amazon CloudFront and Amazon Elastic Container Service (Amazon ECS), Amar Ujala manages containerized applications to ensure 99.999% uptime, reliably delivers news and video, and scales on demand to accommodate online traffic spikes during special events.

A tv and video control room intended for student use at university.

Opportunity | Seeking Highly Available and Scalable Content Delivery

Founded in 1948, Amar Ujala is one of India’s Hindi-language daily newspapers, with 20 editions in 7 states and one union territory. The newspaper’s online platform,, serves as a prominent news website in India, providing news content and videos to a wide audience across the country. Its website and mobile app have more than 300 million monthly video views.

A high priority for Amar Ujala has always been ensuring high availability for its content. Nilesh Singh, solutions architect at Amar Ujala, “We can’t afford to have any application or system downtime since our customers rely on us for news around the clock.”

However, the company was facing challenges with its content delivery network (CDN) solution. “We occasionally encountered performance issues such as buffering, which disrupted access to our news stories and videos,” Singh says. “Moreover, many users throughout India have bandwidth and Internet connectivity challenges, which were causing further problems with reliability.”

Beyond solving these challenges, Amar Ujala sought a CDN solution that was more scalable than its existing system. “We’re growing and we want to expand our customer base, so scalability is very important,” says Singh.


We’ve improved performance by around 50 percent since the move to Amazon CloudFront. That greatly impacts our customers by giving them a better overall experience downloading and viewing news content.” 

Nilesh Singh
Solutions Architect at Amar Ujala

Solution | Migrating a CDN Solution to Amazon CloudFront

To meet its high availability, performance, and scalability requirements, Amar Ujala decided to migrate its CDN to Amazon Web Services (AWS). “We knew AWS is a reliable cloud service provider and would increase our scalability, and we also wanted to move to a microservices architecture with serverless capabilities, which AWS provides,” says Singh.

In late 2022, Amar Ujala began using AWS services, including Amazon CloudFront—a CDN specifically designed for high performance and security—to deliver daily news content. The solution serves data, videos, applications, and APIs to global users with high transfer speeds and low latency.

Amar Ujala also uses AWS Media Services to stream high-quality video and other digital content, and relies on Amazon Elastic Container Service (Amazon ECS) to simplify the deployment, management, and scaling of containerized applications.

Outcome | Delivering Digital and Video Content to Customers Across India

Using Amazon CloudFront, Amar Ujala delivers digital news stories and videos to more than 100 million customers across India every day. “We’ve greatly improved reliability and high availability for content delivery by moving to Amazon CloudFront,” says Singh. “With Amazon CloudFront, we can ensure 99.999 percent uptime, so our users always get access to the stories and content they’re interested in. We have not had any downtime since moving to AWS.”

Furthermore, Amar Ujala has also improved its application performance. “We’ve improved performance by around 50 percent since the move to Amazon CloudFront,” Singh says. “That greatly impacts our customers by giving them a better overall experience downloading and viewing news content.”

Amar Ujala can now scale its applications when necessary, such as during special events. “Whenever there’s a breaking news event, we see large spikes in web traffic on,” says Singh. “By using Amazon CloudFront and migrating from a monolithic architecture to a modern microservices model with serverless technologies, we can reliably meet that demand. We look forward to growing far beyond our current 100 million customers on AWS.”

Looking ahead, Amar Ujala is evaluating AWS Elemental MediaLive—a live video encoding service—to deliver videos. “As a media company, we increasingly rely on videos, and we feel AWS Elemental MediaLive could make that easier,” Singh explains. “We know Amazon CloudFront and AWS will continue to help us scale our applications and give our customers a better experience.”

About Amar Ujala

Amar Ujala is a Hindi-language daily newspaper published in India. The company’s website provides digital news stories and video content to more than 100 million customers throughout India.

AWS Services Used

Amazon CloudFront

Amazon CloudFront is a content delivery network (CDN) service built for high performance, security, and developer convenience.

Learn more »

Amazon ECS

Amazon Elastic Container Service (Amazon ECS) is a fully managed container orchestration service that helps you to more efficiently deploy, manage, and scale containerized applications. 

Learn more »

AWS Media Services

AWS offers the most purpose-built media services, software, and appliances of any cloud to make creating, transforming, and delivering digital content fast and easy. 

Learn more »

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