Anteraja

Anteraja Delivers a Five-Fold Growth in Indonesia on AWS

2021 

Headquartered in Jakarta, Anteraja is a logistics startup specializing in last-mile delivery. It delivers around 1 million parcels a day with an 8-hour delivery guarantee, serving business and retail customers with three main services – regular (1-2 days), next-day, and same-day deliveries.
 
The company has experienced rapid growth since its official launch in March 2019. To build operational efficiency as a young startup, Anteraja engaged Amazon Web Services (AWS) in December 2018 to provide a cloud-based infrastructure to support its business operations.
 
 
Panoramic banner. delivery service man in red uniform with woman customer receiving parcel post box from courier at home, cargo shipping, express delivery service, online shopping and logistic concept
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We had only two weeks to prepare before going live. Using a traditional approach, which involves installing 500 new servers, would have been impossible. Choosing the servers and data center and setting up the server racks would be too time-consuming. However, with help from Amazon Web Services (AWS), we succeeded in meeting the deadline.”

Hari Christian
IT Cloud Architect and Infrastructure Manager, Anteraja

Turning to the Cloud to Jumpstart Operations

In its early stages, lean resources in operations and in technology limited Anteraja’s capabilities. "We had only two weeks to prepare before going live. Using a traditional approach, which involves installing 500 servers, would have been impossible. Choosing the servers and data center, and setting up the server racks would be too time-consuming. However, with help from AWS, we succeeded in meeting the deadline," said Hari Christian, IT cloud architect and infrastructure manager, Anteraja.
 
As part of digitalizing its operations, Anteraja integrated its key application, Satrias, to the AWS Cloud. This app provides visibility on parcel receipt and delivery, including item management at staging stores and warehouses, for its 20,000 couriers.
 
To support its core operations, Anteraja utilizes Amazon Elastic Compute Cloud (Amazon EC2) as its secure cloud compute platform. The company relies on Amazon Relational Database Service (Amazon RDS) to scale its database compute and storage resources, with Amazon Elasticache for in-memory caching to optimize data access.
 
Minimizing infrastructure management is a crucial consideration for Anteraja. The company uses serverless services such as Amazon Elastic File System (Amazon EFS) to automatically configure and scale shared files and Amazon Simple Notification Service (Amazon SNS) as its message notification service to its couriers and customers. Anteraja deploys the serverless Amazon Simple Storage Service (Amazon S3) for highly scalable data storage.

Growing as a Trusted Technology-Driven Logistics Company

The successful digitalization of Anteraja's operations with AWS has made tasks such as troubleshooting and enhancement increasingly efficient, allowing its IT team to focus on new product and feature development and experimentation. An example is BisnisAja, an application to trace delivery and manage shipment processes, launched at the end of 2020 after 4 months of development, test and production.
 
The company can now scale its operations infrastructure from managing 10,000 orders a day to 1 million a day with just a few clicks. Anteraja has also expanded beyond Jakarta to 34 provinces across Indonesia. Overall, the company has seen a 500 percent business growth overall across its services segments.
 
Anteraja is looking to AWS to help it become one of Indonesia's leading logistics companies, with a goal of handling an average of 2 million orders a day in 2022. "AWS is essential to us and very supportive of our efforts to achieve these targets. They are providing consultancy, training, technical confirmation, and credits when we want to experiment or develop new features," says Hari.
 
The company’s wants to be a trusted and socially responsible logistics enterprise in Indonesia. Hari explains that Anteraja’s philosophy is akin to a strong tree that grows strong branches, stems, and twigs. “All our couriers are full-time salaried employees of Anteraja, and we seek to protect all parties. Our principle is to do more beyond just profit, and make our employees prosperous,” Hari adds.

About Anteraja

Anteraja, a subsidiary of Triputra Group, is a logistics tech startup with a growing presence in Greater Jakarta. The company was established in March 2019 and mainly provides Regular (1-2 days), Next-Day, and Same-Day delivery services.

Benefits

  • Able to deploy all production environments in just two weeks to handle 400-500 servers
  • Scalable cloud infrastructure supporting its key Satrias application used by 20,000+ couriers, and staging store and warehouse staff.
  • Improves operational efficiency for its small IT team to develop new products or features, conduct experiments, troubleshoot, and enhance products

AWS Services Used

Amazon Elastic Compute Cloud (EC2)

Amazon Elastic Compute Cloud (Amazon EC2) offers the broadest and deepest compute platform, with over 475 instances and choice of the latest processor, storage, networking, operating system, and purchase model to help you best match the needs of your workload.

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Amazon Relational Database Service (RDS)

Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud.

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Amazon Elastic File System (EFS)

Amazon Elastic File System (Amazon EFS) automatically grows and shrinks as you add and remove files with no need for management or provisioning.

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Amazon Simple Storage Service (S3)

Amazon Simple Storage Service (Amazon S3) is an object storage service offering industry-leading scalability, data availability, security, and performance.

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