Customer Stories / Software & Internet

Autodesk Logo

Autodesk Rapidly Expands Insights in Software Using Amazon SageMaker and Amazon EMR

Global software company Autodesk used Amazon SageMaker to improve the efficiency insights that it can provide to users of its computer-aided design program AutoCAD, focusing on development rather than operations.  


Rapidly expanded insights 10x using ML


Saves an estimated 20% of work on development operations using fully managed services

Terabytes of data

Manages multiple terabytes of data daily to provide user recommendations

Development and expansion

Scales to facilitate additional development and expansion

Better insights

Simplified the onboarding process for users by providing better insights


Global software company Autodesk Inc. (Autodesk) wanted to help architecture, engineering, and construction professionals work faster and more proficiently as they used its Autodesk AutoCAD software for computer-aided design. AutoCAD has a vast set of features and capabilities that can support users’ most demanding tasks, and the company wanted to empower its customers to maximize use of the software by providing valuable, near-real-time tips. 

With the goal of improving the user experience and increasing efficiency, Autodesk looked to Amazon Web Services (AWS) while developing My Insights, a service that analyzes individual product usage data and delivers personalized insights for improving user efficiency and proficiency in AutoCAD. By using fully managed AWS services, Autodesk can focus on product development rather than operations. Autodesk has also been able to increase user efficiency by providing proactive recommendations for commands and shortcuts directly in AutoCAD using Amazon SageMaker, which provides the fully managed infrastructure, tools, and workflows needed to build, train, and deploy machine learning (ML) models for virtually any use case.

Autodesk case study

Opportunity | Improving the User Experience with ML on AWS

Founded in 1982, Autodesk provides software products and services for several industries, including architecture, engineering, construction, manufacturing, and media and entertainment. Its AutoCAD software helps architects, engineers, and construction professionals create precise drawings and renderings digitally. Autodesk started developing the My Insights service for AutoCAD in 2020, employing usage data to proactively share time-saving recommendations directly with users to improve the experience and soften the learning curve required to use complex AutoCAD features. Because other parts of its infrastructure were already successfully running on AWS, the company knew that it could build My Insights using AWS services and connect it seamlessly to its existing infrastructure.

From the initial release of My Insights, Autodesk chose to use AWS Batch—a fully managed batch processing service that lets developers, scientists, and engineers easily and efficiently run hundreds of thousands of batch computing and ML jobs—to avoid the complexities of manually provisioning, managing, monitoring, and scaling batch computing jobs. Since then, Autodesk has continued to improve My Insights, adding features powered by artificial intelligence using Amazon SageMaker, such as the Macro Advisor service that identifies repeated sequences of operations and recommends automatable command settings directly in the application user interface while users are working. 

The scale of My Insights involves managing multiple terabytes of data daily, requiring Autodesk to think critically about its approach to the design. Autodesk met with an AWS solutions architect to discuss the technical strategy and best practices for managing that scale of data. “Our collaboration with the AWS team has been great because of the brainstorming sessions we’ve had with the AWS solutions architect and the overall guidance that we’ve gotten from AWS,” says Ashish Arora, engineering manager at Autodesk.


We increased the number of insights by a factor of 10 by using machine learning on AWS.”

Ashish Arora
Engineering Manager, Autodesk

Solution | Expanding Insights Rapidly with Focused Development

Autodesk has been able to automate some of the suggestions for My Insights by running ML workloads on AWS. To support the data processing aspect of its ML models, Autodesk uses Amazon EMR, a big data cloud solution for running large-scale distributed data processing jobs, interactive SQL queries, and ML applications using open-source analytics frameworks. By implementing ML using Amazon SageMaker and Amazon EMR, Autodesk is generating more insights faster. “We increased the number of insights by a factor of 10 by using ML on AWS,” says Arora. “Now, Macro Advisor keeps generating new types of macros to give users insights as they use the product more.” 

For Autodesk’s users, these improvements to the My Insights service simplify the onboarding process for using AutoCAD and help them work smarter in the software by providing information in the moment about relevant shortcuts and commands. “It’s simple to get started with AutoCAD, but there are many layers to it,” says Kaila Tenedorio-Carty, senior marketing manager for AutoCAD at Autodesk. “By using AWS to generate more valuable insights, My Insights helps the user work smarter with different commands and save time with incremental gains by offering suggestions for using fewer keystrokes.” For example, with one common command, My Insights can suggest a shortcut to apply the command in multiple places at once based on the user’s behavior. These suggestions are driven by ML on AWS and give users on-the-fly support and tips right when they need them.

Another significant benefit of using fully managed AWS services is that Autodesk can focus on development rather than operations, saving the company an estimated 20 percent of work on development operations. Autodesk’s homegrown decision engine uses AWS Batch for running business rules and doing targeting, segmentation, and A/B testing, which off-loads the heavy lifting of tasks like provisioning capacity and managing patches from the company’s development teams. “With the native features available in AWS Batch, like automatic scaling, we can scale as needed and manage My Insights without worrying about the operational tasks across all the different loads that we use,” says Arora. “Using AWS Batch, we can automate tasks so that we can focus on improving our products rather than managing operations.” Additionally, with the scalability of AWS Batch, Autodesk is prepared for the future and can expand its products and features as needed without investing in additional hardware.

Outcome | Making ML Available for Other Use Cases  

Because of the scalability and stability of AWS services, Autodesk is prepared for future expansion. The company plans to continue developing additional features for My Insights for AutoCAD while exploring what’s possible in its other software products. “Using services like AWS Batch and features like automatic scaling, we were able to future-proof our software so that we wouldn’t need to worry about scaling our own servers as we expand,” says Arora.

About Autodesk

Autodesk Inc. provides software products and services across several industries to empower innovators with design. Its AutoCAD software helps architects, engineers, and construction professionals create precise drawings digitally.

AWS Services Used

Amazon SageMaker

Amazon SageMaker is built on Amazon’s two decades of experience developing real-world ML applications, including product recommendations, personalization, intelligent shopping, robotics, and voice-assisted devices.

Learn more »

AWS Batch

AWS Batch enables developers, scientists, and engineers to easily and efficiently run hundreds of thousands of batch computing jobs on AWS.

Learn more »

Amazon EMR

Amazon EMR is a cloud big data platform for running large-scale distributed data processing jobs, interactive SQL queries, and machine learning (ML) applications using open-source analytics frameworks such as Apache Spark, Apache Hive, and Presto.

Learn more »

Explore Autodesk's journey of innovation using AWS

More Autodesk Stories

no items found 


Get Started

Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.