Customer Stories / Internet & Software / United States

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Hyland Shifts to the Cloud, Empowers Employees to Earn 200 AWS Certifications

Learn how Hyland, a leading content services provider, jump-started its cloud transformation with AWS Training and Certification.


AWS Certifications earned in 2022, a 600% year-over-year increase

Reduced time

setting up AWS accounts from weeks to 2 hours

Reimagined demo environments

during the presale process

Spurred new innovations

in security, artificial intelligence, and machine learning


Hyland, a leading global content services provider, migrated to the cloud to transition to a software-as-a-service model. This transformation was prompted by the need to verify the scale and reliability of its solutions, accelerate software development, and meet changing customer needs faster. Becoming cloud ready required that Hyland get its employees on board with the transition and help them learn the skills needed to develop and support cloud-based software on Amazon Web Services (AWS).

Hyland chose to offer upskilling opportunities to its employees to help them understand the benefits the cloud can bring to both the company and its customers. Hyland, an AWS Partner, worked with AWS Partner Training and Certification, which equips organizations with the practical cloud skills and industry-recognized credentials necessary to succeed in the cloud. By working with the AWS team, Hyland implemented a structured training program for staff at all experience levels to pursue new competencies and achieve professional growth. This initiative helped Hyland level up the expertise and credibility that it brings to its customers and resulted in benefits such as time savings, enhanced security, and fewer errors during processes.

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Opportunity | Working with AWS Training and Certification to Help Hyland Employees Level Up  

Hyland was founded in 1991 and has more than 4,000 employees in dozens of countries around the globe. The company offers solutions to manage content across an entire organization. Because Hyland had been developing on-premises software for more than 30 years, the company recognized that migrating to the cloud to keep pace with customer demand would require a larger culture shift across the organization. “Our teams were eager to accelerate our shift to a software-as-a-service company, and we knew that, by moving toward AWS, we could make that shift with a leading partner,” says Matt Beyer, AWS alliance manager at Hyland.

Hyland became an AWS Partner in 2020 and turned to AWS Partner Training and Certification to train its employees. “Hyland decided that AWS was going to be our cloud vendor of choice, and we were building our new, cloud-native products on AWS,” says Beyer. “So, it was a natural next step to have our employees become certified and well versed in the AWS Cloud.”


As an ISV vendor, we’ve experienced a level of assurance for our employees and our customers by working with AWS Partner Training and Certification.”

Anne Siess
AWS partnership specialist, Hyland Software

Solution | Earning 200 AWS Certifications and Spurring Improvements

As of January 2022, Hyland employees held 32 AWS Certifications, but the company wanted to ramp up engagement and encourage more team members to get certified. After consulting with AWS, Hyland implemented a program called Certs for Shirts, in which employees earn a T-shirt to recognize their effort in obtaining an AWS Certification, in addition to being showcased at a weekly all-company meeting. “The program elevated employee awareness, as well as the overall engagement with AWS,” says Anne Siess, AWS Partnership specialist at Hyland. “Acquiring an AWS Certification is not a walk in the park. The effort is significant, and passing an exam deserves to be celebrated!”

Alongside AWS, Hyland’s team hosted two onsite trainings focused on AWS Cloud Practitioner Essentials. In addition, AWS provided an online, instructor-led cloud accreditation course for Hyland sales executives. Initially, just 30 people were expected to attend the trainings, but other teams asked to join, resulting in more than 100 participants in each session. And 100 percent of the participants completed the accreditation course. “AWS showed up with a training framework that engaged our employees and sparked interest in department managers to do more,” says Siess.

In just 1 year, Hyland employees earned more than 200 certifications, a 600 percent increase. The company started with the AWS Certified Cloud Practitioner certification, which offers a foundational understanding of AWS Cloud concepts, services, and terminology, before progressing to other, more specialized certifications. Hyland’s sales engineers pursued the AWS Certified Security - Specialty training to build and validate expertise in securing data and workloads in the cloud. The training has spurred the adoption of security offerings like AWS PrivateLink, a service for establishing connectivity between VPCs and AWS services without exposing data to the internet. This helped maintain the privacy and continuity that Hyland’s customers prefer when its systems are integrated with business-critical applications.

In addition, several sales engineers have pursued the AWS Certified Solutions Architect - Associate training path and credentials, which showcase knowledge and skills in AWS technology across a wide range of AWS services. They have since used their knowledge to reimagine how they run demo environments during the presale process. In addition, the research and development team is using its AWS skills to explore artificial intelligence and machine learning solutions, such as AWS SageMaker, a service for building, training, and deploying machine learning models, with the goal of creating better experiences for Hyland’s customers. “Employees’ knowledge of what’s possible is spurring creativity across the entire organization,” says Beyer.

Outcome | Maximizing the Value of AWS Services and Increasing Speed

Since beginning its cloud transformation journey, Hyland has been better equipped to keep pace with its more than 14,000 customers, many of whom are already using AWS. “Earning AWS Certifications has increased employee confidence,” says Siess. “Having a better understanding of the technology and knowing the lingo is helpful for everything from marketing materials and sales conversations to product innovation and customer discussions.”

The training prompted the adoption of other AWS services to better serve its customers. For instance, Hyland now uses Account Factory for Terraform to provision and customize accounts in AWS Control Tower, a service for setting up and governing a secure, multi account AWS environment. By using predefined templates and configurations in Account Factory, Hyland can now quickly create new accounts with all the necessary settings, resources, and customizations in place. As a result, the company has cut its AWS account creation time from weeks or months to approximately 2 hours. “Time is money. Being able to shorten account creation is simply a win-win—for Hyland and our customers,” says Siess. “As an ISV vendor, we’ve experienced a level of assurance for our employees and our customers by working with AWS Partner Training and Certification. It solidifies Hyland’s adoption of the cloud, expertise in the cloud, and commitment to continuous education.”

Now that Hyland has jump-started its cloud transformation and inspired its team to explore what’s possible on AWS, the company expects employees to keep the AWS Certification momentum going and is focusing its training on areas related to the industries that it serves, including healthcare, insurance, and banking. “AWS keeps evolving its training, which helps us engage industry-specific professionals at Hyland,” says Beyer. “AWS is always trying to improve the experience. It’s been a fantastic partnership.”

About Hyland Software

Hyland is an enterprise content-management software company founded in 1991. Its solutions provide the technical infrastructure for organizations to transform siloed, disparate data points into unified, accessible, actionable content.

AWS Services Used

AWS Partner Training and Certification

Whether you are starting your cloud journey or sharpening your cloud skills,  AWS Training and Certification enables you to learn new cloud skills,  better serve your customers and advance your career. Confidently learn  your way with instructor-led or on-demand courses designed by AWS experts.

Learn more »

AWS Certified Cloud Practitioner

This credential helps organizations identify and develop talent with  critical knowledge related to implementing cloud initiatives. Earning AWS Certified Cloud Practitioner validates cloud fluency and  foundational AWS knowledge.

Learn more »

AWS Certified Solutions Architect - Associate

AWS Certified Solutions Architect - Associate showcases knowledge and  skills in AWS technology, across a wide range of AWS services. The focus of this certification is on the design of cost and performance optimized solutions, demonstrating a strong understanding of the AWS
Well-Architected Framework

Learn more »

AWS Certified Security - Specialty

AWS Certified Security - Specialty validates your expertise in creating and implementing security solutions in the AWS Cloud.

Learn more »

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