Third-party data solutions for Marketing & Advertising
Find, subscribe to, and use third-party data sets to help you to help you enrich customer profiles, personalize experiences, and optimize marketing campaigns that grow your business with AWS Data Exchange.
Easy-to-source third-party Marketing & Advertising data
Optimize marketing campaigns, improve digital strategies, and personalize audiences that grow your business with AWS Data Exchange. Gain valuable insights and construct predictive models to anticipate customer needs and preferences using AWS Data Exchange’s catalog of marketing database products, analytics, and machine learning.
Third-party data for Marketing & Advertising organizations | (1:16)
Explore Marketing & Advertising use cases with AWS Data Exchange

Gain insights into high-demand searched items and trends to make product and information discovery easy and seamless for your customers.

Optimize marketing campaigns and enhance your channel strategy to generate more business and improve new customer acquisition.

Combine third-party consumer insights data with your first-party data to gain a holistic view of your customer, enhance personalization, and increase overall retention.
Third-Party Data Workshop
Learn how to effectively build a data pipeline or manage data distribution of third-party data.
Marketing and Advertising data providers
Register to become a data provider with AWS Data Exchange and easily reach millions of customers with your data in the cloud. AWS Data Exchange gives you a secure and efficient distribution channel while eliminating the need to build and maintain infrastructure for data storage, delivery, billing, and entitling.
Marketing and Advertising advantages with AWS Data Exchange

Improve segmentation
Build your enterprise data strategy and improve marketing segmentation to enhance customer experience and maximize campaign effectiveness.

Deploy models
Use a wide variety of AWS analytics and machine learning insights so you can deploy predictive models and gain a 360-degree view into your customers’ needs and preferences.

Personalize experiences
Personalize experiences with robust audience data sets that help you expand your reach, provide more personalized experiences, and grow your business.

"Working with AWS Data Exchange and Foursquare allowed us to seamlessly access over 52 million global point-of-interest records and improve our business catalog coverage."
Andrew Walleck
COO
Popular data sets and APIs for Marketing & Advertising companies
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Optimize Digital Campaigns
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Enhance Personalization
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Localize Search for Mobile
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Optimize digital marketing campaigns and improve channel strategy
Optimize marketing campaigns and enhance your channel strategy to generate more business and improve new customer acquisition.
Popular Marketing & Strategy data sets on AWS Data Exchange
Consumer Data Insights - Platinum (Trial)
Epsilon’s Consumer Data Insights-Premium file, plus highly predictive purchase data elements sourced from actual transaction data exclusively available through Epsilon.Consumer Finance Audiences – Digital (Individual or Household Level)
Consumer Finance Audiences – Digital contains individual or household level audiences with a variety of unique financial characteristics ranging from core information such as household income to predicted financial motivations and more.Customer Segmentation
Target customers with applicable promotions and treatment optimizations with this need-state segmentation model.TruFactor Daily Market Share Shift Among Retailers, Brands, and Apps
Analyze share shifts from for multiple companies across digital and physical channels. Customers chose 10 businesses to track (as the "base business") against other 10 businesses ("destination businesses") and can compare trends and revenue.Engagement Rate Data by Category
This data set includes the previous month's engagement rate for all the channels and profiles Studio71 tracks broken out by the channel's associated IAB top-level category.Wealth Window for Digital Marketing - US only
Wealth Window is the Premier Source for Marketing Data for Savvy Brands Looking for Affluent Consumers Willing to Pay a Premium for Convenience. -
Gain a 360-degree view of your customer and enhance personalization
Combine third-party consumer insights data with your 1st party data to gain a holistic view of your customer, enhance personalization, and increase overall retention.
Popular Consumer Insights & Personalization data sets on AWS Data Exchange
Free Data: SafeGraph Open Census Data
SafeGraph Open Census Data contains 7,500+ demographic attributes (income, age, education, etc.) available at the Census Block Group level. All data from the American Community Survey is available in bulk with a clean schema and joined with Census Block Group geometry.Neustar Always On Identity Management
Neustar’s Always On Identity Management gives you access to the most accurate and complete name, address, phone, and email data available. The data is compiled, verified, and enhanced with hundreds of demographics, behavioral, financial, property, segmentation, and geographic attributes and made available via a Realtime API.ShareThis Consumer Behavior & Interest Data (Free)
ShareThis observes consented, anonymous engagement behavior for over 1.5B users on millions of sites that use our sharing tools. These behavioral signals are organized into taxonomies based on detailed categorical interests that can be used for insights and targeting.Spend Data at Individual POI - Free Sample
SafeGraph’s Spend data set contains anonymized debit and credit card transaction data aggregated to individual places in the U.S. Gain insights on how spend behavior is changing over time at specific points of interest (POI).Total Consumer Insights (TCI) Standard API - Trial
Total Consumer Insights (TCI) Standard is a comprehensive data set that provides demographic, location, and household information on 260 million individuals or 120 million households.
WorldView global Demographic, Income, Expenditure, Segmentation & POI's
Experian WorldView provides key geo-level demographic attributes for 250 by 250-meter grids which cover the globe. WorldView includes Geo-demographic, Disposable income, Consumer expenditure, Segmentation and Points of interest (POI) data.
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Localize search and discovery for mobile and web apps
Gain insights into high-demand searched items and trends to make product and information discovery easy and seamless for your customers.
Popular Search & Discovery data sets on AWS Data Exchange
Apptopia Mobile App Intelligence (Redshift)
Apptopia’s Mobile Intelligence Product gives daily insight into the performance of every mobile app in the world (6+ million apps).
Estimated Top Sites
Estimated high level engagement metrics for the top 1,000 sites worldwide.
Google Direct Website Database
Get an accurate list of the Google Direct Website Database. Bizprospex provides actionable insight for campaign optimization. Reach websites, companies, and businesses across the globe with our Google Direct Website Database to accomplish your sales and marketing goals.Start.io (formerly StartApp) Mobile Network Subscription Data, US-Sample
This data set contains anonymous subscription information of mobile network operators (mobile carriers). The sample includes US data only and also available for more than 190 countries around the world.Monthly App Engagement – US
MAU Application Engagement provides a monthly view of trending apps and how they are performing per OS within the United States. A weekly and monthly unique active user count is provided along with a monthly confidence level, based on app performance during the month.US Precision Geo Transactional Feed - Sample
The Kochava Collective is the largest, independent mobile data marketplace, with rich geo data spanning billions of devices globally.
Let us help you find the data you need
Speak with an AWS Data Exchange expert who can help you find the solutions you need to make smarter decisions.
Learning resources for Marketing & Advertising data professionals
Learn how technology companies are leveraging third-party data for mobile app personalization and localization. Hear from industry thought leaders on how they are successfully deploying Foursquare data and AWS services to stay up-to-date with customer demand and maintain the best app experiences.



Marketing & Advertising customer success story


Build a deeper engagement with end users and create customer-centric experiences.

Nextdoor leveraged third-party location data to better understand the behaviors and usage patterns of their end users.

- Built new in-app features and functionalities based on point-of-interest data from Foursquare.
- Prioritized target customers and optimized user experiences.