AWS Partner Network (APN) Blog

Make the Most of Your AWS Partner Network (APN) Benefits

AWS Partner NetworkAs organizations in the AWS Partner Network (APN) prepare for new program requirements and tier changes, we wanted to remind you of the many benefits, including funding options and promotional credits, that are available to you as an APN Partner.

This includes new benefits you’ve had access to since January 1, 2019, per our announcement at AWS re:Invent 2018.

Learn more about the APN’s 2019 program updates >>

SELECT TIER BENEFITS

At the APN Select tier (formerly called Standard tier), you receive the following benefits:

AWS Promotional Credits

Select tier APN Partners receive $3,500 in AWS Promotional Credits upon payment of the Annual APN Program Fee. Learn more about AWS Credits Terms and Conditions.

Partner Opportunity Acceleration (POA) Funding

APN Partners at the Select tier have access to Partner Opportunity Acceleration (POA) funding. POA funding is available subject to approval. For more information, visit the Acceleration tab in APN Partner Central.

AWS Promotional Credit for AWS Certification Attainment

APN Partners receive AWS Promotional Credit for each net-new AWS Certification attained by individuals associated with their APN Partner Central account. APN Partners receive $300 in AWS credits for up to two (2) Associate Certifications, and $500 in AWS credits for each Professional or Specialty Certification. Learn more about AWS Credits Terms and Conditions.

Discounted AWS Training

APN Partners can receive heavily-discounted training packages through select APN Training Partners (ATPs). The package includes technical training and a certification exam voucher. Discount rates vary by region and are subject to availability. Explore the various AWS trainings eligible for discounts by logging into APN Partner Central, clicking on the Acceleration tab, and downloading the How-to Guide: Registering for Discounted Training Courses.

Access to AWS Solutions Training for Partners (STP)

APN Partners have access to one-day training sessions designed to teach techniques and best practices for delivering various workloads and AWS solutions. These AWS solutions trainings are conducted in-person and not online.

Access to Partner Development Resources

APN Partners have access to various partner development resources designed to support the development of your organization’s capabilities and expertise with AWS.

Access to Partner Solutions Resources

APN Partners at the Premier, Advanced, and Select tiers benefit from access to Partner Solutions Architect resources. PSAs can be engaged to support a variety of solution-level questions relating to an your practice, service, or product.

AWS Partner Solutions Finder Listing

The AWS Partner Solutions Finder provides AWS customers with a centralized place to search, discover, and connect with trusted APN Partners based on their business needs. Customers can use the AWS Partner Solutions Finder to identify an APN Partner to help design, migrate, manage, and optimize workloads on AWS. APN Partners at the Premier, Advanced, and Select tiers can create profile listings on the Partner Solutions Finder.

Access to APN Badge Manager

APN Partners have access to APN Badge Manager, where you can create and manage APN badges based on your APN tier, partner type, and approved program designations such as AWS Competency or Managed Service Provider (MSP). APN program elements can be combined into custom APN Badges for use in various go-to-market (GTM) assets.

Access to APN Marketing Central

APN Marketing Central allows APN Partners to create co-branded campaigns with AWS. Within APN Marketing Central, you can easily customize and launch solution-based campaigns, or find an agency with experience messaging AWS. Additional tools are available to support lead management and customized campaign development with an approved digital agency.

APN Customer Engagement (ACE) Eligibility

The APN Customer Engagements (ACE) Program enables APN Partners to support customers and drive successful engagements on AWS. Qualified APN Partners become eligible to receive AWS lead and Opportunity Referrals through the ACE Customer Engagements platform. Eligible APN Partners can also receive AWS-generated leads and opportunities through the Opportunity Management Platform, as well as access sales and technical support resources to help drive successful customer outcomes.

Apply for AWS Solution Provider & Service Delivery Programs

APN Partners are eligible to apply for the AWS Solution Provider and AWS Service Delivery Programs at the Select tier. The AWS Solution Provider Program allows APN Consulting Partners to resell AWS services and manage, service, support, and bill AWS accounts for end customers. The AWS Service Delivery Program identifies and endorses APN Partners with deep understanding of specific AWS services.

Access to AWS Navigate Paths

AWS Navigate provides a prescriptive path for building a specialized practice on AWS. We currently have AWS Navigate tracks for Blockchain, Contact Center, Database Services, DevOps, End User Computing, Financial Services, High-Performance Computing (HPC), Internet of Things (IoT), Machine Learning, Microsoft Workloads, Migration, Serverless, and SAP on AWS.

Access to AWS Educate Job Board

The AWS Educate Job Board allows students to search and apply for thousands of cloud jobs and internship opportunities from Amazon and other companies globally. This benefit allows APN Partners to publish open positions to top university talent. Students can search jobs that match their selected job family and skill set, and apply for positions directly in the Job Board.

ADVANCED TIER BENEFITS

At the APN Advanced tier, you receive all the benefits of Select tier partners, plus:

Additional AWS Promotional Credits

APN Partners at the Advanced tier receive $5,000 in AWS Promotional Credits upon payment of the Annual APN Program Fee. Learn more about the AWS Credits Terms and Conditions.

Market Development Funds (MDF)

The Market Development Funds (MDF) Program provides funding to drive demand generation and GTM strategies. APN Partners have access to $15,000 in MDF cash and/or MDF AWS Promotional Credits to support marketing efforts that promote their services and solutions on AWS. Visit the MDF page in APN Partner Central.

APN Program Validation MDF Funding

Advanced tier APN Partners receive an additional $5,000 in MDF funds for each program designation they have received (up to 5 designations) from the AWS Competency, AWS Managed Service Provider (MSP), or AWS Well-Architected Partner Programs. With this benefit, APN Partners are able to receive an additional $25,000 in MDF.

Apply for AWS Competency, MSP & Well-Architected Programs

APN Partners become eligible to apply for additional programs at the Advanced tier. The AWS Competency Program highlights APN Partners who have demonstrated technical proficiency and proven customer success in specialized solution areas. The AWS MSP Partner Program qualifies APN Consulting Partners that offer proactive monitoring, automation, and management of their customer’s environment. The AWS Well-Architected Partner Program trains APN Partners on how to perform Well-Architected Reviews. Participating in these programs unlocks additional MDF funds.

Create One (1) Joint AWS Case Study

APN Partners at the Advanced tier are eligible to co-create a written case study that highlights their success in solving specific business challenges for AWS customers. Case studies may be featured on various AWS web pages and at AWS-operated events. See examples of joint case studies.

Promotion Through APN Blog Guest Posts

Advanced tier partners can co-create a guest post on the popular APN Blog, which can influence customers globally and is one of the most-read blogs at AWS. See examples of APN Blog guest posts here.

PREMIER TIER BENEFITS

At the APN Premier tier, you receive all the benefits of Select and Advanced tier partners, plus:

Additional AWS Promotional Credit

Premier tier partners receive $10,000 in AWS Promotional Credits upon payment of the Annual APN Program Fee. Learn more about the AWS Credits Terms and Conditions.

Additional Market Development Funds (MDF)

The Market Development Funds (MDF) program provides APN Partners with funding to drive demand generation and GTM strategies. Premier tier parners have access to $30,000 in MDF cash and/or MDF AWS Promotional Credits to support marketing efforts that promote their services and solutions on AWS.

Create Two (2) Joint AWS Case Studies

APN Partners at the Premier tier are eligible to co-create two (2) written case studies that highlight their success in solving specific business challenges for AWS customers. Case studies may be featured on various AWS web pages and at AWS-operated events. See examples of joint case studies.

Early Access to AWS re:Invent, and Other Event Sponsorship Packages

APN Partners at the Premier tier are eligible for early access to sponsorship packages for AWS-operated events such as AWS re:Invent, AWS re:MARS, AWS re:Inforce, or the AWS Summit Series.

Additional Resources

Next Steps

If you have questions about any of these updates, please connect with your Partner Development Manager (PDM) or Partner Development Representative (PDR) to learn more.