New AWS Partner Program Launches and Updates Announced at re:Invent 2023

By Derek Belt, Communications Manager – AWS Partner Network

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements!

If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities.

This year’s AWS Partner experience at re:Invent offered content and activities designed specifically for partners and AWS Marketplace Sellers, including breakout sessions, workshops, innovation talks, and the not-to-miss AWS Partner Keynote.

Attendees were able to explore how the AWS Partner Network (APN) and AWS Marketplace are helping organizations build innovative solutions and create new possibilities for our joint customers.

Watch the AWS Partner Keynote with Ruba Borno

The AWS Partner Keynote showcased how Amazon Web Services (AWS) is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

Ruba Borno, Vice President of AWS Worldwide Channels and Alliances, highlighted how AWS Partners are achieving impossible firsts and helping our joint customers to reimagine their business models and drive successful outcomes all across the world.

Special thanks to all of the AWS Partners and customers that were highlighted or joined Ruba on stage at re:Invent:

• Mission Cloud and MagellanTV
• Accenture Cloud First
• C3 AI and U.S. Air Force
• Pinecone and Blackstone
• ServiceNow on AWS Marketplace
• Deloitte, Palo Alto Networks and Marriott
• Salesforce demonstrating new AWS Partner Central features
• Fireside chat with AWS CEO Adam Selipsky
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More Value, Greater Profitability for AWS Partners

Our mission is to make the AWS Partner Network (APN) with AWS Marketplace your preferred route to market, and empower you to deliver differentiated value to millions of AWS customers, helping you to win more, win bigger, and win faster.

At re:Invent, we announced 10 enhancements we are rolling out across our AWS Partner programs and services to drive partners to new heights. Your profitability, along with helping you drive new business, is our number one goal.

Read this blog post to learn more about all of the new enhancements:

1. Introducing Solution Building Enablement
2. Fostering multi-party engagements to accelerate business outcomes
3. Curated programs and experiences for partners with technology solutions
4. Enhanced program for Managed Service Providers (MSPs)
5. Improved Migration Acceleration Program (MAP) for AWS Services Partners
6. Expanded benefits for resellers
7. AWS PartnerEquip: A new benefit for AWS Specialization Partners
8. Enhancements to expand customer reach with AWS Marketplace
9. Unified experience across AWS Marketplace, programs, and AWS Partner Central
10. Tools to drive efficiency and maximize your investments with AWS

In 2024, we’ll continue to ensure that AWS Marketplace and our AWS Partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability. There’s an exciting journey ahead, and we’re thrilled to be on it together!

Stay tuned for more updates via the “AWS Partner Experience Transformation” blog series. Additionally, check out the latest enhancements to AWS Marketplace, programs, and AWS Partner Central in our What’s New posts.
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Congratulations to AWS Partners of the Year!

Each year, we honor AWS Partners from around the globe that play key roles in helping customers drive innovation and build solutions on AWS.

Announced during a Partner Awards Gala at re:Invent, the 2023 Geo and Global AWS Partner Awards recognize partners that have embraced specialization, innovation, and cooperation over the past year. We’re so proud to honor these leading AWS Partners whose business models continue to evolve and thrive as they work with our joint customers.

See the full list of winners >>

For the second year in a row, the AWS Partner Awards included a self-nomination process across several categories, which are awarded at both the geo and global level. All partners were invited to participate and submit a nomination, and award submissions were reviewed by a third party (Canalys) and selected with special emphasis placed on customer success use cases presented in the nomination form.

A panel of AWS experts selected the winners and finalists based on strict criteria with third-party audit conducted by Canalys. Please join us in congratulating these leading AWS Partners for their success!
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Launches and AWS Partner Program Updates

During re:Invent 2023, we announced a host of new AWS Partner programs and updates that you can learn about below. Whether you’re just beginning to build on AWS or are expanding your AWS-based business, the AWS Partner Network offers a broad set of programs to help you innovate, expand, and specialize your offerings.

NEW! Improve the Resilience Posture of Workloads with AWS Resilience Competency Partners

Organizations today face a number of resilience challenges—from data and state failures to downtime caused by code deployment issues or unexpected events—with high expectations from customers to be “always on, always available.” That’s why we’re excited to announce the AWS Resilience Competency, which helps AWS customers improve the availability and resilience of critical workloads in the cloud.

AWS Resilience Competency Partners provide tailored guidance and solutions to help organizations achieve the highest system availability—ensuring they’re always ready to meet the demands of end customers.

▶ Launch Partners: Accenture, Blazeclan, Cevo, Citrus Consulting, Cloud Comrade, Comprinno, CMD Solutions, Deloitte, DXC Technology, ePlus, Hitachi, i2k2, ICS Compute, JetSweep, Kyndryl, Locuz, Minfy, Noventiq, OpsGuru, Redington, Searce, SUDO, Versent, Vertical Relevance

NEW! Achieve Faster Growth and Scale with AWS Built-In Competency Partner Solutions

AWS built-in partner solutions integrate automatically with AWS foundational services to simplify and streamline the deployment experience. Available in AWS Marketplace, built-in partner solutions automate, configure, and scale across multi-account environments following AWS best practices. This helps customers achieve business goals for faster growth and scale while increasing security posture by leveraging cloud foundational domains.

Solutions from AWS Built-In Competency Partners are templatized code that have been validated and co-engineered by expert AWS Solutions Architects. This code is stored in secure repositories hosted by AWS.

▶ Launch Partners: CloudCheckr, CrowdStrike, Deepwatch, IBM, Lacework, Laminar, MontyCloud, Orca Security, Sumo Logic, Trend Micro, Wiz

NEW! Access Policies with Security Assessments from AWS Cyber Insurance Competency Partners

We’re excited to announce the AWS Cyber Insurance Competency, which makes it easy for customers—particularly small and medium businesses—to find affordable policies from insurers that integrate their security posture assessment through a new, simplified customer experience with AWS Security Hub.

AWS Cyber Insurance Competency Partners worked with AWS to digitally transform their assessment and onboarding process, which rewards customers that present a security posture following AWS best practices.

▶ Launch Partners: At-Bay, Cowbell, Marsh, Measured, Resilience

NEW! Optimize Kubernetes Management with Amazon EKS Ready Partners

Running containerized workloads on Amazon EKS and Amazon EKS Anywhere allows customers to use consistent tooling for security, observability, cost management, resilience, and operational excellence for their on-premises, edge, and cloud based containerized workloads.

We’re excited to announce the Amazon EKS Ready specialization, which recognizes AWS Partners that have demonstrated technical proficiency to architect, run, and operate containerized workloads on top of Amazon EKS and EKS Anywhere.

▶ Launch Partners: AccuKnox, Komodor, Kong, Kubecost, Lacework, PerfectScale, Pulumi, New Relic, Nirmata, Solo.io, SUSE, Sysdig

NEW! Maximize Customer Experience with AWS Advertising and Marketing Competency Partners

The AWS Advertising and Marketing Technology Competency helps AWS customers find partners that are developing the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective.

Previously called the AWS Digital Customer Experience Competency, this expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

▶ Launch Partners (Software): Acquia, ActionIQ, Adobe, AdPredictive, Adverity, Aerospike, Algonomy, Amperity, Amplitude, AppDynamics, AppsFlyer, Blueshift, Branch, Braze, Brightspot, Censhare, Claravine, CleverTap, Cloudinary, Contentful, Contentsquare, Cordial, Crownpeak, Databricks, FirstHive, Granulate, HubSpot, HUMAN, InfoSum, Insider, Jivox, LiveLike, LiveRamp, Local Measure, MoEngage, mParticle, NCS Australia, Nomad, Rokt, SAS, Segment, Sendbird, Singular, Skai, Solodev, Sprinklr, Tealium, theMarketer, Think Analytics, Treasure Data, Ultra Commerce, Whispir, ZeroLight, Zeta, ZoomInfo

▶ Launch Partners (Services): AC3, Accenture, Applied Cloud Computing, CKmates, Claranet, Classmethod, ClearScale, CloudHesive, Commencis, CompuCloud, Concentrix, Credera, DailiTech, eCloudvalley, Effectual, G-ABLE, G-AsiaPacific, Hexaware, Hiberus, Hostersi, IMPLERUS, Infosys, Just After Midnight, Klika Tech, LOTTE Data Communication, Mechanical Rock, MegazoneCloud, Merkle, Metal Toad, MFEC, NCS Australia, NextLink, NorthBay, OMNYS, OnCloud, Pariveda, Pragma, Public Cloud Group, Publicis Sapient, PwC, Qualoom, Quantiphi, Silver Lining, SimForm, Skaylink, Slalom, Softtek, TV Asahi Mediaplex

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AWS Marketplace Announcements

NEW! Simplify AWS Marketplace Activity Visualization with a Single Pane of Glass

AWS Marketplace has released a new dashboard, AWS Marketplace Single Pane of Glass (SPG), which gives buyers a unified view of their AWS Marketplace usage, cost, and subscription activity across the entire organization. SPG is a part of the AWS Cloud Intelligence dashboards framework.

The SPG dashboard can be used by AWS Marketplace buyers from procurement, finance, legal, and compliance, to streamline procurement and achieve operational excellence.

NEW! Automation with AWS Marketplace APIs

We are excited to introduce new AWS Marketplace APIs and a Salesforce connector that make it easier for sellers to perform AWS Marketplace transactions within their current operations with little to no duplicate efforts. This makes AWS Marketplace part of the existing sales cycle without having to switch between AWS Marketplace and other applications.

With this launch, we added new API operations to the AWS Marketplace Catalog APIs and launched new Agreements APIs for sellers. Be sure to check out some example use cases of where you can use the AWS Marketplace APIs to simplify your product and offer creation experience.

NEW! Automate Private Offers Using AWS Marketplace Catalog API

The AWS Marketplace Catalog API lets sellers create private offers programmatically from their internal applications without needing to use the AWS Marketplace Management Portal. Sellers can start by creating a draft private offer and iterate until the offer is ready for publishing.

Learn how to automate private offers within your internal applications using the AWS Marketplace Catalog API. You can extend the solution to create dashboards for managing private offers, which can be saved and cloned to create a new private offer quickly and programmatically.

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AWS Public Sector Partner Highlights

Jeff Kratz, Vice President of Worldwide Public Sector Channels and Alliances at AWS, has attended 11 re:Invent conferences and continues to be awestruck by the innovative ideas and value that AWS Partners bring to customers.

For those who were unable to attend or watch virtually, Jeff summarized on the AWS Public Sector Blog some of re:Invent’s key public sector partner highlights, including:

• Generative AI for public sector customers
• Cybersecurity: A top priority
• Enhancing profitability for AWS Partners
• AWS Public Sector Partners of the Year
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Other re:Invent News for Partners

• Channel Partner momentum on AWS Marketplace drives innovation and digital transformation for customers
• Enhancing AWS Partner Central to deliver a simple, personalized, and value-driven experience
• Introducing the Generative AI Center of Excellence for AWS Partners
• Generative AI trends and opportunities for AWS Partners
• Forrester Total Economic Impact (TEI) study on the opportunity for Channel Partners selling in AWS Marketplace
• Announcing the regional 2023 AWS Partners of the Year for EMEA
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Media Coverage of re:Invent for Partners

• AWS re:Invent 2023 – The 10 biggest new product launches (CRN)
• Here’s everything AWS announced at re:Invent, from new AI tools to LLM updates and more (TechCrunch)
• re:Invent Partner News – AWS Marketplace, Salesforce, certifications, and more (Channel Futures)
• AWS debuts Cyber Insurance program for speedy policy estimates (Wall Street Journal)
• AWS global services head talks generative AI, AWS Marketplace, and “critical” partner strategy (CRN)
• AWS working with partners to pinpoint generative AI opportunities (Channel Futures)
• Rethinking IT at re:Invent: AWS bets the stack on generative AI (SiliconANGLE)
• AWS honors Partners of the Year (CRN)
• Salesforce inks deal to sell on AWS Marketplace (Bloomberg)
• AWS to get NVIDIA DGX cloud service, EC2 instanced powered by 32 Grace Hopper Chips (CRN)
• AWS Marketplace sets new fee structure; A “big deal” for partners, says Ruba Borno (CRN)
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Stay Connected

Follow AWS and the APN for the latest news and updates:

• Read the APN Blog and AWS Marketplace Blog for the latest partner updates
• Check out our What’s New posts for enhancements to AWS Marketplace, programs, and AWS Partner Central
• Follow the AWS Partners page on LinkedIn
• Follow @AWS_Partners and @awsmarketplace on X/Twitter
• Subscribe to the AWS Partner YouTube channel
• Join the AWS Partner email list for timely updates about APN news and events

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