Category: AWS Lambda

The sanctioning body for American auto racing, the National Association for Stock Car Auto Racing (NASCAR) has amassed a vast content library of video, audio, and image assets since it was founded in 1948. Each year, its archive continues to grow by 1.5 PB – 2 PB of data, making managing its legacy LTO tape storage unwieldy. […]

This is the second in a series of blog posts about contextualized viewer engagement and monetization for live over-the-top (OTT) events. This post describes in technical terms how to use Amazon Web Services (AWS) to drive contextualization and deeper viewer engagement for live event streams. Click here to read the first post in the series. […]

Rendering is the process of converting 3D models into 2D images that can be displayed on screen and is a critical part of making almost any movie these days. Rendering is resource-intensive, requiring powerful computational processing. With 8K resolution coming online, the demand for compute resources for rendering is at an all-time high. When the […]

This post has been co-authored by Rohit Agnihotri, Chief Architect of Infosys Tennis Platform, and Satheesh Kumar, Principal Solutions Architect at AWS Infosys is a global leader in next-generation digital services and has developed innovative solutions to engage stakeholders in the sports ecosystem. Infosys is the official digital innovation partner for major tennis events like the […]

Economia is one of the largest media houses in the Czech Republic. Although news is its main focus, the company also maintains a large online portal that receives more than five million visitors each month. As a traditional media house, the company had a sizable on-premises infrastructure for operations, which slowed hardware provisioning and made […]

Magnetic Asia is a Hong Kong-based events management and production company offering end-to-end services. When the pandemic struck in 2020, Magnetic Asia expanded its business to build live streaming events platform Total Streaming and complementary virtual ticketing solution Total Ticketing. Initially, Magnetic Asia’s engineers spun up instances from scratch using virtual machines on Amazon Elastic Compute Cloud (Amazon […]

Panasonic Avionics is a leading supplier of in-flight entertainment and communications solutions for airlines. As demand increased for digitized solutions, the company faced a major obstacle: it wasn’t in the cloud. In need of a digital transformation that would allow Panasonic Avionics to securely migrate all its sensitive data to the cloud, the company approached AWS […]

Today, Amazon Interactive Video Service (Amazon IVS) introduced Amazon IVS Chat, a new feature that enables developers to build interactive experiences designed to scale alongside Amazon IVS live streams. The team at Amazon IVS understands the importance of live chat as a core part of social video. Alongside Timed Metadata, Amazon IVS Chat is a foundational technology […]

Media & Entertainment (M&E) customers seeking to modernize their Media Asset Management (MAM) on Amazon Web Services (AWS) have questions to consider before getting started: Should they build their own solution or invest in a 3rd party system? How can they best leverage AWS services to get the most from a MAM in the cloud? […]

Introduction As the media and entertainment (M&E) industry evolves, companies within the space are finding more opportunities to use artificial intelligence (AI) and machine learning (ML) to deliver a better customer experience. Customer acquisition, retention, and engagement are key areas where AI/ML technologies are poised to deliver significant value. With increasingly complex content consumption patterns, […]