Category: Media Supply Chain & Archive

Agentic AI is rapidly reshaping workloads across industries and is taking center stage at Amazon Web Services (AWS) re:Invent conference this year. In media and entertainment (M&E), AI is accelerating workflows, unlocking new capabilities, and transforming how content is created, captured, and delivered. In advertising, AI is empowering companies and brands to engage audiences and […]

This blog post was co-authored by Martin Grohme, Streaming Architect, WDR. The digital age has brought unprecedented challenges in verifying the authenticity of media content. ARD, Germany’s leading public broadcaster, faced a critical challenge: how to guarantee the authenticity of their video content in an era where digital manipulation and misinformation are rampant. The broadcaster […]

Agentic AI reigned as one of the most popular themes at the 2025 International Broadcasting Convention (IBC) in Amsterdam last month. Amazon Web Services (AWS) featured more than 16 agentic AI demonstrations at the AWS stand. We showcased how the AI agents can empower media organizations with AI-powered content orchestration, data-driven operations and agentic workflows […]

Managing media production in today’s distributed landscape presents a fundamental infrastructure challenge: we need to enable seamless remote collaboration while maintaining the security, speed, and reliability that modern content production demands. We will explore how Amazon Web Services (AWS) Data Transfer Terminal transforms media production workflows by eliminating the traditional bottlenecks between on-location capture and […]

Many media organizations face complexity in their content operations. Teams can spend weeks coordinating asset management, content analysis, and distribution across disconnected systems. Manual handoffs between different teams such as creative, operations, and distribution teams create bottlenecks that delay progress and limit business agility. A media workflow could involve multiple teams and dozens of tools, […]

At this year’s International Broadcasting Convention (IBC) in Amsterdam, Amazon Web Services (AWS) will showcase how its latest innovations are helping customers: speed up how they create content, reduce costs with as they connect workflows, and maximize the value of their content while they captivate audiences. IBC 2025 will also serve as a moment to […]

News organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news all day, every day to global viewers across a range of platforms and device types. In a next-generation activation at the International Broadcasting Convention (IBC) 2025, Reuters and Amazon Web Services (AWS) will demonstrate live content […]

Many media organizations face challenges in managing and discovering content across their digital libraries. Relying on manual searches of file names, or folder structures, can result in duplicated work and underutilized assets—impacting productivity and content monetization opportunities for re-using and creating content. The emergence of AI-powered semantic search introduces complexity and cost considerations for media […]

When it comes to streaming, audiences have a wide selection at their fingertips. With so many options available to customers, a key differentiator when considering where to watch content is often the user experience. Prime Video continuously strives to provide the best streaming experience possible, from helping customers find the perfect movie (or the next […]

Many companies struggle to manage their vast collections of digital media files stored across multiple Amazon Simple Storage Service (Amazon S3) buckets. This scattered storage approach can create significant challenges for organizations. Searching for specific content can be difficult and time-consuming (with organizing files effectively becoming a complex task) making extracting the full value from […]