The CFO's Guide to Data Assetization and Monetization


Data’s growing ubiquity is revolutionizing the ways organizations use it to make money. Thanks to the trail of data attached to every online activity and device, data can be used for transactional, informational, and analytical purposes. Leaders today look to CFOs to help them understand the real and potential value of data and its analytical uses. Your colleagues in IT and Operations can figure out how to make the technology work, but it’s up to you to figure out if it’s worth doing. Learn how to modernize your business and your balance sheet, using data to create value.

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