Sold by: Okta, Inc
Deployed on AWS
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AWS Free Tier
Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, and users.
4.4
Overview
Product Overview: Customer Identity Cloud makes it easy to add basic and advanced authentication and authorization capabilities to your applications. Built for consumer and SaaS apps in any industry, it allows you to add functionality like branded login flows, MFA, or Passkeys in a matter of days,not months. Advanced security features like Bot Detection and Attack Protection help protect against scripted login attacks behind the scenes while ensuring a smooth user experience. Developer-friendly tools make building, implementing, and integrating with your current and planned tech stacks easy.
Key OOTB features include:
- Branded Sign-Up and Sign-In
- Bot Detection
- Social Login
- B2B Enterprise Federation
- Adaptive Multi-Factor Authentication (MFA)
- Single Sign-On (SSO)
- API Access Management
- Customizable Authentication Flows using Actions
Customer Identity Cloud integrates with your existing AWS infrastructure, providing a unified approach to customer identity and access management. By centralizing identity, you can reduce complexity, enhance security, and accelerate time-to-market for your digital initiatives.
Highlights
- Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
- Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
- Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.
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Deployed on AWS
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Introducing multi-product solutions
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Pricing
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Auth0 Platform | 10,000 MAU, 5 Enterprise Connections, Unlimited Orgs | $40,250.00 |
Vendor refund policy
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Through our expert teams and robust digital resources, we ensure you can always access urgent and proactive support, whenever and however you need it, anywhere in the world. Access the Okta Community to get help, engage with us and your peers, submit product requests, and access the key resources you need to drive success. We offer support packages to align with your requirements to give you the power of choice. For more information, please visit https://support.okta.com/help For additional information please visit https://support.okta.com/help . You can also email support@okta.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Okta, Inc
By One Identity
By CyberArk
Top
10
In Infrastructure as Code, Application Development, Security
Top
100
In Applications
Top
100
In Security
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Factor Authentication
Adaptive Multi-Factor Authentication (MFA) capabilities with support for multiple authentication methods including Passkeys
Bot Detection and Attack Protection
Bot Detection and Attack Protection features to defend against scripted login attacks while maintaining user experience
Single Sign-On and Federation
Single Sign-On (SSO) and B2B Enterprise Federation capabilities for centralized authentication across applications
Customizable Authentication Flows
Customizable authentication flows using Actions framework for branded sign-up, sign-in, and social login integration
API Access Management
API Access Management functionality for securing and controlling programmatic access to applications and services
Single Sign-On (SSO)
Automatically synchronizes users across multiple directories to enable one-click access to corporate applications on-premises and in the cloud with enforced security policies and self-service password reset capabilities.
Multi-Factor Authentication (MFA)
Supports multiple authentication methods including passwordless authentication, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting and monitoring of authentication events.
Adaptive Authentication
Delivers multi-layer, context-aware and risk-based protection to minimize common attacks and enforce contextual access security policies based on user behavior and risk assessment.
Identity Lifecycle Management
Provides role-based user provisioning engine with granular access permissions, least-privileged access controls, and automated user account provisioning across applications and AWS services.
Directory Integration
Acts as a secure cloud-based directory with integration capabilities for Active Directory, LDAP, G Suite and other external directories, plus pre-built connectors with thousands of third-party web applications and AWS services including AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge.
Single Sign-On Capability
Enables one-click secure access to applications and resources including AWS IAM and AWS SSO
Adaptive Multi-Factor Authentication
Supports context and risk-aware authentication methods with passwordless user experience options
Web Session Security and Monitoring
Protects identities beyond login and provides visibility into user actions within web applications
Identity Lifecycle Management and Automation
Automates identity lifecycle events, orchestrates identity workflows, and streamlines access reviews and compliance requirements
Cloud Directory and User Management
Leverages scalable cloud directory to unify user management across enterprise and reduce identity silos
Standard contract
No
No
No
Customer reviews
Warisjeet S.
Smooth Developer Experience with Flexible Setup and Strong Security Defaults
Reviewed on Feb 08, 2026
Review provided by G2
What do you like best about the product?
The developer experience is smooth, especially when it comes to the SDKs and the docs. I like that it’s flexible without feeling chaotic: we can set things up simply at first and then grow into more advanced features and libraries, like rules and actions, without having to rip everything apart later.
The security defaults are also very strong—MFA and everything else they introduced.
The security defaults are also very strong—MFA and everything else they introduced.
What do you dislike about the product?
Honestly? A few things kinda bug me about Auth0:
• Pricing feels sneaky sometimes — it’s fine at first, then suddenly you’re like “wait… why is this so expensive now?”
• It can get confusing fast — lots of settings, tabs, rules, actions… easy to lose track of what’s doing what.
• You’re pretty locked in — once everything depends on Auth0, leaving feels… painful.
• Debugging is meh — when login stuff breaks, it’s not always clear why, and that’s frustrating.
It’s solid overall, just not as “set it and forget it” as it sometimes claims to be.
• Pricing feels sneaky sometimes — it’s fine at first, then suddenly you’re like “wait… why is this so expensive now?”
• It can get confusing fast — lots of settings, tabs, rules, actions… easy to lose track of what’s doing what.
• You’re pretty locked in — once everything depends on Auth0, leaving feels… painful.
• Debugging is meh — when login stuff breaks, it’s not always clear why, and that’s frustrating.
It’s solid overall, just not as “set it and forget it” as it sometimes claims to be.
What problems is the product solving and how is that benefiting you?
Auth0 solves the “I really don’t want to build auth myself” problem.
It takes care of logins, signups, passwords, MFA, social stuff — all the boring but dangerous parts — so I don’t accidentally mess up security. That alone saves a stupid amount of time and stress.
For me, it means I can focus on actually building the product instead of babysitting auth, fixing edge cases, or worrying that I missed something critical. It just removes a whole category of headaches.
It takes care of logins, signups, passwords, MFA, social stuff — all the boring but dangerous parts — so I don’t accidentally mess up security. That alone saves a stupid amount of time and stress.
For me, it means I can focus on actually building the product instead of babysitting auth, fixing edge cases, or worrying that I missed something critical. It just removes a whole category of headaches.
kamal b.
Simple, Versatile Dashboard with Powerful AI Agents and Apps
Reviewed on Feb 07, 2026
Review provided by G2
What do you like best about the product?
its dashboard and simplicity and diversity of services like authentication and authorization of my applications
What do you dislike about the product?
i dont like the pricing and the platform sometimes stuck
What problems is the product solving and how is that benefiting you?
i like the Passwordless Authentication which help my app users login directly using emails
Jonathan F.
Seamless Security and Integration with Auth0
Reviewed on Feb 07, 2026
Review provided by G2
What do you like best about the product?
I like the incredibly helpful community around Auth0, which has been amazing during our transition to a modern platform. The employees are very quick to answer any questions, and the eager community members are incredibly knowledgeable and always ready to help. Some of the hidden features are impressive, such as bot detection and dynamic threat assessment, which keep our financial service applications secure and reduce a lot of manual stress. The initial setup was incredibly easy.
What do you dislike about the product?
I think the advanced personalization for universal logins could be enhanced even further. It's a new feature, but being able to customize every single screen and journey would be amazing.
What problems is the product solving and how is that benefiting you?
Auth0 provides scalability and integrates our clients into a secure identity platform without tying them to various SaaS and PaaS platforms. This allows us to add or remove apps seamlessly without requiring our clients to re-register, giving them one identity to access all services.
Daniel G.
Fast, Secure Identity Management with Easy MFA and Strong IAM
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
We use Auth0 for smooth identity management and it ensure fast and secure authentication.
The MFA feature is easy to setup and makes authentication process easy and fast.
I like that Auth0 also offers freat IAM features which ensures smooth access to business resources/apps/data.
We also leverage Auth0 when it comes to customer identity and access management and I must agree it offers best capabilities.
The MFA feature is easy to setup and makes authentication process easy and fast.
I like that Auth0 also offers freat IAM features which ensures smooth access to business resources/apps/data.
We also leverage Auth0 when it comes to customer identity and access management and I must agree it offers best capabilities.
What do you dislike about the product?
So far Auth0 has been awesome. No serious flaws.
What problems is the product solving and how is that benefiting you?
We use Auth0 to protect identities and to ensures smooth access management. The tool also features amazing SSO and IAM features thus handling access and identity management smoothly.
Computer Software
Secure, Standards-Based Identity with Straightforward, Developer-Friendly Integration
Reviewed on Jan 28, 2026
Review provided by G2
What do you like best about the product?
Auth0 provides a secure, standards-based identity platform with strong support for OAuth2, OIDC, SSO, and MFA, while keeping integration and ongoing management straightforward and developer-friendly.
What do you dislike about the product?
While Auth0 is a powerful platform, some customizations and more advanced features are locked behind higher pricing tiers. Also, when authentication flows get complex, debugging can sometimes feel less transparent and harder to trace.
What problems is the product solving and how is that benefiting you?
Auth0 provides SSO, risk-based authentication, and CIAM out of the box, making it easier to deliver secure, scalable user access without having to build and maintain complex identity infrastructure from scratch.