Sold by: Okta, Inc
Deployed on AWS
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Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, and users.
4.4
Overview
Product Overview: Customer Identity Cloud makes it easy to add basic and advanced authentication and authorization capabilities to your applications. Built for consumer and SaaS apps in any industry, it allows you to add functionality like branded login flows, MFA, or Passkeys in a matter of days,not months. Advanced security features like Bot Detection and Attack Protection help protect against scripted login attacks behind the scenes while ensuring a smooth user experience. Developer-friendly tools make building, implementing, and integrating with your current and planned tech stacks easy.
Key OOTB features include:
- Branded Sign-Up and Sign-In
- Bot Detection
- Social Login
- B2B Enterprise Federation
- Adaptive Multi-Factor Authentication (MFA)
- Single Sign-On (SSO)
- API Access Management
- Customizable Authentication Flows using Actions
Customer Identity Cloud integrates with your existing AWS infrastructure, providing a unified approach to customer identity and access management. By centralizing identity, you can reduce complexity, enhance security, and accelerate time-to-market for your digital initiatives.
Highlights
- Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
- Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
- Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.
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Pricing
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Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Auth0 Platform | 10,000 MAU, 5 Enterprise Connections, Unlimited Orgs | $40,250.00 |
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Through our expert teams and robust digital resources, we ensure you can always access urgent and proactive support, whenever and however you need it, anywhere in the world. Access the Okta Community to get help, engage with us and your peers, submit product requests, and access the key resources you need to drive success. We offer support packages to align with your requirements to give you the power of choice. For more information, please visit https://support.okta.com/help For additional information please visit https://support.okta.com/help . You can also email support@okta.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Okta, Inc
By One Identity
By CyberArk
Top
10
In Infrastructure as Code, Application Development, Security
Top
100
In Applications
Top
100
In Security
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Factor Authentication
Adaptive Multi-Factor Authentication (MFA) capabilities with support for multiple authentication methods including Passkeys
Bot Detection and Attack Protection
Bot Detection and Attack Protection features to defend against scripted login attacks while maintaining user experience
Single Sign-On and Federation
Single Sign-On (SSO) and B2B Enterprise Federation capabilities for centralized authentication across applications
Customizable Authentication Flows
Customizable authentication flows using Actions framework for branded sign-up, sign-in, and social login integration
API Access Management
API Access Management functionality for securing and controlling programmatic access to applications and services
Single Sign-On (SSO)
Automatically synchronizes users across multiple directories to enable one-click access to corporate applications on-premises and in the cloud with enforced security policies and self-service password reset capabilities.
Multi-Factor Authentication (MFA)
Supports multiple authentication methods including passwordless authentication, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting and monitoring of authentication events.
Adaptive Authentication
Delivers multi-layer, context-aware and risk-based protection to minimize common attacks and enforce contextual access security policies based on user behavior and risk assessment.
Identity Lifecycle Management
Provides role-based user provisioning engine with granular access permissions, least-privileged access controls, and automated user account provisioning across applications and AWS services.
Directory Integration
Acts as a secure cloud-based directory with integration capabilities for Active Directory, LDAP, G Suite and other external directories, plus pre-built connectors with thousands of third-party web applications and AWS services including AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge.
Single Sign-On Capability
Enables one-click secure access to applications and resources including AWS IAM and AWS SSO
Adaptive Multi-Factor Authentication
Supports context and risk-aware authentication methods with passwordless user experience options
Web Session Security and Monitoring
Protects identities beyond login and provides visibility into user actions within web applications
Identity Lifecycle Management and Automation
Automates identity lifecycle events, orchestrates identity workflows, and streamlines access reviews and compliance requirements
Cloud Directory and User Management
Leverages scalable cloud directory to unify user management across enterprise and reduce identity silos
Standard contract
No
No
No
Customer reviews
Amit Sethi
Identity platform has secured our cloud APIs and now protects AI and microservices reliably
Reviewed on Mar 24, 2026
Review from a verified AWS customer
What is our primary use case?
We are a review website for enterprise IT. We publish reviews for other people to read, either publicly or anonymously, and we also work directly with vendors. The vendors for Auth0 Platform are Okta, and we are working with them. They read these reviews to better understand what is right and what is wrong with their product.
What is most valuable?
Our main idea is to help vendors understand their product better through direct feedback from users.
For how long have I used the solution?
How long have you been working with Auth0 Platform?
How was the initial setup?
The deployment of Auth0 Platform is straightforward.
Which other solutions did I evaluate?
I have used other alternatives aside from Auth0 Platform.
What other advice do I have?
Auth0 Platform secures APIs, microservices, serverless applications, and containerized workloads in our cloud environment. We use Auth0 Platform to secure AI-powered and generative AI applications, as well as agent-based applications. AWS services including Lambda, API Gateway, ECS, EKS, and DynamoDB integrate well with Auth0 Platform.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Nate B.
Critical Issues Overshadow User-Friendly Interface
Reviewed on Mar 24, 2026
Review provided by G2
What do you like best about the product?
I find Auth0's UI very easy to navigate and use, which made onboarding and configuration very easy. Their user management for my customers via a SaaS model is very powerful and extremely useful for triaging authentication issues with our applications. The initial setup of Auth0 was very easy.
What do you dislike about the product?
Their support is the worst of any software vendor I've ever had the displeasure of having to engage with. They don't have any support route if you are locked out of your account, forcing you to create a new account to even create a support ticket to try and get access to your official tenant account. Their own authentication service is also broken very badly as if you use a federated login option without ever setting a password, then no longer have access to those federated service(s), you are permanently locked out of your account. There is no way to do a password reset if you simply never had a password set on your account. Their official support response was to simply re-create everything with our new account we used to open the support ticket originally. We abandoned them for this.
What problems is the product solving and how is that benefiting you?
Auth0 saves us from building and maintaining our own auth solution. Its user management is powerful for handling auth issues, and the UI makes onboarding and configuration easy.
Elisa F.
Identity management we built once and never had to rebuild
Reviewed on Mar 20, 2026
Review provided by G2
What do you like best about the product?
The speed at which we got secure authentication running across our applications was genuinely surprising for a team that had previously attempted to build auth in house. Social login enterprise SSO and MFA were all live within days rather than the weeks we had budgeted for. The documentation is thorough enough that our developers rarely needed to go beyond it which kept the integration work moving without constant blockers.
What do you dislike about the product?
Pricing scales up faster than expected once user volumes start growing and the jump between tiers is noticeable.
What problems is the product solving and how is that benefiting you?
Building and maintaining authentication infrastructure internally was pulling engineering time away from product development on a consistent basis. Every time a security requirement changed or a new integration was needed it landed on our core engineering team as unplanned work. Auth0 absorbed all of that complexity and gave us a stable identity layer that our team does not have to think about anymore which has had a compounding effect on how much product work actually gets shipped each quarter.
Sargam Panwar
Centralized authentication has improved security, streamlined roles, and accelerated testing
Reviewed on Mar 19, 2026
Review provided by PeerSpot
What is our primary use case?
I have been using Auth0 Platform for more than a year for authorizations, login, and sign-up functionality in my application for my current project.
My main use case for Auth0 Platform involves registering all existing users to Auth0 and onboarding new companies and users, which all feed into Auth0. When I need to update any organizational units, such as the name or trading name, I use Auth0. If I need to change the MFA for any existing user or to check roles and permissions granted to a particular user, I use Auth0.
As a software engineer, I do not use Auth0 that often; I work with the basic, generic flow which I have already mentioned. The developers in my company would use Auth0 on a day-to-day basis. I have used it to handle login, signups, and user identities, so it is a nice tool to work with.
What is most valuable?
Auth0 Platform offers good security features, such as MFA, and the role-based access that can be granted to users is easy to manage with a dropdown and simple access to different permissions and roles. There were times when there was an issue logging in a user, so I had to reset the MFA, and it was straightforward, taking less than a second to complete. These three features are particularly valuable.
The role-based access feature impacts my daily tasks the most because when we onboard a new company, that company needs to be approved by the company admin user. If the user does not have those rights, then the new company would not be able to perform any other task in the product. The role feature was a major breakthrough and was straightforward to use.
The measurable improvements I have seen since implementing Auth0 include faster feature deliveries for developers with fewer auth-related bugs. We have never been uncertain regarding user security, and the traffic has been great without downtime. Auth0 provides 100% centralized authentication, which reduces unauthorized access. The MFA adoption increased by 60 to 70%, and automation shifted from UI-based to token-based authentication using Auth0, reducing test execution time by 20 to 30% and eliminating most flaky tests related to login flows. After migrating to Auth0 from a custom authentication system, we noticed substantial improvements in developer productivity, auth-related implementations, and reduced login flow flaky tests.
What needs improvement?
I find the process of managing roles, permissions, or MFA changes in Auth0 to be straightforward; it has a very user-friendly UI. However, at times I find it difficult to understand the role. In my previous experience a couple of months ago, I checked and the permissions assigned to the user were not working, but then I had to update it by going to its company and then providing the particular permissions. That was one thing I found as a limitation of Auth0, but apart from that, Auth0's UI is very user-friendly and easy to navigate.
I think additional documentation would be beneficial for Auth0.
Now that I am switching into automation, token handling is needed from Auth0, as well as session handling and error handling with invalid and expired tokens. A better layout or a better way to handle those would be helpful. Additionally, improvements can be made around the authorization code flow, refresh tokens, and expired tokens.
What do I think about the stability of the solution?
Auth0 Platform has been highly stable and reliable in my experience; I have never faced downtime or technical issues. It handles increased loads and more users very well, and there may be occasional minor issues, but those are rare and do not significantly impact users. Overall, the platform has proven to be dependable and highly scalable, successfully managing increased traffic due to its stateless JWT-based authentication.
How are customer service and support?
I personally do not reach out to Auth0 Platform customer support because developers or the customer support team handle that for us. However, in minor cases, we did reach out, and they were proactive in replying and helping us. My experience was good.
What other advice do I have?
Security incidents related to the companies and users we onboarded were an issue, as they were not able to access the platform. Debugging that using Auth0 Platform was very effective, and we previously were not using one of the features of Auth0 Platform, but now we are using it and really enjoying it.
My advice for teams considering Auth0 Platform would be to clearly understand the authentication and authorization requirements before implementation. Auth0 Platform is a powerful tool, so it is essential to configure it correctly and use it wisely, especially around token usage, roles, and security policy. I would recommend investing time to understand Auth0 Platform 2.0 and JWT flows. From a testing and performance standpoint, using token-based authentication instead of UI can significantly improve automation speed and reliability. Overall, I believe Auth0 Platform is a great choice, but it should be implemented thoughtfully with proper planning in mind. I would rate this product a 9.
Ashish Jha
Identity platform has simplified social logins and has accelerated travel app development
Reviewed on Mar 16, 2026
Review from a verified AWS customer
What is our primary use case?
My use case is mostly identity management. I used Auth0 Platform to build my personal projects, and they have a very good free tier, so I just use Auth0 Platform to add identity, such as login boxes to my apps.
The industry that my applications serve is travel-related, so it is mostly for end users, not a B2B application. I am building a trip planning app, and it will be a travel industry application.
What is most valuable?
The best features in Auth0 Platform are the social login aspect because they have a lot of out-of-the-box integration and also they have something called Actions, which allows doing different file logins in itself. Actions is another feature I really appreciate.
The secure APIs, the microservices, the serverless applications, and the workloads impact my cloud environment because most of the hosting is done on Auth0 Platform itself, and the Actions I mentioned is where I can write microservices to connect to my other APIs or my backend system, providing quite an intuitive interface. They use JavaScript, which is the language I am also familiar with, so that makes it easy.
The measurable improvements I have seen in scalability, security, and velocity since implementing Auth0 are mostly that I don't have to worry about adding new features because a lot of features are available out of the box when it comes to identity-related features. Rather than me thinking about how to build it from scratch, I just have to search whether this is something supported by Auth0, and more often than not, the answer is affirmative, and then I just have to find out how to enable it and it is done.
What needs improvement?
In Auth0 Platform, one area that has room for improvement is on-premises deployment because one major thing that I see some other vendors do is give on-premises deployment, basically allowing me to have my own version of Auth0. Auth0 currently does not offer that; it is just a SaaS offering. That is something they could add, but other than that, they cover most of the boxes for my requirements.
For how long have I used the solution?
I have been using the solution for almost three years since 2023.
What do I think about the stability of the solution?
I rate the stability at ten. It is definitely stable; I have not had any issues at all.
What do I think about the scalability of the solution?
I find it scalable for my business. So far, so good, as I have not had any issues and I do not think there will be scalability issues because they offer a free tier for twenty-five thousand users. Until I reach that number, I think I am good.
How are customer service and support?
I would rate the technical support at nine or ten; I would say nine because most documentation is up-to-date and I can get answers in their forums. When I need to get support on something which is not there, then it takes some time, such as one to three days at times to get a response.
How was the initial setup?
The deployment is easy; since it is a SaaS offering, I do not need to push any updates or anything of that nature.
Auth0 Platform from my end does not require maintenance. I cannot worry about authentication and I just focus on building my own plans.
What was our ROI?
The return on investment I have seen is that it has saved me quite a lot of time which would have instead gone into implementation, as they have good documentation and quite a few quick starts and examples. I can just give tools such as Cursor or Claude the link to those documentations, and they help add Auth0 Platform to my project, so a lot of time has been saved on implementation.
I estimate it is at least twenty to thirty percent because that part would have involved me writing application code, but that I offloaded to Auth0 Platform. At least thirty percent I would estimate.
Which other solutions did I evaluate?
I would compare Auth0 Platform to other solutions, and I think on the UI side, they are definitely one of the better ones, and they have good documentation. The only downside to them is the pricing, which is a bit expensive.
Regarding the pricing, it is expensive, but I will say the value comes when you use most of its features. Then you can make value out of that price. If you are just using it for basic login and just MFA, then the pricing might be too much and there are other vendors out there who might be better suited.
What other advice do I have?
Approximately three hundred users use Auth0 Platform right now because it is in beta, so I am just testing with a closed group.
I would advise others looking to implement this product that if they do not have any on-premises regulatory requirements, they can definitely look at Auth0 Platform, as they have a really good developer ecosystem. Someone can just download their example projects and play around with it and if it fits the purpose, go ahead. I would highly recommend that. I give this product a review rating of nine.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)