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    Auth0 Platform

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    Sold by: Okta, Inc 
    Deployed on AWS
    Free Trial
    AWS Free Tier
    Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, and users.
    4.4

    Overview

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    Product Overview: Customer Identity Cloud makes it easy to add basic and advanced authentication and authorization capabilities to your applications. Built for consumer and SaaS apps in any industry, it allows you to add functionality like branded login flows, MFA, or Passkeys in a matter of days,not months. Advanced security features like Bot Detection and Attack Protection help protect against scripted login attacks behind the scenes while ensuring a smooth user experience. Developer-friendly tools make building, implementing, and integrating with your current and planned tech stacks easy.

    Key OOTB features include:

    • Branded Sign-Up and Sign-In
    • Bot Detection
    • Social Login
    • B2B Enterprise Federation
    • Adaptive Multi-Factor Authentication (MFA)
    • Single Sign-On (SSO)
    • API Access Management
    • Customizable Authentication Flows using Actions

    Customer Identity Cloud integrates with your existing AWS infrastructure, providing a unified approach to customer identity and access management. By centralizing identity, you can reduce complexity, enhance security, and accelerate time-to-market for your digital initiatives.

    Highlights

    • Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
    • Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
    • Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

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    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Free trial

    Try this product free according to the free trial terms set by the vendor.

    Auth0 Platform

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Auth0 Platform
    10,000 MAU, 5 Enterprise Connections, Unlimited Orgs
    $40,250.00

    Vendor refund policy

    All orders are non-cancellable and all fees and other amounts that you pay are non-refundable. If you have purchased a multi-year subscription, you agree to pay the annual fees due for each year of the multi-year subscription term.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Through our expert teams and robust digital resources, we ensure you can always access urgent and proactive support, whenever and however you need it, anywhere in the world. Access the Okta Community to get help, engage with us and your peers, submit product requests, and access the key resources you need to drive success. We offer support packages to align with your requirements to give you the power of choice. For more information, please visit https://support.okta.com/help  For additional information please visit https://support.okta.com/help . You can also email support@okta.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Accolades

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    Top
    10
    In Infrastructure as Code, Application Development, Security
    Top
    100
    In Applications
    Top
    100
    In Security

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Multi-Factor Authentication
    Adaptive Multi-Factor Authentication (MFA) capabilities with support for multiple authentication methods including Passkeys
    Bot Detection and Attack Protection
    Bot Detection and Attack Protection features to defend against scripted login attacks while maintaining user experience
    Single Sign-On and Federation
    Single Sign-On (SSO) and B2B Enterprise Federation capabilities for centralized authentication across applications
    Customizable Authentication Flows
    Customizable authentication flows using Actions framework for branded sign-up, sign-in, and social login integration
    API Access Management
    API Access Management functionality for securing and controlling programmatic access to applications and services
    Single Sign-On (SSO)
    Automatically synchronizes users across multiple directories to enable one-click access to corporate applications on-premises and in the cloud with enforced security policies and self-service password reset capabilities.
    Multi-Factor Authentication (MFA)
    Supports multiple authentication methods including passwordless authentication, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting and monitoring of authentication events.
    Adaptive Authentication
    Delivers multi-layer, context-aware and risk-based protection to minimize common attacks and enforce contextual access security policies based on user behavior and risk assessment.
    Identity Lifecycle Management
    Provides role-based user provisioning engine with granular access permissions, least-privileged access controls, and automated user account provisioning across applications and AWS services.
    Directory Integration
    Acts as a secure cloud-based directory with integration capabilities for Active Directory, LDAP, G Suite and other external directories, plus pre-built connectors with thousands of third-party web applications and AWS services including AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge.
    Single Sign-On Capability
    Enables one-click secure access to applications and resources including AWS IAM and AWS SSO
    Adaptive Multi-Factor Authentication
    Supports context and risk-aware authentication methods with passwordless user experience options
    Web Session Security and Monitoring
    Protects identities beyond login and provides visibility into user actions within web applications
    Identity Lifecycle Management and Automation
    Automates identity lifecycle events, orchestrates identity workflows, and streamlines access reviews and compliance requirements
    Cloud Directory and User Management
    Leverages scalable cloud directory to unify user management across enterprise and reduce identity silos

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

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    4.4
    256 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    67%
    27%
    1%
    1%
    4%
    4 AWS reviews
    |
    252 external reviews
    External reviews are from G2  and PeerSpot .
    Jonathan F.

    Seamless Security and Integration with Auth0

    Reviewed on Feb 07, 2026
    Review provided by G2
    What do you like best about the product?
    I like the incredibly helpful community around Auth0, which has been amazing during our transition to a modern platform. The employees are very quick to answer any questions, and the eager community members are incredibly knowledgeable and always ready to help. Some of the hidden features are impressive, such as bot detection and dynamic threat assessment, which keep our financial service applications secure and reduce a lot of manual stress. The initial setup was incredibly easy.
    What do you dislike about the product?
    I think the advanced personalization for universal logins could be enhanced even further. It's a new feature, but being able to customize every single screen and journey would be amazing.
    What problems is the product solving and how is that benefiting you?
    Auth0 provides scalability and integrates our clients into a secure identity platform without tying them to various SaaS and PaaS platforms. This allows us to add or remove apps seamlessly without requiring our clients to re-register, giving them one identity to access all services.
    Daniel G.

    Fast, Secure Identity Management with Easy MFA and Strong IAM

    Reviewed on Feb 02, 2026
    Review provided by G2
    What do you like best about the product?
    We use Auth0 for smooth identity management and it ensure fast and secure authentication.
    The MFA feature is easy to setup and makes authentication process easy and fast.
    I like that Auth0 also offers freat IAM features which ensures smooth access to business resources/apps/data.
    We also leverage Auth0 when it comes to customer identity and access management and I must agree it offers best capabilities.
    What do you dislike about the product?
    So far Auth0 has been awesome. No serious flaws.
    What problems is the product solving and how is that benefiting you?
    We use Auth0 to protect identities and to ensures smooth access management. The tool also features amazing SSO and IAM features thus handling access and identity management smoothly.
    Computer Software

    Secure, Standards-Based Identity with Straightforward, Developer-Friendly Integration

    Reviewed on Jan 28, 2026
    Review provided by G2
    What do you like best about the product?
    Auth0 provides a secure, standards-based identity platform with strong support for OAuth2, OIDC, SSO, and MFA, while keeping integration and ongoing management straightforward and developer-friendly.
    What do you dislike about the product?
    While Auth0 is a powerful platform, some customizations and more advanced features are locked behind higher pricing tiers. Also, when authentication flows get complex, debugging can sometimes feel less transparent and harder to trace.
    What problems is the product solving and how is that benefiting you?
    Auth0 provides SSO, risk-based authentication, and CIAM out of the box, making it easier to deliver secure, scalable user access without having to build and maintain complex identity infrastructure from scratch.
    Radhika R.

    Auth0: Fast Setup, Flexible Security, and Clear Docs That Scale

    Reviewed on Jan 17, 2026
    Review provided by G2
    What do you like best about the product?
    Auth0 makes handling authentication much simpler and more secure without adding unnecessary complexity. What i like best is how quickly you can set up login, signup and social authentication without having to build everything from scratch. It also gives a lot of flexibility with security features like multi-factor authentication, role-based access, and integration with different identity providers. The documentation is clear and the platform scales well as applications grow. Overall, it saves a lot of development time while still keeping security strong and reliable.
    What do you dislike about the product?
    Auth0 can feel a bit complex once you move beyond basic authentication. There are a lot of settings, rules and configurations, which can be overwhelming at first and take time to fully understand. Another downside is pricing. As your user base grows or you need advance features, costs can increase quickly which may not be ideal for similar teams or early stage products.
    What problems is the product solving and how is that benefiting you?
    Auth0 solves the tricky problem of building and maintaining secure login and user access systems from scratch. Instead of spending weeks writing and maintaining your own authentication logic, you get a flexible platform that handles sign-ups, logins, social logins, multi factor authentications, SSO and access control out of the box. This means you don't have to reinvent the wheel every time you launch a new app or service. For me, this is super helpful because it takes one of the most complex and security sensitive parts of app development off my plate. I can integrate secure authentication quickly, support different login expertise. It also gives my users a smoother, more reliable login experience, while i spend more time building core features instead of wrestling with identity and access code.
    Sanket P.

    Effortless Authentication with Robust Security and Seamless Integration

    Reviewed on Jan 13, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Auth0 is that it removes a huge amount of authentication complexity. Instead of building login, signup, password reset, MFA, and social login from scratch, Auth0 handles all of this in a clean and secure way. As a backend developer, I really appreciate how well documented the APIs and SDKs are. Whether I am working with Node.js, Java, Python, or another stack, integrations are straightforward and predictable. Another song's point is security by default. Features like MFA, brute force protection, anomaly detection, and secure token handling come built in. This gives confidence that user authentication is handled properly. I also like the flexibility of the authentication flow. Auth0 support email/password, social login, enterprise SSO, and passwordless login, all in one place. The dashboard is clear and practical. Managing users, roles, permissions, and applications is simple and doesn't feel overwhelming. Auth0 feel like a reliable foundation that you can build on without constantly worry about security issues.
    What do you dislike about the product?
    The biggest downside is pricing. As the number of users grows, costs can increase quickly, which can be difficult for a startup or fast-growing product. Another issue is that customization can get complex. While Auth0 is flexible, advanced customization often requires writing rules or actions, which adds learning overhead. The dashboard sometimes feels too crowded, especially for new users who are not familiar with the authentication concept. Debugging authentication issues can also be challenging. When something goes wrong, it's not always easy to trace the exact cause without checking logs carefully. Another small downside is vendor lock-in. Once deeply integrated, migrating away from Auth0 can take effort.
    What problems is the product solving and how is that benefiting you?
    Auth0 solves the problem of building and maintaining secure authentication systems. Authentication is critical, but it is also time-consuming and easy to get wrong. The biggest benefit is time saving. Instead of spending weeks building an auth flow, I can focus on actual product features and business logic. Auth0 also reduces security risk. Authentication vulnerabilities can cause serious damage, and Auth0 handles many of these risks out of the box. From a backend perspective, Auth0 makes identity management centralized. User identities, roles, and permissions are handled in one place, which keeps the system clean and organized. It helps with scalability. As the per-user base grows, Auth0 scales without requiring backend changes or infrastructure upgrades. Another major benefit is consistency across applications. Multiple services or apps can share the same authentication system, which simplifies architecture. Auth0 also supports compliance and audits. Logs, security settings, and access control help meet enterprise requirements. It improves developer confidence during release. Authentication doesn't need to be heavily retested with every release, reducing stress. Auth0 also helps teams move faster. New login methods or security features can be added without major code changes. It improves user experience by providing a smooth login flow, social login options, and fewer friction points. Another benefit is better collaboration between teams. The backend, frontend, and security teams can rely on a shared authentication layer. For long-term projects, Auth0 becomes a stable core service that rarely needs attention once set up properly. Another benefit is less pressure during security reviews. Since Auth0 already follows strong security practices, audits and reviews feel smoother and less stressful for the team. Auth0 also helps with handling edge cases like account recovery, locked users, or suspicious logins. These cases are hard to design correctly, and having them handled centrally saves a lot of effort. It reduces maintenance work over time. once Auth0 is set up properly. There are fewer auth-related bugs, fewer hotfixes, and less firefighting in production. Another useful point is better consistency across environments. Local, staging, and production environments follow the same authentication rules, which avoid "works on my machine" issues. It also helps when integrating third-party tools. Many SaaS tools already support Auth0 or standard OAuth flows, so integrations feel smoother and faster. Finally, Auth0 gives peace of mind as the product grows. Whether the user count increases or new apps are added, authentication does not become a bottleneck or constant worry. Auth0 also helps with clean separation of responsibilities; authentication logic stays outside the core backend code, which keeps services simpler and easier to maintain. Another helpful point is fewer production surprises. Since Auth0 handles many edge cases internally, unexpected login or token issues happened less often after deployment. It also makes future changes easier. If login rules, security policies, or auth methods need to change later, the most updated can be done in Auth0 without touching much application code.
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