Sold by: Okta, Inc
Deployed on AWS
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Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, and users.
4.4
Overview
Product Overview: Customer Identity Cloud makes it easy to add basic and advanced authentication and authorization capabilities to your applications. Built for consumer and SaaS apps in any industry, it allows you to add functionality like branded login flows, MFA, or Passkeys in a matter of days,not months. Advanced security features like Bot Detection and Attack Protection help protect against scripted login attacks behind the scenes while ensuring a smooth user experience. Developer-friendly tools make building, implementing, and integrating with your current and planned tech stacks easy.
Key OOTB features include:
- Branded Sign-Up and Sign-In
- Bot Detection
- Social Login
- B2B Enterprise Federation
- Adaptive Multi-Factor Authentication (MFA)
- Single Sign-On (SSO)
- API Access Management
- Customizable Authentication Flows using Actions
Customer Identity Cloud integrates with your existing AWS infrastructure, providing a unified approach to customer identity and access management. By centralizing identity, you can reduce complexity, enhance security, and accelerate time-to-market for your digital initiatives.
Highlights
- Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
- Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
- Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.
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Dimension | Description | Cost/12 months |
|---|---|---|
Auth0 Platform | 10,000 MAU, 5 Enterprise Connections, Unlimited Orgs | $40,250.00 |
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Through our expert teams and robust digital resources, we ensure you can always access urgent and proactive support, whenever and however you need it, anywhere in the world. Access the Okta Community to get help, engage with us and your peers, submit product requests, and access the key resources you need to drive success. We offer support packages to align with your requirements to give you the power of choice. For more information, please visit https://support.okta.com/help For additional information please visit https://support.okta.com/help . You can also email support@okta.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Okta, Inc
By One Identity
By CyberArk
Top
10
In Infrastructure as Code, Application Development, Security
Top
100
In Applications
Top
100
In Security
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Factor Authentication
Adaptive Multi-Factor Authentication (MFA) capabilities with support for multiple authentication methods including Passkeys
Bot Detection and Attack Protection
Bot Detection and Attack Protection features to defend against scripted login attacks while maintaining user experience
Single Sign-On and Federation
Single Sign-On (SSO) and B2B Enterprise Federation capabilities for centralized authentication across applications
Customizable Authentication Flows
Customizable authentication flows using Actions framework for branded sign-up, sign-in, and social login integration
API Access Management
API Access Management functionality for securing and controlling programmatic access to applications and services
Single Sign-On (SSO)
Automatically synchronizes users across multiple directories to enable one-click access to corporate applications on-premises and in the cloud with enforced security policies and self-service password reset capabilities.
Multi-Factor Authentication (MFA)
Supports multiple authentication methods including passwordless authentication, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting and monitoring of authentication events.
Adaptive Authentication
Delivers multi-layer, context-aware and risk-based protection to minimize common attacks and enforce contextual access security policies based on user behavior and risk assessment.
Identity Lifecycle Management
Provides role-based user provisioning engine with granular access permissions, least-privileged access controls, and automated user account provisioning across applications and AWS services.
Directory Integration
Acts as a secure cloud-based directory with integration capabilities for Active Directory, LDAP, G Suite and other external directories, plus pre-built connectors with thousands of third-party web applications and AWS services including AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge.
Single Sign-On Capability
Enables one-click secure access to applications and resources including AWS IAM and AWS SSO
Adaptive Multi-Factor Authentication
Supports context and risk-aware authentication methods with passwordless user experience options
Web Session Security and Monitoring
Protects identities beyond login and provides visibility into user actions within web applications
Identity Lifecycle Management and Automation
Automates identity lifecycle events, orchestrates identity workflows, and streamlines access reviews and compliance requirements
Cloud Directory and User Management
Leverages scalable cloud directory to unify user management across enterprise and reduce identity silos
Standard contract
No
No
No
Customer reviews
reviewer2805462
Modern identity access has unified customer logins and strengthened risk‑based protection
Reviewed on Feb 27, 2026
Review provided by PeerSpot
What is our primary use case?
I work with Okta, and I also work with SailPoint, Veza , and IBM tools because I am overseeing many sales engagements, and I must deal with many tools. We are a service company, and we offer different kinds of products to our clients.
For example, there is an enterprise customer XYZ Corporation using Microsoft Azure AD as an IDP , who logs into a multi-tenant HR application through an Auth0 tenant managing connections, RBAC, and tokens. The user visits the HR application and logs in with their email, Auth0 redirects them to Azure AD for authentication, which sends tokens back to Auth0, allowing the user to access the HR app with the roles assigned.
Working on Veza at this stage includes preparation for migrating systems; I will begin this process in the coming months after thorough research and planning.
What is most valuable?
Auth0 Platform from Okta, which is for access management and single sign-on, is basically for dividing modern IM into categories. The first is workforce identity, meaning SSO and access management solutions for users, partners, and temporary employees, which is catered by a traditional Okta Platform . Customer identity speaks about internet application customers, such as logging into an FMCG application through mobile or laptop applications like Flipkart, Amazon, and Alibaba.com. If security is needed for these applications, it is called customer identity and access management solution, CIAM , and requires a different tool because the user base will be in millions or billions. For instance, banking apps and airline applications fall under CIAM solutions, and Auth0 Platform will be implemented for these requirements.
Most integrations will not be done by traditional connectors but by exchanging metadata between the application and Auth0 Platform. Once metadata is exchanged, certificate information and cryptographic keys are also exchanged, making transactions secure. Different methodologies for onboarding users are available, including bulk onboarding and risk score features. If someone logs into a banking app normally from the UK, but they log in from Namibia after stealing a mobile phone, the application detects this change of location as a zero trust model. Policies such as restricting app access based on location can also be implemented using Auth0 Platform, along with self-service user registration features similar to opening a bank account.
Universal login, while I do not think it has a major impact, allows a seamless experience by authenticating multiple app logins from one entry point, which would be particularly useful in healthcare applications.
Auth0 Platform is quite affordable compared to IBM Security Access Verify, which is on the higher end. ForgeRock and Okta are in the same bucket for pricing.
What needs improvement?
Auth0 Platform is not as flexible compared to ForgeRock or IBM Security Access Manager .
Auth0 Platform will only play on the outer boundary of the application. Once the application team requests to handle their entire system and APIs, then only ForgeRock and IBM Security Access Manager can help; Auth0 Platform cannot assist.
The only area for improvement is that Auth0 Platform cannot handle requests for developing APIs for legacy systems, such as mainframe models, where ForgeRock and IBM Security Verify Access can be utilized.
For how long have I used the solution?
I have been dealing with Auth0 Platform for more than one year.
What do I think about the stability of the solution?
I have not experienced any downtime with Okta; in the last one and a half years, including production environments with higher availability setups, the systems ensure uptime.
What do I think about the scalability of the solution?
Auth0 Platform is very scalable, and Okta handles CI/CD deployments effectively to adjust to needs.
Using enhanced features improves multi-tenant management for B2B SaaS.
How are customer service and support?
Customer support from Okta is quite good; I know people personally, and their learning portal is also effective. They need to hire more resources, though, especially as they expand products. Okta is capable of being competitive but is limited due to resource constraints.
I would rate their customer support a nine; I have not seen any complaints.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have been working recently with Veza through a client looking to replace SailPoint. Veza, acquired by ServiceNow , offers an IM solution at a lower cost by bundling it with the ServiceNow license.
How was the initial setup?
Auth0 Platform is SaaS based. They spin up a tenant for me upon deal closure, and I can access it immediately, establishing different roles for administrative and user purposes to start implementation without delay.
What about the implementation team?
I can enable attack protection in Auth0 Platform, which protects applications from automated attacks such as brute force, credential stuffing, and password spraying by analyzing various detection signals including IP reputation and suspicious login velocity. If a risk is detected, Auth0 Platform can trigger mitigation actions such as blocking requests, initiating captcha challenges, throttling login attempts, and sending logs to SIEM systems.
What was our ROI?
Regarding ROI with Auth0 Platform, they offer various subscription plans including free basic options for a few hundred users, but comprehensive ROI reflects better with the full Okta platform, which is robust in providing a unified security solution. Okta is unique in offering comprehensive services including single sign-on, IGA, privileged access, and endpoint security, making it a worthwhile investment compared to deploying multiple vendors.
What's my experience with pricing, setup cost, and licensing?
Auth0 Platform is quite affordable compared to IBM Security Access Verify, which is on the higher end. ForgeRock and Okta are in the same bucket for pricing.
Which other solutions did I evaluate?
Veza's entire SDK is built on Python, which enhances integration capabilities with AI tools and chatbots. As the market shifts toward cost-effective solutions, especially in expectation of an economic slump, Veza is positioned to gain traction.
What other advice do I have?
Auth0 Platform will only play on the outer boundary of the application. Once the application team requests to handle their entire system and APIs, then only ForgeRock and IBM Security Access Manager can help. Auth0 Platform cannot assist, making Auth0 Platform slightly better in terms of user migration.
Detecting automated traffic is vital for security measures, as it provides end-to-end security. It protects login and signup endpoints and deals with attacks through various implementations, including breach detection.
Warisjeet S.
Smooth Developer Experience with Flexible Setup and Strong Security Defaults
Reviewed on Feb 08, 2026
Review provided by G2
What do you like best about the product?
The developer experience is smooth, especially when it comes to the SDKs and the docs. I like that it’s flexible without feeling chaotic: we can set things up simply at first and then grow into more advanced features and libraries, like rules and actions, without having to rip everything apart later.
The security defaults are also very strong—MFA and everything else they introduced.
The security defaults are also very strong—MFA and everything else they introduced.
What do you dislike about the product?
Honestly? A few things kinda bug me about Auth0:
• Pricing feels sneaky sometimes — it’s fine at first, then suddenly you’re like “wait… why is this so expensive now?”
• It can get confusing fast — lots of settings, tabs, rules, actions… easy to lose track of what’s doing what.
• You’re pretty locked in — once everything depends on Auth0, leaving feels… painful.
• Debugging is meh — when login stuff breaks, it’s not always clear why, and that’s frustrating.
It’s solid overall, just not as “set it and forget it” as it sometimes claims to be.
• Pricing feels sneaky sometimes — it’s fine at first, then suddenly you’re like “wait… why is this so expensive now?”
• It can get confusing fast — lots of settings, tabs, rules, actions… easy to lose track of what’s doing what.
• You’re pretty locked in — once everything depends on Auth0, leaving feels… painful.
• Debugging is meh — when login stuff breaks, it’s not always clear why, and that’s frustrating.
It’s solid overall, just not as “set it and forget it” as it sometimes claims to be.
What problems is the product solving and how is that benefiting you?
Auth0 solves the “I really don’t want to build auth myself” problem.
It takes care of logins, signups, passwords, MFA, social stuff — all the boring but dangerous parts — so I don’t accidentally mess up security. That alone saves a stupid amount of time and stress.
For me, it means I can focus on actually building the product instead of babysitting auth, fixing edge cases, or worrying that I missed something critical. It just removes a whole category of headaches.
It takes care of logins, signups, passwords, MFA, social stuff — all the boring but dangerous parts — so I don’t accidentally mess up security. That alone saves a stupid amount of time and stress.
For me, it means I can focus on actually building the product instead of babysitting auth, fixing edge cases, or worrying that I missed something critical. It just removes a whole category of headaches.
kamal b.
Simple, Versatile Dashboard with Powerful AI Agents and Apps
Reviewed on Feb 07, 2026
Review provided by G2
What do you like best about the product?
its dashboard and simplicity and diversity of services like authentication and authorization of my applications
What do you dislike about the product?
i dont like the pricing and the platform sometimes stuck
What problems is the product solving and how is that benefiting you?
i like the Passwordless Authentication which help my app users login directly using emails
Jonathan F.
Seamless Security and Integration with Auth0
Reviewed on Feb 07, 2026
Review provided by G2
What do you like best about the product?
I like the incredibly helpful community around Auth0, which has been amazing during our transition to a modern platform. The employees are very quick to answer any questions, and the eager community members are incredibly knowledgeable and always ready to help. Some of the hidden features are impressive, such as bot detection and dynamic threat assessment, which keep our financial service applications secure and reduce a lot of manual stress. The initial setup was incredibly easy.
What do you dislike about the product?
I think the advanced personalization for universal logins could be enhanced even further. It's a new feature, but being able to customize every single screen and journey would be amazing.
What problems is the product solving and how is that benefiting you?
Auth0 provides scalability and integrates our clients into a secure identity platform without tying them to various SaaS and PaaS platforms. This allows us to add or remove apps seamlessly without requiring our clients to re-register, giving them one identity to access all services.
Daniel G.
Fast, Secure Identity Management with Easy MFA and Strong IAM
Reviewed on Feb 02, 2026
Review provided by G2
What do you like best about the product?
We use Auth0 for smooth identity management and it ensure fast and secure authentication.
The MFA feature is easy to setup and makes authentication process easy and fast.
I like that Auth0 also offers freat IAM features which ensures smooth access to business resources/apps/data.
We also leverage Auth0 when it comes to customer identity and access management and I must agree it offers best capabilities.
The MFA feature is easy to setup and makes authentication process easy and fast.
I like that Auth0 also offers freat IAM features which ensures smooth access to business resources/apps/data.
We also leverage Auth0 when it comes to customer identity and access management and I must agree it offers best capabilities.
What do you dislike about the product?
So far Auth0 has been awesome. No serious flaws.
What problems is the product solving and how is that benefiting you?
We use Auth0 to protect identities and to ensures smooth access management. The tool also features amazing SSO and IAM features thus handling access and identity management smoothly.