Sold by: Okta, Inc
Deployed on AWS
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Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, users, and AI agents.
4.3
Overview
Auth0 takes a modern approach to Identity and enables organizations to provide secure access to any application, for any user or non-human identity. Auth0 is highly customizable, and simple yet flexible. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is a part of Okta, Inc., The Worlds Identity Company.
With Auth0, you can rapidly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control.
Authenticate users or non-human identities across all applications with your own custom, secure, and standards-based unified login. With Universal Login, users are redirected to a central authorization server. Because authentication takes place on the same domain as the login, credentials are not sent across sources, increasing security and protecting against attacks like phishing and credential stuffing. OAuth 2.0 recommends that only external user agents (like the browser) should be used by native applications for authentication flows. Universal Login provides this in a secure manner while also enabling SSO.
[NEW!] Auth0 for AI Agents: Turn AI agents into production-ready systems.
Move from AI pilot to secure production faster. Auth0 provides the identity foundation to help secure AI agents and make your products AI-ready. By getting identity right from day one, you can leverage the full power of identity to scale your AI initiatives and the smart, tailored experiences your customers demand.
Flexible pricing for developers and companies, based on use case (B2C or B2B) and number of active users is available, alongside special pricing for startups and nonprofits.
For more details on pricing, visit the Auth0 website: https://auth0.com/pricing .
Highlights
- Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
- Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
- Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
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Try this product free according to the free trial terms set by the vendor.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Auth0 Platform | 10,000 MAU, 5 Enterprise Connections, Unlimited Orgs | $40,250.00 |
Dimensions summary
This listing offers one contract option covering the Auth0 Platform. You commit to a bundle sized for up to 10,000 Monthly Active Users (MAU). A Monthly Active User is any unique user who authenticates in a given month, counted once regardless of repeat logins. The bundle also includes 5 Enterprise Connections and unlimited organizations. Pricing is a single fixed commitment rather than a set of scaling tiers or usage add-ons. The MAU count, connection count, and organization allowance define what your contract covers.
Top-of-mind questions for buyers
A Monthly Active User is any unique user who authenticates with or is authorized by the service within a given month. If a user signs in many times in that month, they still count as one MAU. Your bundle covers up to 10,000 such users per month.
An Enterprise Connection links your platform to an external identity provider using standards like SAML or OIDC, so partner or business users log in with existing credentials. Your bundle includes 5 of these connections. Adding more external identity sources beyond that limit would require a separate arrangement with the vendor.
Organizations let you manage multiple business tenants within one platform. Each business customer can get its own branded login and security policies. This bundle places no cap on how many organizations you create, so multi-tenant growth does not change what your contract covers.
www.okta.com+1
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Vendor refund policy
All orders are non-cancellable and all fees and other amounts that you pay are non-refundable. If you have purchased a multi-year subscription, you agree to pay the annual fees due for each year of the multi-year subscription term.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Through our expert teams and robust digital resources, we ensure you can always access urgent and proactive support, whenever and however you need it, anywhere in the world. Access the Okta Community to get help, engage with us and your peers, submit product requests, and access the key resources you need to drive success. We offer support packages to align with your requirements to give you the power of choice. For more information, please visit https://support.okta.com/help For additional information please visit https://support.okta.com/help . You can also email support@okta.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Okta, Inc
By One Identity
By CyberArk
Top
10
In Infrastructure as Code, Application Development, Security
Top
100
In Applications
Top
100
In Security
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Fine-Grained Authorization
Fine Grained Authorization (FGA) capability that extends beyond role-based access control for granular permission management
Universal Login
Central authorization server with Universal Login that redirects users to a unified login domain, preventing credential transmission across sources and enabling Single Sign-On (SSO)
Multi-Identity Support
Authentication and authorization for web, mobile, legacy applications, devices, users, and non-human identities including AI agents
OAuth 2.0 Compliance
Standards-based authentication flows compliant with OAuth 2.0 recommendations for secure native application authentication using external user agents
Pre-built Integrations
Over 7,000 pre-built partner integrations across the Okta Integration Network and pre-built integrations with AWS for centralized access management and entitlement management across AWS accounts
Single Sign-On (SSO)
Automatically synchronizes users across multiple directories to enable one-click access to corporate applications on-premises and in the cloud with enforced security policies and self-service password reset capabilities.
Multi-Factor Authentication (MFA)
Supports multiple authentication methods including passwordless authentication, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting and monitoring of authentication events.
Adaptive Authentication
Delivers multi-layer, context-aware and risk-based protection to minimize common attacks and enforce contextual access security policies based on user behavior and risk assessment.
Identity Lifecycle Management
Provides role-based user provisioning engine with granular access permissions, least-privileged access controls, and automated user account provisioning across applications and AWS services.
Directory Integration
Acts as a secure cloud-based directory with integration capabilities for Active Directory, LDAP, G Suite and other external directories, plus pre-built connectors with thousands of third-party web applications and AWS services including AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge.
Single Sign-On Capability
Enables one-click secure access to applications and resources including AWS IAM and AWS SSO
Adaptive Multi-Factor Authentication
Supports context and risk-aware authentication methods with passwordless user experience options
Web Session Security and Monitoring
Protects identities beyond login and provides visibility into user actions within web applications
Identity Lifecycle Management and Automation
Automates identity lifecycle events, orchestrates identity workflows, and streamlines access reviews and compliance requirements
Cloud Directory and User Management
Leverages scalable cloud directory to unify user management across enterprise and reduce identity silos
Standard contract
No
No
No
Customer reviews
Samiksha C.
Simplifies Authentication, Easy Integration
Reviewed on Aug 09, 2026
Review provided by G2
What do you like best about the product?
I love how Auth0 simplifies authentication and enhances security by providing features like SSO, MFA, and social logins, significantly reducing deployment time. The platform is highly flexible and supports multiple integrations, including standards like OAuth, OpenID Connect, and SAML, making it easy to connect with different applications and services. The initial setup was pretty simple and seamless; we didn't face any difficulties. I appreciate how Auth0 centralizes identity management across multiple applications, which makes it easier to manage users, reduce security risks, and scale as our organization grows. Integrating with cloud platforms like AWS, Google, and Microsoft Azure has streamlined our authentication processes.
What do you dislike about the product?
I find it frustrating that I need a separate login page for each application, even though Auth0 is supposed to centralize identity management.
What problems is the product solving and how is that benefiting you?
I use Auth0 to securely manage authentication and authorization for our applications, centralizing identity management, which makes user management easier, reduces security risks, and allows us to scale. It simplifies authentication with SSO, MFA, and social logins, saving deployment time with its flexibility and integration support.
Hardik T.
Powerful Identity Management with a Steeper Learning Curve
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
What I like most about Auth0 is how it streamlines complex authentication and authorization setups, saving developers months of effort that would otherwise go into building and maintaining custom infrastructure.
What do you dislike about the product?
The main drawback is the pricing, which can increase quickly as your user base grows. Advanced configurations may also feel complex for first-time users, and certain customization options require a deeper understanding of Auth0’s architecture.
What problems is the product solving and how is that benefiting you?
Auth0 helps us centralize authentication and identity management, so we don’t have to build and maintain a custom authentication system ourselves. It offers secure user authentication, single sign-on (SSO), multi-factor authentication (MFA), and support for multiple identity providers, all through one platform. This has reduced our development effort, sped up application deployment, strengthened security, and made user access management much simpler. As a result, our team can spend more time delivering core business functionality while relying on a scalable, secure identity solution.
Jake B.
Simple, Fast Setup With Great Integration, Pricing, and Support
Reviewed on Jul 24, 2026
Review provided by G2
What do you like best about the product?
It’s simple to use and integrates smoothly with our software. The pricing is amazing, especially for smaller apps. It lets me do a lot more, and it performs better than Firebase or Microsoft Entry. Sign-up took about two minutes, and their support was amazing. They don’t really have AI as a built-in feature, but LLMs have a great understanding of how it works.
What do you dislike about the product?
It doesn’t include an AI assistant to help me integrate more smoothly.
What problems is the product solving and how is that benefiting you?
It’s allowing me to roll out authentication on an internal app, so I can prevent people who shouldn’t have access from getting in.
Josiah G.
Secure and Flexible, but Pricey for Growing Teams
Reviewed on Jul 22, 2026
Review provided by G2
What do you like best about the product?
I love how Auth0 makes authentication easy, saving me from spending time building and maintaining a secure login system. I appreciate its flexibility as it integrates well with different frameworks and platforms, working with a wide range of them. This allows me to use the same authentication solution across different projects without having to learn or build something new each time, making implementation faster and reducing development effort. The documentation is well-organized with clear guides and code examples that make getting started easy. I also like its excellent support for different authentication methods.
What do you dislike about the product?
Overall good experience with Auth0. The pricing can become expensive as the number of users grows, especially for smaller teams or startups. The initial setup and configuration can also feel overwhelming because there are so many features and settings to navigate. While the documentation is generally helpful, for more advanced configuration, the documentation can be harder to follow and lacks enough real-world examples, so I sometimes rely on community forums for answers.
What problems is the product solving and how is that benefiting you?
I use Auth0 to secure authenticate users, saving development time, improving security, and providing a better login experience.
Merin K Oommen
Customer identity has become unified and secure while single sign-on streamlines access
Reviewed on Jul 17, 2026
Review provided by PeerSpot
What is our primary use case?
For the past two years, I have been working with Auth0 Platform for CIAM requirements, which is customer identity and access management.
Basically, for my requirement, we needed to have SSO implementation for in-house applications. We have two applications, one for partners and one for customers. Customers can log in, so it basically acted as the authentication platform for the application we hosted. This allows users who have multiple identity providers, such as Google, Facebook, or a Microsoft account, to use any of their own IDPs to log into the application we built.
For the customer requirement, we do have another tenant where the application itself has been hosted. For machine-to-machine communication, if a machine is required to connect with an external database or to understand how exactly to pull up records, we can get it done. This is also known as a lightweight directory authentication protocol.
Identity is majorly integrated based on accounts. Wherever there is a requirement for logging into an application or for having service-to-service communication, we cannot depend on the API. Sometimes it requires a real-time authentication protocol.
What is most valuable?
Auth0 Platform is especially helpful if you are dealing with a customer-facing application. It gives you a wide variety of integration possibilities. That is the advantage about Auth0 Platform that I see. It is very easy to integrate with in-house applications. It has a catalog of more than 3,000+ applications. If you want to integrate any one of them, it is pretty much straightforward.
The benefits are that the integration options are so strong. It is also very developer-friendly and provides us with SDKs and documentation. It is globally acclaimed, so there is no need to have fear about how the authentication works. We can claim everything because Auth0 Platform is so widely used as it is an Okta subsidiary product.
It basically has all the frameworks that have been established based on the current criteria and requirements. That is how it has very secure features.
The best part is the log management. We can have all of this in an integrated dashboard.
What needs improvement?
For API integration, sometimes it gets challenging, especially with custom applications, because you do not know exactly how the attributes need to be synced or what data exactly needs to be on the application end.
The cons of Auth0 Platform, as I mentioned, suppose you have a custom application and you need to have it integrated, the attribute mapping was a challenge for us in the initial days.
Other than that, for a security engineer or an IAM engineer, the major point is what happens if an application goes down and how the authentication flow error rates are handled. Sometimes the logs provided by Auth0 Platform do not help in understanding the root cause of the problem.
For how long have I used the solution?
I have been working for almost three years now.
What do I think about the stability of the solution?
Whenever we had integration requirements, we did not face anything. However, I have heard there could be downtimes. Auth0 Platform has a feature where you can see the uptime within their platform.
What do I think about the scalability of the solution?
The app itself is for bigger scalability, and I have a positive review on that. It can accommodate thousands of customers without any delay or issue.
How are customer service and support?
The support team of Auth0 Platform is very incredible. Whenever you are purchasing the product, you will have their product team have an introduction with us. We will have a Slack channel or a CSM support agent.
I rate it an eight because sometimes there are delays in reaching back to us, but most of the time, they are on point. If you go to other support providers, their support has L1, L2, and L3 levels. However, with Auth0 Platform or Okta, or whatever product they own, whenever I raise a customer support ticket, they tend to close it within the L2 level.
Which other solutions did I evaluate?
Auth0 Platform is basically for customer-facing, B2C requirements, which is what we used.
Entrust B2C requires customization, which is very low compared to Auth0 Platform. Microsoft B2C is something of a Microsoft-oriented or dedicated product, so you can feel that Microsoft touch.
We have a partnership with Okta. I also think we also provide the same because if any customer is purchasing Auth0 Platform through us, we can also give it at a discounted rate for them, based on our partnership.
What other advice do I have?
For organizations who are opting for Auth0 Platform, I would highly recommend it. Apart from that, whenever you are integrating your self-hosted application, or any application that needs to be federated via customers, if they are facing any issues initially, finding the logs might be challenging. However, with experience or after a couple of calls with customer support, you will be all good.
Besides that, I have heard about the cost-effectiveness, as outsourcing with Auth0 Platform drastically changes the resource burden. It speeds up onboarding and reliability. It reduces the operational overhead, so that is the major thing.
Retail is one of them, and the other is the global food requirement. Exactly, the food industry and retail.
I would rate this review a nine out of ten.