Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, users, and AI agents.
Auth0 takes a modern approach to Identity and enables organizations to provide secure access to any application, for any user or non-human identity. Auth0 is highly customizable, and simple yet flexible. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is a part of Okta, Inc., The Worlds Identity Company.
With Auth0, you can rapidly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control.
Authenticate users or non-human identities across all applications with your own custom, secure, and standards-based unified login. With Universal Login, users are redirected to a central authorization server. Because authentication takes place on the same domain as the login, credentials are not sent across sources, increasing security and protecting against attacks like phishing and credential stuffing. OAuth 2.0 recommends that only external user agents (like the browser) should be used by native applications for authentication flows. Universal Login provides this in a secure manner while also enabling SSO.
[NEW!] Auth0 for AI Agents: Turn AI agents into production-ready systems.
Move from AI pilot to secure production faster. Auth0 provides the identity foundation to help secure AI agents and make your products AI-ready. By getting identity right from day one, you can leverage the full power of identity to scale your AI initiatives and the smart, tailored experiences your customers demand.
Flexible pricing for developers and companies, based on use case (B2C or B2B) and number of active users is available, alongside special pricing for startups and nonprofits.
Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.
Access real-time vendor security and compliance information through their Trust Center powered by Drata or Vanta. Review certifications and security standards before purchase.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing offers one contract option covering the Auth0 Platform. You commit to a bundle sized for up to 10,000 Monthly Active Users (MAU). A Monthly Active User is any unique user who authenticates in a given month, counted once regardless of repeat logins. The bundle also includes 5 Enterprise Connections and unlimited organizations. Pricing is a single fixed commitment rather than a set of scaling tiers or usage add-ons. The MAU count, connection count, and organization allowance define what your contract covers.
Top-of-mind questions for buyers
What counts as one Monthly Active User (MAU) for billing?
A Monthly Active User is any unique user who authenticates with or is authorized by the service within a given month. If a user signs in many times in that month, they still count as one MAU. Your bundle covers up to 10,000 such users per month.
What are Enterprise Connections and how does the count of 5 limit my setup?
An Enterprise Connection links your platform to an external identity provider using standards like SAML or OIDC, so partner or business users log in with existing credentials. Your bundle includes 5 of these connections. Adding more external identity sources beyond that limit would require a separate arrangement with the vendor.
What does unlimited organizations mean for a B2B setup?
Organizations let you manage multiple business tenants within one platform. Each business customer can get its own branded login and security policies. This bundle places no cap on how many organizations you create, so multi-tenant growth does not change what your contract covers.
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All orders are non-cancellable and all fees and other amounts that you pay are non-refundable. If you have purchased a multi-year subscription, you agree to pay the annual fees due for each year of the multi-year subscription term.
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Fine Grained Authorization (FGA) capability that extends beyond role-based access control for granular permission management
Universal Login
Central authorization server with Universal Login that redirects users to a unified login domain, preventing credential transmission across sources and enabling Single Sign-On (SSO)
Multi-Identity Support
Authentication and authorization support for users, non-human identities, devices, and AI agents across web, mobile, and legacy applications
OAuth 2.0 Compliance
Standards-based authentication implementation following OAuth 2.0 recommendations for secure external user agent flows in native applications
Pre-built Integrations
Over 7,000 pre-built partner integrations across the Okta Integration Network and Marketplace, including customizable workflows for AWS account access and entitlement management
Single Sign-On (SSO)
Automatically synchronizes users across multiple directories to enable one-click access to corporate applications on-premises and in the cloud with enforced security policies and self-service password reset capabilities.
Multi-Factor Authentication (MFA)
Supports multiple authentication methods including passwordless authentication, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting and monitoring of authentication events.
Adaptive Authentication
Delivers multi-layer, context-aware and risk-based protection to minimize common attacks and enforce contextual access security policies based on user behavior and risk assessment.
Identity Lifecycle Management
Provides role-based user provisioning engine with granular access permissions, least-privileged access controls, and automated user account provisioning across AWS services and third-party applications.
Directory Integration
Acts as a secure cloud-based directory with integration capabilities for Active Directory, LDAP, G Suite and other external directories, with pre-built connectors for thousands of third-party web applications and AWS services including AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge.
Single Sign-On Capability
Enables one-click secure access to applications and resources including AWS IAM and AWS SSO
Adaptive Multi-Factor Authentication
Supports context and risk-aware authentication methods with passwordless user experience options
Web Session Security and Monitoring
Protects identities beyond login and provides visibility into user actions within web applications
Identity Lifecycle Management and Automation
Automates identity lifecycle events, orchestrates identity workflows, and streamlines access reviews and compliance requirements
Cloud Directory and User Management
Leverages scalable cloud directory to unify user management across enterprise and reduce identity silos
Centralized and easy to integrate authentication, though costly as you scale
Reviewed on Nov 09, 2026
Review provided by G2
What do you like best about the product?
What we like most about Auth0 is that it centralizes identity and access management and lets us implement robust token-based authentication and security in our Node.js microservices architecture. This means we no longer have to maintain custom internal modules that were fragile and prone to errors. We also found the initial setup intuitive and quick: the detailed documentation, official libraries, and ease of integrating security flows let us get centralized management up and running without technical complications from day one.
What do you dislike about the product?
We’re concerned that pricing based on monthly active users could rise very sharply and make Auth0 significantly more expensive as our projects grow. In addition, configuring and debugging some custom rules and actions in complex flows takes extra effort to diagnose issues. More gradual pricing, along with more transparent and detailed debugging tools and diagnostic dashboards, would help.
What problems is the product solving and how is that benefiting you?
Auth0 saves us from having to maintain our own authentication modules in our Node.js microservices architecture, which required constant maintenance and had vulnerabilities. It centralizes identity and access management, enables us to implement robust token-based security, and lets us confidently delegate user administration.
Arturo S.
Robust, easy-to-integrate authentication, though costly to scale
Reviewed on Nov 09, 2026
Review provided by G2
What do you like best about the product?
What we like most about Auth0 is the robustness, security, and standardization it brings to identity management and OIDC flows. It saves us from having to maintain our own fragile authentication systems and lets us integrate robust access control into our microservices architecture. We especially value Auth0 Actions for the flexibility to add custom logic and include specific claims in JWTs, and Universal Login because it saves us from developing and maintaining our own authentication screens. The initial setup was also quite simple and intuitive: the official documentation and SDKs made it easy to integrate with Node.js, and we were able to configure the endpoints and validate tokens quickly.
What do you dislike about the product?
I’m concerned about the cost of scaling as the volume of users grows; I’d like more flexible, tiered pricing without such abrupt price jumps. I also miss having an official tool to locally simulate the complete Actions flow and its context object before deploying them. This sometimes slows down my day-to-day development workflow a little.
What problems is the product solving and how is that benefiting you?
Auth0 solves the complexity and risks of developing and maintaining our own authentication and identity management systems. It centralizes security, access control, and OIDC integration, eliminates the fragility of internal code, and reliably standardizes protection across our microservices.
Javier S.
Robust security and easy integration, albeit with increasing costs
Reviewed on Nov 08, 2026
Review provided by G2
What do you like best about the product?
I value the flexibility and power of Auth0, especially the Node.js-based Actions, which allow me to seamlessly incorporate custom logic into authentication flows. Their official SDKs simplify integration with our microservices, and the step-by-step documentation helped make the initial setup quick and smooth. It also gives me peace of mind to delegate the complexity of security and industry standards to a platform that offers centralized, secure, and easy-to-maintain identity management.
What do you dislike about the product?
The initial learning curve for advanced configurations can be complex. Costs tend to increase significantly as the volume of active users grows, and the local debugging and monitoring tools for Actions executions sometimes fall short in quickly diagnosing errors. I would like more flexible pricing, with intermediate scaling, and local debugging tools and an official emulator to test Actions without relying on cloud deployments.
What problems is the product solving and how is that benefiting you?
With Auth0, we delegate identity management and avoid allocating resources to build, maintain, and update fragile and vulnerability-prone internal authentication and authorization systems. It standardizes OAuth and OIDC and provides centralized and scalable access control for our Node.js microservices without designing solutions from scratch.
fabian c.
Robust identity management, albeit with a learning curve and increasing costs
Reviewed on Nov 08, 2026
Review provided by G2
What do you like best about the product?
What we highlight most about Auth0 is the robustness and flexibility of its identity management platform. It allows us to integrate centralized authentication and role-based access control into our Node.js microservices quickly and cleanly, saving countless backend development hours and avoiding the maintenance of complex or fragile internal security systems. The initial setup was very simple and smooth: its excellent documentation, intuitive SDKs, and quick start guides allowed us to integrate Auth0 and connect identity and token management in a matter of hours without friction.
What do you dislike about the product?
The initial learning curve is demanding when setting up advanced rules and custom hooks for specific use cases. Additionally, costs can escalate significantly as the volume of monthly active users grows, so I need to constantly monitor license and plan allocation.
What problems is the product solving and how is that benefiting you?
Auth0 eliminates the need to develop, maintain, and scale proprietary security systems. We delegate authentication, role-based authorization, and centralized access and identity management to protect our Node.js microservices without dealing with fragile code or unforeseen vulnerabilities.
Ritesh J.
Great Security and Super Easy to Implement
Reviewed on Nov 06, 2026
Review provided by G2
What do you like best about the product?
Auth0 makes setting up secure user logins incredibly easy. What I love most is how it takes the headache out of building authentication from scratch. Adding features like Google login or multi-factor authentication takes just a few clicks, and the pre-built login pages save tons of coding time. It handles all the security stuff so we don't have to.
What do you dislike about the product?
The biggest issue with Auth0 is that it gets incredibly expensive as your user base grows. The free tier is great, but the price jumps drastically once you need basic enterprise features. The dashboard can also feel pretty overwhelming with too many complex settings, and customizing the pre-built login pages to match your exact branding can be a real headache.
What problems is the product solving and how is that benefiting you?
Auth0 solves the nightmare of building secure login systems from scratch. It stops us from wasting weeks coding secure password resets, social logins, and multi-factor authentication. By handling all the complex security compliance and user data protection, it gives us total peace of mind and lets our team focus on building our actual product.