Sold by: Okta, Inc
Deployed on AWS
Free Trial
AWS Free Tier
Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, users, and AI agents.
4.4
Overview
Auth0 takes a modern approach to Identity and enables organizations to provide secure access to any application, for any user or non-human identity. Auth0 is highly customizable, and simple yet flexible. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is a part of Okta, Inc., The Worlds Identity Company.
With Auth0, you can rapidly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control.
Authenticate users or non-human identities across all applications with your own custom, secure, and standards-based unified login. With Universal Login, users are redirected to a central authorization server. Because authentication takes place on the same domain as the login, credentials are not sent across sources, increasing security and protecting against attacks like phishing and credential stuffing. OAuth 2.0 recommends that only external user agents (like the browser) should be used by native applications for authentication flows. Universal Login provides this in a secure manner while also enabling SSO.
[NEW!] Auth0 for AI Agents: Turn AI agents into production-ready systems.
Move from AI pilot to secure production faster. Auth0 provides the identity foundation to help secure AI agents and make your products AI-ready. By getting identity right from day one, you can leverage the full power of identity to scale your AI initiatives and the smart, tailored experiences your customers demand.
Flexible pricing for developers and companies, based on use case (B2C or B2B) and number of active users is available, alongside special pricing for startups and nonprofits.
For more details on pricing, visit the Auth0 website: https://auth0.com/pricing .
Highlights
- Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
- Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
- Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.
Details
Sold by
Categories
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Trust Center
Access real-time vendor security and compliance information through their Trust Center powered by Drata. Review certifications and security standards before purchase.
Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Free trial
Try this product free according to the free trial terms set by the vendor.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Auth0 Platform | 10,000 MAU, 5 Enterprise Connections, Unlimited Orgs | $40,250.00 |
Vendor refund policy
All orders are non-cancellable and all fees and other amounts that you pay are non-refundable. If you have purchased a multi-year subscription, you agree to pay the annual fees due for each year of the multi-year subscription term.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Through our expert teams and robust digital resources, we ensure you can always access urgent and proactive support, whenever and however you need it, anywhere in the world. Access the Okta Community to get help, engage with us and your peers, submit product requests, and access the key resources you need to drive success. We offer support packages to align with your requirements to give you the power of choice. For more information, please visit https://support.okta.com/help For additional information please visit https://support.okta.com/help . You can also email support@okta.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Okta, Inc
By One Identity
By CyberArk
Top
10
In Infrastructure as Code, Application Development, Security
Top
100
In Applications
Top
100
In Security
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Fine-Grained Authorization
Fine Grained Authorization (FGA) capability that extends beyond role-based access control for granular permission management
Universal Login
Central authorization server with Universal Login that redirects users to a unified login domain, preventing credential transmission across sources and enabling Single Sign-On (SSO)
Multi-Identity Support
Authentication and authorization for web, mobile, legacy applications, devices, users, and non-human identities including AI agents
OAuth 2.0 Compliance
Standards-based authentication flows compliant with OAuth 2.0 recommendations for secure native application authentication using external user agents
Pre-built Integrations
Over 7,000 pre-built partner integrations across the Okta Integration Network and pre-built integrations with AWS for centralized access management and entitlement management across AWS accounts
Single Sign-On (SSO)
Automatically synchronizes users across multiple directories to enable one-click access to corporate applications on-premises and in the cloud with enforced security policies and self-service password reset capabilities.
Multi-Factor Authentication (MFA)
Supports multiple authentication methods including passwordless authentication, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting and monitoring of authentication events.
Adaptive Authentication
Delivers multi-layer, context-aware and risk-based protection to minimize common attacks and enforce contextual access security policies based on user behavior and risk assessment.
Identity Lifecycle Management
Provides role-based user provisioning engine with granular access permissions, least-privileged access controls, and automated user account provisioning across applications and AWS services.
Directory Integration
Acts as a secure cloud-based directory with integration capabilities for Active Directory, LDAP, G Suite and other external directories, plus pre-built connectors with thousands of third-party web applications and AWS services including AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge.
Single Sign-On Capability
Enables one-click secure access to applications and resources including AWS IAM and AWS SSO
Adaptive Multi-Factor Authentication
Supports context and risk-aware authentication methods with passwordless user experience options
Web Session Security and Monitoring
Protects identities beyond login and provides visibility into user actions within web applications
Identity Lifecycle Management and Automation
Automates identity lifecycle events, orchestrates identity workflows, and streamlines access reviews and compliance requirements
Cloud Directory and User Management
Leverages scalable cloud directory to unify user management across enterprise and reduce identity silos
Standard contract
No
No
No
Customer reviews
Achu S.
Auth0 Makes Authentication Simple with SSO, Social Login, MFA, and Roles
Reviewed on May 09, 2026
Review provided by G2
What do you like best about the product?
What I like most about Auth0 is how simple it makes it to set up authentication for a web application without having to build the entire authentication flow from scratch. It also offers Single Sign-On (SSO), which is especially helpful when you’re using an organizational account, because it creates a smoother sign-in experience while still staying straightforward to implement and use. It also supports social login options such as Microsoft, GitHub, and Google. On top of that, Auth0 includes MFA and role-based access, which helps cover common security and access-control needs.
What do you dislike about the product?
Pricing is a little higher, and depending on how it’s used, the cost can increase. If advanced security is needed, the pricing will go up as well. Migrations to different platforms can require high code changes, including user migration and authentication flow redesign, and the application can become heavily dependent on it. Sometimes complex configurations is needed for enterprise setup.
What problems is the product solving and how is that benefiting you?
It avoids building authentication from scratch. Instead of developing login pages, password hashing, and similar pieces yourself, you can use Auth0’s ready-made features. This saves development time and helps reduce security risks. It also improves security by implementing MFA, helps enable SSO in web applications more easily, and supports social logins as well.
Mohamed S.
Efficient Yet Pricey Authentication Solution
Reviewed on May 07, 2026
Review provided by G2
What do you like best about the product?
I like that Auth0 is easy to use and secure, offering great features. It's reliable and easy to integrate, which saves a lot of development time. Setting it up initially was very easy, and it helps us simplify authentication and improve security by handling user logins, access controls, and identity management all in one platform.
What do you dislike about the product?
It can feel expensive at scale and some advanced configuration can feel complex.
What problems is the product solving and how is that benefiting you?
Auth0 simplifies authentication and enhances security by handling user logins, access controls, and identity management in one platform.
reviewer2835630
Unified identity has simplified logins for diverse users and supported flexible SSO journeys
Reviewed on May 04, 2026
Review provided by PeerSpot
What is our primary use case?
I use Auth0 Platform for Identity and Access Management . Additionally, I use it for several different cases for end-users to log in and for internal users to log in. I have used Azure Business to Consumer as well as Entra ID. However, when a project comes up and I have the choice to work with Auth0 Platform , I really prefer to use Auth0 Platform for logins and for user management.
What is most valuable?
When comparing Auth0 Platform with Azure , you have to do a lot of things yourself if you want it to work and look and feel in a certain way. With Auth0 Platform, that comes more out of the box. You can see that it is focused on giving this experience to the user but also to the developers. There is a lot possible and there are a lot of features within Auth0 Platform. It is an all-in-one solution for this. The ease of use as a developer is what I appreciate the most.
Regarding how Auth0 Platform secures applications, I have configured Auth0 Platform for logging into apps and also to a mobile app, so several things. I use Auth0 Platform by using OAuth and OpenID Connect. What I especially appreciate is that for single sign-on, it has a lot of options. Everything seems to be there and everything seems to be working. I have not encountered a single sign-on with a third party that did not work or was not compatible. When looking at the applications, most are headless. I have an API and a frontend, a backend and a frontend, and some backends are microservices.
What needs improvement?
When we started in Europe, there was no European data center. That is there now, which solves a lot of problems that we had then. However, to be more compliant and easier to recommend for customers that are government organizations and do not want anything to do with American companies, that is difficult. The same applies to Azure. Having European data centers helped, but it might not be enough for some. Data and data protection are important things. Even now, it is a pain to back up to an offline location or it is hard to back up everything to your own data center or your own location. That is still a hard thing. I have to build that all myself and I have to use the APIs, and for backing up, I need all the data, so that is a pain. It would be nice to have that out of the box so that I could have an offsite backup that is not in Auth0 Platform Cloud.
Regarding the backup I mentioned before, I was puzzled that there was not something already in place to do this. I found out through their support that I indeed had to build this myself.
For how long have I used the solution?
I have been using Auth0 Platform for about five or six years. It was a couple of years before Okta bought Auth0 Platform.
What do I think about the stability of the solution?
Auth0 Platform is perfect. I have had no problems there.
What do I think about the scalability of the solution?
The project with the most customers had maybe 5,000 end-users, and that was never an issue. I am not sure how many were concurrent. For my cases, it is all fine. It is very good overall, but I am not Netflix, so for Netflix, I am not sure.
How are customer service and support?
This was more consultancy support rather than support because there was an issue. It was more helping me understand how I should solve my case. I have not had support because there was an issue. For this consultancy, I had a call with Auth0 Platform here in the Netherlands, or Okta here in the Netherlands. I had a call with two people, and that was very pleasant and clear and good.
Which solution did I use previously and why did I switch?
I have used Azure B2C, as I mentioned before. Before that, I used the old world approach of doing it myself with OAuth and OpenID Connect, and also on-premise Active Directory. I also used Keycloak.
In my opinion, Auth0 Platform is right in the middle of those options, and that makes it, I am a little biased, but that makes it for me the best solution. With Azure, you have it maybe more out of the box with other products that you are using in Azure, but it has limitations that Auth0 Platform does not. Keycloak is the most not out-of-the-box option, where you have to do a lot of things yourself and configure yourself and host yourself. That is also nice in some cases and can be nicer if you have a case that requires that. However, if not, I would go with Auth0 Platform because it is both managed and it does a lot of things out of the box.
How was the initial setup?
To fully deploy it and have it all working and use infrastructure as code, I think a week would be fair. Now, it would easily be done in a day because I already have all this knowledge.
What about the implementation team?
I was working with a rather large team, so to have the knowledge spread across my team, three people worked on that. However, if you have a small team, it could easily be done by one.
What was our ROI?
Auth0 Platform does provide return on investment.
I want to back up to an offsite location, so that is something I built. I prefer to do everything with infrastructure as code. When there are new features or new things, I like to go on top of that and update my infrastructure as code with the new features. Things are also changing, so some things might phase out and get replaced by newer features. I then have to do some maintenance, but it is not a lot. With Keycloak, it would be more.
What's my experience with pricing, setup cost, and licensing?
I am not the right person to speak about this in detail. So far, I did not have a case where the pricing was an issue, so I think it is all right. I know that it is cheaper to do in Azure, and I have had discussions in the company with some customers where I thought maybe I should go Azure there. However, in the end, it did not work out that way and I still went with Auth0 Platform. However, I do not have the details.
What other advice do I have?
I give Auth0 Platform a review rating of 8.
Stephen Latz
Authentication has been automated and login workflows are managed securely for my apps
Reviewed on May 04, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for Auth0 Platform is as an authentication service for apps that I build.
I have an app that has retail users who require a log in. My app provisions them both in my local database and creates an identity in Auth0 as well. They create their password and use that subsequently every time they want to log in.
What is most valuable?
Auth0 Platform 's best features include automating the entire login stream in a secure way, providing storage for user credentials, offering a robust password reset facility that users can use by themselves without involving any of my support personnel, and providing a log of all user interactions in terms of logins, logouts, and password resets.
Auth0 Platform positively impacts my organization because, in terms of development work I do, I don't have to spend really any time at all on authentication features or password reset features or anything that Auth0 Platform automates for me.
What needs improvement?
Auth0 Platform's documentation is excellent, their support organization is excellent, their code is robust, and it's certified as secure.
For how long have I used the solution?
I have been using Auth0 Platform off and on for about ten years.
What do I think about the stability of the solution?
Auth0 Platform is stable.
I have had no problems whatsoever with Auth0 Platform's scalability, but I don't really have a large number of users yet.
How are customer service and support?
Auth0 Platform's customer support is excellent.
I rate the customer support a nine on a scale of one to ten.
Which solution did I use previously and why did I switch?
I did not previously use a different solution.
How was the initial setup?
Auth0 Platform is deployed in my organization by embedding the client SDK in my application, which is deployed to the cloud, allowing users to access my application by connecting to the cloud service and logging in.
What's my experience with pricing, setup cost, and licensing?
Auth0 Platform's pricing, setup cost, and licensing are excellent, and they provide a large free tier that is beneficial to companies with applications just starting to scale their user base.
Which other solutions did I evaluate?
I evaluated whatever were the range of similar services available at the time before choosing Auth0 Platform, but Auth0 Platform was the best and continues to remain one of the best.
What other advice do I have?
My advice for others looking into using Auth0 Platform is to familiarize themselves with the underlying protocol standards, in this case OAuth. I rate this review ten out of ten.
Research
Stellar Pricing and Performance with Seamless SSO & Social Login
Reviewed on May 02, 2026
Review provided by G2
What do you like best about the product?
Auth0 provides single sign-on authentication and social login UI integrations for users. The price and performance are stellar, and it also supports OAuth 2.1 for MCP clients and servers.
What do you dislike about the product?
Auth0 is a SaaS on public or private clouds. Pure on-premise options are not available as far as I understand.
What problems is the product solving and how is that benefiting you?
Auth0 provides an easy, no-nonsense experience for administrators to provide an SSO solution easily. Moreover, onboarding and user support is stelllar. MCP server authentication enables LLM AI workloads to use confidential resources.