Sold by: Okta, Inc
Deployed on AWS
Free Trial
AWS Free Tier
Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, and users.
4.3
Overview
Product Overview: Customer Identity Cloud makes it easy to add basic and advanced authentication and authorization capabilities to your applications. Built for consumer and SaaS apps in any industry, it allows you to add functionality like branded login flows, MFA, or Passkeys in a matter of days,not months. Advanced security features like Bot Detection and Attack Protection help protect against scripted login attacks behind the scenes while ensuring a smooth user experience. Developer-friendly tools make building, implementing, and integrating with your current and planned tech stacks easy.
Key OOTB features include:
- Branded Sign-Up and Sign-In
- Bot Detection
- Social Login
- B2B Enterprise Federation
- Adaptive Multi-Factor Authentication (MFA)
- Single Sign-On (SSO)
- API Access Management
- Customizable Authentication Flows using Actions
Customer Identity Cloud integrates with your existing AWS infrastructure, providing a unified approach to customer identity and access management. By centralizing identity, you can reduce complexity, enhance security, and accelerate time-to-market for your digital initiatives.
Highlights
- Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
- Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
- Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.
Details
Sold by
Categories
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Trust Center
Access real-time vendor security and compliance information through their Trust Center powered by Drata. Review certifications and security standards before purchase.
Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Free trial
Try this product free according to the free trial terms set by the vendor.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Auth0 Platform | 10,000 MAU, 5 Enterprise Connections, Unlimited Orgs | $40,250.00 |
Vendor refund policy
All orders are non-cancellable and all fees and other amounts that you pay are non-refundable. If you have purchased a multi-year subscription, you agree to pay the annual fees due for each year of the multi-year subscription term.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Through our expert teams and robust digital resources, we ensure you can always access urgent and proactive support, whenever and however you need it, anywhere in the world. Access the Okta Community to get help, engage with us and your peers, submit product requests, and access the key resources you need to drive success. We offer support packages to align with your requirements to give you the power of choice. For more information, please visit https://support.okta.com/help For additional information please visit https://support.okta.com/help . You can also email support@okta.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Okta, Inc
By One Identity
By CyberArk
Top
10
In Infrastructure as Code, Application Development, Security
Top
100
In Applications
Top
100
In Security
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Authentication Mechanism
"Supports branded sign-up and sign-in flows with multiple authentication methods including social login and enterprise federation"
Multi-Factor Authentication
"Provides adaptive multi-factor authentication with support for advanced security techniques like passkeys"
Security Protection
"Implements bot detection and attack protection mechanisms to prevent scripted login attacks"
Access Management
"Enables single sign-on (SSO) and API access management across applications and infrastructure"
Identity Workflow Customization
"Offers customizable authentication flows using configurable actions and developer-friendly integration tools"
Single Sign-On (SSO)
Supports automatic user synchronization across multiple directories with one-click access to corporate applications across on-premises and cloud environments
Multi-Factor Authentication
Provides diverse authentication methods including passwordless, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting capabilities
Identity Lifecycle Management
Enables role-based user provisioning with least-privileged access controls and automated user management workflows
Cloud Directory Services
Offers secure cloud-based directory management with web interface for managing users, authentication policies, and access controls
Security Integration
Supports pre-built authentication connectors with third-party web applications and integrations with cloud infrastructure platforms like AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge
Multi-Factor Authentication
Comprehensive, context and risk-aware authentication methods supporting passwordless user experiences
Single Sign-On
One-click secure access mechanism for applications and resources across cloud and on-premises environments
Identity Lifecycle Management
Automated workflow orchestration for identity management, access reviews, and compliance requirements
Web Session Protection
Advanced monitoring and visibility into user actions within web applications beyond initial login
Identity Directory
Scalable cloud-based directory for unified user management across enterprise environments, reducing identity fragmentation
Standard contract
No
No
No
Customer reviews
Yash A.
Powerful Authentication with Room for Better Usability
Reviewed on Dec 06, 2025
Review provided by G2
What do you like best about the product?
I use Auth0 to add authentication to my website, and I appreciate how it helps with security and user data. I like adding Google auth, GitHub auth, and other integrations, making the authentication process diverse and flexible. Once you get the hang of it, setting it up turns into a piece of cake.
What do you dislike about the product?
It's not very easy to use for beginners, and I wish it was more beginner-friendly with some error resolving from the developers. The initial setup was tricky at first.
What problems is the product solving and how is that benefiting you?
I use Auth0 to add authentication to my website, solving issues with security and user data. It's easier once set up, with useful Google and GitHub auth options.
Hamba S.
Intuitive, Secure, and Developer-Friendly, But Pricey
Reviewed on Dec 04, 2025
Review provided by G2
What do you like best about the product?
I love the developer experience with Auth0 and how quickly I can get user authentication running. The good documentation and SDKs make complex tasks like JWT Token management for my websocket chat interface straightforward. The developer experience helps me tremendously because the clear documentation for code examples with Python/FastAPI means I can integrate authentication into my backend API endpoints easily. Also, the initial setup was quite easy, and the helpful guide made the process smooth.
What do you dislike about the product?
The main problem I face is the price structure can get quite steep as my user base increases. Especially with features like MFA and advanced security that should arguably be standard for an app handling voice recordings.
What problems is the product solving and how is that benefiting you?
I use Auth0 for secure user authorization, which eliminates the complexity and security risks of building an authentication system from scratch. The developer experience with clear documentation and SDKs helps me integrate authentication into my backend API endpoints easily.
Vishal Chopade
Secure API access for enterprises has improved and provides dynamic authentication for users
Reviewed on Dec 03, 2025
Review from a verified AWS customer
What is our primary use case?
My main use case for Auth0 is for authentication purposes for my APIs. I rely on it mainly to give specific access to a specific enterprise or user depending on their eligibility.
I use Auth0 to authenticate our enterprise customers before giving them access to a set of APIs where we show them the data or billing information, anything that they want and we can offer. Everything goes through Auth0.
What is most valuable?
The best features Auth0 offers are its scalability and it is a better way of authenticating a user compared to just a tokenized version of authentication where the token is static and does not offer dynamic authentication compared to how Auth0 offers it.
While working in a dynamic environment where there are many enterprises involved in the service, you need a tool that can authenticate them on the go, which is why I like it.
Auth0 has positively impacted my organization. Previously we used the tokenized version of authentication. The work was simple, but when you push this code to deployment and enterprises are involved, it makes much more sense to authenticate them through Auth0 so that you can just get a login for yourself when you are authenticated, which helps to dynamically scale depending on the product and its viability.
The specific outcomes since I started using Auth0 include time-saving, more security, and scalability, which are the three things I would emphasize.
What needs improvement?
I do not think there are any improvements needed for Auth0, other than maybe making it more visible to beginners. Auth0 could be made more accessible to beginners.
For how long have I used the solution?
I have been using Auth0 for almost three years.
What other advice do I have?
The features of Auth0 have been thoroughly covered. I would rate Auth0 an eight out of ten. I chose eight out of ten because there is always something to improve in a product, and giving eight actually keeps that room for improvement compared to giving it a ten.
Auth0 is deployed in my organization as a hybrid cloud. We use Amazon Web Services as our cloud provider for the hybrid deployment of Auth0. We purchased Auth0 through the AWS Marketplace .
I would say to others looking into using Auth0 that if you are building any product which needs an authentication flow for your API-based approach, using Auth0 from day one might be very helpful because you can scale over it as quickly as possible. My overall rating for Auth0 is eight out of ten.
Sara G.
Outstanding User Management and Configuration Features
Reviewed on Nov 29, 2025
Review provided by G2
What do you like best about the product?
I like the user management module, also the application configuration and the logs of the requests made to the application
What do you dislike about the product?
Some times, the integration with custom applications isn't that easy for beginners
What problems is the product solving and how is that benefiting you?
The management of passwords and user registration in my application, this benefits me because it's safer than handling the keys directly in my database.
Computer Software
Effortless Authentication and Seamless Integrations with Auth0
Reviewed on Nov 15, 2025
Review provided by G2
What do you like best about the product?
Auth0 helps in making authentication easy without forcing you to reinvent everything from scratch. I liked it's dashboard which is straightforward, integrations are quick and helps in handling the messy security details we have the ability to focus on building actual product.
What do you dislike about the product?
Overall it's performing fine hence no dislikes for now.
What problems is the product solving and how is that benefiting you?
I would say that it has helped in taking care of complicated part of authentication like secure logins, social sign ins, password resets and handling tokens. Now there is no need of building and maintaining that myself, i can now rely on their systems, that saves a lot of time and reduce the risks of messing up related to security.