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    Auth0 Platform

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    Sold by: Okta, Inc 
    Deployed on AWS
    Free Trial
    AWS Free Tier
    Built to tackle both Consumer and SaaS Apps across every industry. Authenticate, authorize, and secure access for applications, devices, and users.
    4.4

    Overview

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    Product Overview: Customer Identity Cloud makes it easy to add basic and advanced authentication and authorization capabilities to your applications. Built for consumer and SaaS apps in any industry, it allows you to add functionality like branded login flows, MFA, or Passkeys in a matter of days,not months. Advanced security features like Bot Detection and Attack Protection help protect against scripted login attacks behind the scenes while ensuring a smooth user experience. Developer-friendly tools make building, implementing, and integrating with your current and planned tech stacks easy.

    Key OOTB features include:

    • Branded Sign-Up and Sign-In
    • Bot Detection
    • Social Login
    • B2B Enterprise Federation
    • Adaptive Multi-Factor Authentication (MFA)
    • Single Sign-On (SSO)
    • API Access Management
    • Customizable Authentication Flows using Actions

    Customer Identity Cloud integrates with your existing AWS infrastructure, providing a unified approach to customer identity and access management. By centralizing identity, you can reduce complexity, enhance security, and accelerate time-to-market for your digital initiatives.

    Highlights

    • Easy to build with, maintain, and use: Build and enhance your digital apps and services in less time by allowing your talented application developers and identity engineers to focus on innovation rather than spending their valuable time on low-value, time consuming tasks that are not directly helping to drive the business forward.
    • Robust Ecosystem: Extend Okta to create engaging digital experiences and enhance security with over 7,000 pre-built partner integrations across the Okta Integration Network, and Marketplace to address your use cases of today, and tomorrow..
    • Comprehensive AWS Integrations: Centralize and secure access to AWS and manage entitlements across all AWS accounts for end users, developers and the applications they build with pre-built integrations and customizable workflows.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

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    Access real-time vendor security and compliance information through their Trust Center powered by Drata. Review certifications and security standards before purchase.

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Free trial

    Try this product free according to the free trial terms set by the vendor.

    Auth0 Platform

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Auth0 Platform
    10,000 MAU, 5 Enterprise Connections, Unlimited Orgs
    $40,250.00

    Vendor refund policy

    All orders are non-cancellable and all fees and other amounts that you pay are non-refundable. If you have purchased a multi-year subscription, you agree to pay the annual fees due for each year of the multi-year subscription term.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Through our expert teams and robust digital resources, we ensure you can always access urgent and proactive support, whenever and however you need it, anywhere in the world. Access the Okta Community to get help, engage with us and your peers, submit product requests, and access the key resources you need to drive success. We offer support packages to align with your requirements to give you the power of choice. For more information, please visit https://support.okta.com/help  For additional information please visit https://support.okta.com/help . You can also email support@okta.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In Infrastructure as Code, Application Development, Security
    Top
    100
    In Applications
    Top
    100
    In Security

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Authentication Mechanism
    "Supports branded sign-up and sign-in flows with multiple authentication methods including social login and enterprise federation"
    Multi-Factor Authentication
    "Provides adaptive multi-factor authentication with support for advanced security techniques like passkeys"
    Security Protection
    "Implements bot detection and attack protection mechanisms to prevent scripted login attacks"
    Access Management
    "Enables single sign-on (SSO) and API access management across applications and infrastructure"
    Identity Workflow Customization
    "Offers customizable authentication flows using configurable actions and developer-friendly integration tools"
    Single Sign-On (SSO)
    Supports automatic user synchronization across multiple directories with one-click access to corporate applications across on-premises and cloud environments
    Multi-Factor Authentication
    Provides diverse authentication methods including passwordless, passkeys, one-time passcodes, push notifications, biometric data, and security keys with real-time reporting capabilities
    Identity Lifecycle Management
    Enables role-based user provisioning with least-privileged access controls and automated user management workflows
    Cloud Directory Services
    Offers secure cloud-based directory management with web interface for managing users, authentication policies, and access controls
    Security Integration
    Supports pre-built authentication connectors with third-party web applications and integrations with cloud infrastructure platforms like AWS IAM, AWS SSO, Amazon Cognito, and Amazon EventBridge
    Multi-Factor Authentication
    Comprehensive, context and risk-aware authentication methods supporting passwordless user experiences
    Single Sign-On
    One-click secure access mechanism for applications and resources across cloud and on-premises environments
    Identity Lifecycle Management
    Automated workflow orchestration for identity management, access reviews, and compliance requirements
    Web Session Protection
    Advanced monitoring and visibility into user actions within web applications beyond initial login
    Identity Directory
    Scalable cloud-based directory for unified user management across enterprise environments, reducing identity fragmentation

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    253 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    42%
    48%
    5%
    1%
    1%
    4 AWS reviews
    |
    249 external reviews
    External reviews are from G2  and PeerSpot .
    Radhika R.

    Auth0: Fast Setup, Flexible Security, and Clear Docs That Scale

    Reviewed on Jan 17, 2026
    Review provided by G2
    What do you like best about the product?
    Auth0 makes handling authentication much simpler and more secure without adding unnecessary complexity. What i like best is how quickly you can set up login, signup and social authentication without having to build everything from scratch. It also gives a lot of flexibility with security features like multi-factor authentication, role-based access, and integration with different identity providers. The documentation is clear and the platform scales well as applications grow. Overall, it saves a lot of development time while still keeping security strong and reliable.
    What do you dislike about the product?
    Auth0 can feel a bit complex once you move beyond basic authentication. There are a lot of settings, rules and configurations, which can be overwhelming at first and take time to fully understand. Another downside is pricing. As your user base grows or you need advance features, costs can increase quickly which may not be ideal for similar teams or early stage products.
    What problems is the product solving and how is that benefiting you?
    Auth0 solves the tricky problem of building and maintaining secure login and user access systems from scratch. Instead of spending weeks writing and maintaining your own authentication logic, you get a flexible platform that handles sign-ups, logins, social logins, multi factor authentications, SSO and access control out of the box. This means you don't have to reinvent the wheel every time you launch a new app or service. For me, this is super helpful because it takes one of the most complex and security sensitive parts of app development off my plate. I can integrate secure authentication quickly, support different login expertise. It also gives my users a smoother, more reliable login experience, while i spend more time building core features instead of wrestling with identity and access code.
    Sanket P.

    Effortless Authentication with Robust Security and Seamless Integration

    Reviewed on Jan 13, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Auth0 is that it removes a huge amount of authentication complexity. Instead of building login, signup, password reset, MFA, and social login from scratch, Auth0 handles all of this in a clean and secure way. As a backend developer, I really appreciate how well documented the APIs and SDKs are. Whether I am working with Node.js, Java, Python, or another stack, integrations are straightforward and predictable. Another song's point is security by default. Features like MFA, brute force protection, anomaly detection, and secure token handling come built in. This gives confidence that user authentication is handled properly. I also like the flexibility of the authentication flow. Auth0 support email/password, social login, enterprise SSO, and passwordless login, all in one place. The dashboard is clear and practical. Managing users, roles, permissions, and applications is simple and doesn't feel overwhelming. Auth0 feel like a reliable foundation that you can build on without constantly worry about security issues.
    What do you dislike about the product?
    The biggest downside is pricing. As the number of users grows, costs can increase quickly, which can be difficult for a startup or fast-growing product. Another issue is that customization can get complex. While Auth0 is flexible, advanced customization often requires writing rules or actions, which adds learning overhead. The dashboard sometimes feels too crowded, especially for new users who are not familiar with the authentication concept. Debugging authentication issues can also be challenging. When something goes wrong, it's not always easy to trace the exact cause without checking logs carefully. Another small downside is vendor lock-in. Once deeply integrated, migrating away from Auth0 can take effort.
    What problems is the product solving and how is that benefiting you?
    Auth0 solves the problem of building and maintaining secure authentication systems. Authentication is critical, but it is also time-consuming and easy to get wrong. The biggest benefit is time saving. Instead of spending weeks building an auth flow, I can focus on actual product features and business logic. Auth0 also reduces security risk. Authentication vulnerabilities can cause serious damage, and Auth0 handles many of these risks out of the box. From a backend perspective, Auth0 makes identity management centralized. User identities, roles, and permissions are handled in one place, which keeps the system clean and organized. It helps with scalability. As the per-user base grows, Auth0 scales without requiring backend changes or infrastructure upgrades. Another major benefit is consistency across applications. Multiple services or apps can share the same authentication system, which simplifies architecture. Auth0 also supports compliance and audits. Logs, security settings, and access control help meet enterprise requirements. It improves developer confidence during release. Authentication doesn't need to be heavily retested with every release, reducing stress. Auth0 also helps teams move faster. New login methods or security features can be added without major code changes. It improves user experience by providing a smooth login flow, social login options, and fewer friction points. Another benefit is better collaboration between teams. The backend, frontend, and security teams can rely on a shared authentication layer. For long-term projects, Auth0 becomes a stable core service that rarely needs attention once set up properly. Another benefit is less pressure during security reviews. Since Auth0 already follows strong security practices, audits and reviews feel smoother and less stressful for the team. Auth0 also helps with handling edge cases like account recovery, locked users, or suspicious logins. These cases are hard to design correctly, and having them handled centrally saves a lot of effort. It reduces maintenance work over time. once Auth0 is set up properly. There are fewer auth-related bugs, fewer hotfixes, and less firefighting in production. Another useful point is better consistency across environments. Local, staging, and production environments follow the same authentication rules, which avoid "works on my machine" issues. It also helps when integrating third-party tools. Many SaaS tools already support Auth0 or standard OAuth flows, so integrations feel smoother and faster. Finally, Auth0 gives peace of mind as the product grows. Whether the user count increases or new apps are added, authentication does not become a bottleneck or constant worry. Auth0 also helps with clean separation of responsibilities; authentication logic stays outside the core backend code, which keeps services simpler and easier to maintain. Another helpful point is fewer production surprises. Since Auth0 handles many edge cases internally, unexpected login or token issues happened less often after deployment. It also makes future changes easier. If login rules, security policies, or auth methods need to change later, the most updated can be done in Auth0 without touching much application code.
    Future M.

    Auth0: The tool to secure user Authentication

    Reviewed on Jan 13, 2026
    Review provided by G2
    What do you like best about the product?
    Auth0 offers a good dashboard that shows the setup and management of user authentication
    What do you dislike about the product?
    Auth0's pricing is expensive, especially for large user bases
    What problems is the product solving and how is that benefiting you?
    Problems: managing user authentication can be complex and time complexing while Benefit: Auth0 provides a streamlined solution, allowing developers to focus on core application
    Safin G.

    Efficient Identity Management with Seamless Security

    Reviewed on Jan 11, 2026
    Review provided by G2
    What do you like best about the product?
    I like how Auth0 makes security application easy without slowing down our development. Its pre-built authentication flow saves a lot of time while ensuring everything stays secure. I really love the flexibility it offers with features like social sign-on, single sign-on, and multi-factor authentication. These features make user access much simpler and more secure. Auth0 handles user authentication and security reliably, solving many issues we faced earlier with messy and error-prone login flows. The documentation made the initial setup straightforward.
    What do you dislike about the product?
    There is nothing to dislike in my notice till now. I think its pretty useful product with all features it has.
    What problems is the product solving and how is that benefiting you?
    Auth0 simplifies user authentication and access for our web and mobile apps, reducing errors and making identity management easy. It streamlines security without slowing development, and features like social sign-on, single sign-on, and multi-factor authentication enhance user experience and security.
    Computer Software

    Effortless Secure Authentication

    Reviewed on Jan 08, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about Auth0 is how quickly it lets teams implement secure authentication without reinventing the wheel. It also offers a great balance between flexibility and ease of use, making complex identity flows manageable.
    What do you dislike about the product?
    it can become expensive as usage grows, especially for advanced features
    What problems is the product solving and how is that benefiting you?
    Auth0 handles authentication and security for us so we don’t have to build it ourselves, which saves time and reduces risk.
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