Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
Vendor refund policy
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
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Support
Vendor support
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Analytics Capability
Unified platform for comprehensive product and customer behavioral analytics with real-time insights generation
AI-Powered Insights
AI agents that continuously monitor metrics, deliver insights, and enable intelligent automated actions
User Journey Tracking
Comprehensive 360-degree view of user interactions and behavioral patterns across digital experiences
Experimentation Framework
Native experimentation solution powered by analytics and customer behavior data for experience optimization
Cross-Platform Data Integration
Ability to unify customer data across multiple ecosystem platforms and activate insights for personalized experiences
User Interaction Visualization
Advanced heatmap and journey tracking technology that captures user clicks, hovers, and scrolling behaviors across digital platforms
Session Replay Technology
Comprehensive user journey recording system that captures mouse movements, clicks, taps, and swipes with precise replay capabilities
Performance Analytics
AI-powered analytics platform that evaluates content element performance using metrics like attractiveness, engagement, click rate, and conversion
Digital Experience Intelligence
Machine learning-driven platform that provides deep insights into user progression from entry to exit across digital interfaces
Impact Measurement Framework
Advanced quantification system that correlates user experience metrics with key business performance indicators like conversion rates and revenue
Data Capture Automation
Autocapture technology that automatically tracks and streams comprehensive digital interaction data without manual event tracking
Real-time Data Analysis
Instant access to high-quality behavioral data with real-time exploration and analysis capabilities
Data Science Integration
Advanced data science techniques applied to complete digital engagement data to uncover behavioral insights
Streaming Data Pipeline
Automated event streaming infrastructure enabling continuous data collection across web, mobile, and digital applications
Behavioral Insight Generation
Automated insight mining that identifies unique user engagement patterns and potential improvement opportunities
Standard contract
No
Customer reviews
4
1 ratings
1 AWS reviews
|
2462 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Information Technology and Services
Fast, Trustworthy Product Insights at Scale
Reviewed on Sep 12, 2025
Review provided by G2
What do you like best about the product?
Powerful funnels, retention, and pathing that surface the “why” behind user behavior fast.
Cohorting is effortless: build segments off any event/property and reuse them across charts.
Journeys and “Stickiness” make it easy to spot aha moments and drop-off points.
Solid integrations (warehouse + CDPs) and governance tools to keep events/taxonomy clean.
Cohorting is effortless: build segments off any event/property and reuse them across charts.
Journeys and “Stickiness” make it easy to spot aha moments and drop-off points.
Solid integrations (warehouse + CDPs) and governance tools to keep events/taxonomy clean.
What do you dislike about the product?
Learning curve: advanced charts and properties take time to master.
Cost can scale quickly with event volume and seats.
Occasional friction in chart/dashboard permissions and naming consistency.
Experiment features are improving but still trail best-in-class A/B platforms for depth.
Cost can scale quickly with event volume and seats.
Occasional friction in chart/dashboard permissions and naming consistency.
Experiment features are improving but still trail best-in-class A/B platforms for depth.
What problems is the product solving and how is that benefiting you?
Self-serve product analytics: funnels, retention, and pathing without waiting on data teams. Benefit: faster decisions and fewer ad hoc SQL requests.
Activation and lifecycle insights: cohorts and journeys reveal drop-offs and aha moments by segment. Benefit: higher conversion and retention.
Unified metrics and governance: consistent event taxonomy plus warehouse/CDP integrations. Benefit: trusted source of truth and end-to-end visibility.
Activation and lifecycle insights: cohorts and journeys reveal drop-offs and aha moments by segment. Benefit: higher conversion and retention.
Unified metrics and governance: consistent event taxonomy plus warehouse/CDP integrations. Benefit: trusted source of truth and end-to-end visibility.
Devin G.
Helpful dashboard of all analytics data clearly visualized but many toggles
Reviewed on Sep 11, 2025
Review provided by G2
What do you like best about the product?
There are many different variations of how to visualize our business metrics data that is helpful with technical and non-technical users. Customer support is helpful too with any questions and integrates nicely with existing metric data. Dashboards I create on Amplitude are shown many times to my team to help guide decisions.
What do you dislike about the product?
Amplitude has very many toggles that requires a steeper learning curve in order to create dashboards. The options are great but the ability to have a simplified view of all data is lacking to be able to quickly visualize metrics.
What problems is the product solving and how is that benefiting you?
Visualizing metrics data that is gathered in near real-time that I can show to my team. Filterable options are helpful too among the different monitors options and queries.
Yu Z.
Like/Dislike about Amplitude - a review from Amazon Music user
Reviewed on Sep 09, 2025
Review provided by G2
What do you like best about the product?
User-friendly interface and intuitive visualization tools
Powerful user behavior tracking and funnel analysis
Cohort analysis capabilities
Real-time data processing
Easy event tracking implementation
Good documentation and customer support
Ability to create custom metrics and events
Collaboration features for teams
Powerful user behavior tracking and funnel analysis
Cohort analysis capabilities
Real-time data processing
Easy event tracking implementation
Good documentation and customer support
Ability to create custom metrics and events
Collaboration features for teams
What do you dislike about the product?
Can be expensive for larger data volumes
Query performance can slow down with complex analyses
Learning curve for advanced features
Limited data export options
Some features require higher-tier plans
SQL functionality is somewhat limited compared to pure analytics databases
Data retention policies may be restrictive
Some users report occasional UI lag with large datasets
Note: I should mention that I don't directly use Amplitude Analytics, so this is based on general user feedback and reviews. Your experience might vary depending on your specific use case and needs.
Query performance can slow down with complex analyses
Learning curve for advanced features
Limited data export options
Some features require higher-tier plans
SQL functionality is somewhat limited compared to pure analytics databases
Data retention policies may be restrictive
Some users report occasional UI lag with large datasets
Note: I should mention that I don't directly use Amplitude Analytics, so this is based on general user feedback and reviews. Your experience might vary depending on your specific use case and needs.
What problems is the product solving and how is that benefiting you?
Track A/B experiment data.
Nate S.
Amplitude is best in class
Reviewed on Sep 09, 2025
Review provided by G2
What do you like best about the product?
Amplitude was super easy to setup and have been a great tool for us to analyze our product. We leverage it every day and have a number of reports that we look at daily.
What do you dislike about the product?
So far we have not seen very many downsides to using the product. Satisfied customer!
What problems is the product solving and how is that benefiting you?
User tracking, customer support
Construction
Easy to understand, insights I need!
Reviewed on Sep 09, 2025
Review provided by G2
What do you like best about the product?
I don't have extensive experience working with data tools, however whenever I use Amplitude I am able to quickly get the answers I need, and I find it very easy to navigate.
What do you dislike about the product?
Not much to dislike, it's so easy to navigate and they have so many helpful tool tips.
What problems is the product solving and how is that benefiting you?
I need further insights into user behaviour, and to be able to segment clearly. Amplitude does this all very quickly and easily.