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    Amplitude Digital Analytics Platform

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    Deployed on AWS
    Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
    4.5

    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    • See and understand customer behavior
    • Predict which actions lead to business outcomes
    • Adapt each experience to maximize impact

    Amplitude Products:

    • Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
    • AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
    • Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
    • Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
    • Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
    • Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Self-improving products - Move from understanding what's happening to constantly improving what's possible.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Trust Center

    Trust Center
    Access real-time vendor security and compliance information through their Trust Center powered by Drata. Review certifications and security standards before purchase.

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50 Million Events Included
    $80,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    Vendor refund policy

    Contact us

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In eCommerce, Data Analytics
    Top
    10
    In Analytics, eCommerce
    Top
    25
    In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Real-time Analytics and Insights
    Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
    AI-powered Monitoring and Insights
    Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
    Experimentation Framework
    Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
    Session Replay and Visual Analysis
    Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
    Customer Data Activation
    Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
    User Interaction Visualization
    Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
    Session Replay Technology
    Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
    Customer Journey Analysis
    End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
    Impact Quantification Engine
    Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
    AI-Powered Analytics Platform
    Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
    Automatic Event Capture
    Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
    Real-time Data Analysis
    Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
    Streaming Data Pipeline
    Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
    Cross-platform User Tracking
    Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
    Automated Data Integration
    Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

     Info
    4.5
    2767 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    68%
    29%
    2%
    0%
    0%
    5 AWS reviews
    |
    2762 external reviews
    External reviews are from G2  and PeerSpot .
    Larissa M.

    Powerful Analytics with Room for UI Improvement

    Reviewed on Mar 23, 2026
    Review provided by G2
    What do you like best about the product?
    I really like that Amplitude Analytics has great, updated, and easy-to-manage dashboards. These dashboards help me understand where we are and where we need to go. They assist in understanding each feature and event usage, which is useful for predicting or analyzing user problems and solutions.
    What do you dislike about the product?
    The user interface could be enhanced to be more friendly or intuitive. Sometimes buttons aren't intuitive, and we spend a lot of time trying to understand where to go to do something. Also, AI could help debug things. Some words on buttons and journeys are not optimized for usage when creating dashboards or graphs.
    What problems is the product solving and how is that benefiting you?
    I use Amplitude Analytics to analyze front-end usage, measure event usage, predict next steps, and understand user problems with updated and easy-to-manage dashboards.
    Brian B.

    Detailed Insights into User Behavior and Trends

    Reviewed on Mar 17, 2026
    Review provided by G2
    What do you like best about the product?
    A very detailed platform that provides clear insight into user behavior and trends.
    What do you dislike about the product?
    So far, I haven’t come across much to dislike about it.
    What problems is the product solving and how is that benefiting you?
    Real-time visibility into user actions for troubleshooting purposes.
    Jamie P.

    Great Data Visualization

    Reviewed on Mar 17, 2026
    Review provided by G2
    What do you like best about the product?
    Visualization data and all the bells and whistles.
    What do you dislike about the product?
    Complexity of the tools and need high level training.
    What problems is the product solving and how is that benefiting you?
    Especially with AI I can now easily make charts without skills
    Financial Services

    Speedy UI and Beautiful Charts That Make Data Easy to Read

    Reviewed on Mar 17, 2026
    Review provided by G2
    What do you like best about the product?
    Very speedy UI, very attractive charts options which makes reading data easier (much more visually appealing than tableau)
    What do you dislike about the product?
    Quite a steep learning curve, not very intuitive
    What problems is the product solving and how is that benefiting you?
    It's our main source of truth for user behaviour monitoring on our website, great for performance marketing
    Luuk K.

    Easy Overview Setup in Amplitude, but Trackable Features Feel Limiting

    Reviewed on Mar 17, 2026
    Review provided by G2
    What do you like best about the product?
    I really like how easy it is to set up a new overview in Amplitude
    What do you dislike about the product?
    You're very reliable on the trackable features you have in your system.
    What problems is the product solving and how is that benefiting you?
    to be able to analyse our different user stories
    View all reviews