Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Software as a Service (SaaS)
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
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Ease of use
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AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Arak C.
Responsive Interface, Easy Integration
Reviewed on Feb 21, 2026
Review provided by G2
What do you like best about the product?
I like the interface a lot—it’s clean, very responsive, and works fast. The JS SDK is also straightforward to implement and use, which makes integration easy. They offer solid reporting capabilities with templates, so it’s simple to set things up and track what I need. Funnel tracking is well done too, and you can add custom events there that match specific criteria.
What do you dislike about the product?
Before the JS SDK was not that great out of the box so you have to implement web page visit tracking yourself, but looking now at it, they fixed it already
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track visitor actions and reliably collect events, including custom ones. Its event-based system makes it easy for me to search through the data and generate reports, so I can access specific user profiles, see the exact actions they performed, and track sales funnels.
DIMANSON P.
Excellent Tool for Behavioral Analytics and Backend Integration
Reviewed on Feb 20, 2026
Review provided by G2
What do you like best about the product?
The behavioral analysis is powerful, and the granularity of event tracking is exceptional. It is very easy to integrate via REST APIs and SDKs, which is a huge plus for automation and backend workflows.
What do you dislike about the product?
The learning curve can be quite steep for non-technical team members. Additionally, the pricing model can scale very quickly as event volume increases.
What problems is the product solving and how is that benefiting you?
We use Amplitude to identify user drop-off points in our conversion funnels. This allows us to make data-driven decisions to optimize the user journey and significantly improve our conversion rates.
Praveen G.
Powerful Yet Slightly Complex Product Analytics Tool
Reviewed on Feb 19, 2026
Review provided by G2
What do you like best about the product?
What I like most about Amplitude Analytics is how straightforward it is to understand user behavior. The funnel, retention, and segmentation reports make it easy to see where users drop off and what’s driving engagement. It’s a powerful tool, but it still feels accessible for non-technical teams, since you can get meaningful insights without needing SQL.
What do you dislike about the product?
One downside of Amplitude Analytics is that it can feel overwhelming at first because of the sheer number of features and reports available. There’s definitely a learning curve, particularly when it comes to setting up events correctly and making sure everything is tracked the way you intend.
What problems is the product solving and how is that benefiting you?
For my business requirements, I track daily sales of credit cards and its day on day trends of sales and savings account spending, deposit and so on with the help of Amplitude.
Alfredo B.
Customizable Data Makes Marketing Analysis a Breeze
Reviewed on Feb 13, 2026
Review provided by G2
What do you like best about the product?
I like Amplitude Analytics because it allows me to track all of our marketing efforts efficiently, especially from our organic channels. The ability to customize data sources and create different visuals really helps in sharing meaningful data. I also appreciate the marketing analytics section where I can see top-level metrics and AI visibility reports, making it easier to analyze data from an SEO perspective.
What do you dislike about the product?
One thing that's a bit complicated is the number of events and filters available. It takes a lot of sorting to get what you need. I believe the initial setup wasn't the easiest due to the amount of data points we had.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track our marketing efforts. It solves the problem of displaying data in a comprehensible way for everyone, with customizable sources and visuals. I especially appreciate the marketing analytics and AI visibility reports for SEO analysis.
Suneet S.
Easy Visualization with Stellar Flexibility
Reviewed on Feb 13, 2026
Review provided by G2
What do you like best about the product?
I appreciate the huge functionality of Amplitude Analytics, like visualizing our events on a daily or monthly basis with the ability to filter by properties and group them. I love that it provides a private workspace and lets me share it with anyone anytime. It's easy to use, and I can create a variety of charts or graphs which makes setting it up a breeze, and the documentation is well done. It's super easy to visualize my event data based on different values and frequencies.
What do you dislike about the product?
I don't like finding device IDs from Amplitude Analytics. We don't know what our device ID is in Amplitude, so maybe it could use similar ID or name kinds.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics gives us huge functionality like visualizing event data on a daily or monthly basis. We can filter and group data easily. It also provides a private workspace and easy sharing, and it's really intuitive to set up.