Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
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25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Anonymous
Intuitive Platform with Powerful AI, Some Learning Curve
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
I truly appreciate the ease of use with Amplitude Analytics. The platform is very intuitive and allows for a high degree of self-service. I also find the latest AI agents to be incredibly powerful. They navigate very well through a clean event taxonomy, accurately understanding what's happening on the website, and provide the right responses and insights.
What do you dislike about the product?
One thing that the AI agent has caused in terms of self-service within the organization is that people who are less literate with data analysis are now digging into the data and finding insights. But given that they don't have the necessary context or a critical understanding and judgment of the data itself, sometimes they're making the wrong conclusions. I think this is an opportunity where the AI agent could actually coach users on how to view that piece of data, all in the context of the organization and the product itself.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics provides real-time access to website data, making it easier to see what behavior is happening.
Financial Services
Behavioral Cohorts Make Funnel Insights Fast and Self-Serve
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
The behavioral cohorts are what keep me coming back. I can actually see how different user groups move through the funnel instead of just guessing. Setting up charts is fast once you know your way around, and the fact that I don't need to bug an analyst every time I want to slice the data differently is huge for someone working solo.
What do you dislike about the product?
The learning curve is real. The first few weeks I felt like I was clicking around hoping I'd stumble onto the right view, and some of the more powerful stuff is buried where you'd never think to look. Pricing also climbs fast once your event volume grows, so it's not something I'd casually recommend to a small team without warning them about that first.
What problems is the product solving and how is that benefiting you?
Mainly it's killed a lot of the back and forth guesswork about where users drop off. Before, I was piecing together a story from a few different reports and a gut feeling. Now I can point to the exact step where people bail and actually do something about it. That's saved me from shipping changes based on assumptions that turned out to be wrong, and it makes the case to leadership a lot easier when I've got the funnel right there to show them.
Health, Wellness and Fitness
Comfortable, Easy Event Review Experience
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
Overall, it was comfortable to review the events.
What do you dislike about the product?
Hard time copying the data for the purposes of using in other places, if the whole or partial log is needed
What problems is the product solving and how is that benefiting you?
Tracking and reporting the existing metrics and setting up the new ones
Anonymous
Flexible Analytics with Room for UI Improvement
Reviewed on Jun 15, 2026
Review provided by G2
What do you like best about the product?
I appreciate Amplitude Analytics for its flexibility, allowing me to do a lot more than other tools I've used. Also, the documentation is very well done, so whenever I have a question on how to build something, I'm sure I'll be able to find the answer. I often use it to make sense of data flow and create visualizations that are easily readable for non-technical stakeholders and patch up things not available in other web tracking tools.
What do you dislike about the product?
I don't really find the UI of switching between dashboards and spaces very convenient. It's not very difficult, but it's also not as smooth as I would wish it to be.
What problems is the product solving and how is that benefiting you?
It helps me transform data into actionable insights, create understandable visualizations for non-technical stakeholders, and fill gaps left by other web tracking tools.
Information Technology and Services
Fast, Flexible Funnel Analysis with Powerful Cohorts and Drill-Down
Reviewed on Jun 15, 2026
Review provided by G2
What do you like best about the product?
The depth of the funnel analysis stands out. Being able to break a multi-step acquisition funnel down by device type, acquisition source, or any event property—and then immediately see exactly where conversion drops off for each segment—is genuinely faster and more flexible than anything I’ve used before. The behavioral cohort builder builds on that: once I define a cohort (for example, for a specific acquisition channel), I can reuse it across charts without having to rebuild the logic every time.
For experiment readouts where I need to compare control vs. variant across multiple funnel steps while also splitting by device, it handles the complexity cleanly. The user-level drill-down when a metric looks anomalous is also underrated; being able to move from an aggregate CVR to the actual session sequence behind it helps close investigative loops much more quickly.
For experiment readouts where I need to compare control vs. variant across multiple funnel steps while also splitting by device, it handles the complexity cleanly. The user-level drill-down when a metric looks anomalous is also underrated; being able to move from an aggregate CVR to the actual session sequence behind it helps close investigative loops much more quickly.
What do you dislike about the product?
The consent-based tracking gap isn’t surfaced anywhere in the UI. As a result, you’re effectively working with only a percentage of true traffic, but Amplitude gives you no indication that this is happening—you only notice the discrepancy when you cross-reference another source. That means every absolute number you share with a stakeholder needs a manual correction and a separate explanation, which ends up eroding confidence in the tool for anyone who isn’t close to the data.
What problems is the product solving and how is that benefiting you?
The MCP connector changes the workflow meaningfully. Rather than context-switching between your AI environment and Amplitude to pull charts, check funnel metrics, or cross-reference experiment results, you can query your actual Amplitude data conversationally — the EU residency server means it works within our data governance setup without workarounds.