Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Financial Services
Robust Analytics Tool with Room for Data Accuracy Improvements
Reviewed on Jul 17, 2026
Review provided by G2
What do you like best about the product?
I like the UI of Amplitude Analytics. It's pretty useful to understand. I appreciate the AI tools that are being incorporated into the platform. It makes the chart creation easier, especially with the MSP connector with Cloud, making it so easy to build new charts.
What do you dislike about the product?
I'm not sure if sometimes the numbers are accurate, or it could be related to the user browsers. Metrics that are not matching at all. I would like to get some kind of health dashboard, a health status checkbook. The initial setup was a little bit difficult with WordPress, but then it became easier as we understood the product more.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user journeys, track conversion funnels, identify which buttons are clicked, and perform sanity checks across platforms.
Leisure, Travel & Tourism
Intuitive Interface with Effortless Setup, Minor Mapping Hiccups
Reviewed on Jul 17, 2026
Review provided by G2
What do you like best about the product?
I think Amplitude Analytics has an easy-to-use interface. Once you know what the UI looks like and what the different features are, it becomes easy to get the data you want without manually querying it. It's also easy to maintain and track data over time. Unlike SQL, where you have to repeat the queries multiple times, once set up in Amplitude Analytics, it keeps tracking it forever. We don't have to worry about data flow and stuff like that since all the dirty things are handled at the back end. Setup-wise, it's very easy too. You don't have to get permissions to individual data, so setting it up is straightforward.
What do you dislike about the product?
I think the mapping, you know, so right now, if you don't know what's the right mapping for, like, a particular event on the SQL tables back to Amplitude Analytics, then your life becomes very challenging. So then it all depends on, like, legacy knowledge. You reach out to your team to understand what's the right event to use. I feel like that knowledge base could be maintained in a better way for users who come to Amplitude after using their SQL database. It should be easy for them to sort of get the data they want rather than knowing what the right event is every time they try to pull data. I feel like that's the biggest hindrance that I have faced in my work.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track web data easily to check numbers for product page traffic. Its interface is user-friendly, so I can get the data without manual querying and track it over time. It automatically handles data flow and backend issues.
Banking
Fast, Reliable KPI Tracking and Shareable Dashboards with Amplitude Analytics
Reviewed on Jul 16, 2026
Review provided by G2
What do you like best about the product?
What I like most about Amplitude Analytics is how quickly it helps me turn product questions into clear KPI tracking and shareable dashboards. The UI is easy to get started with, and the custom chart builder makes it straightforward to create the exact views we need instead of being forced into a one-size-fits-all report. That saves time each week and helps keep stakeholders aligned. I also appreciate the breadth of KPIs available out of the box, which makes it easier to standardize reporting and spot performance changes early. Overall, it’s been reliable for our day-to-day analysis, fits smoothly into our workflow through integrations, and the time saved with faster self-serve reporting makes the ROI feel worthwhile.
What do you dislike about the product?
What I dislike about Amplitude Analytics is that performance can feel slow at times—larger queries, complex dashboards, or switching between reports can lag, which breaks flow when you’re trying to iterate quickly. While the UI is generally approachable, some advanced chart customization and KPI setup can take extra clicks or digging through menus compared with how “simple” it feels at the start. Integrations work, but getting everything configured cleanly (and keeping tracking consistent across tools) can require more ongoing effort than expected. Pricing can also be hard to justify as usage scales, especially if only a subset of features are used regularly, which impacts perceived ROI. Support and onboarding are fine overall, but when performance or tracking issues come up, it can take longer than you’d like to diagnose root causes and confirm the right implementation.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics is solving the problem of turning raw product/event data into clear, trustworthy answers about what users are doing and how key metrics are trending. It gives us a consistent set of KPIs and flexible reporting so we can monitor activation, retention, and engagement without building everything from scratch. The biggest benefit is speed and alignment: teams can self-serve insights, create custom charts/dashboards for the metrics that matter, and quickly share a single source of truth for performance—reducing back-and-forth and helping us make faster product decisions.
Mridul J.
Real User Insights That Help Us Ship Smarter Features
Reviewed on Jul 16, 2026
Review provided by G2
What do you like best about the product?
It gives real insights into user data and help you ship features that only makes sense
What do you dislike about the product?
Funnels cz user can take different paths to reach a goal so data gets skewed
What problems is the product solving and how is that benefiting you?
Pretty simple actually, it is making life of small teams easy with data visibility. You can track your users, see their sessions and their AI is also effective. You can ask questions to it directly like why was this event did not trigger and you might learn that it was disabled at that time because of sone other event or something like that. Which is great!!
Laura L.
Easy to Use for Non-Technical Teams, with Straightforward AI Features
Reviewed on Jul 16, 2026
Review provided by G2
What do you like best about the product?
It’s easy to use, even for non-technical people, and the AI features are straightforward to use as well.
What do you dislike about the product?
Large task to ensure the taxonomy is correct. Also the AI function sometimes can cause panic without knowing the full scope
What problems is the product solving and how is that benefiting you?
the customer journey and making people more data literate and self servability.