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    Amplitude Digital Analytics Platform

     Info
    Do you know how your digital products drive your business? With Amplitude, now you know. Amplitude is a unified system that brings together an entirely new depth of customer understanding with the speed of action to optimize experiences in the moment.
    Listing Thumbnail

    Amplitude Digital Analytics Platform

     Info

    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Analytics Platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    • See and understand customer behavior
    • Predict which actions lead to business outcomes
    • Adapt each experience to maximize impact

    Amplitude Products: Analytics Accelerate product decisions & actions that drive growth with the #1 product analytics solution.

    Experiment Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.

    Recommend Create and push behavioral audiences across the stack or take personalization further with predictive segmentation and recommendations.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Cross-functional data access - Increases decision quality and velocity with high adoption across all teams.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for any usage exceeds the entitle amount or not covered in the contract. These charges will be applied on top of the contract price. If you choose not to renew or replace your contract before it ends, access to your entitlements will expire.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50M Events Included = $80,000
    $80,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Support

    Vendor support

    Developer docs that outline how to set up Amplitude are found at developers.amplitude.com. Instructions for how to use our features for end users are present at help.amplitude.com. Users can engage with each other for help at community.amplitude.com. AWS-Sales@Amplitude.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

     Info
    Top
    10
    In eCommerce
    Top
    10
    In Analytics
    Top
    25
    In Analytic Platforms

    Customer reviews

     Info
    AI generated sentiment from actual customer reviews on AWS and G2
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Behavioral Analytics
    Provides a 360-degree view of user journey and enables answering simple and complex questions about customer behavior
    Cross-Functional Collaboration
    Increases decision quality and velocity with high adoption of the analytics platform across all teams
    Integrated Analytics and Personalization
    Enables continuous innovation with a fully-integrated analytics and personalization suite
    Predictive Segmentation and Recommendations
    Allows creating and pushing behavioral audiences across the stack or taking personalization further with predictive segmentation and recommendations
    Experimentation
    Determines and delivers the best experiences faster with an experimentation solution powered by analytics and customer behavior
    Behavioral Analytics
    Analyze customer behaviors, feelings, and intent at every touchpoint in their journey
    Conversion Rate Optimization
    Take the guesswork out of eCommerce conversion rate optimization and make smarter, faster decisions that drive online sales
    Product Optimization
    Unlock the full picture of user behavior to help product teams find 'aha!' moments and ship better products that maximize engagement and growth
    Insights Visualization
    Empower your team with rich visualizations to help answer the questions internal stakeholders are asking
    Cross-Channel Monitoring
    Monitor behavior across every digital channel including web, eCommerce, and mobile apps
    Automated Data Capture
    Autocapture provides granularity into every single digital interaction along the customer journey without additional engineering.
    Comprehensive Digital Behavioral Data
    Heap combines the most comprehensive digital behavioral data with powerful data science to deliver a complete platform to drive continuous experimentation and innovation.
    Real-time Data Access and Analysis
    Data Engine delivers instant access to high quality, trusted data, enabling users to uncover blind spots in their business and explore and analyze all their data in real-time.
    Automated Insights Generation
    Heap Illuminate automatically mines the behavioral data, uncovering unique insights only achievable from a complete, accurate and always up-to-date streaming data set.
    Streamlined Workflows and Automated Data Pipelines
    Users can quickly answer questions and act on their insights in their chosen tools or data warehouse via streamlined workflows and fully automated data pipelines.

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

     Info
    0 ratings
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    0 AWS reviews
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    2254 external reviews
    External reviews are sourced from G2  and are not included in the star rating for this product.
    Consulting

    Easier than google analytics

    Reviewed on Feb 04, 2025
    Review provided by G2
    What do you like best about the product?
    It has a better interface and utils compared to ga4
    What do you dislike about the product?
    It doesn't have a lot of tutorials in the form of video
    What problems is the product solving and how is that benefiting you?
    Web analytics tracking and marketing to users. Knowing which cohorts to retarget
    Financial Services

    Used only in certain occasions

    Reviewed on Feb 04, 2025
    Review provided by G2
    What do you like best about the product?
    It was helpful for tracking user interactions ong pages I created for my company. After the analysis, I was able to identify which elements were more interesting. specific landin
    What do you dislike about the product?
    After analyzing user behavior, I had to draw my own conclusions about how to modify the websites better to achieve better results.
    What problems is the product solving and how is that benefiting you?
    Understanding user behavior makes a more effective call to action. For instance, we found out that placing a video right before the call to action button increased the number of interactions
    Information Technology and Services

    Amplitude is helpful for data funnels and measuring impact with EPs

    Reviewed on Feb 03, 2025
    Review provided by G2
    What do you like best about the product?
    Amplitude is a great tool for analyzing user behavior and product metrics, which is something I find useful as a product manager! What stands out to me is its ability to provide deep insights into how users interact with a product or service. The user-centric approach and the flexibility it offers for segmenting data and tracking user journeys are powerful. Plus, its cohort analysis and retention features can help teams make data-driven decisions to improve user engagement and growth.
    Also, I use Amplitude to plug in experiment data, which is crucial to help me understand the impact on metrics for control and treatment groups. It's easy to use and I use it fairly frequently. Customer support got back when I had a question on the stat. sig indicator.
    What do you dislike about the product?
    It would be nice if there were more training videos and educational tools to help me learn about all the ways to analyze data.
    What problems is the product solving and how is that benefiting you?
    Users are abandoning their carts and not completing the checkout process. Amplitude allows me to track how users move through the checkout process, from adding items to the cart all the way to purchase completion. I can see where they drop off, whether it’s at the payment stage, form filling, or shipping selection. This level of visibility helps me understand which steps in the checkout process are causing friction or confusion, allowing me to prioritize fixes that can reduce cart abandonment and increase conversion rates.
    Dan-Gabriel N.

    Easy and Powerful Analytics

    Reviewed on Jan 31, 2025
    Review provided by G2
    What do you like best about the product?
    I like the intuitive the interface, the real-time dashboards and the segmentation tools helping yo to dive into specific behaviors to make data-driven decisions.
    What do you dislike about the product?
    The pricing and some advanced features are quite hard to understand at first.
    What problems is the product solving and how is that benefiting you?
    Real-time insights into user behavior and segmentation
    Computer Software

    Amplitude: Must-Have Tool for User Engagement, Backed by Stellar Support

    Reviewed on Jan 30, 2025
    Review provided by G2
    What do you like best about the product?
    Amplitude Analytics is a highly flexible tool that enables you to track key user engagement points, providing deep insights into user behavior. It’s invaluable for measuring stickiness, retention, feature adoption, and more. Given how crucial user engagement is for any SaaS business, Amplitude simplifies tracking and reporting, making it an essential daily tool. Plus, its AI-powered help center answers most questions instantly, and for anything else, the responsive support team is always there to assist.
    What do you dislike about the product?
    One challenge with Amplitude Analytics is that you need to carefully plan your implementation before you start tracking data, as cleaning things up retroactively can be difficult or even impossible. While Amplitude provides good out of the box visualization tools, customization options are somewhat limited. However, you can export the data and connect it to more advanced visualization tools for greater flexibility.
    What problems is the product solving and how is that benefiting you?
    - Evaluating Feature Adoption
    - Looking at critical metrics like stickiness, retention, and much more
    - Looking at overall user engagment and activity
    View all reviews