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    Amplitude Digital Analytics Platform

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    Deployed on AWS
    Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
    4.5

    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    • See and understand customer behavior
    • Predict which actions lead to business outcomes
    • Adapt each experience to maximize impact

    Amplitude Products:

    • Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
    • AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
    • Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
    • Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
    • Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
    • Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Self-improving products - Move from understanding what's happening to constantly improving what's possible.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50 Million Events Included
    $80,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    Vendor refund policy

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In eCommerce, Data Analytics
    Top
    10
    In Analytics, eCommerce
    Top
    25
    In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Real-time Analytics and Insights
    Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
    AI-powered Monitoring and Insights
    Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
    Experimentation Framework
    Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
    Session Replay and Visual Analysis
    Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
    Customer Data Activation
    Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
    User Interaction Visualization
    Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
    Session Replay Technology
    Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
    Customer Journey Analysis
    End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
    Impact Quantification Engine
    Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
    AI-Powered Analytics Platform
    Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
    Automatic Event Capture
    Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
    Real-time Data Analysis
    Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
    Streaming Data Pipeline
    Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
    Cross-platform User Tracking
    Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
    Automated Data Integration
    Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

     Info
    4.5
    2961 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    67%
    29%
    2%
    1%
    1%
    5 AWS reviews
    |
    2956 external reviews
    External reviews are from G2  and PeerSpot .
    Mohamed H.

    Self-serve analytics that lets PMs move fast without engineering

    Reviewed on Jul 27, 2026
    Review provided by G2
    What do you like best about the product?
    The event-based model is the biggest win. As a PM I can build funnels, retention charts, and user segmentation myself without waiting on engineering, which massively speeds up how fast we can answer product questions. The identify() call with derived user properties lets me slice users by tier and behavior cleanly, and session replay has been genuinely useful for spotting exactly where users drop off in a flow. Dashboards are also easy to share with stakeholders.
    What do you dislike about the product?
    Governance is the weak spot. Running events across more than one app exposed how much manual discipline the tracking plan needs to stay clean, and the tooling for enforcing naming conventions across teams could be stronger. Query performance on long lookback windows can drag, and some of the more advanced chart configurations have a real learning curve, so non-analysts on the team struggle to build their own reports without help.
    What problems is the product solving and how is that benefiting you?
    It gave us real KPI baselines we never had before, things like deposit-to-invest conversion, weekday active users, and error categorization, so decisions stop being guesswork. My approach now is to instrument first and then move the number, and Amplitude is what makes that possible. It's central to how we prioritize the roadmap and how we check whether features we ship actually get used instead of just assuming they do. Having self-serve access to that data means product questions get answered in minutes rather than waiting days on an engineering pull.
    sreenivasan p.

    Mobile user actions

    Reviewed on Jul 25, 2026
    Review provided by G2
    What do you like best about the product?
    I use Amplitude Analytics to review user logs, which helps me debug issues because it records every action in the backend. It’s straightforward to troubleshoot since I can quickly see where a user might be getting stuck by looking through Amplitude’s logs. The UI is clean and simple, and I can generate graphs based on events when I need to. I also like how Amplitude clearly separates events and properties, which makes it easier for me to identify and resolve problems. For example, I can click on an event name and immediately see properties like title, CTA, date, and time, which keeps everything clear. We also integrate Amplitude Analytics with our automation framework, and that setup works very nicely. It did take some time at first to understand how everything fits together, but now it feels very simple to use, especially compared to Elastic Search.
    What do you dislike about the product?
    I find that Amplitude Analytics takes too long (30 to 60 seconds) to get logs after clicking on the CTA. I wish the logs could be obtained immediately or within 10 seconds.
    What problems is the product solving and how is that benefiting you?
    I use Amplitude Analytics to log user actions and debug issues more easily. It’s especially helpful when users get stuck, because I can review their actions in the backend and understand what happened.
    Computer Software

    Highly Customizable Dashboards and Handy Scheduled Data Emails

    Reviewed on Jul 23, 2026
    Review provided by G2
    What do you like best about the product?
    I like that I am able to create dashboards and modify the dashboards to the specificity that I am looking for. I also like the fact that I can scheduled recurring emails with the downloaded data that I need.
    What do you dislike about the product?
    We have a lot of data points, so I wish it was easier to search for what I need. The AI agent could also be more helpful. I wish that I can describe what dashboard and data set I need to the AI agent and then they can set up a framework or a draft.
    What problems is the product solving and how is that benefiting you?
    There are several user and usage reports within our internal data platform that we are unable to get through the normal end user UI. Amplitude allows me a fairly easy way to pull the data I need and send to clients or share internally.
    Rian F.

    Powerful Tool with Amazing Charting, But Pricey

    Reviewed on Jul 23, 2026
    Review provided by G2
    What do you like best about the product?
    I love its powerful charting ability, and I'm also recently enjoying its agentic tooling where you can tell it what kind of a chart to make, and it'll go and make it for you.
    What do you dislike about the product?
    It's quite expensive, which isn't necessarily bad, but sometimes there are features that seem pretty basic that I don't have because of my pricing tier. Cohorts, for example, is a good one.
    What problems is the product solving and how is that benefiting you?
    I use Amplitude Analytics to slice and dice data collected via Segment, helping me understand customer behavior in aggregate on our platforms.
    Isabella V.

    Streamlined User Insights with Minor Export Hiccups

    Reviewed on Jul 22, 2026
    Review provided by G2
    What do you like best about the product?
    I think one of my favorite things about Amplitude Analytics is the AI robot. It really simplifies work a lot for me by helping make charts and triggering enough time. I also really like how friendly it can be.
    What do you dislike about the product?
    I think it would be very helpful when exporting a dashboard if it was more efficient. Sometimes when you download it as a PDF, the dimensions cut off, and that's not always working well. Another challenge is the standardization of events and properties because of misalignments between event planning and usage. Some events have different nomenclatures like snake case or Pascal case, making it complicated to understand. It would be more efficient to create more properties for events.
    What problems is the product solving and how is that benefiting you?
    I use Amplitude Analytics to understand user behavior by segmenting interests and tracking drop-offs. It helps us refine strategies and communicate better by analyzing funnels and user paths.
    View all reviews