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    Amplitude Digital Analytics Platform

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    Deployed on AWS
    Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
    4.5

    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    • See and understand customer behavior
    • Predict which actions lead to business outcomes
    • Adapt each experience to maximize impact

    Amplitude Products:

    • Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
    • AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
    • Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
    • Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
    • Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
    • Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Self-improving products - Move from understanding what's happening to constantly improving what's possible.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

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    Multi-product solutions

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    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
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    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50 Million Events Included
    $80,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    AI Insights

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    Dimensions summary

    This listing uses a contract model built around two dimensions. The Amplitude Growth Package is your base commitment. It includes up to 50 million events, which are counted each time a user takes a tracked action in your product. The Additional Event Volume dimension is an add-on. You buy it when your usage grows past the 50 million events covered by the base package. Together, the base package sets your starting capacity, and the add-on lets you scale event volume as your tracking needs increase over the contract term.

    Top-of-mind questions for buyers

    An event is any tracked action a user takes in your product, such as a button click, page view, signup, or purchase. Each tracked action counts once. One user can generate many events in a month, so your event count reflects total tracked interactions across your product.
    The Amplitude Growth Package includes up to 50 million events. Once your tracked events exceed that amount, you cover the overflow through the Additional Event Volume dimension. You buy this add-on to extend your capacity, so both dimensions appear on the same contract as your tracking needs grow.
    The Amplitude Growth Package sets your base cost and covers up to 50 million events. Additional Event Volume becomes the driver once you consistently exceed that included amount. Both charges apply together on one contract. Teams staying within 50 million events see cost driven mainly by the base package.
    amplitude.com
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    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In eCommerce, Data Analytics
    Top
    10
    In Analytics, eCommerce
    Top
    25
    In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Real-time Analytics and Insights
    Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
    AI-powered Monitoring and Insights
    Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent action without manual intervention.
    Experimentation Framework
    Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
    Session Replay and Visual Analysis
    Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
    Customer Data Activation
    Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
    User Interaction Visualization
    Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
    Session Replay and Recording
    Ability to replay individual user sessions with mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
    Customer Journey Analysis
    Tracking and visualization of complete customer journeys from entry to exit across digital touchpoints to identify opportunities, frustrations, and audience segment-specific patterns.
    Business Impact Measurement
    Quantification of user experience impact on key business metrics including conversion rate, revenue, site and app performance, and overall user experience outcomes.
    AI-Powered Analytics Platform
    Scalable and flexible artificial intelligence-powered platform designed to provide deep understanding of complete online customer journeys and digital experience insights.
    Automatic Event Capture
    Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
    Real-time Data Analysis
    Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
    Streaming Data Pipeline
    Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
    Cross-platform Behavioral Tracking
    Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
    Automated Data Integration
    Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

     Info
    4.5
    2990 ratings
    5 star
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    1 star
    67%
    29%
    2%
    1%
    1%
    5 AWS reviews
    |
    2985 external reviews
    External reviews are from G2  and PeerSpot .
    Anonymous

    Effortless User Log Analysis with Amplitude Analytics

    Reviewed on Sep 10, 2026
    Review provided by G2
    What do you like best about the product?
    I really like that Amplitude Analytics makes understanding user logs straightforward, even for someone without a background in similar applications. It's easy to search for specific logs and activities, and I know that fetching data to create graphs or integrating it with other software is simple too. I find the research function especially useful for searching and highlighting specific logs and activities. The session replays are another aspect I find really helpful. Overall, the platform is pretty easy to use, and the fact that I could start analyzing logs and activities right after logging in speaks to its user-friendliness.
    What do you dislike about the product?
    Nothing so far.
    What problems is the product solving and how is that benefiting you?
    I use Amplitude Analytics to determine account activity, subscription usage, email confirmations, and detect fraudulent behavior. It's straightforward for analyzing user logs even without prior experience, making it easier to understand user trends and activities.
    Information Technology and Services

    Intuitive, Reliable Real-Time Analytics with Smooth Visuals in Amplitude Analytics

    Reviewed on Sep 09, 2026
    Review provided by G2
    What do you like best about the product?
    I think Amplitude Analytics is a really intuitive, easy-to-use tool. The UX feels smooth, the interactions are straightforward, and finding what you need to do is usually fast and simple. The information feels reliable and real time, and I’ve never had performance issues—except occasionally with larger flows that are genuinely quite complex. Creating visuals is also a very smooth experience for both technical and non-technical users, and it gives every member of the team a lot of autonomy when it comes to exploring the company’s data.
    What do you dislike about the product?
    I think one downside is that the number of features can feel a bit overwhelming, and the search bar isn’t very clear for finding them (since it usually suggests visuals or users). Also, it would be great to have a way to see which properties are tied to different events. Either way, these are just small things that would improve the experience, not anything that would make me stop using the tool.
    What problems is the product solving and how is that benefiting you?
    The main problem this solves is making data more accessible to non-technical users, which leaves analysts with more time to focus on deeper analysis instead of constantly running queries for PMs. It also helps with experiment assignments by making the results easier to assess.
    Daniela T.

    Amplitude Analytics Makes Behavioral Insights and Funnel Analysis Fast and Actionable

    Reviewed on Sep 01, 2026
    Review provided by G2
    What do you like best about the product?
    As a Product Analytics II at Earnest, I use Amplitude Analytics to understand how users interact with our digital products and to uncover opportunities to improve the customer experience. I primarily use it to analyze user behavior, explore conversion funnels, monitor key product metrics, and identify where users may be dropping off or experiencing friction.

    Amplitude is especially useful for answering product questions quickly, validating hypotheses with behavioral data, and helping product teams make more informed decisions. I also use it to segment users, compare behavior across different groups, and understand how changes to the product impact engagement and conversion over time.
    What do you dislike about the product?
    One area that could be improved is the learning curve for some of Amplitude’s more advanced features. While the core analytics experience is fairly intuitive, building more complex analyses or understanding exactly how certain metrics and events are defined can sometimes require additional context or documentation.

    I’ve also found that as analyses become more complex, the interface can feel a bit crowded, and it isn’t always immediately obvious which approach or visualization is best for answering a particular question. More contextual guidance and clearer explanations within the product would make it easier to move from a business question to the right analysis, especially for less frequent users.

    Overall, these are relatively minor friction points rather than major limitations, but improving discoverability and guidance around advanced functionality would make the experience even better.
    What problems is the product solving and how is that benefiting you?
    Amplitude helps solve the challenge of turning large amounts of behavioral data into insights that product teams can actually act on. It allows us to understand how users move through key journeys, where they encounter friction or drop off, and how different segments engage with the product.

    For me as a product analyst, the biggest benefit is being able to answer many product questions quickly without needing to build a new analysis from scratch every time. It makes it easier to explore hypotheses, identify trends, measure the impact of product changes, and communicate findings with stakeholders through clear visualizations.

    Ultimately, it helps reduce the time between identifying a product question and getting to a data-informed answer, which supports faster and more confident decision-making.
    Recommendations to others considering the product:
    N/A
    Anonymous

    Insightful Analytics, Ideal for Strategic Decisions

    Reviewed on Sep 01, 2026
    Review provided by G2
    What do you like best about the product?
    I like that Amplitude Analytics has many prompts and that it actually understands my business. Our business is a bit complicated with many different sectors, and the detail of the prompts gives me confidence on where things actually stand. It helps me see what’s working, where my gaps are, and gives me ideas on how to improve things. The initial setup was easy, and among all the products we've tested, Amplitude Analytics is the best.
    What do you dislike about the product?
    It would be better if it could run prompts more than once per week in my plan.
    What problems is the product solving and how is that benefiting you?
    I use Amplitude Analytics to see my AI search visibility, understand how my strategies affect it, identify gaps, and get ideas on improvements. It helps me see what's working and gives me confidence on where my business actually stands.
    George R.

    Clean, Neat Interface That’s Easy to Use, but steep learning curve

    Reviewed on Sep 01, 2026
    Review provided by G2
    What do you like best about the product?
    The interface is very clean and neat, even though I still prefer the previous version of the home screen. I also like that you can create several independent tables and place them across different dashboards, which makes it easier to keep things organized.
    What do you dislike about the product?
    The data loads very slowly, and there’s a fairly steep learning curve. Also, the financial data doesn’t seem accurate.
    What problems is the product solving and how is that benefiting you?
    I use it to check our weekly data, and it makes it easy to get a clear overview.
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