Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Delivery details
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Support
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Yogesh M.
Clean, Intuitive Dashboards That Make Analytics Easy for Everyone
Reviewed on Apr 17, 2026
Review provided by G2
What do you like best about the product?
I’ve been using Amplitude and really like how clean and intuitive the dashboard feels. The UI/UX is well designed, and it’s easy to filter users, build funnels, create cohorts, and work with charts without much effort.
What stands out is how simple it is for non-tech teams to use. You don’t need deep technical knowledge to get value from it, and the third-party integrations make it easy to fit into your workflow.
Overall, it’s a powerful and user-friendly analytics tool.
What stands out is how simple it is for non-tech teams to use. You don’t need deep technical knowledge to get value from it, and the third-party integrations make it easy to fit into your workflow.
Overall, it’s a powerful and user-friendly analytics tool.
What do you dislike about the product?
Issue is pricing. As your data grows, costs can increase quite fast, which makes it less friendly for startups or teams trying to stay lean.
Overall, it’s great for ease of use, but can feel restrictive and expensive as you scale.
Overall, it’s great for ease of use, but can feel restrictive and expensive as you scale.
What problems is the product solving and how is that benefiting you?
The biggest benefit is clarity. I can quickly see what’s working and what’s not without relying too much on developers or raw data. It helps in making faster product decisions, improving user experience, and identifying growth opportunities based on real user behavior instead of assumptions.
Alexa N.
Great for Marketing Attribution and Understanding the User Journey
Reviewed on Apr 16, 2026
Review provided by G2
What do you like best about the product?
Great for marketing attribution and user journey
What do you dislike about the product?
Sometimes slow to load but resolves pretty quick
What problems is the product solving and how is that benefiting you?
Marketing attribution and washboarding
Chedy U.
Empowers Teams with Intuitive UI and Real-Time Insights
Reviewed on Apr 14, 2026
Review provided by G2
What do you like best about the product?
I like Amplitude Analytics for its easy UI, which empowers stakeholders to self-serve data. It has robust funnel reporting capabilities and allows for easy data management as an admin. I appreciate the 'No SQL self-serve' feature that means once event tracking is set up, there's no need to depend on technical team members for analyses. The real-time visibility is great; events come in live, and teams can troubleshoot issues quickly for fast decision-making. Additionally, the intuitive UI makes it easy to drill down data, and the charts function as expected. The initial setup was also easy for me, particularly because I had previous experience with the tool.
What do you dislike about the product?
If events aren't implemented correctly with a proper schema, this can complicate Amplitude Analytics as a reporting tool so the admin needs to be on top of managing the flow/ingestion of data.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics offers an easy UI for stakeholders to self-serve data, robust funnel reporting, and a intuitive UI to drill down data. Real-time visibility allows quick troubleshooting and speedy decision-making. No SQL self-serve means I don't depend on technical team members.
Anya Z.
AI-Driven Insights with Room for Customization
Reviewed on Apr 13, 2026
Review provided by G2
What do you like best about the product?
I like the built-in AI feature in Amplitude Analytics because it allows me to get answers faster. It helps me find solutions to questions I have without needing to reach out to support or go on Google Search, providing a very thorough and holistic summary of all my needs. It offers a lot more visibility into tracking and overall performance monitoring, and I also appreciate that it allows us to share data externally with non-users.
What do you dislike about the product?
Customization options. Would like more features available and overall the ability to customize to my needs.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for tracking performance and making better business decisions. The built-in AI feature helps me get answers faster without needing support. It offers visibility into tracking, performance monitoring, and allows sharing data externally, making it a great upgrade from Mixpanel.
Shamini P.
Essential for User Behavior Insight, But Performance Hiccups
Reviewed on Apr 12, 2026
Review provided by G2
What do you like best about the product?
I like that Amplitude Analytics is useful in finding where users drop in a flow and makes it easy to identify real problems. It helps us understand how users exactly use the app, which lets teams rely on real user data to improve features. I also find it helpful for analyzing new versus existing users, new variants, and regional differences. Additionally, the initial setup was pretty easy.
What do you dislike about the product?
Sometimes it takes time to load the event.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to check event tracking, understand user flows, and identify drop-off points, assisting in improving features based on real user behavior. It helps ensure updates work as intended.