Sold by: Zeta GlobalÂ
Deployed on AWS
Increase match rates, authenticated reach, and monetization with HIRO -- a flexible identity enrichment solution that integrates directly into your Prebid stack. Available through AWS Marketplace for simplified procurement and billing.
Overview
HIRO Identity Enrichment helps publishers maximize revenue by enriching bid requests with stable, privacy-compliant identifiers. Delivered through AWS Marketplace, HIRO integrates directly into your Prebid.js or Prebid Server configuration, enabling fast deployment and measurable lift.
Whether you monetize web, CTV, or in-app inventory, HIRO offers two flexible integration paths:
Client-side (Prebid.js) -- For browser-based web auctions. Add the LiveIntent Identity Module to your Prebid.js build and start measuring lift immediately with built-in holdout/treatment logic.
Server-side (Prebid Server User ID module) -- For multi-channel environments. Integrate HIRO directly into your self-hosted Prebid Server setup, including a server-side analytics adapter for lift measurement. Ideal for publishers who run CTV or in-app auctions in addition to web.
Highlights
- Multi-channel coverage -- Web, CTV, and in-app support.
- Measurable lift -- Integrated test/control framework (client-side) or analytics adapter (server-side).
- Privacy-first -- Enterprise grade data handling and hashing protocols .
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
lift | Revenue lift is calculated as the difference between total revenue on enhanced (treated) impressions and weighted revenue from holdout (control) impressions in your test/control split. | $0.01 |
setup | HIRO setup fee | $100.00 |
Vendor refund policy
Zeta Global does not offer refunds for this product.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
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Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
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57 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Sunil C.
I really like how zeta utilise AI and help the brands for marketing.
Reviewed on Sep 27, 2025
Review provided by G2
What do you like best about the product?
What I appreciate is the way it delivers AI-powered efficiency, fosters stronger connections, and enables scalable, predictable growth.
What do you dislike about the product?
I find Zeta Marketing's user interface to be overly complex, outdated, and slow, which makes the platform challenging to set up and navigate, especially for those who are new to it.
What problems is the product solving and how is that benefiting you?
The Zeta Marketing Platform (ZMP) solves problems by unifying fragmented marketing tools into a single AI-powered platform, creating a unified customer view for personalized, multi-channel campaigns. This approach benefits businesses by increasing operational efficiency, driving improved engagement and conversions through AI-driven insights and predictive analytics, and providing faster, cost-efficient access to powerful marketing tools and data
Jennifer C.
Promising Platform, Needs Streamlined UI
Reviewed on Sep 25, 2025
Review provided by G2
What do you like best about the product?
I find the platform's library feature incredibly useful. It allows me to easily browse and view the usability scores of various tools, saving me significant time by eliminating the need for manual research. Having all the options right in front of me with a comprehensive list of top software simplifies my search for the right tools.
What do you dislike about the product?
I find the Zeta Marketing Platform a bit overwhelming due to the sheer volume of information presented at once. The user interface could use some improvements, as there's too much text and not enough visual cues like icons. This makes navigation more challenging than it needs to be. I end up having to scroll excessively to get through sections, which disrupts the user experience. I'd prefer a cleaner layout where I can click to explore more information rather than having it all displayed upfront.
What problems is the product solving and how is that benefiting you?
I use the Zeta Marketing Platform as a digital library, making it easy to find available tools and saving time on manual research.
Health, Wellness and Fitness
Cool platform and so easy to use
Reviewed on Sep 11, 2025
Review provided by G2
What do you like best about the product?
It's very easy to use unlike the other platfors, I have all campaigns in one place and I can easily use them, change them and the integration of the tool is so smooth that it acutally saves me much time.
What do you dislike about the product?
Just a little bit more step by step tutorials for beginners. For me it was easy, but for my team which is made by interns and juniors, it was a bit challenging to understand some things.
What problems is the product solving and how is that benefiting you?
It helps me better segment my audience, analyze real-time results and optimize marketing campaigns without too much manual work.
Apparel & Fashion
Very positive
Reviewed on Sep 10, 2025
Review provided by G2
What do you like best about the product?
lots of insights and 3rd party data - clean integration between CDP and ESP
What do you dislike about the product?
difficulty extracting data to other databases
What problems is the product solving and how is that benefiting you?
figuring out who our customer is
K S.
Overall good; with some caveat
Reviewed on Jul 16, 2025
Review provided by G2
What do you like best about the product?
Campaigns are good.
Feedback look is nice.
Feedback look is nice.
What do you dislike about the product?
API needs to be improved which can substantially improve the performance.
What problems is the product solving and how is that benefiting you?
Marketing Automation
Email campaigns
Email campaigns