Sold by: Zeta Global
Deployed on AWS
Increase match rates, authenticated reach, and monetization with HIRO -- a flexible identity enrichment solution that integrates directly into your Prebid stack. Available through AWS Marketplace for simplified procurement and billing.
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Overview
HIRO Identity Enrichment helps publishers maximize revenue by enriching bid requests with stable, privacy-compliant identifiers. Delivered through AWS Marketplace, HIRO integrates directly into your Prebid.js or Prebid Server configuration, enabling fast deployment and measurable lift.
Whether you monetize web, CTV, or in-app inventory, HIRO offers two flexible integration paths:
Client-side (Prebid.js) -- For browser-based web auctions. Add the LiveIntent Identity Module to your Prebid.js build and start measuring lift immediately with built-in holdout/treatment logic.
Server-side (Prebid Server User ID module) -- For multi-channel environments. Integrate HIRO directly into your self-hosted Prebid Server setup, including a server-side analytics adapter for lift measurement. Ideal for publishers who run CTV or in-app auctions in addition to web.
Highlights
- Multi-channel coverage -- Web, CTV, and in-app support.
- Measurable lift -- Integrated test/control framework (client-side) or analytics adapter (server-side).
- Privacy-first -- Enterprise grade data handling and hashing protocols .
Details
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
lift | Revenue lift is calculated as the difference between total revenue on enhanced (treated) impressions and weighted revenue from holdout (control) impressions in your test/control split. | $0.01 |
setup | HIRO setup fee | $100.00 |
Vendor refund policy
Zeta Global does not offer refunds for this product.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Sameeh A.
Reliable UI, Needs Better Reporting
Reviewed on May 12, 2026
Review provided by G2
What do you like best about the product?
I like the Zeta Marketing Platform because the UI is good, and we've not encountered any technical issues.
What do you dislike about the product?
The reporting piece is something that can be improved slightly.
What problems is the product solving and how is that benefiting you?
I use Zeta Marketing Platform for managing email campaigns and analyzing customer data.
Jeremy H.
Easy-to-Use UI and Helpful Zeta Team for Launching Large Campaigns
Reviewed on May 08, 2026
Review provided by G2
What do you like best about the product?
The easy-to-use interface, along with the customer service from the Zeta team, has been really helpful for launching large campaigns and reporting important send data back to us.
What do you dislike about the product?
I wish there were additional resources available to help explain some of the more complex UI features and tools.
What problems is the product solving and how is that benefiting you?
We’re able to use the integrated programs built into the platform’s UX to help us make data-driven decisions about the next steps in our campaigns.
Marketing and Advertising
Clear, Easy-to-Follow Interface That Keeps Work Organized
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
It has a clear interface where it is easy to see what is going on and what I am working on
What do you dislike about the product?
The loading times can be a little long and it can take a while to input lots of individual values
What problems is the product solving and how is that benefiting you?
ZMP provides us with quick data insights for a number of products
Max R.
Streamlined Email Campaigns with Room for Improvement
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
I really like the Zeta Marketing Platform for its ability to duplicate campaigns easily, which is quite specific but really useful for us. The visual editor for creating email templates is a standout feature for me since it allows creation and editing on the fly without the need for HTML code. This is particularly helpful for those not familiar with HTML, making the structuring of emails simpler. Another aspect I like a lot is the ability to split and organize audiences, which is great for AB testing and other uses. These features make it an important tool for our company.
What do you dislike about the product?
I would say the biggest thing that would probably need improvement is the Athena AI chatbot. I think it's a really helpful tool that could be excellent, but it needs to improve its capabilities of diving deeper into what it's showing you. It can show you things, but it doesn't feel like it can actually read and dive into those things. Also, I do find that the loading times of everything are quite long. When I'm searching for specific campaigns or audiences or content, it tends to take a while to load. I'm not sure if that's because we have lots of content on there or if it's something happening on the Zeta end.
What problems is the product solving and how is that benefiting you?
I find Zeta Marketing Platform crucial for clear and accurate email distribution to various audiences. It also allows easy duplication of campaigns, creates email templates without HTML, and organizes audiences for A/B testing. However, the Athena AI chatbot needs deeper insights, and loading times are long.
Nikhil P.
Powerful Data Unification and Segmentation for Smarter Cross-Channel Campaigns
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
What I like most about Zeta Marketing Platform is its strong customer data unification and advanced audience segmentation. The platform makes it easy to create highly targeted, cross-channel campaigns using real-time insights, which improves personalization and campaign performance. The analytics and reporting also help quickly measure ROI and optimize marketing efforts.
What do you dislike about the product?
One drawback of the Zeta Marketing Platform is its steep learning curve, especially for new users. The UI can feel complex when setting up campaigns or navigating advanced features, and some workflows require more steps than expected. Additionally, customization and integrations may require technical support, which can slow down implementation for lean teams.
What problems is the product solving and how is that benefiting you?
Zeta Marketing Platform solves the problem of fragmented customer data and disconnected campaign execution. By unifying customer profiles and enabling advanced segmentation and personalization across channels, it helps us deliver more relevant messages at the right time. This improves targeting accuracy, campaign performance, and overall marketing ROI while reducing manual effort and guesswork.