Sold by: Zeta GlobalÂ
Deployed on AWS
Increase match rates, authenticated reach, and monetization with HIRO -- a flexible identity enrichment solution that integrates directly into your Prebid stack. Available through AWS Marketplace for simplified procurement and billing.
Overview
HIRO Identity Enrichment helps publishers maximize revenue by enriching bid requests with stable, privacy-compliant identifiers. Delivered through AWS Marketplace, HIRO integrates directly into your Prebid.js or Prebid Server configuration, enabling fast deployment and measurable lift.
Whether you monetize web, CTV, or in-app inventory, HIRO offers two flexible integration paths:
Client-side (Prebid.js) -- For browser-based web auctions. Add the LiveIntent Identity Module to your Prebid.js build and start measuring lift immediately with built-in holdout/treatment logic.
Server-side (Prebid Server User ID module) -- For multi-channel environments. Integrate HIRO directly into your self-hosted Prebid Server setup, including a server-side analytics adapter for lift measurement. Ideal for publishers who run CTV or in-app auctions in addition to web.
Highlights
- Multi-channel coverage -- Web, CTV, and in-app support.
- Measurable lift -- Integrated test/control framework (client-side) or analytics adapter (server-side).
- Privacy-first -- Enterprise grade data handling and hashing protocols .
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
lift | Revenue lift is calculated as the difference between total revenue on enhanced (treated) impressions and weighted revenue from holdout (control) impressions in your test/control split. | $0.01 |
setup | HIRO setup fee | $100.00 |
Vendor refund policy
Zeta Global does not offer refunds for this product.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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