Sold by: Zeta Global
Deployed on AWS
Increase match rates, authenticated reach, and monetization with HIRO -- a flexible identity enrichment solution that integrates directly into your Prebid stack. Available through AWS Marketplace for simplified procurement and billing.
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Overview
HIRO Identity Enrichment helps publishers maximize revenue by enriching bid requests with stable, privacy-compliant identifiers. Delivered through AWS Marketplace, HIRO integrates directly into your Prebid.js or Prebid Server configuration, enabling fast deployment and measurable lift.
Whether you monetize web, CTV, or in-app inventory, HIRO offers two flexible integration paths:
Client-side (Prebid.js) -- For browser-based web auctions. Add the LiveIntent Identity Module to your Prebid.js build and start measuring lift immediately with built-in holdout/treatment logic.
Server-side (Prebid Server User ID module) -- For multi-channel environments. Integrate HIRO directly into your self-hosted Prebid Server setup, including a server-side analytics adapter for lift measurement. Ideal for publishers who run CTV or in-app auctions in addition to web.
Highlights
- Multi-channel coverage -- Web, CTV, and in-app support.
- Measurable lift -- Integrated test/control framework (client-side) or analytics adapter (server-side).
- Privacy-first -- Enterprise grade data handling and hashing protocols .
Details
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
lift | Revenue lift is calculated as the difference between total revenue on enhanced (treated) impressions and weighted revenue from holdout (control) impressions in your test/control split. | $0.01 |
setup | HIRO setup fee | $100.00 |
Vendor refund policy
Zeta Global does not offer refunds for this product.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Jeremy H.
Easy-to-Use UI and Helpful Zeta Team for Launching Large Campaigns
Reviewed on May 08, 2026
Review provided by G2
What do you like best about the product?
The easy-to-use interface, along with the customer service from the Zeta team, has been really helpful for launching large campaigns and reporting important send data back to us.
What do you dislike about the product?
I wish there were additional resources available to help explain some of the more complex UI features and tools.
What problems is the product solving and how is that benefiting you?
We’re able to use the integrated programs built into the platform’s UX to help us make data-driven decisions about the next steps in our campaigns.
Marketing and Advertising
Clear, Easy-to-Follow Interface That Keeps Work Organized
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
It has a clear interface where it is easy to see what is going on and what I am working on
What do you dislike about the product?
The loading times can be a little long and it can take a while to input lots of individual values
What problems is the product solving and how is that benefiting you?
ZMP provides us with quick data insights for a number of products
Broadcast Media
Simple, Intuitive ESP for Managing Campaigns and Analytics
Reviewed on May 05, 2026
Review provided by G2
What do you like best about the product?
I find the overall system to be simple and intuitive. Being the first ESP I have worked with I found it quite simple to understand how to send, view, and manage different campaigns and emails as well as get a basic overview of the analytics.
What do you dislike about the product?
My biggest pain point was just how slow the web UI was when trying to view or search for campaigns. I also never found a good way to view detailed things like campaign code or queries without going into edit mode which required the related campaign to deactivated, so I would have to clone something and then click edit just to get a more granular view.
Also although the anaytics section seemed very powerful it was not intuitive on how to build queries and whatnot.
I also found API documentation was a little confusing as things like core paths varied between things like sending emails and updating user events. Unsure of when to use what version. There were also some api functionality that was missing like sending test emails from triggered campaigns.
Also although the anaytics section seemed very powerful it was not intuitive on how to build queries and whatnot.
I also found API documentation was a little confusing as things like core paths varied between things like sending emails and updating user events. Unsure of when to use what version. There were also some api functionality that was missing like sending test emails from triggered campaigns.
What problems is the product solving and how is that benefiting you?
It solved our ability to send emails, easily view analytics, integrate into our existing systems (both analytics and internal tooling), and create or edit a wide variety of different emails.
David G.
Strong Performance and Smooth Database Integration
Reviewed on May 01, 2026
Review provided by G2
What do you like best about the product?
Overall, I’m happy with the performance and with how we’ve been able to integrate it into our database.
What do you dislike about the product?
The main pain point have is that the platform is character sensitive
What problems is the product solving and how is that benefiting you?
Being able to attain and accurate audience for us to be able to target when running our campaigns
Michelle S.
Flexible Experience Building
Reviewed on Apr 30, 2026
Review provided by G2
What do you like best about the product?
I like that the email platform in the Zeta Marketing Platform is easy to use. It helps us to segment our audience and build broadcast and customer experiences effectively. I also appreciate that experiences can be built in multiple ways, allowing us to tailor them to various segments of different lengths, ensuring a better behavioral experience.
What do you dislike about the product?
Our data uploads don’t always match our data warehouse numbers, and we have a lot of custom builds for what we need; sometimes it works and sometimes it doesn’t.
What problems is the product solving and how is that benefiting you?
The Zeta Marketing Platform helps us segment our audience and build targeted customer experiences, ensuring a better behavioral experience.