Sold by: Zeta Global
Deployed on AWS
Increase match rates, authenticated reach, and monetization with HIRO -- a flexible identity enrichment solution that integrates directly into your Prebid stack. Available through AWS Marketplace for simplified procurement and billing.
4
Overview
HIRO Identity Enrichment helps publishers maximize revenue by enriching bid requests with stable, privacy-compliant identifiers. Delivered through AWS Marketplace, HIRO integrates directly into your Prebid.js or Prebid Server configuration, enabling fast deployment and measurable lift.
Whether you monetize web, CTV, or in-app inventory, HIRO offers two flexible integration paths:
Client-side (Prebid.js) -- For browser-based web auctions. Add the LiveIntent Identity Module to your Prebid.js build and start measuring lift immediately with built-in holdout/treatment logic.
Server-side (Prebid Server User ID module) -- For multi-channel environments. Integrate HIRO directly into your self-hosted Prebid Server setup, including a server-side analytics adapter for lift measurement. Ideal for publishers who run CTV or in-app auctions in addition to web.
Highlights
- Multi-channel coverage -- Web, CTV, and in-app support.
- Measurable lift -- Integrated test/control framework (client-side) or analytics adapter (server-side).
- Privacy-first -- Enterprise grade data handling and hashing protocols .
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
lift | Revenue lift is calculated as the difference between total revenue on enhanced (treated) impressions and weighted revenue from holdout (control) impressions in your test/control split. | $0.01 |
setup | HIRO setup fee | $100.00 |
Vendor refund policy
Zeta Global does not offer refunds for this product.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Similar products
CloudHiro's visualizer allows you to easily analyze and visualize the AWS CUR in order to understand, allocate and reduce your cloud costs
CloudHiro is a proactive tool that helps you efficiently use the cloud to achieve your business goals.
This is a repackaged open source software product wherein additional charges apply for support by TechLatest.net. This VM provides you full bitcoin node . It has out of box setup for bitcoin which includes the bitcoind and bitcoin QT GUI, Ordinal , Hiro wallet and synched ledger (updated on monthly basis). Ledger with this VM is synced till the vm publishing date, making it easier and faster for you to fully sync the remaining ledger.
A fully managed Cloud Optimizations service based on CloudHiro's platform.
We leverage automation, experience, methodology, and a great team to provide a state-of-the-art cloud optimization service.
Our full service will improve your cloud TCO allowing you to move more and more workloads to the cloud, taking advantage of all the cloud benefits.
We help our customers get back control of their cloud spend.
Customer reviews
Marketing and Advertising
Intuitive Layout, Easy to Use, Simple Yet Effective Reporting
Reviewed on Jan 15, 2026
Review provided by G2
What do you like best about the product?
The Visual Editor is intuitive and easy to use.
The Reporting feature is simple but effective
The general layout of the site is easy to navigate
The snippets section has helped us to build a library of reusable content that has sped up the campaign building process
The Reporting feature is simple but effective
The general layout of the site is easy to navigate
The snippets section has helped us to build a library of reusable content that has sped up the campaign building process
What do you dislike about the product?
The platform does suffer from slow loading speeds in some areas, especially for calculating query sizes
Working with multiple child orgs can become difficult when you need to compare audiences and data from two separate orgs
Not having a folder structure in the campaigns section can make it difficult to locate campaigns quickly and sometimes the search functions lags
The 'Send Test' option for campaigns pulls a random customer ID and not your own, which can cause complications when trying to test dynamic/personalised content
Working with multiple child orgs can become difficult when you need to compare audiences and data from two separate orgs
Not having a folder structure in the campaigns section can make it difficult to locate campaigns quickly and sometimes the search functions lags
The 'Send Test' option for campaigns pulls a random customer ID and not your own, which can cause complications when trying to test dynamic/personalised content
What problems is the product solving and how is that benefiting you?
We were using HTML to build our emails on a previous platform. Moving to Zeta and having access to the Visual Editor to build emails has helped us to speed up the building process and avoid rendering issues
Automotive
Impressive Turnaround and Efficiency, Eager for More Collaboration
Reviewed on Jan 08, 2026
Review provided by G2
What do you like best about the product?
he turnaround time is impressive, and we appreciate the efficiency of your team.
Given this positive progress, we would like to explore more opportunities to collaborate or expand this process wherever possible.
Given this positive progress, we would like to explore more opportunities to collaborate or expand this process wherever possible.
What do you dislike about the product?
Write the message saying no issue as of now only concern was dashboard and report access which we get sometime later
What problems is the product solving and how is that benefiting you?
capture the interest of users in the quickest way
Juan Pablo L.
Outstanding Support Team Makes a Difference
Reviewed on Dec 23, 2025
Review provided by G2
What do you like best about the product?
The support team and how the pop ups look graphically.
What do you dislike about the product?
It's not a revolutionary solution, just a better adaptation of things already exist.
What problems is the product solving and how is that benefiting you?
MQL generation from cta's or pop ups
Insurance
Efficient and easy-to-use platform
Reviewed on Dec 22, 2025
Review provided by G2
What do you like best about the product?
The platform is efficient and easy to use.
What do you dislike about the product?
I don't see any elements that displease me on the Zeta platform.
What problems is the product solving and how is that benefiting you?
It allows retrieving users who wanted to leave our site, thanks to retention pop-ins.
Human Resources
Good Experience Overall, But Overlay Changes Could Be Faster
Reviewed on Dec 22, 2025
Review provided by G2
What do you like best about the product?
We can see all the user behaviour on our site.
What do you dislike about the product?
Changes in overlays or forms took a bit too long sometimes.
What problems is the product solving and how is that benefiting you?
Increasing lead acquisition .