HIRO by Zeta Global
Zeta GlobalReviews from AWS customer
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Customer-Friendly and Easy to Adapt, Superb Team Collaboration
What do you like best about the product?
Customer friendly and easy to adapt - figures seem to work extremely well on the frontend side. Workability with teams, systems, etc. are superb.
What do you dislike about the product?
Sometimes there is a lack of data understanding: What really is the outcome of the project.
What problems is the product solving and how is that benefiting you?
If there is a message/messages that needs to be spread across all website-users, Zeta is our tool to use. If we're looking to do something budget-friendly, that performs super well aswell - we tend to think of Zeta aswell.
All-in-One CDP & ESP Solution That Streamlines Data and Empowers Marketing Teams
What do you like best about the product?
I've used most ESP's available in the market, and generally it's with an independent CDP which has often led to issues with data discrepancies and having extra moving parts that tends to lead to issues. We use Zeta's CDP and ESP functionality and having it all within one instance has been extremely helpful. Implementing it was very smooth and it's opened a door to enable easier use of customer data for our performance marketing teams. It's helped democratise data in an organisation that was historically siloed. The platform feels intuitive, and from an email marketing perspective the WYSIWYG campaign builder is without doubt the best available in the market. Above all else the team that we work with on a day to day adopting the platform and driving CRM growth for my organisation is Zeta's biggest selling point. Compared to other marketing cloud providers I've worked with, the Zeta team are driven by joint KPI's and feel like an extension of my own team in the business. They truly understand that relationship building is the key to long term partnerships that lead to success.
What do you dislike about the product?
Lack of folder structure for campaigns and audiences can be a challenge if you're not au fait with the tagging. The coupon code functionality is quite black box compared to other marketing cloud tools which has created challenges with visibility on code usages. It's also lacking the option to create an host web pages within the tool, which would be very helpful for data capture.
What problems is the product solving and how is that benefiting you?
It's allowed us to democratise 1st party data, whilst enriching it using the CDP functionality. This has ultimately made my team more agile and able to deliver more, and quicker than we could before which is driving strong commercial growth. It's also allowing us to move into the world of connected customer experiences as my organisation goes on a journey from being trade centric to customer centric.
Powerful, user-friendly solution
What do you like best about the product?
I really like the way creative assets are displayed, the ability to run A/B tests, and the fact that the support team is very helpful and friendly.
What do you dislike about the product?
I didn’t like that there were issues with integrating an external tool for email delivery—the process was delayed and required additional technical work. Fortunately, the problem was resolved, and everything is now working properly.
What problems is the product solving and how is that benefiting you?
Improved targeting and greater campaign effectiveness are achieved through personalization and intent analysis. Additionally, process automation and centralized management within a single platform lead to significant time savings.
Smooth and effective — high-quality banners that consistently boost our new customer acquisition.
What do you like best about the product?
What I like best about Zeta Marketing Platform is the combination of quality, speed, and performance. Your onsite banners integrate perfectly with our LVBET website, follow our brand guidelines, and look genuinely premium. The creatives load fast, feel seamless for new visitors, and have already helped us noticeably improve both our FTD and registration rates. I also really appreciate the smooth communication and quick turnaround — it makes the whole collaboration extremely easy and effective.
What do you dislike about the product?
The only thing I dislike is that the banner currently also pops up for already registered users. It’s not ideal for the user experience. Zeta has provided a solution, and we are now working on implementing it on our side, but this has been the only real issue so far. Other than that, everything else has worked very well.
What problems is the product solving and how is that benefiting you?
Zeta Marketing Platform helps us consistently acquire new customers by delivering high-impact onsite banners that are shown to the right audience at the right moment. The creatives help convert first-time visitors into registered users and ultimately into FTDs. This gives us a reliable, continuous boost in new customer acquisition without adding extra workload to our internal team.
Qualified Team and Ease of Negotiating in Europe
What do you like best about the product?
Having a qualified team behind and the ease of negotiating with several European countries has been very valuable in my case.
What do you dislike about the product?
The lack of a specific location in Spain to work with sometimes makes the process not as fast as I would like.
What problems is the product solving and how is that benefiting you?
achieving more leads within my website, personalizing our users and facilitating their acquisition
I really like how zeta utilise AI and help the brands for marketing.
What do you like best about the product?
What I appreciate is the way it delivers AI-powered efficiency, fosters stronger connections, and enables scalable, predictable growth.
What do you dislike about the product?
I find Zeta Marketing's user interface to be overly complex, outdated, and slow, which makes the platform challenging to set up and navigate, especially for those who are new to it.
What problems is the product solving and how is that benefiting you?
The Zeta Marketing Platform (ZMP) solves problems by unifying fragmented marketing tools into a single AI-powered platform, creating a unified customer view for personalized, multi-channel campaigns. This approach benefits businesses by increasing operational efficiency, driving improved engagement and conversions through AI-driven insights and predictive analytics, and providing faster, cost-efficient access to powerful marketing tools and data
Promising Platform, Needs Streamlined UI
What do you like best about the product?
I find the platform's library feature incredibly useful. It allows me to easily browse and view the usability scores of various tools, saving me significant time by eliminating the need for manual research. Having all the options right in front of me with a comprehensive list of top software simplifies my search for the right tools.
What do you dislike about the product?
I find the Zeta Marketing Platform a bit overwhelming due to the sheer volume of information presented at once. The user interface could use some improvements, as there's too much text and not enough visual cues like icons. This makes navigation more challenging than it needs to be. I end up having to scroll excessively to get through sections, which disrupts the user experience. I'd prefer a cleaner layout where I can click to explore more information rather than having it all displayed upfront.
What problems is the product solving and how is that benefiting you?
I use the Zeta Marketing Platform as a digital library, making it easy to find available tools and saving time on manual research.
Cool platform and so easy to use
What do you like best about the product?
It's very easy to use unlike the other platfors, I have all campaigns in one place and I can easily use them, change them and the integration of the tool is so smooth that it acutally saves me much time.
What do you dislike about the product?
Just a little bit more step by step tutorials for beginners. For me it was easy, but for my team which is made by interns and juniors, it was a bit challenging to understand some things.
What problems is the product solving and how is that benefiting you?
It helps me better segment my audience, analyze real-time results and optimize marketing campaigns without too much manual work.
Very positive
What do you like best about the product?
lots of insights and 3rd party data - clean integration between CDP and ESP
What do you dislike about the product?
difficulty extracting data to other databases
What problems is the product solving and how is that benefiting you?
figuring out who our customer is
Overall good; with some caveat
What do you like best about the product?
Campaigns are good.
Feedback look is nice.
Feedback look is nice.
What do you dislike about the product?
API needs to be improved which can substantially improve the performance.
What problems is the product solving and how is that benefiting you?
Marketing Automation
Email campaigns
Email campaigns
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