Apex is an AI pre-sales seller companion for AWS cloud channel partners. Find a cloud based solution to any customer business problem through natural language. Create all of the technical artifacts to support the solution: ACE co-sell opportunities, architecture diagrams, multi-cloud cost estimates, SoWs, and partner funding plans in minutes.
AWS cloud channel partners (VARs, Consulting Partners, Distribution Partners, System Integrators, and MSPs) lose deals every day to five predictable problems: slow Statement of Work generation, inconsistent technical accuracy across sellers, missed ACE co-sell opportunities, under-utilized partner funding, and inexperienced sellers trying to cover accounts beyond their expertise. APEX Architecture Intelligence is the AI-powered pre-sales workspace purpose-built to solve all five.
APEX equips every seller and Solutions Architect on your team with the experience of your best rep. In a single conversation, APEX helps sellers come up with a cloud-based technical solution to a customer's business problem. Apex drafts accurate ACE opportunities and submits them to AWS Partner Central, generates architecture diagrams with official AWS, Azure, and GCP service icons, produces AWS Pricing Calculator estimates with shareable public calculator.aws links, writes comprehensive Statements of Work aligned to customer requirements, and evaluates partner funding eligibility across every AWS program (MAP, PIF, MDF, POA, and more) with current program criteria baked in.
Every artifact is attributable, auditable, and ready to hand to the customer the same day the conversation starts. Built-in human-in-the-loop review gates keep manager approvals tight. Multi-tenant isolation keeps your partner data, and your customers, properly walled off. SCIM 2.0 and SAML federation make user lifecycle management frictionless for Entra ID, Okta, and any standard IdP.
APEX is purpose-built for the AWS channel. It includes deep AWS service knowledge, current pricing data, live ACE pipeline integration, and access to the full AWS partner funding catalog. Role-specific workflows serve sellers, SAs, Alliance Managers, managers, and overlay teams with the tools each role actually uses: ACE drafting, architecture whiteboarding, funding plan assembly. Ship co-sell opportunities in minutes. Turn first-year reps into full-funnel producers. Capture every dollar of AWS partner funding your team qualifies for. That is APEX Architecture Intelligence.
Highlights
Draft ACE co-sell opportunities and submit to AWS Partner Central in minutes, not hours. Built-in opportunity scoring coaches sellers to stronger submissions and flags duplicates automatically.
Generate cloud architecture diagrams (AWS, Azure, GCP), AWS Pricing Calculator estimates with public shareable links, and customer-ready Statements of Work from a single pre-sales conversation.
Evaluate eligibility for every AWS partner funding program (MAP, PIF, MDF, POA) with current criteria. Includes SCIM 2.0 / SAML federation, human-in-the-loop manager approvals, and multi-tenant data isolation.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Per-user monthly license for Sellers (account executives, sales reps). Includes full access to chat, diagrams, pricing tools, SOW generation, ACE oppotunity submissions and Funding Analysis, and 10 hours of Apex real time meeting attendance, pooled across all users in the org.
$149.00
Solutions Architect Seat
Per-user monthly license for Solutions Architects. Includes All features from Seller License, PLUS: Human-In-The-Loop features, chat and artifcat gating (sellers can only download approved artifacts).
$189.00
Alliance Manager Seat
Per-user monthly license for Alliance Managers. Includes All features from Seller License, PLUS: Includes AI-assisted review of opportunities, AI-assisted evaluations of Opportunity and Solution quality, and in-depth review of funding opportunities by chat.
$249.00
Manager / Overlay Seat
Manager Per-user monthly license for Solutions Architects. Includes All features from Seller License, PLUS: Seller chat and artifact reviews.
Pricing centers on four per-user monthly seat licenses: Seller, Solutions Architect, Alliance Manager, and Manager/Overlay. Each seat adds capabilities on top of the Seller baseline, so you pick seats by the role each user performs. Usage add-ons scale separately. Collaboration Meeting Hours cover time beyond the 10 hours included per user, pooled across your organization. Additional Knowledge Base units apply once you exceed the two included per Partner. Four seat overage dimensions bill extra seats for federated or SCIM-managed customers, one per role type. You combine seats and add-ons to match your team.
Top-of-mind questions for buyers
What happens when a user goes past the 10 included collaboration meeting hours?
Each user includes 10 hours of real-time meeting attendance. These hours pool across all users in your organization. Once your organization uses more than the pooled total, extra time bills through the Collaboration Meeting Hour dimension. So one heavy user can draw from hours other users did not use.
What triggers the seat overage charges, and how do they differ from buying seats?
Seat overage dimensions apply to customers who manage users through federated or SCIM identity systems. When your identity system provisions more users in a role than your purchased seats cover, the matching overage dimension bills the extra users. There is a separate overage dimension for each role: Seller, SA, Alliance Manager, and Manager/Overlay.
How do the seat types differ, and does everyone need a paid seat to use APEX?
Each seat builds on Seller access. Solutions Architect seats add review and artifact gating. Alliance Manager seats add opportunity and funding review. Manager/Overlay seats add chat and artifact reviews. Admin seats come free with any tenant, but an admin still needs a chat license to use APEX directly.
chatwithapex.com
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Vendor refund policy
APEX offers a 30-day satisfaction guarantee: contact us within 30 days of initial subscription for a pro-rated refund of unused seat-time. Refunds do not cover completed services (generated SoWs, ACE opportunities submitted to AWS, collaboration meetings held, or funding plans delivered). Annual subscriptions are refundable pro-rata within 30 days; renewals are non-refundable. Contact: support@discovertap.com.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
APEX Architecture Intelligence is supported by Tap Innovations LLC. For technical issues, integration help, or billing questions, email support@discovertap.com. Standard business-hours response within one business day. Priority support for enterprise customers via dedicated Slack Connect channel. Full documentation and API reference available at docs.chatwithapex.com.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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