According to a new study by Global Market Insights Inc, the Aroma Chemicals Market size  is slated to grow past USD 9 billion by 2032. Rising packaged food demand across North America, increasing cosmetics sales in Europe, and expanding manufacturing industry in the Asia Pacific are some of the drivers shaping the market outlook.

Aroma chemicals are experiencing a rapid diversification in its end-use application avenues to sectors such as F&B, cosmetics, and soap and detergents among others. With a steadily growing population, the consumption of processed and packaged food is growing rapidly, creating additional space for market revenue growth. Meanwhile, the parallelly expanding working class is creating a high demand for cosmetics and personal hygiene products, further spurring aroma chemicals consumption.

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Listed below are three of the most prominent determinants shaping the industry scenario:

1. Surging consumption of cosmetics across Europe

Fueled by growing consumer awareness around effective skincare, use of cosmetic products such as sunscreens, moisturisers, and hydrating gels has gone up exponentially across Europe. Driven by the fact that each summer in the region is getting hotter than the last, courtesy of climate change, this consumption is only likely to keep increasing in coming years. Fragrances and aromas form an important aspect of cosmetics, often being one of the factors that drives purchase decisions among consumers. As such, cosmetic firms rely heavily on aroma chemicals to give their product a particular characteristic and appeal.

In 2022, global cosmetics brand, L'Oréal, reported annual sales of over €38.26 billion (~USD 42 billion). The firm is increasingly focusing on diversifying and consolidating its daily cosmetics portfolio to promote more frequent sales. Such efforts are likely to define cosmetic sector growth for aroma chemicals through 2032.

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2. Rising demand from a steadily expanding F&B sector

With busying lifestyles once again becoming commonplace, consumption of processed and packaged food is increasing at a notable pace. Given that packaged food need to retain their consumability over far longer periods than fresh foods, the use of aroma chemicals that can last such long periods without waning in intensity or changing in smell profile is going up quite notably.

Today, several consumer organizations and government agencies are paying heed to what is being added to packaged foods, which is pushing aroma industry players to more frequently innovate aroma chemicals that are safe to consumer. Fueled by these innovations, the field of food and beverage aromas is becoming highly active.

Many F&B firms are once again turning to global expansion initiatives on their road to post-pandemic economic recovery. Their efforts are leading them to explore novel markets to build a competitive edge, leading them to regions such as the Asia Pacific, which is populated with a number of high-growth potential economies. This is subsequently fueling the consumption of more food-safe chemical aromas in the region.

3. Growing consumer focus towards social presentability, personal hygiene, and cleanliness

In a post-pandemic world, the importance for personal hygiene, cleanliness, and social presentability is rapidly growing across the globe. While personal grooming products such as perfumes and deodorants had attained the status of day-to-day personal care essential, other items such as sanitizers, soaps, and detergents have become something people carry around with them due to the pandemic. This paradigm shift is creating a notable demand for aroma chemicals from the aforementioned products.

Meanwhile, growing urbanization, in conjunction with rapidly improving living standards for the middle-class income demographic in emerging economies, is also creating a strong demand for these products.

The three trends briefly discussed above are helping the aroma chemicals market build up a significant amount of momentum over 2023-2032. While synthetic aromas currently dominate the market, a rapidly growing consumer focus towards natural ingredients and additives is making the case for natural chemicals. Moving ahead the market is likely to make a shift to naturally sourced aromas.

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About Global Market Insights Global Market Insights Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy, and biotechnology.

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