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    Gupshup Whatsapp

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    Deployed on AWS
    Gupshup is awarded the WhatsApp Partner of the Year for 2023 and 2024. With Gupshup Conversation Cloud, businesses can seamlessly engage with customers using the latest WhatsApp features, including Flows, catalogs, carousel messages, as well as beta capabilities like voice calling and group messaging.

    Overview

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    Built for the conversational era, Gupshup makes it easy for businesses to create personalized, automated and frictionless experiences across the customer lifecycle. Gupshup Conversation Cloud powers two-way interactions with industry-trained AI agents so businesses can go live faster across all major channels including WhatsApp, RCS, Instagram, Web, App, and more.

    Trusted by 45,000+ brands across the globe, Gupshup works with many of the top companies across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth, and optimize costs.

    Gupshup is awarded the WhatsApp Partner of the Year for 2023 and 2024. With Gupshup Conversation Cloud, businesses can seamlessly engage with customers using the latest WhatsApp features, including Flows, catalogs, carousel messages, as well as beta capabilities like voice calling and group messaging.

    Gupshup also offers robust click-to-chat ads offering, AI journeys, personalized and automated campaigns and analytics. An integrated dashboard combines ad, journey and remarketing performance reports, providing businesses with ROI metrics. Gupshup Agent Assist empowers businesses with consultative live chat and AI-driven tools like AI Copilot to enhance agent productivity and drive personalized customer engagements.

    Finally, Gupshup supports all the latest and beta WhatsApp features, ensuring our clients stay at the forefront of conversational engagement.

    Highlights

    • Comprehensive WhatsApp Engagement: Gupshup enables businesses to leverage WhatsApp for seamless customer communication, offering features like personalized messages, rich media (catalogs, carousels), and beta capabilities such as voice calling and group messaging.
    • AI-Powered Automation: Streamline customer interactions with advanced AI-driven chatbots and tools for automated workflows, customer support, and marketing journeys, ensuring a personalized and frictionless experience.
    • Cutting-edge Analytics & Compliance: Access integrated dashboards with performance metrics for campaigns, journeys, and remarketing while ensuring full compliance with WhatsApps business policies and data regulations.

    Details

    Delivery method

    Deployed on AWS

    Unlock automation with AI agent solutions

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Gupshup Whatsapp

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    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (4)

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    Dimension
    Description
    Cost/month
    Overage cost
    Whatsapp_Marketing
    Whatsapp_API_Marketing_25k_messages_month
    $272.50
    Whatsapp_Utility
    Whatsapp_API_Utility_25k_messages_month
    $130.00
    Whatsapp_Services
    Whatsapp_API_Services_25k_messages_month
    $125.00
    Whatsapp_MKTLITE
    Whatsapp_API_MKTLITE_25k_messages_month
    $226.00
    -

    Vendor refund policy

    NA

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    AWS infrastructure support

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    Product comparison

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    Updated weekly
    By GupShup Inc
    By Freshworks Inc.

    Accolades

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    Top
    10
    In Customer Experience Personalization, Customer Support, Sales & Marketing
    Top
    25
    In Contact Center
    Top
    25
    In Speech Recognition

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    1 reviews
    Insufficient data
    Insufficient data
    Insufficient data
    Insufficient data
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Messaging Platform Capabilities
    Supports multi-channel communication across WhatsApp, RCS, Instagram, Web, and App interfaces
    AI-Powered Interaction Engine
    Enables two-way interactions with industry-trained AI agents for automated customer engagement
    Advanced Messaging Features
    Provides support for rich media messaging including flows, catalogs, carousel messages, voice calling, and group messaging
    Conversational AI Toolset
    Offers AI journeys, personalized campaigns, and AI-driven tools like AI Copilot for enhanced customer interactions
    Performance Analytics Framework
    Integrates comprehensive dashboard for tracking ad, journey, and remarketing performance with detailed ROI metrics
    Messaging Channels
    Support for multiple communication channels including web, mobile app, WhatsApp, Instagram, and Google Business Messages
    AI-Powered Automation
    Advanced AI-driven bot experiences for creating and deploying self-service chatbot interactions
    Authentication Mechanism
    User authentication support using JSON Web Tokens (JWT) for secure access
    Routing Capabilities
    Skill-based routing for intelligent conversation distribution among support agents
    Reporting and Analytics
    Advanced dashboard with team performance reports, agent availability tracking, and customer satisfaction survey capabilities
    Conversational AI Architecture
    Middleware solution for building comprehensive conversational AI solutions including virtual agents, chatbots, and voice assistants
    Integration Ecosystem
    Supports over 80 industry cartridges and integrations with customer relationship management software and enterprise platforms
    Machine Learning Capabilities
    Utilizes AI and machine learning for continuous improvement and adaptive interaction handling
    Multi-Environment Support
    Purpose-built to handle complex ecosystems by integrating legacy, hybrid, and cloud infrastructure elements
    Rapid Deployment Framework
    Enables quick configuration and deployment of conversational experiences with pre-built technical integrations and reusable components

    Security credentials

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    Validated by AWS Marketplace
    FedRAMP
    GDPR
    HIPAA
    ISO/IEC 27001
    PCI DSS
    SOC 2 Type 2
    No security profile
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    -
    -
    -
    -
    No security profile

    Contract

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    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

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    0 ratings
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    0 AWS reviews
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    61 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    ARVIND S.

    BEST WHATSAPP SERVICE

    Reviewed on Oct 01, 2025
    Review provided by G2
    What do you like best about the product?
    This software is user-friendly and easy to navigate, making it accessible and understandable for everyone.
    What do you dislike about the product?
    Since our service manager resigned, there hasn't been a specific person assigned to help us resolve issues.
    What problems is the product solving and how is that benefiting you?
    Send multiple WhatsApp messages with just a single click.
    Amit S.

    Best communication platform for businesses.

    Reviewed on Sep 29, 2025
    Review provided by G2
    What do you like best about the product?
    It has all type of communication service including SMS , Whatsapp etc.
    Able to send all type of sms like Transactional or promotional.
    What do you dislike about the product?
    Nothing to dislike about the Gupshup platform.
    What problems is the product solving and how is that benefiting you?
    In our organisation we are using gupshup to send all whatsapp communication, we have build whatsapp bot and whatsapp based journey through it.
    Retail

    Effortless Integration, Robust Features, and Easy-to-Scale Automation

    Reviewed on Jul 29, 2025
    Review provided by G2
    What do you like best about the product?
    Gupshup makes WhatsApp automation easy with seamless CRM integration, powerful features, and a user-friendly platform. Special thanks to our CSM Naveen for his constant support and proactive approach.
    What do you dislike about the product?
    While Gupshup is a solid platform overall, the dashboard sometimes experiences delays, and the reporting format could be more customizable and user-friendly.
    What problems is the product solving and how is that benefiting you?
    Gupshup helps us centralize and automate customer communication across WhatsApp, SMS, and RCS, reducing manual efforts and improving response time. With AI chatbot support, we handle queries 24/7, boost lead conversion, and deliver personalized experiences at scale. The seamless CRM integration and proactive support from the team.
    Himanshu S.

    Reliable Multi-Channel Messaging Platform for Scalable Customer Engagement

    Reviewed on Jun 20, 2025
    Review provided by G2
    What do you like best about the product?
    Gupshup offers a robust and user-friendly platform that helps streamline customer communication across channels like WhatsApp, SMS, and RCS. Its tools for building automated and personalized messaging flows are intuitive and effective. The platform makes integrating/implementations of new channels and features easy, allowing us to quickly adopt the latest communication options. The platform is reliable, scalable, and well-suited for running large-volume campaigns without performance issues.

    Additionally, Naveen Verma from Gupshup regularly introduces us with relevant marketing innovations that help us optimize engagement.
    What do you dislike about the product?
    Gupshup is a great platform with many strengths, and there’s always room to grow. One area that could be enhanced is the support experience—making it more responsive and proactive would add even more value. Also, exploring deeper integration of AI could unlock new possibilities for smarter automation and improved insights, helping users get even more from the platform.
    What problems is the product solving and how is that benefiting you?
    Gupshup consolidates multiple communication channels like SMS, WhatsApp, and RCS into a single platform, eliminating the need to manage separate tools for CRM and messaging. This all-in-one approach simplifies our workflow and ensures consistent customer engagement. For anyone looking for a reliable and comprehensive messaging solution, Gupshup delivers great value and is highly recommended.
    Shivani J.

    Best After Sales Services

    Reviewed on Jun 09, 2025
    Review provided by G2
    What do you like best about the product?
    Product in itself is very good, but the after sales services are best.
    Naveen has helped us at every step in using the product from exploring new features to helping us fix our bugs
    What do you dislike about the product?
    30% of my whatsapp messages are failing but I think that is a problem at meta level, it would be help if we can understand how we can target these users
    What problems is the product solving and how is that benefiting you?
    Retargetting
    View all reviews