Gupshup Whatsapp

I used Gupshup for WhatsApp marketing by running countdown campaigns where we asked students to fill applications before they closed, for example, ten days to go, nine days to go, eight days to go. We sent these WhatsApp communications via Gupshup, along with all ad-hoc communications that contained informative content about the university, the application fill-up process, and the admission process.

My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it. We still use it now, but I stopped using it because I changed my profile.

Gupshup offers a variety of templates which we use for WhatsApp marketing, and all those templates are very easy to use and user-friendly as well.

Gupshup helps us simplify our tasks with its easy-to-use templates that utilize variable functions, which we can use for the student's name and phone number. We use a variable for the admission officer's name as well since each student has been allotted an admission officer, allowing us to directly send them personalized messages.

Gupshup has an option to send a test message to yourself, which lets you see how the end-user will receive the message and how they view it. For example, you can check if they are able to click the links provided or if they are receiving the correct information.

Gupshup positively impacts our organization by improving our efficiency with the variety of templates; we see more open rates of the messages and more click rates as well. The templates are very attractive, and we notice a positive impact on students after they receive them, resulting in increased open rates and click rates.

I did not explore Gupshup very much, but according to me, there is no needed improvement; it is a perfect tool to use and very user-friendly. Everyone can use it, and there is no complexity behind it; you do not need to learn anything extra, it is very easy.

If Gupshup could add a video with the WhatsApp message instead of just providing a link, that would have a great impact while communicating.

I used Gupshup for one year at the start of my job.

Integrating Gupshup with our existing systems was not that tough; it was easy because we used to have Salesforce , and we were accustomed to that. Gupshup was also easy for us to adapt to, and we acquired the process of sending campaigns very easily with hardly one day of training before becoming experts with it.

We improved our open rates and click rates by approximately ten to twelve percent after using Gupshup.

I chose nine out of ten because in the education industry, we want every piece of information to reach the student. Nowadays, students are more interested in seeing videos of the campus or the infrastructure, so if a video feature gets added, I would give the additional point.

A colleague uses Gupshup and says it is a very good platform to send and manage campaigns, noting it is easier to manage campaigns in Gupshup than in other tools.

I gave this review a rating of nine out of ten.

My main use case for Gupshup  is for sending WhatsApp and SMS. First, we check the plan and what we need to send, then we write the content and whitelist accordingly on Gupshup  for WhatsApp and SMS. Then we trigger the campaign through MoEngage , and we connect our MoEngage  or any other CRM  tool to Gupshup, and then we trigger the campaigns.

This is a normal integration, similar to what we used to do with other service providers. One special thing we built is a chatbot. Whenever a user comes and asks questions on our chatbot with the questionnaires we already predefined, the user gets the answer based on the questions they raise, and it is very helpful. That is one of the special use cases we use on Gupshup.

Most of the features already there, such as WhatsApp, CTA , media, rich media button, video, documents, and all other formats are supported by Gupshup, similar to other service providers. We also use SMS. SMS features include CTA , non-CTA, simple links or multiple links, transactional, and promotional. All of these features we use in Gupshup.

In terms of triggering the campaign, we do not face much of a problem. All campaigns go smoothly without any hiccups. Approximately 90% of the time, all our campaigns execute successfully.

For WhatsApp, we get around 70-75% delivery rate. For SMS, we get around 80% delivery rate. Open rate, click rate, and conversion metrics are really about our company, but mainly in terms of engagement, open clicks, and all of these things we track regularly.

The main area is the support team. Whenever there are hiccups, the support team takes a lot of time to come back with the resolution. When I face an issue with the template triggering or delivery of the campaigns, the support team will take some time or a lot of time to come back. By the time they respond, I have already figured out what exactly the cause of the problem is. The main thing the support team should do is give immediate resolution, not take a day or two or three days. That is the only thing Gupshup can improve.

Some of the features that Meta launches, such as RCS, keep launching new features. When it comes to Gupshup, sometimes there will be a delay. We want to have those features immediately so we can test them with our users and experiment and bring more results. We want to get the features immediately whenever Meta or Google launches new features on different channels.

I have been working in the CRM  field for five years.

Gupshup is very stable.

Gupshup can improve further, but so far it is good. We are able to do large volumes of campaigns without any hassle.

The main area is the support team. Whenever there are hiccups, the support team takes a lot of time to come back with the resolution. When I face an issue with the template triggering or delivery of the campaigns, the support team will take some time or a lot of time to come back. By the time they respond, I have already figured out what exactly the cause of the problem is. The main thing the support team should do is give immediate resolution, not take a day or two or three days. That is the only thing Gupshup can improve.

Customer support needs to improve, and there are many areas they can improve in terms of bringing resolution, troubleshooting issues, and all.

We have been using Gupshup mainly because we switched due to the costing. The other vendors are offering more cost compared to Gupshup, which is why we had to switch to Gupshup.

We keep doing experiments on a regular basis. We do A/B testing using WhatsApp, SMS and all, and we have gotten better ROI in terms of campaigns. We are happy.

Regarding pricing, we keep negotiating with the vendors, but so far we are getting good cost for the channels we use. We are happy.

Regarding Gupshup's security, it is already known in the industry that Gupshup is known for security, and I do not have any issues. It is a good one.

There are not really any standout features.

Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so. I would rate this review as a seven out of ten based on all the feedback I have provided for the improvements.

Make  use of all the features and all the channels Gupshup is providing. Do the experimentation and check which channel is working better and where all the things they can improve and how they can improve delivery. All of these things Gupshup can provide, so make use of those things properly.

My main use case for Gupshup  is sending emails, messages, and WhatsApp texts to customers. I use Gupshup  for sending messages and WhatsApp texts to customers in the scenario where the company I'm working for provides loans. Customers need to be notified for every small thing that happens. I send mails, WhatsApp, and SMS only through Gupshup.

The best features Gupshup offers are quite straightforward. Gupshup maintains a portal, and whatever we want to set in that portal is well-defined. They have exposed their APIs through which we can integrate and send notifications to customers.

What I appreciate most about the portal and the APIs is that it works all the time. In 99% of cases where the API sends a 200, the mails, SMS, and WhatsApp are sent to customers. It has a very good interface to work with.

Gupshup has positively impacted my organization because since we have been using this for the last two years in our company, it is highly reliable. I recently integrated a feature that was tagging customer NPA. Loans that customers are not paying and are in overdue need to be tagged as NPA. For that, I integrated Gupshup in my service, through which we send notifications to customers that they are being marked NPA. If they want that to be overturned, they should pay their overdues as soon as possible.

My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise. This is something that could be a bit more lenient.

I have been using Gupshup since January 2025.

I choose nine out of 10 for Gupshup because I have tried other services such as Airtel, but Gupshup stands out for me because of its reliability and its pricing. It is quite easy to integrate.

Regarding Gupshup's AI capabilities, we are using it because whatever mail is sent to the customer is sensitive data. I know that data will not be exposed. Gupshup is highly reliable.

Regarding Gupshup's AI capabilities, I believe it delivers accuracy and reliability of output at 110%. It delivers; 99% of whatever I want to do is being delivered to the customer. I totally understand its capabilities and trust in them.

I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it. I would suggest anyone who wants to know more about this to try it once. I am rating this review nine out of ten.