Sold by: GupShup Inc
Deployed on AWS
Gupshup is awarded the WhatsApp Partner of the Year for 2023 and 2024. With Gupshup Conversation Cloud, businesses can seamlessly engage with customers using the latest WhatsApp features, including Flows, catalogs, carousel messages, as well as beta capabilities like voice calling and group messaging.
4.4
Overview
Built for the conversational era, Gupshup makes it easy for businesses to create personalized, automated and frictionless experiences across the customer lifecycle. Gupshup Conversation Cloud powers two-way interactions with industry-trained AI agents so businesses can go live faster across all major channels including WhatsApp, RCS, Instagram, Web, App, and more.
Trusted by 45,000+ brands across the globe, Gupshup works with many of the top companies across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth, and optimize costs.
Gupshup is awarded the WhatsApp Partner of the Year for 2023 and 2024. With Gupshup Conversation Cloud, businesses can seamlessly engage with customers using the latest WhatsApp features, including Flows, catalogs, carousel messages, as well as beta capabilities like voice calling and group messaging.
Gupshup also offers robust click-to-chat ads offering, AI journeys, personalized and automated campaigns and analytics. An integrated dashboard combines ad, journey and remarketing performance reports, providing businesses with ROI metrics. Gupshup Agent Assist empowers businesses with consultative live chat and AI-driven tools like AI Copilot to enhance agent productivity and drive personalized customer engagements.
Finally, Gupshup supports all the latest and beta WhatsApp features, ensuring our clients stay at the forefront of conversational engagement.
Highlights
- Comprehensive WhatsApp Engagement: Gupshup enables businesses to leverage WhatsApp for seamless customer communication, offering features like personalized messages, rich media (catalogs, carousels), and beta capabilities such as voice calling and group messaging.
- AI-Powered Automation: Streamline customer interactions with advanced AI-driven chatbots and tools for automated workflows, customer support, and marketing journeys, ensuring a personalized and frictionless experience.
- Cutting-edge Analytics & Compliance: Access integrated dashboards with performance metrics for campaigns, journeys, and remarketing while ensuring full compliance with WhatsApps business policies and data regulations.
Details
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Delivery method
Deployed on AWS
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Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Whatsapp_Marketing | Whatsapp_API_Marketing_25k_messages_month | $272.50 | |
Whatsapp_Utility | Whatsapp_API_Utility_25k_messages_month | $130.00 | |
Whatsapp_Services | Whatsapp_API_Services_25k_messages_month | $125.00 | |
Whatsapp_MKTLITE | Whatsapp_API_MKTLITE_25k_messages_month | $226.00 | - |
Vendor refund policy
NA
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Updated weekly
Top
10
In Customer Experience Personalization, Customer Support, Sales & Marketing
Top
25
In Contact Center
Top
25
In Speech Recognition
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging Support
Support for WhatsApp, RCS, Instagram, Web, and App channels enabling two-way customer interactions across multiple platforms
AI-Driven Chatbot and Automation
Industry-trained AI agents and AI Copilot tools for automated workflows, customer support, and personalized marketing journeys
Advanced WhatsApp Feature Set
Support for WhatsApp Flows, catalogs, carousel messages, voice calling, and group messaging capabilities
Integrated Analytics and Reporting
Unified dashboard combining campaign, journey, and remarketing performance reports with ROI metrics
Agent Productivity Enhancement
AI Copilot and consultative live chat tools designed to enhance agent productivity and drive personalized customer engagements
Multi-Channel Messaging Support
Enables customer engagement across website, mobile app, social media channels including WhatsApp, Instagram, and Google Business Messages with live chat, email, and voice capabilities.
AI-Driven Chatbot Deployment
Supports creation and deployment of AI-driven bot experiences across web, native applications, and messaging channels for automated customer interactions.
Intelligent Conversation Routing
Includes skill-based routing and IntelliAssign functionality to automatically distribute conversations based on agent capabilities and availability.
Advanced Analytics and Reporting
Provides advanced dashboard with team performance reports, agent availability reports, CSAT surveys, and conversation analytics for performance monitoring.
Conversation Automation and Context Management
Offers advanced automations, auto-resolve capabilities, live translation, and conversation APIs to maintain context-driven messaging experiences across interactions.
Robotic Process Automation Integration
RPA design and execution modules integrated within the platform for automating business processes
Pre-built Industry Templates
Over 80 industry cartridges available out of the box that can be customized for organizational requirements
Multi-channel Conversational Interfaces
Support for building virtual agents, chatbots, voice assistants and other conversational AI solutions
Analytics and Performance Monitoring
Analytics modules for tracking and monitoring conversational AI solution performance and interactions
Enterprise System Integration
Ecosystem of integrations with customer relationship management software and other enterprise platforms to connect legacy, hybrid and cloud elements
Standard contract
No
No
Customer reviews
Zeeshan Ali
Automated patient reminders have freed clinical staff time and improve daily practice efficiency
Reviewed on Apr 06, 2026
Review provided by PeerSpot
What is our primary use case?
What is most valuable?
The main and best feature of Gupshup is that I can easily integrate APIs and start sending automated messages to my patients via different channels such as WhatsApp and SMS.
Sending timely reminders to patients about upcoming appointments and follow-ups has positively impacted my organization by reducing the intervention required by the clinical staff who work within the clinic, saving their time, as well as saving the time of the reception staff, which can be utilized more efficiently. This also helps in saving money because I can focus on my work instead of answering patient calls and SMS.
I have saved a considerable amount of money since using Gupshup because all operations are now automated. I do not have to pick up calls from patients just to remind them about when they have to come or what the date is. I do not have to call patients for follow-ups as it is all done by Gupshup. This saves a significant amount of money and time, and while I cannot give the exact figure, it is a considerable amount of money and time.
What needs improvement?
Gupshup needs improvement because the setup part could be more user-friendly. I required some technical support to set up, and customer support is also not very responsive, so the customer support needs to be more user-friendly and respond more promptly.
Gupshup can improve by making the interface more clean so I can easily track performance, and customer service needs to be better and more user-friendly.
For how long have I used the solution?
I have been using Gupshup for the last eight to ten months.
What do I think about the stability of the solution?
Gupshup is a quite stable and reliable tool for automating WhatsApp SMS and regular SMS.
What do I think about the scalability of the solution?
Gupshup is highly scalable and can handle a large volume of messages at any given point in time.
How are customer service and support?
Customer support was a little bit on the average side and could be better, as the response from customer support takes time. I would rate customer support around seven out of ten.
Which solution did I use previously and why did I switch?
I did not use any other solution before Gupshup, as Gupshup was the first solution I implemented.
What about the implementation team?
Integrating the APIs with my clinic's system was easy. With a little technical support and technical knowledge from the support team, it was easy to configure the system, and the integration of the API was very smooth and was done easily.
What was our ROI?
I have seen a return on investment because a lot of time is saved for my clinical staff as they do not have to receive calls or call patients for upcoming appointments or follow-ups, and they do not have to always be present on WhatsApp to remind patients or answer messages about upcoming appointments. This saves a lot of time, and this time can be used elsewhere, such as in doing clinical practice, which saves time and increases productivity, helping in earning more money.
What's my experience with pricing, setup cost, and licensing?
The experience with pricing is a pay-per-use model that depends upon how many reminders are sent via SMS or WhatsApp. If there are more SMS or WhatsApp reminders going out, they will charge more, and if less, then they will charge less, which is a fair model. Licensing was quite straightforward, and the setup was also smooth with some technical support.
Which other solutions did I evaluate?
I checked out Wati for WhatsApp Business, but in the end, I selected Gupshup.
What other advice do I have?
I can use the performance feature of Gupshup where I can get a detailed report on how many patients received the reminder and how many of them responded to the reminder. If there is an upcoming campaign, I can promote it on Gupshup, such as if there is any free dental checkup or if I am offering some discounts on some treatment, and I can also track those campaigns through Gupshup.
Gupshup is a straightforward pay-as-you-use model and a reliable tool that really helps to increase my productivity and save time, making it necessary for any business, whether small or large.
Gupshup is a good and reliable tool that can be used in my day-to-day practice, and it really helps to save time and money. I would rate my overall experience with Gupshup as an eight out of ten.
Giuseppe P.
Complete Functionality and Intuitive Integration for Bot Management
Reviewed on Nov 25, 2025
Review provided by G2
What do you like best about the product?
Gupshup offers an excellent variety of features for creating and managing bots, with strong integration on WhatsApp and other channels. The interface is intuitive and the learning curve is relatively quick. The documentation is clear and customer support responds in reasonable time.
What do you dislike about the product?
Some advanced features still require a bit of technical work to be configured optimally. Additionally, the administration interface could be made more modern and faster, especially when managing complex projects.
What problems is the product solving and how is that benefiting you?
The platform has simplified the management of multichannel communications, reducing response times to customers and improving the effectiveness of marketing campaigns.
Human Resources
Best domestic WA service provider
Reviewed on Nov 14, 2025
Review provided by G2
What do you like best about the product?
I have used 2-3 wa service providers, including gupshup. but the gupshup UI felt different.. as a indian user its very easy and convenient to use domestic service providers and gupshup is one of the great option of it. their customer support is always on time. if any things breaks directly from meta's end then gupshup team proactively looking with them and helping us on real time.
What do you dislike about the product?
I mostly use this platform for whatsapp template approval, sometime when I create the new template and refresh the page then the new created templates take a time to reflect on list section.
What problems is the product solving and how is that benefiting you?
Gupshup is really easy to use, their real time support help us to solve problems and integration new APIs on real time. also their pricing is also convenient. so if I look at overall level gupshup is one of the great vendor which help us for our journey of growth.
Santhosh Kumar Reddy T.
Feature-Rich Platform, But UI/UX Needs Improvement
Reviewed on Oct 28, 2025
Review provided by G2
What do you like best about the product?
Gupshup has wide variety of features covering different use cases which will help in address 1 CBP, different templates, Chatbots, SMS, RCS, Email etc
What do you dislike about the product?
UI/UX could be a lot better and ease of dashboard usage
What problems is the product solving and how is that benefiting you?
WhatsApp is the key channel, it helped us a lot in able to promote and market our content better the chatbot flow helped us a lot in understanding what is needed for customers and it was seamless to build bot flows and running campaigns.
ARVIND S.
BEST WHATSAPP SERVICE
Reviewed on Oct 01, 2025
Review provided by G2
What do you like best about the product?
This software is user-friendly and easy to navigate, making it accessible and understandable for everyone.
What do you dislike about the product?
Since our service manager resigned, there hasn't been a specific person assigned to help us resolve issues.
What problems is the product solving and how is that benefiting you?
Send multiple WhatsApp messages with just a single click.