Sold by: GupShup Inc
Deployed on AWS
Gupshup is awarded the WhatsApp Partner of the Year for 2023 and 2024. With Gupshup Conversation Cloud, businesses can seamlessly engage with customers using the latest WhatsApp features, including Flows, catalogs, carousel messages, as well as beta capabilities like voice calling and group messaging.
4.4
Overview
Built for the conversational era, Gupshup makes it easy for businesses to create personalized, automated and frictionless experiences across the customer lifecycle. Gupshup Conversation Cloud powers two-way interactions with industry-trained AI agents so businesses can go live faster across all major channels including WhatsApp, RCS, Instagram, Web, App, and more.
Trusted by 45,000+ brands across the globe, Gupshup works with many of the top companies across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth, and optimize costs.
Gupshup is awarded the WhatsApp Partner of the Year for 2023 and 2024. With Gupshup Conversation Cloud, businesses can seamlessly engage with customers using the latest WhatsApp features, including Flows, catalogs, carousel messages, as well as beta capabilities like voice calling and group messaging.
Gupshup also offers robust click-to-chat ads offering, AI journeys, personalized and automated campaigns and analytics. An integrated dashboard combines ad, journey and remarketing performance reports, providing businesses with ROI metrics. Gupshup Agent Assist empowers businesses with consultative live chat and AI-driven tools like AI Copilot to enhance agent productivity and drive personalized customer engagements.
Finally, Gupshup supports all the latest and beta WhatsApp features, ensuring our clients stay at the forefront of conversational engagement.
Highlights
- Comprehensive WhatsApp Engagement: Gupshup enables businesses to leverage WhatsApp for seamless customer communication, offering features like personalized messages, rich media (catalogs, carousels), and beta capabilities such as voice calling and group messaging.
- AI-Powered Automation: Streamline customer interactions with advanced AI-driven chatbots and tools for automated workflows, customer support, and marketing journeys, ensuring a personalized and frictionless experience.
- Cutting-edge Analytics & Compliance: Access integrated dashboards with performance metrics for campaigns, journeys, and remarketing while ensuring full compliance with WhatsApps business policies and data regulations.
Details
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Delivery method
Deployed on AWS
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Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Whatsapp_Marketing | Whatsapp_API_Marketing_25k_messages_month | $272.50 | |
Whatsapp_Utility | Whatsapp_API_Utility_25k_messages_month | $130.00 | |
Whatsapp_Services | Whatsapp_API_Services_25k_messages_month | $125.00 | |
Whatsapp_MKTLITE | Whatsapp_API_MKTLITE_25k_messages_month | $226.00 | - |
Vendor refund policy
NA
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Updated weekly
Top
10
In Customer Experience Personalization, Customer Support, Sales & Marketing
Top
25
In Contact Center
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25
In Speech Recognition
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging Support
Support for WhatsApp, RCS, Instagram, Web, and App channels enabling two-way customer interactions across multiple platforms
AI-Driven Chatbot and Automation
Industry-trained AI agents and AI Copilot tools for automated workflows, customer support, and personalized marketing journeys
Advanced WhatsApp Feature Set
Support for WhatsApp Flows, catalogs, carousel messages, voice calling, and group messaging capabilities
Integrated Analytics and Reporting
Unified dashboard combining campaign, journey, and remarketing performance reports with ROI metrics
Agent Productivity Enhancement
AI Copilot and consultative live chat tools designed to enhance agent productivity and drive personalized customer engagements
Multi-Channel Messaging Support
Enables customer engagement across website, mobile app, social media channels including WhatsApp, Instagram, and Google Business Messages with live chat, email, and voice capabilities.
AI-Driven Chatbot Deployment
Supports creation and deployment of AI-driven bot experiences across web, native applications, and messaging channels for automated customer interactions.
Intelligent Conversation Routing
Includes skill-based routing and IntelliAssign functionality to automatically distribute conversations based on agent capabilities and availability.
Advanced Analytics and Reporting
Provides advanced dashboard with team performance reports, agent availability reports, CSAT surveys, and conversation analytics for performance monitoring.
Conversation Automation and Context Management
Offers advanced automations, auto-resolve capabilities, live translation, and conversation APIs to maintain context-driven messaging experiences across interactions.
Robotic Process Automation Integration
RPA design and execution modules integrated within the platform for automating business processes
Pre-built Industry Templates
Over 80 industry cartridges available out of the box that can be customized for organizational requirements
Multi-channel Conversational Interfaces
Support for building virtual agents, chatbots, voice assistants and other conversational AI solutions
Analytics and Performance Monitoring
Analytics modules for tracking and monitoring conversational AI solution performance and interactions
Enterprise System Integration
Ecosystem of integrations with customer relationship management software and other enterprise platforms to connect legacy, hybrid and cloud elements
Standard contract
No
No
Customer reviews
Giuseppe P.
Complete Functionality and Intuitive Integration for Bot Management
Reviewed on Nov 25, 2025
Review provided by G2
What do you like best about the product?
Gupshup offers an excellent variety of features for creating and managing bots, with strong integration on WhatsApp and other channels. The interface is intuitive and the learning curve is relatively quick. The documentation is clear and customer support responds in reasonable time.
What do you dislike about the product?
Some advanced features still require a bit of technical work to be configured optimally. Additionally, the administration interface could be made more modern and faster, especially when managing complex projects.
What problems is the product solving and how is that benefiting you?
The platform has simplified the management of multichannel communications, reducing response times to customers and improving the effectiveness of marketing campaigns.
Human Resources
Best domestic WA service provider
Reviewed on Nov 14, 2025
Review provided by G2
What do you like best about the product?
I have used 2-3 wa service providers, including gupshup. but the gupshup UI felt different.. as a indian user its very easy and convenient to use domestic service providers and gupshup is one of the great option of it. their customer support is always on time. if any things breaks directly from meta's end then gupshup team proactively looking with them and helping us on real time.
What do you dislike about the product?
I mostly use this platform for whatsapp template approval, sometime when I create the new template and refresh the page then the new created templates take a time to reflect on list section.
What problems is the product solving and how is that benefiting you?
Gupshup is really easy to use, their real time support help us to solve problems and integration new APIs on real time. also their pricing is also convenient. so if I look at overall level gupshup is one of the great vendor which help us for our journey of growth.
Santhosh Kumar Reddy T.
Feature-Rich Platform, But UI/UX Needs Improvement
Reviewed on Oct 28, 2025
Review provided by G2
What do you like best about the product?
Gupshup has wide variety of features covering different use cases which will help in address 1 CBP, different templates, Chatbots, SMS, RCS, Email etc
What do you dislike about the product?
UI/UX could be a lot better and ease of dashboard usage
What problems is the product solving and how is that benefiting you?
WhatsApp is the key channel, it helped us a lot in able to promote and market our content better the chatbot flow helped us a lot in understanding what is needed for customers and it was seamless to build bot flows and running campaigns.
ARVIND S.
BEST WHATSAPP SERVICE
Reviewed on Oct 01, 2025
Review provided by G2
What do you like best about the product?
This software is user-friendly and easy to navigate, making it accessible and understandable for everyone.
What do you dislike about the product?
Since our service manager resigned, there hasn't been a specific person assigned to help us resolve issues.
What problems is the product solving and how is that benefiting you?
Send multiple WhatsApp messages with just a single click.
Amit S.
Best communication platform for businesses.
Reviewed on Sep 29, 2025
Review provided by G2
What do you like best about the product?
It has all type of communication service including SMS , Whatsapp etc.
Able to send all type of sms like Transactional or promotional.
Able to send all type of sms like Transactional or promotional.
What do you dislike about the product?
Nothing to dislike about the Gupshup platform.
What problems is the product solving and how is that benefiting you?
In our organisation we are using gupshup to send all whatsapp communication, we have build whatsapp bot and whatsapp based journey through it.