Gupshup Whatsapp

GupShup Inc

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External reviews

65 reviews
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    Dhiraj R.

Stable WhatsApp API + HubSpot Integration for Scalable Marketing Automation

  • April 29, 2026
  • Review provided by G2

What do you like best about the product?
The WhatsApp API integration is quite stable and works well with HubSpot for sending marketing communication at scale. Once the setup is done, it becomes easy to automate campaigns, trigger messages, and manage templates. Delivery rates are reliable, and it handles large volumes without much issue.
What do you dislike about the product?
The platform can feel a bit technical and not very intuitive, especially for marketing teams who are used to simpler UI tools. Dependency on API setup for most actions makes it less flexible. Pricing transparency can also be a concern, especially with markups on WhatsApp charges.
What problems is the product solving and how is that benefiting you?
It enables us to run WhatsApp marketing campaigns directly from HubSpot, which helps in reaching leads instantly on a channel they actively use. This improves engagement rates compared to email and helps in faster follow-ups, nurturing, and conversion. It also allows us to scale communication across geographies without needing multiple tools.


    VIVEK S.

Best Platform for WhatsApp Marketing

  • April 21, 2026
  • Review provided by G2

What do you like best about the product?
very good software for marketing communications and console is very good in terms of UI
What do you dislike about the product?
It take a lot of time in support and not upgrading backend
What problems is the product solving and how is that benefiting you?
for WA marketing we use, it helped me not banning from meta


    Giuseppe P.

Complete Functionality and Intuitive Integration for Bot Management

  • November 25, 2025
  • Review provided by G2

What do you like best about the product?
Gupshup offers an excellent variety of features for creating and managing bots, with strong integration on WhatsApp and other channels. The interface is intuitive and the learning curve is relatively quick. The documentation is clear and customer support responds in reasonable time.
What do you dislike about the product?
Some advanced features still require a bit of technical work to be configured optimally. Additionally, the administration interface could be made more modern and faster, especially when managing complex projects.
What problems is the product solving and how is that benefiting you?
The platform has simplified the management of multichannel communications, reducing response times to customers and improving the effectiveness of marketing campaigns.


    Human Resources

Best domestic WA service provider

  • November 14, 2025
  • Review provided by G2

What do you like best about the product?
I have used 2-3 wa service providers, including gupshup. but the gupshup UI felt different.. as a indian user its very easy and convenient to use domestic service providers and gupshup is one of the great option of it. their customer support is always on time. if any things breaks directly from meta's end then gupshup team proactively looking with them and helping us on real time.
What do you dislike about the product?
I mostly use this platform for whatsapp template approval, sometime when I create the new template and refresh the page then the new created templates take a time to reflect on list section.
What problems is the product solving and how is that benefiting you?
Gupshup is really easy to use, their real time support help us to solve problems and integration new APIs on real time. also their pricing is also convenient. so if I look at overall level gupshup is one of the great vendor which help us for our journey of growth.


    Santhosh Kumar Reddy T.

Feature-Rich Platform, But UI/UX Needs Improvement

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Gupshup has wide variety of features covering different use cases which will help in address 1 CBP, different templates, Chatbots, SMS, RCS, Email etc
What do you dislike about the product?
UI/UX could be a lot better and ease of dashboard usage
What problems is the product solving and how is that benefiting you?
WhatsApp is the key channel, it helped us a lot in able to promote and market our content better the chatbot flow helped us a lot in understanding what is needed for customers and it was seamless to build bot flows and running campaigns.


    ARVIND S.

BEST WHATSAPP SERVICE

  • October 01, 2025
  • Review provided by G2

What do you like best about the product?
This software is user-friendly and easy to navigate, making it accessible and understandable for everyone.
What do you dislike about the product?
Since our service manager resigned, there hasn't been a specific person assigned to help us resolve issues.
What problems is the product solving and how is that benefiting you?
Send multiple WhatsApp messages with just a single click.


    Amit S.

Best communication platform for businesses.

  • September 29, 2025
  • Review provided by G2

What do you like best about the product?
It has all type of communication service including SMS , Whatsapp etc.
Able to send all type of sms like Transactional or promotional.
What do you dislike about the product?
Nothing to dislike about the Gupshup platform.
What problems is the product solving and how is that benefiting you?
In our organisation we are using gupshup to send all whatsapp communication, we have build whatsapp bot and whatsapp based journey through it.


    Sunny J.

Review for Gupshup offerings and services

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
They keep pace with the innovation and give priority to new and innovative ways of outreach.
What do you dislike about the product?
Their pricing model. They are bit expensive than others.
What problems is the product solving and how is that benefiting you?
Solving problem of outreach. It provides the seamless services which makes job easier and impactful.


    Retail

Effortless Integration, Robust Features, and Easy-to-Scale Automation

  • July 29, 2025
  • Review provided by G2

What do you like best about the product?
Gupshup makes WhatsApp automation easy with seamless CRM integration, powerful features, and a user-friendly platform. Special thanks to our CSM Naveen for his constant support and proactive approach.
What do you dislike about the product?
While Gupshup is a solid platform overall, the dashboard sometimes experiences delays, and the reporting format could be more customizable and user-friendly.
What problems is the product solving and how is that benefiting you?
Gupshup helps us centralize and automate customer communication across WhatsApp, SMS, and RCS, reducing manual efforts and improving response time. With AI chatbot support, we handle queries 24/7, boost lead conversion, and deliver personalized experiences at scale. The seamless CRM integration and proactive support from the team.


    Himanshu S.

Reliable Multi-Channel Messaging Platform for Scalable Customer Engagement

  • June 20, 2025
  • Review provided by G2

What do you like best about the product?
Gupshup offers a robust and user-friendly platform that helps streamline customer communication across channels like WhatsApp, SMS, and RCS. Its tools for building automated and personalized messaging flows are intuitive and effective. The platform makes integrating/implementations of new channels and features easy, allowing us to quickly adopt the latest communication options. The platform is reliable, scalable, and well-suited for running large-volume campaigns without performance issues.

Additionally, Naveen Verma from Gupshup regularly introduces us with relevant marketing innovations that help us optimize engagement.
What do you dislike about the product?
Gupshup is a great platform with many strengths, and there’s always room to grow. One area that could be enhanced is the support experience—making it more responsive and proactive would add even more value. Also, exploring deeper integration of AI could unlock new possibilities for smarter automation and improved insights, helping users get even more from the platform.
What problems is the product solving and how is that benefiting you?
Gupshup consolidates multiple communication channels like SMS, WhatsApp, and RCS into a single platform, eliminating the need to manage separate tools for CRM and messaging. This all-in-one approach simplifies our workflow and ensures consistent customer engagement. For anyone looking for a reliable and comprehensive messaging solution, Gupshup delivers great value and is highly recommended.