Gupshup Whatsapp

My main use case for Gupshup is WhatsApp automation and marketing campaigns.

One specific use case involved running a campaign for user acquisition for a financial organization to acquire credit card users. I used one of the WhatsApp templates that were created by the organization and utilized it to reach a large number of specific existing users to deploy the particular offers and promotional content. I leveraged Gupshup's Meta detecting tool to confirm the contents from the financial organization side and ran the WhatsApp automation for the same campaign as well.

I do not have anything else to add about my main use case or any other ways I use Gupshup at this time.

The best features Gupshup offers are quick verification of the content and quick redirection towards the particular domain the content falls into. Additionally, faster deployment of content including WhatsApp messages or triggers and broad options in terms of user acquisition and CTA buttons are valuable.

The CTA button options in Gupshup have been widely used in the campaign so far. I have leveraged three CTA buttons which are the multiple option button, the single click button, and the WhatsApp poll. These have helped me identify current users and filter specific users who belong to a particular category that I segregated within the campaign I ran.

Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months.

The specific metrics I used to track that increase were the number of WhatsApp message openings and UTM tracking parameters.

Gupshup can be improved in terms of the UI and the design of the particular model. Additionally, testing has to be done in terms of the website and the login panel, or the vendor login.

The color in Gupshup needs to be improved and the loading time out has to improve.

On a positive note, the overall experience in terms of the tool experience, the usage and the speed that it automates in is significantly excellent. However, the UI that I mentioned previously and the response rate of the application need improvement, along with a little bit of improvement in terms of experimentation that can be done in the campaigns.

Regarding Gupshup's AI capabilities, I would say accuracy is specifically seventy percent as the content always gets redirected to a specific domain within the Meta guidelines. The reliability of the output is pretty much a one to one ratio.

I have been using Gupshup for approximately one and a half years.

Gupshup is stable. Out of ten particular days, seven days Gupshup stays stable. During some periods, it goes to a maintenance phase.

The scalability of Gupshup is pretty good.

Gupshup's customer support needs improvement.

I would rate the customer support of Gupshup on a scale of one to ten as seven.

I used to use WhatsApp Business combined with Google Sheets before due to no proper investment in a particular tool.

There were no such problems during the initial setup or onboarding with Gupshup. The only problems I faced were the vendor login bugs where I was unable to log in through multiple accounts. I also found difficulty changing the spaces from a particular team. For example, if I had to operate the Gupshup account and manage a few spaces for specific campaign related workflows, the shift from one particular project to another was a little bit confusing. That can be improved.

I do not manage user permissions and access controls within Gupshup. The IT team handles it.

I have seen a return on investment. Specifically, I would point to the employee example. The particular workflow before Gupshup used to take at least ten to fifteen employees to do the work and after Gupshup it took only three to four employees to do the same.

My experience with pricing, setup cost, and licensing is pretty smooth as they provided a very lean option in terms of the prices and they are flexible as well.

Before choosing Gupshup, I evaluated other options and went through a few local vendors who provide the same solutions but they were not as accurate as Gupshup.

Regarding Gupshup's AI capabilities, I have leveraged the AI capabilities in terms of agentic AI uses where I have used the particular Gupshup agentic AI voices to leverage it to specific users across my organization, the existing ones. I haven't seen much growth but it is actually considered at least 0.2x growth from the month I started.

My experience with Gupshup's reporting and analytics features is that it is pretty good comparatively as the tracking mechanism works really well compared to other tools.

I would rate how easy it is for my team to customize workflows or templates in Gupshup at least 7.5 out of ten.

Regarding how Gupshup handles data privacy and compliance requirements for my organization, I have directly sent an approval request to the IT department where they go through a maker-checker process and then approval is given from that team after verifying from which tool the specific request has come in. If it is from Gupshup, they validate and then if it is a go, they approve the particular campaign. That covers the data privacy and compliance issues as well.

Gupshup's documentation and training resources are helpful for new users.

The advice I would give to others looking into using Gupshup is that the setup has to be done in terms of how that particular organization wants the tool to work and how they expect the ROI. That is the key for them to get the maximum out of the particular product. I would rate my overall experience with Gupshup as seven out of ten.

I used Gupshup for WhatsApp marketing by running countdown campaigns where we asked students to fill applications before they closed, for example, ten days to go, nine days to go, eight days to go. We sent these WhatsApp communications via Gupshup, along with all ad-hoc communications that contained informative content about the university, the application fill-up process, and the admission process.

My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it. We still use it now, but I stopped using it because I changed my profile.

Gupshup offers a variety of templates which we use for WhatsApp marketing, and all those templates are very easy to use and user-friendly as well.

Gupshup helps us simplify our tasks with its easy-to-use templates that utilize variable functions, which we can use for the student's name and phone number. We use a variable for the admission officer's name as well since each student has been allotted an admission officer, allowing us to directly send them personalized messages.

Gupshup has an option to send a test message to yourself, which lets you see how the end-user will receive the message and how they view it. For example, you can check if they are able to click the links provided or if they are receiving the correct information.

Gupshup positively impacts our organization by improving our efficiency with the variety of templates; we see more open rates of the messages and more click rates as well. The templates are very attractive, and we notice a positive impact on students after they receive them, resulting in increased open rates and click rates.

I did not explore Gupshup very much, but according to me, there is no needed improvement; it is a perfect tool to use and very user-friendly. Everyone can use it, and there is no complexity behind it; you do not need to learn anything extra, it is very easy.

If Gupshup could add a video with the WhatsApp message instead of just providing a link, that would have a great impact while communicating.

I used Gupshup for one year at the start of my job.

Integrating Gupshup with our existing systems was not that tough; it was easy because we used to have Salesforce, and we were accustomed to that. Gupshup was also easy for us to adapt to, and we acquired the process of sending campaigns very easily with hardly one day of training before becoming experts with it.

We improved our open rates and click rates by approximately ten to twelve percent after using Gupshup.

I chose nine out of ten because in the education industry, we want every piece of information to reach the student. Nowadays, students are more interested in seeing videos of the campus or the infrastructure, so if a video feature gets added, I would give the additional point.

A colleague uses Gupshup and says it is a very good platform to send and manage campaigns, noting it is easier to manage campaigns in Gupshup than in other tools.

I gave this review a rating of nine out of ten.

My main use case for Gupshup is to send daily insights about cafes to the cafe owners and to send the cafe bill to the cafe customers on WhatsApp. I work on a backend Django-based system where I have pre-coded the sending of the messages through WhatsApp. Before setting that up, I had to set up Gupshup, create custom templates for the bill, and get them approved from Gupshup. I also had to get a number that I specifically needed to attach to Gupshup and verify by Meta.

Most of my usage of Gupshup is through API. I hardly ever use the website because I have already set up everything to work automatically; I just have to check it for maintenance or any changes.

According to me, the API is the best feature of Gupshup. The sign-up process is very seamless; it hardly took me less than 30 minutes to sign up, and it took me about two days to get my templates and number approved.

Template management is very easy with Gupshup. It is quite reliable, and I have not faced any issues with it. The pricing is very reasonable; it is very cheap and affordable, which is a positive aspect.

Gupshup has impacted my organization very positively. It is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be.

Gupshup saves a lot of time in my organization. If we did not have Gupshup, we would have to draft the daily insights of each customer and owner and send them manually, which would take a tremendous amount of time. Imagine sending thousands of people their daily insights; it would be quite tedious. This automated system is very good.

Gupshup could be improved by adding more selection of templates.

The API documentation for Gupshup could be a little more specific, but it gets the work done. It is not the case that you need to refer to the API documentation always; you just have to go through it one time and understand it fully. I hope that it could be a little better.

I have been using Gupshup for around two years.

In my experience, Gupshup is very stable. In two years, I have never had a single issue.

Gupshup is very scalable in my experience.

Customer support with Gupshup is good as well. I never had any problem that required me to reach out to customer support, so that is not something I can answer. However, their scalability is good; I set up the code once while writing the founding code, and it is still working with no changes needed. We have grown from zero to about 6,000 cafes signed up with us, so it scales quite well.

Customer support with Gupshup is good. I never had any problem that required me to reach out to customer support, so that is not something I can answer.

I previously did not use any different solution; Gupshup was the first solution that I tried, and it just worked well.

I rate the initial setup a 10 out of 10 because I started using Gupshup and it just works. I did not have any problem with it; I just had to get my templates approved, set up the work with the API, and integrate it into my backend, and it just works. It never gave me any problem, and there was no reliability issue.

Gupshup saves us around five to six dollars per cafe, which is quite a lot. If we were to do this manually, we would have to keep a person, which would take about $60 an hour, and they could only handle maybe 60 insights. That would be approximately $6-7. Gupshup is very cheap; I think it is around 50 cents per thousand messages or something, but I am not sure. It has been a while since I went through the pricing; I just pay the bill.

My experience with Gupshup's pricing, setup cost, and licensing was very good. The pricing is very reasonable and it is the cheapest in the market right now. That was one of the factors that attracted me towards Gupshup in the first place. We set it up after first exploring Gupshup via their sandbox, which is a nice feature to have, and then we approved our templates and set up API with their API documentation for WhatsApp.

I evaluated many other options before choosing Gupshup, such as Twilio and others. It was a while back, so I do not remember the names of all of them. Twilio was one that looked good to me, but it was quite expensive compared to Gupshup, so I decided to go with Gupshup.

Regarding Gupshup's AI capabilities, I think it is pretty secure. It is pretty accurate regarding Gupshup's AI capabilities, but I think the AI cannot always be accurate. However, it gets the job done. My advice would be to get your templates ready as soon as possible, as it takes quite some time to get them validated. I would rate this review a 10 out of 10 overall.

My main use case for Gupshup is for sending WhatsApp and SMS. First, we check the plan and what we need to send, then we write the content and whitelist accordingly on Gupshup for WhatsApp and SMS. Then we trigger the campaign through MoEngage, and we connect our MoEngage or any other CRM tool to Gupshup, and then we trigger the campaigns.

This is a normal integration, similar to what we used to do with other service providers. One special thing we built is a chatbot. Whenever a user comes and asks questions on our chatbot with the questionnaires we already predefined, the user gets the answer based on the questions they raise, and it is very helpful. That is one of the special use cases we use on Gupshup.

Most of the features already there, such as WhatsApp, CTA, media, rich media button, video, documents, and all other formats are supported by Gupshup, similar to other service providers. We also use SMS. SMS features include CTA, non-CTA, simple links or multiple links, transactional, and promotional. All of these features we use in Gupshup.

In terms of triggering the campaign, we do not face much of a problem. All campaigns go smoothly without any hiccups. Approximately 90% of the time, all our campaigns execute successfully.

For WhatsApp, we get around 70-75% delivery rate. For SMS, we get around 80% delivery rate. Open rate, click rate, and conversion metrics are really about our company, but mainly in terms of engagement, open clicks, and all of these things we track regularly.

The main area is the support team. Whenever there are hiccups, the support team takes a lot of time to come back with the resolution. When I face an issue with the template triggering or delivery of the campaigns, the support team will take some time or a lot of time to come back. By the time they respond, I have already figured out what exactly the cause of the problem is. The main thing the support team should do is give immediate resolution, not take a day or two or three days. That is the only thing Gupshup can improve.

Some of the features that Meta launches, such as RCS, keep launching new features. When it comes to Gupshup, sometimes there will be a delay. We want to have those features immediately so we can test them with our users and experiment and bring more results. We want to get the features immediately whenever Meta or Google launches new features on different channels.

I have been working in the CRM field for five years.

Gupshup is very stable.

Gupshup can improve further, but so far it is good. We are able to do large volumes of campaigns without any hassle.

The main area is the support team. Whenever there are hiccups, the support team takes a lot of time to come back with the resolution. When I face an issue with the template triggering or delivery of the campaigns, the support team will take some time or a lot of time to come back. By the time they respond, I have already figured out what exactly the cause of the problem is. The main thing the support team should do is give immediate resolution, not take a day or two or three days. That is the only thing Gupshup can improve.

Customer support needs to improve, and there are many areas they can improve in terms of bringing resolution, troubleshooting issues, and all.

We have been using Gupshup mainly because we switched due to the costing. The other vendors are offering more cost compared to Gupshup, which is why we had to switch to Gupshup.

We keep doing experiments on a regular basis. We do A/B testing using WhatsApp, SMS and all, and we have gotten better ROI in terms of campaigns. We are happy.

Regarding pricing, we keep negotiating with the vendors, but so far we are getting good cost for the channels we use. We are happy.

Regarding Gupshup's security, it is already known in the industry that Gupshup is known for security, and I do not have any issues. It is a good one.

There are not really any standout features.

Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so. I would rate this review as a seven out of ten based on all the feedback I have provided for the improvements.

Make use of all the features and all the channels Gupshup is providing. Do the experimentation and check which channel is working better and where all the things they can improve and how they can improve delivery. All of these things Gupshup can provide, so make use of those things properly.

My main use case for Gupshup is sending emails, messages, and WhatsApp texts to customers. I use Gupshup for sending messages and WhatsApp texts to customers in the scenario where the company I'm working for provides loans. Customers need to be notified for every small thing that happens. I send mails, WhatsApp, and SMS only through Gupshup.

The best features Gupshup offers are quite straightforward. Gupshup maintains a portal, and whatever we want to set in that portal is well-defined. They have exposed their APIs through which we can integrate and send notifications to customers.

What I appreciate most about the portal and the APIs is that it works all the time. In 99% of cases where the API sends a 200, the mails, SMS, and WhatsApp are sent to customers. It has a very good interface to work with.

Gupshup has positively impacted my organization because since we have been using this for the last two years in our company, it is highly reliable. I recently integrated a feature that was tagging customer NPA. Loans that customers are not paying and are in overdue need to be tagged as NPA. For that, I integrated Gupshup in my service, through which we send notifications to customers that they are being marked NPA. If they want that to be overturned, they should pay their overdues as soon as possible.

My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise. This is something that could be a bit more lenient.

I have been using Gupshup since January 2025.

I choose nine out of 10 for Gupshup because I have tried other services such as Airtel, but Gupshup stands out for me because of its reliability and its pricing. It is quite easy to integrate.

Regarding Gupshup's AI capabilities, we are using it because whatever mail is sent to the customer is sensitive data. I know that data will not be exposed. Gupshup is highly reliable.

Regarding Gupshup's AI capabilities, I believe it delivers accuracy and reliability of output at 110%. It delivers; 99% of whatever I want to do is being delivered to the customer. I totally understand its capabilities and trust in them.

I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it. I would suggest anyone who wants to know more about this to try it once. I am rating this review nine out of ten.