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    Leadsquared Sales Execution CRM

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    Sold by: LeadSquared 
    Deployed on AWS
    LeadSquared Sales CRM helps you to drive high velocity sales with ease. Get higher efficiency out of your call center, feet-on-street, digital sales and merchant operations.
    4.5

    Overview

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    In most businesses, the prospect to customer journey is never straightforward. In fact, there is no single path to closure. There are multiple sales journeys, involving different channels, processes, teams, and touchpoints. LeadSquared connects them all, processes, distributed teams, and touchpoints to give you one complete end to end sales execution platform for all your teams (digital, call center agents, feet on street teams and operations. LeadSquared cuts down all the noise that your teams constantly wade through and allows them just to focus on just their next task, enhancing their efficiency and helping them sell more. Explore LeadSquared Sales CRM Software for:

    1. Higher sales productivity from all your teams
    2. Flexibility, ease of adoption, and great support
    3. Pre-screening automation to ensure quality of leads
    4. Cut lead leakage to zero
    5. Intelligent automation to increase speed to lead

    Highlights

    • Zero lead leakage. Capture leads from all your channels automatically, manage them intelligently, transfer them to the right teams (and people). Ensure zero lead leakage and zero missed opportunities.
    • Quick turnaround. Automate lead qualification, prioritization, and distribution to relevant people & teams based on advanced lead & agent attributes. Timely contact means higher conversions.
    • Regimented sales. Remove all distractions from your sales teams day & guide them of the next best step. Spot sales opportunities, and notify the right agent to take action automatically.

    Details

    Delivery method

    Deployed on AWS
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    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Leadsquared Sales Execution CRM

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (2)

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    Dimension
    Description
    Cost/12 months
    Pro
    Number of user licenses for Pro Plan
    $600.00
    Super
    Number of user licenses for Super Plan
    $1,200.00

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    Vendor terms and conditions

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    Support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly
    By Gainsight
    By Salesloft

    Accolades

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    Top
    25
    In CRM, Contact Center
    Top
    25
    In Data Analysis
    Top
    100
    In Collaboration & Productivity

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Multi-Channel Lead Capture and Management
    Automatic capture of leads from all channels with intelligent management and distribution to appropriate teams and individuals to prevent lead loss.
    Lead Qualification and Prioritization Automation
    Automated lead qualification, prioritization, and distribution based on advanced lead and agent attributes to optimize conversion timing.
    Intelligent Task Guidance System
    Automated guidance system that removes distractions and directs sales teams to their next best action with real-time opportunity notifications.
    Multi-Team Sales Execution Platform
    Unified end-to-end sales execution platform supporting multiple team types including digital sales, call center agents, field teams, and operations.
    Pre-Screening and Lead Quality Assurance
    Pre-screening automation mechanism to ensure lead quality and reduce lead leakage across distributed sales channels and touchpoints.
    Pre and Post-Sales Integration
    Seamless integration with SAP Sales Cloud to connect pre-sales and post-sales journeys through a unified platform.
    Account Hierarchy Modeling
    Capability to model account hierarchies and create structured handoffs between internal account-facing teams for revenue expansion planning.
    Workflow Automation
    Automated manual tasks and workflows to reduce manual effort and enable teams to focus on relationship building.
    Lifecycle Campaign Management
    Automated lifecycle campaigns across customer journey stages with digital touchpoints and triggered human outreach at key moments.
    Risk Detection and Churn Prevention
    Detailed relationship visibility across accounts and stakeholders to proactively identify and mitigate churn risks and revenue loss.
    AI-Powered Signal Prioritization
    Conductor AI engine integrates and activates buyer signals to prioritize workflow based on urgency and impact.
    Conversation Intelligence
    Built-in conversation intelligence capability to understand impact of sales conversations, share buyer insights, and replicate top seller behaviors.
    Workflow Automation
    Plays automation feature generates task-based actions triggered by platform signals and third-party integrations.
    Deal Management and Forecasting
    Deal management functionality provides AI insights on deal status, risk identification, and cycle acceleration recommendations.
    Cross-Platform Mobile Access
    Mobile application available on iPhone and Android for prospect engagement and deal closure from remote locations.

    Contract

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    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

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    4.5
    288 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    74%
    23%
    2%
    1%
    0%
    2 AWS reviews
    |
    286 external reviews
    External reviews are from G2  and PeerSpot .
    Anuj Tiwari

    Structured lead tracking has improved sales visibility and now drives higher conversion rates

    Reviewed on Mar 28, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for LeadSquared  is for CRM  purposes; it's a CRM  tool that I use for the lead journey and also for the dashboard.

    Whenever I get a lead from any source, I import all the leads into LeadSquared , and then whatever the task lead is there, I assign it to my salesperson. The salesperson basically calls the lead, and then the activities go along as a CRM; that person is doing. Suppose they close the deal, they have to update the status and everything they have, so everything is managed in a very structured way.

    What is most valuable?

    The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one.

    The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard.

    This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me.

    LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.

    What needs improvement?

    LeadSquared has areas for improvement; it has good features, but we could work more on the automation part, such as building workflows. I think we have workflows, but they are lacking compared to platforms such as GHL and others. If we could create a more robust workflow, that could be beneficial.

    For how long have I used the solution?

    I have been working in my current field for more than a year.

    What do I think about the stability of the solution?

    LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes. Other than that, it's good, and I have not encountered reliability issues.

    What do I think about the scalability of the solution?

    Scalability is excellent; for businesses with a sales team wanting a full sales solution, I highly recommend LeadSquared.

    How are customer service and support?

    Customer support for LeadSquared is responsive and helpful; I have found them to be quite satisfactory.

    Which solution did I use previously and why did I switch?

    I previously used Google Sheets only, not any other product.

    What was our ROI?

    I can speak a lot about the return on investment; earlier with Google Sheets, we couldn't measure productivity. Now that we're using LeadSquared, we can measure the activities of the salesperson and their talk time. Based on talk time, we mark attendance, and productivity has significantly increased. The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%. This monitoring has been crucial for us.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing was smooth; one person connected with me and handled everything. He is a business development consultant from LeadSquared, and he responded quickly, onboarding us as per our requirements. The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.

    Which other solutions did I evaluate?

    Before choosing LeadSquared, I explored other platforms such as GoHighLevel and Zoho, but I appreciated the activity capturing features in LeadSquared the most, such as measuring talk time and salesperson activity, which led me to decide to move to LeadSquared.

    What other advice do I have?

    I'm focused on the dashboard; so whatever the salesperson is calling and they are working on the leads, we can understand in a better way. It's really good, and we can understand properly, such as if the salesperson is calling or not calling, and what is the activity of the lead, if they are moving that particular stage to another stage or not. All these things we can understand in the dashboard, which is good for the manager and good for the salesperson too. So I would say it optimizes the work.

    Since switching from Google Sheets to LeadSquared, I have seen significant outcomes; while using Google Sheets, we didn't get insight into what the productivity was. Once we moved to LeadSquared, we have visibility. We understand which salesperson has how many leads and what the conversion rate is. We can measure all these things in LeadSquared, and this improved our decision-making. The conversion rate increased by about 30 to 35% after moving to LeadSquared.

    LeadSquared is deployed in my organization on a public cloud, and we use AWS  as the cloud provider. We did not purchase LeadSquared through the AWS  marketplace; we got some referrals from someone who called and suggested it to us, and based on that, we made the purchase.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Amazon Web Services (AWS)
    Information Technology and Services

    High Lead Visibility for Focused Follow-Ups in LeadSquared Sales CRM

    Reviewed on Mar 23, 2026
    Review provided by G2
    What do you like best about the product?
    The best thing about Leadsquared Sales CRM is that it gives high visibilty of the entire business via the leads present in the leadsquared account dashboard which helps in focused follow ups with the leads who are the prospects and hence, leadsquared is a very effective crm for filtering propective leads and providing a good business visibility of the present leads.
    What do you dislike about the product?
    The user interface is not very modern as well as the features of leadsquared crm at times are extremely slow to function, so the downsides are the outdated user interface and the slow processing of the functionalities which can save a lot of time.
    What problems is the product solving and how is that benefiting you?
    Leadsquared is solving a big problem of lead data management and reaching multiple prospective leads at one go without much hassle. The crm has good features which can help provide a report of the entire leads present in the dashboard and with the features present in leadsquared, we can actually filter the leads and reach out to them strategcially with the right time which gives us an edge over those who are not using leadsquared crm. thus, in sales, leadsquared crm is giving a businesss overview of the present market and providing the platform where one sales representative can effectively reach the customer who are prospects and need to buy the product.
    Banking

    Easy to Use with Responsive Support That Delivers on TAT

    Reviewed on Mar 17, 2026
    Review provided by G2
    What do you like best about the product?
    I really liked the ease of use and the time the support team takes to resolve the issue. The TAT mentioned is the TAT offered.
    What do you dislike about the product?
    Although it is easy to use, it is rigid in terms of accommodating certain use-cases and integrations.
    What problems is the product solving and how is that benefiting you?
    Lead Mapping and capturing leads from all sources to condensing it to one place
    Dinesh Reddy V.

    LeadSquared Sales CRM: Powerful Lead Automation and Pipeline Visibility

    Reviewed on Mar 13, 2026
    Review provided by G2
    What do you like best about the product?
    What I like best about LeadSquared Sales CRM is its strong lead management and automation features. It helps sales teams track leads from capture to conversion, automate follow-ups, and prioritize high-quality leads, which improves productivity and conversion rates. The platform also provides real-time insights, integrations, and mobile access, making it easier for sales teams to manage their pipeline and close deals efficiently.
    What do you dislike about the product?
    One thing I dislike about LeadSquared Sales CRM is that the platform can sometimes be slow or laggy, especially when handling large workflows or opening multiple tabs. This can slightly affect productivity during busy sales operations. Some users also feel that certain advanced features and reporting options could be improved, and the interface could be more intuitive in some areas.
    What problems is the product solving and how is that benefiting you?
    LeadSquared Sales CRM solves the problem of tracking and managing leads efficiently. It helps automate follow-ups, organize sales activities, and ensures no leads are missed, which improves productivity and conversion rates.
    Suhani B.

    User-Friendly CRM with Seamless Setup

    Reviewed on Mar 09, 2026
    Review provided by G2
    What do you like best about the product?
    I had a good experience using LeadSquared Sales CRM. It was helpful for managing leads and organizing sales activities. It became easier to track customer interaction, schedule follow-ups, and ensure that no potential lead was missed. The interface is super easy and user-friendly, which makes it easy for the team to stay organized. It helps to keep all customer information in one place. The user-friendly interface of the CRM makes it easy to quickly access and manage leads without spending much time learning the system. Setup was quite smooth.
    What do you dislike about the product?
    Nothing
    What problems is the product solving and how is that benefiting you?
    LeadSquared Sales CRM helps me manage leads efficiently, track customer interactions, and schedule follow-ups. Its user-friendly interface keeps my team organized and customer information centralized, saving time on learning the system.
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