Sold by: Contentsquare
Deployed on AWS
Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone that cares about digital journeys. With our flexible, scalable and AI powered platform, you quickly get a deep understanding of your customers whole online journey and the ah ha moments you need to deliver the right digital experiences.
4.6
Overview
What you will get with Experience Analytics Understand how users engage with your site and app to inform your UX improvements
Increase engagement and reduce abandonment in your digital business
Align and connect your teams in charge of your digital experience and boost impact and efficiency
What you will be able to do Improve engagement and conversion for every journey: Discover how your customers progress from entry to exit. Discover your biggest opportunities and frustrations and build more intuitive journeys for key audience segments.
Reveal customer interactions on any page: See where users click, hover, and scroll, so you can understand where users get distracted and what grabs their attention. Visualize the performance of each content element on key metrics like attractiveness, engagement, click rate and conversion.
See exactly what your users saw: Replay any individual journey to see exactly what the user saw and did including mouse movements, clicks, taps, and swipes. Uncover pain points, validate hypotheses, and share replays to accelerate decision-making.
Impact Quantification: Understand the impact of user experience on key business metrics like conversion rate, revenue, site and app performance, and user experience.
For custom pricing, EULA, or a private contract, please contact sales@contentsquare.com . Please view the Contentsquare Addendum to AWS Marketplace here: https://contentsquare.com/legal/aws-marketplace-master-service-agreement/
Highlights
- Journeys & Heatmaps: See how your content is performing and visualize customer journeys from start to finish
- Session Replay: Reveal exactly what customers experienced during crucial moments
- Impact Quantification: Quickly understand the impact of good and bad digital experiences
Details
New
Introducing multi-product solutions
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Contentsquare | Up to 12 Million Page Views | $170,000.00 |
Vendor refund policy
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
AWS infrastructure support
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Updated weekly
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In Analytics, eCommerce
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25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
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100
In Natural Language Processing, Analytic Platforms
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Customer Data Integration
Continuously update individual profiles with experience, operational, and behavioral data across multiple touchpoints, channels, and time periods to enable comprehensive understanding at individual and aggregate levels.
Journey Analytics
Identify hotspots and key drivers at critical moments throughout customer journeys, with analysis capabilities at aggregate level and across specific segments or cohorts.
Natural Language Understanding
Leverage NLU-backed text analytics to extract insights from customer feedback including top complaints, sentiment analysis, effort metrics, and emotional indicators.
Multi-Experience Management
Assess and manage four core business experiences including customer, employee, product, and brand through unified experience data collection and analysis.
Audience Access
Access verified consumer, B2B, and synthetic audiences to accelerate insights generation from weeks to minutes.
Standard contract
No
Customer reviews
Robert Morgan
Data-driven insights have improved customer journeys and guide better website optimization
Reviewed on Mar 11, 2026
Review from a verified AWS customer
What is our primary use case?
ContentSquare is used in conjunction with other analytical tools such as Google Analytics to help track the effectiveness of our website flow and layout. This tool is mainly used by the marketing department to determine future trends and areas which our sales team should focus on. ContentSquare provides data that helps guide our company's short and long-term projects and goals.
ContentSquare is also used to uncover user issues and hang-ups, to uncover problems with technical aspects of the site, to generate testing hypotheses, to validate UX, and as a starting point to brainstorm new ideas for content, pages, functionality, and more.
What is most valuable?
The best features ContentSquare offers include mouse mapping, scroll mapping, and recorded sessions.
Mouse mapping and scroll mapping are valuable because mouse mapping tells us where users commonly click and which process they go through to make a purchase. Scroll mapping helps us to see how long we can push content, determine if the content is engaging, and more. Recorded sessions, being able to watch a customer move around the site, have given us invaluable insights into how our customers think and act.
Visitor recordings are great, conversion funnels are doing great, in-page web analytics is fantastic, heat maps and reporting for landing page testing are great, and comprehensive page reports are also great.
ContentSquare has positively impacted my organization because recently, we have had trouble calculating and quantifying return on investment. However, the overall impression is faster conversion, larger orders, and a better customer experience.
I have noticed better customer feedback. Additionally, there is a better understanding of analytics results and better efficiency because we are able to direct agency resources to the source of issues faster and earlier. UX and AB testing is driven by actual customer experience on the site, hence we are able to make data-driven decisions easily.
What needs improvement?
ContentSquare is in good standing regarding improvements. Not much needs to be improved about this tool, but tracking tags can slow down our sites and sometimes the site slows down. Time and resources to use the tool are not always worth the investment.
It is somewhat difficult to navigate from heat maps of one page on my sites to those of another.
There are other improvements needed for ContentSquare that have not been mentioned yet. Recently, I noticed we ran into some issues where ContentSquare was not able to record some pages, but we eventually got it working.
For how long have I used the solution?
I have been using ContentSquare for about five years.
What do I think about the stability of the solution?
ContentSquare is stable because I have not experienced any downtime, so it is very stable.
What do I think about the scalability of the solution?
ContentSquare's scalability is highly efficient as it can handle my organization's growth efficiently.
How are customer service and support?
The customer support I experienced was helpful and responsive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I previously used a different solution called Crazy Egg and Google Analytics Premium.
What was our ROI?
I have seen a return on investment because ContentSquare increased conversion by discovering a field in the conversion process that was acting up, which had stroke defects.
ContentSquare also helped us streamline the forms we used and fix problems that we could not see when we were analyzing only numbers from our analytics dashboards.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that the price is very competitive, which means it is affordable and cost-effective.
Which other solutions did I evaluate?
Before choosing ContentSquare, I evaluated other options such as Jira software, Hotjar, and ClickTale.
What other advice do I have?
I would rate ContentSquare a nine out of ten.
I give it a nine out of ten because it is a very good tool for supplementing other analytics technology to validate results or help to dig deeper into the hows and whys of the numbers that show up in analytics reporting. It is also very cost-effective with a competitive price tag.
ContentSquare is a great tool to analyze and get insights from customers' journeys and customer behaviors within those journeys. Watching session recordings is an invaluable and reliable way to get those insights and then act upon them, which can include UX changes that need to be done.
ContentSquare was a great tool in helping to determine what effective forms of marketing we were doing. My overall rating for ContentSquare is nine out of ten.
Samuel Kamau
Analyzing customer journeys has improved targeting and reveals hidden behaviors on key pages
Reviewed on Mar 09, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case of ContentSquare is to quickly and easily analyze the performance of various components on our pages and provide a story so we know what our customers are doing when they visit these pages. I recently used ContentSquare to easily see which parts of our page have had the most or best interaction.
What is most valuable?
The information from ContentSquare makes it easy for us to search and analyze customers' behavior online via Heatmaps and Session Recordings. More than that, it allows us to search specific customer segments and define key business metrics and KPIs that allow us to get insights and even specific alerts for when one of the KPIs change.
The best features ContentSquare offers include Analytics Integration, Heatmaps, Session Recording, GDPR compliance, Customer Journey Analytics, and seamless integration with tools such as Maximizer . All these features have been great and help us understand hidden customer behaviors and translate those insights to drive a more successful experience.
Conversion Funnels and Visitor Recordings from ContentSquare have been particularly valuable because we do a lot of our analysis in Google Analytics, and you can set up Conversion Funnels in GA if you know how to do it. Identifying barriers in the customer journey with ContentSquare was easy, and the ability to segment and filter recordings and Heatmaps using segments was excellent. It allows us to integrate with analytics and optimization solutions such as Google Analytics and define specific key business KPIs and metrics, contributing to an easy-to-use user experience.
ContentSquare has positively impacted my organization because it has improved website efficiency, identified main pain points, and identified quick wins on page contents.
What needs improvement?
ContentSquare can be improved by showing mobile and desktop analytics side-by-side rather than separately. The user interface of ContentSquare has been massively improved, but there are a few issues that still need to be addressed.
What do I think about the stability of the solution?
ContentSquare is very stable.
What do I think about the scalability of the solution?
ContentSquare is highly scalable and can grow with my organization's needs while efficiently handling any organizational growth.
How are customer service and support?
The customer support for ContentSquare is very responsive and proactive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
One of the main reasons why we switched from Hotjar to ContentSquare was due to its better capabilities. Before ContentSquare, we used Hotjar, and we decided to switch because of the advantages ContentSquare offers.
What was our ROI?
I have seen a return on investment with ContentSquare, particularly in the main area that this tool has helped our company, which is in targeted marketing, thereby improving it significantly. Also, we have been able to understand if users left without interacting with our last page or if they spent time reading, scrolling, and clicking it. We are able to improve our website effectively, and it has improved website efficiency while identifying main pain points to rectify.
What's my experience with pricing, setup cost, and licensing?
The experience with ContentSquare's pricing, setup cost, and licensing was that the price was cost-effective and the licensing cost was affordable.
What other advice do I have?
If others are looking into using ContentSquare, I would advise them that it is a great tool to analyze and get insights from customer journeys and customer behaviors within those journeys. Watching Session Recording is an invaluable and reliable way to get those insights and then act upon them, helping to make data-driven decisions easily. ContentSquare is a highly recommended tool.
I value the ability to see what areas of our websites generate the most interest with ContentSquare, as it enables us to make educated decisions with proof to back them up. I would rate this review nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Sean O.
Visual, Shareable Analytics That Drive Tangible Performance Improvements
Reviewed on Feb 17, 2026
Review provided by G2
What do you like best about the product?
Visual friendly tool that allows quick analysis that can be shared with all different teams in the business and lead to tangible actions being taken to improve performance.
What do you dislike about the product?
A more laborious part of the tool is ensuring your mappings are correctly setup which ensure your website pages are correctly grouped. Where this forms most of the foundations of all your data points and analysis it is critical this is done correctly, and often the user interface to do this on is not the clearest.
What problems is the product solving and how is that benefiting you?
It's helping solve how to optimise landing pages for conversion, using metrics like exposure rate and click engagement to understand customers most common habits as well as illustrating parts of frustration throughout the funnel.
Business Supplies and Equipment
Improve your business by understanding your users' behaviors
Reviewed on Feb 16, 2026
Review provided by G2
What do you like best about the product?
Understand user behaviors through a variety of features that are both quantitative and visual. It is possible to both formulate hypotheses, identify problems, and verify if they are confirmed. Communicating the results is also made easy thanks to highly visual elements that can be easily integrated into a presentation.
What do you dislike about the product?
The fact that the data must be anonymized makes the implementation complex. If we choose to make everything anonymous by default, then the keywords entered in the search engine, for example, are no longer visible, which makes analyzing the results impossible without context in the replay sessions.
The connection with traffic sources (SEA / SEO / ...) is not straightforward. Understanding where the user comes from before arriving on the site is not simple, even though it is a very important contextual data to understand user behaviors.
The connection with traffic sources (SEA / SEO / ...) is not straightforward. Understanding where the user comes from before arriving on the site is not simple, even though it is a very important contextual data to understand user behaviors.
What problems is the product solving and how is that benefiting you?
The tool allows you to understand the journeys and focus particularly on the one that interests you. A multitude of back-and-forths, for example, allows you to pinpoint a lack of clarity or a technical problem. If it is correlated with poor conversion metrics, then it means there is an issue you need to delve into to improve your business.
Dylan H.
Intuitive and Powerful Tool for Large Enterprises
Reviewed on Feb 16, 2026
Review provided by G2
What do you like best about the product?
I find that Contentsquare is an intuitive tool. The plug-in is very practical and very easy to use. I really appreciate the ability to collaborate on zonings and on journey analyses in advance with my users, which I find very powerful.
What do you dislike about the product?
I would say that what is missing is the integration of AI directly into the plug-in within the website to be able to ask it questions and for it to recommend analyses based on the question directly in the plug-in.
What problems is the product solving and how is that benefiting you?
I use Contentsquare for behavioral analysis thanks to the plugins on my e-commerce site and the integrated dashboards to track my business activity. It helps me prioritize design initiatives, categorize them in Jira Discovery, and saves me a lot of time in decision-making.