Contentsquare Experience Analytics
ContentsquareReviews from AWS customer
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An essential platform for UX optimization and conversion improvement
What do you like best about the product?
What I like best about Contentsquare is the depth of behavioral insights and the very visual way it helps understand user experience.
The heatmaps, session replays, and especially the journey analysis make it easy to quickly identify friction points, drop-offs, and engagement drivers.
The platform goes far beyond traditional analytics by providing a strong qualitative understanding of user behavior. The dashboards are very comprehensive, and features like Sense AI save a lot of time by automatically highlighting optimization opportunities.
The heatmaps, session replays, and especially the journey analysis make it easy to quickly identify friction points, drop-offs, and engagement drivers.
The platform goes far beyond traditional analytics by providing a strong qualitative understanding of user behavior. The dashboards are very comprehensive, and features like Sense AI save a lot of time by automatically highlighting optimization opportunities.
What do you dislike about the product?
Contentsquare is extremely powerful, but it can feel complex at first.
There are a lot of features and metrics available, which can be a bit overwhelming for new users. A proper onboarding or training phase is clearly needed to fully leverage the platform.
Some advanced analyses also require time and setup to become truly relevant.
There are a lot of features and metrics available, which can be a bit overwhelming for new users. A proper onboarding or training phase is clearly needed to fully leverage the platform.
Some advanced analyses also require time and setup to become truly relevant.
What problems is the product solving and how is that benefiting you?
Contentsquare helps us deeply understand why users behave the way they do on our website.
Before using it, we mainly relied on quantitative data such as conversion rates, bounce rates, and clicks, without clearly understanding the root causes.
With Contentsquare, we can:
Identify real UX friction points
Understand drop-offs in conversion funnels
Visualize actual user behaviors
Make decisions based on user experience, not just numbers
This allows us to continuously improve customer journeys, increase business performance, and prioritize optimizations much more efficiently.
Before using it, we mainly relied on quantitative data such as conversion rates, bounce rates, and clicks, without clearly understanding the root causes.
With Contentsquare, we can:
Identify real UX friction points
Understand drop-offs in conversion funnels
Visualize actual user behaviors
Make decisions based on user experience, not just numbers
This allows us to continuously improve customer journeys, increase business performance, and prioritize optimizations much more efficiently.
Intuitive and Visual Tool for In-Depth Analysis
What do you like best about the product?
I really like Contentsquare's very intuitive and easy interface. There are also lots of educational materials, which help to get on board quickly, and you can get into as much detail as you want or stay at a high-level view. It's great that different parts of our team can use it without needing to be data analysts, and it's always clear and visual, making it easy to share with stakeholders. You can always get to the details you want.
What do you dislike about the product?
Sometimes, there are errors and we need to reach out to support, which is mainly related to technical setups. If you don't have a technical background, finding the root cause of the problem might require some time.
What problems is the product solving and how is that benefiting you?
I use Contentsquare for website performance analysis, understanding user journeys, zoning analysis to optimize content, and AB testing. It helps in identifying which parts of a page are performing well and optimizing for better conversions. It's effective for analyzing AB test variations in detail.
Crucial Insights on Customer Behavior
What do you like best about the product?
I really love the Journey Analysis feature with the sunburst chart on Contentsquare. It's super easy to see where customers are going and understand why they might be visiting specific pages. It also helps us identify where customers are looping.
What do you dislike about the product?
I can't think of anything, it has solved some real pain points.
What problems is the product solving and how is that benefiting you?
I use Contentsquare to understand customer behavior and website interactions. It helps me see why customers click and where they navigate. The Journey Analysis with the sunburst chart is fantastic for understanding customer paths and identifying looping points.
Intuitive and Insightful for Website Analytics
What do you like best about the product?
I find Contentsquare very easy to use; you don't need specialist training or knowledge, which is great. I use it for analyzing interactions with our website, and it helps me understand which components customers are engaging with, the scroll depth, and where they might be getting frustrated. I had a trial of their AI support tool, which I thought was impressive. The initial setup was simple, and the tool is pretty intuitive.
What do you dislike about the product?
When looking at engagement maps, I sometimes find clicking on one component alters my previous selections - which can be slightly frustrating
What problems is the product solving and how is that benefiting you?
Contentsquare helps me understand which components customers engage with and where they get frustrated, simplifying the analysis of website interactions.
Effortless to Use and Packed with Powerful Features
What do you like best about the product?
I like that Contentsquare is very easy to get up to speed on for beginners and is powerful for expert users. Its easy-to-use interface and visual tools simplify understanding user behavior, which is essential for new hires and new team members. For seasoned users, the advanced funnel and journey analysis, along with granular insights of our web pages, are very beneficial. I also appreciate the better features and better support compared to our previous tool, Crazy Egg. The initial setup was very easy, and the support team is keen to take new suggestions and continuously improve the product.
What do you dislike about the product?
I wished it worked better in the Firefox browser
What problems is the product solving and how is that benefiting you?
I use Contentsquare to see how visitors interact with our website. It makes it easy to identify areas that are difficult to use. The tool is beginner-friendly with an intuitive interface, yet offers advanced funnel analysis and detailed insights for expert users, enhancing our team's capabilities.
Exceptionally Visual and Intuitive for Team Collaboration
What do you like best about the product?
how visual it is - it is very easy to understand site behavior and communicate that behavior to partner teams
What do you dislike about the product?
sometimes need to manually integrate some attributes like channel data (at least at time of interest - additional features may have been built since then to support this use case)
What problems is the product solving and how is that benefiting you?
to answer the question of is our merchandising working? what do we need to shuffle around or change to optimize for our conversion goals?
Comprehensive Tool with Intuitive Dashboards, Room for AI Improvement
What do you like best about the product?
I love the benchmark feature in Contentsquare, as it lets me see how well I'm doing against my peers. Dashboards have become really easy to set up and share with colleagues, which is super handy. The impact quantification is amazing, especially with the right integration for personalizations and A/B tests. The text seen segmentation has been super useful for quick checks this year, even when tagging isn't fully implemented. Plus, everything is generally easy to use, comparing different periods is simple, and creating segments is very intuitive. Once you understand how a module works, it's pretty straightforward to dive deeper into any issues.
What do you dislike about the product?
I would love to see the benchmarking feature on all my properties. I would love if we could do multiple comparisons in a dashboard (e.g., look at different time frames and different segments). At the moment, I'm not finding the AI very helpful (but I really love the session replay recaps, these are a real time saver). I'm not a fan of the zoning module now that it's gone through a lot of changes. The auto-creation of screenshots is creating more screenshots than I need and the zoning panel on the right doesn't really add much (for me at least). It was so long ago, I'm not sure I remember everything. I do remember the learning curve was a bit steep at the beginning, but once you got a hang of it, it got easier.
What problems is the product solving and how is that benefiting you?
I find Contentsquare easier to use than GA4 for analyzing user journeys and identifying pain points. It provides fast impact quantification for A/B tests. The benchmarking, dashboards, and intuitive segmentation enhance performance insights and collaboration.
Empowers Data-Driven Decisions with an Intuitive Dashboard
What do you like best about the product?
Contentsquare provides our team with the tools to make data-driven decisions for improving the customer experience across our website. The dashboard is intuitive and user-friendly, and the support we receive from Contentsquare is really helpful!
What do you dislike about the product?
Nothing! It meets all of our needs. However What would be beneficial is clearer updates when elements of the dashboard change.
What problems is the product solving and how is that benefiting you?
Using Contentsquare allows us to get genuine data-driven customer insights which enable us to make effective merchandising decisions.
Helps to identity issues and let's us view sessions
What do you like best about the product?
I like viewing customer sessions and setting alerts in Contentsquare. These features help us find issues and evidence of those issues that we wouldn't be able to solve elsewhere.
What do you dislike about the product?
I want to make dashboards of alerts and sharing of alerts not very good. The UX could be better. If alerts are shared by someone else, you're left with alerts but cannot see them in your profile.
What problems is the product solving and how is that benefiting you?
I use Contentsquare for viewing customer issues. It solves problems by finding issues and broken links and provides evidence of issues we couldn't solve elsewhere.
Easy-to-Use with Powerful Insights Despite a Learning Curve
What do you like best about the product?
Contentsquare is a great tool for solving my zoning analysis, journey analysis, clickrates, and session replays needs. Data insights at the page and journey level are excellent, and it's perfect for quantifying qualitative insights. I find it easy to use, and the ability to utilize it directly on a page using the browser extension is fantastic. It's quick and saves me from needing to visit the CS website directly. The courses provided do a great job at educating me on how to use the tool effectively. The initial setup was pretty simple too.
What do you dislike about the product?
It's got a bit of a steep learning curve for newbies but it's powerful once you can use it
What problems is the product solving and how is that benefiting you?
Contentsquare provides great data insights at page and journey levels, which is perfect for quantifying qualitative insights.
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