Price Driven Consumers - US only (TRIAL VERSION)
Provided By: Adstra Marketing Data
Price Driven Consumers - US only (TRIAL VERSION)
Provided By: Adstra Marketing Data
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Product offers
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Public offer
Payment schedule: Upfront payment | Offer auto-renewal: Supported
$0 for 1 month
Overview
Price Driven Consumers - US
Price Driven Consumers Prefer Price Over Brand and Seek Coupons to Save
Overview
Price Driven Consumers prefer familiar brands, will choose generic or store-brands to save money but love coupons for brand names. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here.
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Price Driven Consumers appreciate knowledgeable salespeople and prefer shopping with brands that provide strong customer service. They prefer familiar brands (and look for coupons to afford) but will choose generic or store-brands to save money as price is more important to them.
They value local news and information and rely heavily on television, radio and newspaper. They are online occasionally but have a concern about their private information.
Price Driven Consumers hold very traditional values and spending time with family is a priority. They volunteer in their local communities and attend religious services regularly.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Price Driven Consumers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com.
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current data
- Consistent format for easy integration
Permitted Uses
TRIAL VERSION. NON PRODUCTION USE ONLY.
Fully licensed version may be used for:
- Modeling audiences
- Targeting and activation
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Provided By
Fulfillment Method
AWS Data Exchange
Data sets (3)
You will receive access to the following data sets
Revision access rules
All historical revisions | All future revisions
Name | Type | Data dictionary | AWS Region |
|---|---|---|---|
Orbits Data Collateral | Not included | US East (N. Virginia) | |
Data Dictionary - Personas | Not included | US East (N. Virginia) | |
ALC Segment N (TEST) | Not included | US East (N. Virginia) |
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement or other agreement with AWS governing your use of such services.
Support information
Support contact email address
Support contact URL
Refund policy
Trial Version - No Refund Available
General AWS Data Exchange support